snöball event marketing

snöball helps event professionals cultivate trust and authenticity by putting word-of-mouth to work. snöball gives an event’s ambassadors an easy-to-use, automated event marketing tool that allows them to amplify the event reach while tending to their own digital brand.

Snöball generates unique, branded landing pages for each speaker, sponsor, exhibitor, and attendee, populated with their custom information to promote their participation at the event. This gives event professionals access to untapped potential participants and helps increase event brand awareness at scale.

Events with a heavy focus on education can leverage their speakers’ roaster to create content-focused landing pages pre-event. Post-event, a speaker might choose to do another outreach, this time by sharing their slide deck and any learning outcome from their session.

snöballer-in-chief

sensov/ event marketing

* Strategic and creative 
High quality creative and strategic work and proactive service is central to my approach. I support our clients’ marketing efforts to build attendance, activate sponsorship and engage members.  * 

* Partnership
 Think of sensov/ event marketing as your in-house agency, an extension of your business. That’s how I approach our collaboration with our clients. More than 95% of our clients worked with us on more than one occasion.

* Niche marketing: events 
14 years of dedicated marketing services to the event industry. Having gained a profound sense of the event industry and has worked closely with associations to deliver successful national and international events, I evolved naturally to extend our expertise to association marketing. It allows me to complete the engagement cycle post-event with a year-round omnichannel marketing approach.

We delivered:
- Canadian Institute of Mining, Metallurgy and Petroleum Convention
- World Congress of Food Science & Technology IUFoST
- World Parkinson Congress 
- World Congress on Suicide Prevention
- PCMA Canadian Innovation Conference
- McGill Summer Institute
- McGill Refresher
- Canadian Institute of Actuaries 
- Goldschmidt Conference
- UICC World Cancer Congress 
- Tournée manufacturière de Deloitte dans 9 villes Québécoises 
- EVVÉ Conférence et salon commercial sur les véhicules électriques
- International Papillomavirus Conference
- Geospatial Information & Technology Association Conference 
- Court Technology Conference / National Centre for State Courts
- Canadian Conference on Ovarian Cancer Research
- Ontario Hospital Association HealthAchieve 
- Annual Entrepreneurship Conference / Youth Employment Services 
- Salon commercial du lancement de programmation des 9 chaînes télé Astral Media 
- Salon du Cadeau de Montréal - DMG
- Tournoi de Golf SAQ 
- Gala annuel Desjardins 
- Congrès annuel de l’APEQ (Association des Professionnels en Expositions du Québec (APEQ)

Senior #EventMarketing Strategist

Attendance Marketing

- Lead role in concept development for all client related marketing initiatives.
- Manage the roll-out of marketing plans in collaboration with – Senior Project Pilot.
- Work with design personnel so as to ensure the timely delivery of effective marketing  tactical initiatives.
- Provide strategic input and guidance across the landscape of Attendance Marketing operations.

Creative Director (Consultant)

Tradeshow Directory

Art Department Manager | Creative Director

Casernes Advertising

Art Director

Team Advertising & Marketing

Intermarkets

Hi there! I'm Rachel. 
Since 2001, I've been on an exciting journey in the event industry, starting with advertising and moving into the heart of event marketing. There, I mastered all the ways to create a buzz and get the right people to events.

Before starting Snöball, I ran my own event marketing agency Sensov/. We helped organizers promote their events globally using a mix of marketing strategies. 

Then it hit me – we're always marketing to the same audience again and again. 
Marketing an event needed a chorus, not just an echo. 
That’s when the 'aha' moment happened – 
to amplify events, extend the reach, attract the right people, and increase our attendance goals, we needed to tap into our own audience’s trust and connections. 

Enter Snöball. 
It's my brainchild, a solution that helps event marketers grow their conferences and tradeshows by mobilizing their attendees, speakers and partners to do the talking. 

Snöball helps scale and track word-of-mouth to drive more registrations. 
It's about making each participant a promoter. 
With Snöball, their stories become our megaphone.

My vision for Snöball? It’s pretty clear – to make 'Snöball' the go-to solution for people-led marketing that grows events organically. 

I built Snöball on the belief that great experiences and great content – need to be shared and ‘Snöballed’. 

Ready to Snöball your event?
Happy to chat. It’s only 17-min.

PS: don’t ask me about EWD, I won't/can’t tell :-)

Rachel Stephan, DES, EWD ❄️

Cambridge Innovation Institute

Cambridge Innovation Institute delivers cutting edge information through events, publishing, and training to leading commercial, academic, government and research institutes across the life science and energy industries. We focus on high-technology fields where research and development are essential for the advancement of innovation.

Program management for digital event programs to best ensure each event is delivered on schedule, on budget and within agreed-upon parameters while providing excellent customer service to both clients and sponsors. 
•	Navigate and own all end-to-end operations for events & activations working closely with internal cross-functional teams.
•	Event management, planning and strategy development through multiple software platforms.
•	Reviews and performs testing and quality assurance procedures to determine event quality and readiness including data input, integration issues, bug identification and enhancement opportunities.
•	Directs and manages project delivery, logistics, budget and event timelines from beginning to end.
•	Build out and customization of platform content and quality assurance testing.
•	Coordinates vendors, suppliers and sponsors and provides data analysis and reporting.
•	Oversees on-site and virtual staff and tech support.

Virtual Events Manager/Digital Platform Project Manager

OneCause

Event Manager/Virtual Event Manager (Part-Time): 2016-present
Consultant: 2019-2021 
Technical Analyst: 2019-2020 (COVID furlough)

OneCause is the leading provider of technology that helps charities raise more money while adding fun and excitement to fundraising events. The company's commitment to helping nonprofits use technology to more efficiently manage their fundraising efforts has fueled explosive growth in OneCause's products and services. OneCause was the first to revolutionize charitable fundraising by introducing mobile bidding to the silent auction process. Today, OneCause has an expansive product offering encompassing a fully integrated, end to end fundraising software solution.

•	Manage/Execute events on location and virtually.  
•	Manage OneCause staff and delegate tasks.
•	Set up and manage all software platforms and provide QA on data.
•	Manage and resolve all OneCause related client expectations.  
•	Provide software training to client's staff, volunteers and guests.  
•	Onboarding and implementation.
•	Navigate and troubleshoot software as well as various online video platforms.
•	Work with client to ensure software is fully utilized to maximize event revenue.  
•	Front-line primary technical support to end users on various technical issues and problems relating to hardware, software and peripherals.   
•	Communicate and collaborate with technical staff to uncover solutions to customer needs.
•	Build new customer resources – knowledge articles, videos, blogs – to help customers help
themselves.
•	Responsible for responding to, documenting and resolving service tickets. 
•	Diagnose, evaluate and resolve complex problem situations.  
•	Perform root cause analysis, develop checklists for typical problems and recommend procedures and controls for problem prevention.  
•	QA of data for clients.

Event Manager/Consultant/Technical Analyst/Virtual Event Manager 

Show Pros Entertainment Services/BEST Crowd Management

•	Responsible for monitoring the security operations for multiple venues. 
•	Implements security policies, regulations, rules, and norms and make sure that the environment is safe for employees and visitors. 
•	Delegation of tasks and duties to team. 
•	Checks and monitors the access control of visitors.  
•	Implements security protocols. 
•	Creates and executes emergency response procedures. 
•	Conducts security evaluations. 
•	Supervision of security staff members.

Event Security Supervisor/Manager (Part Time)

#EventProfs Community

Founding Member

CareHere LLC

CareHere specializes in providing employer-sponsored healthcare, including municipalities, state governments, and private employers from many industries, by making healthcare easier, better and more affordable.  CareHere manages +200 health and wellness centers in 26 states.  We provide medical services to +110,000 employees and over 225,000 members. Through our model, which integrates wellness and case management with primary and chronic patient care, CareHere provides employers measurable savings in health benefit costs.

•	Worked independently with clients to research, implement and develop effective and reportable wellness programs. 
•	Management and coordination of incentive programming for clients using advanced evidence-based methods and techniques. 
•	Led onboarding and implementation of proprietary EMR system and provided QA of system updates.
•	Created, oversaw and evaluated specific plans of action with data and metrics from SSRS analytics platform. 
•	Assisted in management of gaps in care.

Director of Health & Wellness/Director of Health Initiatives

Activation Innovations

Develop, implement, and direct initiatives for businesses in a variety of industries through short term or contract assignments.  Services including marketing, event planning, research, emergency medicine, security and healthcare.  Common projects include: Participation in all aspects of marketing support including planning, implementation and execution of programs; Coordination of advertising, lead generation website, trade show and promotions for programs; Client representation and oversight of trade shows and community events, Design of customer service programs and staff training, Assessment of the health and performance levels of clients and creation of appropriate programs, Security supervision for high profile events and leader of crowd management teams, EMT for athletic leagues, events and film/commercial production; Coordination of health fairs for corporations.

•	Managed and built registration platforms and performed data entry into multiple EMR systems for biometric screenings, wellness assessments and health fairs. 
•	Skilled in wellness management, marketing, event planning, research and emergency medicine. 
•	Partner/sponsor/vendor management. 
•	Conducted analyses of health and performance levels of clients and creation of appropriate programs.

Consultant

Safe and Found

A provider of services designed to prevent incidents, protect individuals or groups and to detect potential hazards or threats.  Emergency medical services. Training for first responders.  Explosive detection K-9 services.  Armed and unarmed security assistance.  Training for best practices in the workplace during emergencies and unknown situations.  Development of security guidelines and procedures in accordance with OSHA standards and continual monitoring of updates.

Principal

A Tasteful Solution

Full service event planning for clients ranging from large corporations to individuals for meetings, conferences, trainings, special events or trade shows.  

•	Coordinated events for groups ranging in size from 10 to 1000 guests.   
•	Researched and vetted vendors, venues and service suppliers.  
•	Complied timelines and production schedules.  
•	Created event itineraries.  Collected invoices and receipts and reconciled billing.  
•	Hands on management of work flow and quality.

Corporate Event Planner

Momentum Worldwide

Momentum Worldwide helps brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for our clients and their brands.
And in today’s world, where people demand corporate transparency and increased sustainability, this approach-redefining all the ways people experience a brand in action-is more important than ever. We integrate sponsorship, shopper, design, technology, social, promotions, PR, digital, entertainment and more in a total brand experience for the modern consumer. 

•	Provided category expertise and leadership in event marketing by guiding internal teams between the agency and client.  
•	Lead the development of strategic solutions (sales promotions, events, sponsorship activation and appropriate media support) to build brand equity and deliver results.  
•	Developed and executed marketing strategies.  
•	Coordinated event logistics, timelines and schedules.

Account Manager (Lowe's Home Improvement Account)

Moroch

Founded in 1981, Moroch is an independent, integrated marketing agency based in Dallas, TX. With dozens of offices across the country, Moroch’s one-of-a-kind agency footprint places their employees on the front lines, which gives the agency the ability to work with national accounts while executing locally. In its 36th year, Moroch’s integration model includes expertise in creative, digital and social media, planning and analytics, media, multicultural, experiential and PR all under one roof, working together on behalf of over 100 brands. 

•	Development and implementation of brand strategies. 
•	Measurement of effectiveness of marketing programs. 
•	Created integrated communications strategies and expanded public relations initiatives. 
•	Oversaw budget administration, broadcast advertising, direct mail campaigns, client relations, sponsorship negotiations and broadcast traffic. 
•	Continually analyzed business operations and developed improved policies and procedures to maximize productivity and profit potential.

Sr. Account Executive/Account Executive (McDonald's Account)

•	Meticulous, yet flexible, in managing projects from inception through profitability with a demonstrated record of success. 
•	Forecasts, researches and synthesizes data, integrations and platform quality.
•	Adept understanding of technological advancements.  Direct involvement with intranet, e-commerce, website and live data collection sites from design to ongoing maintenance to troubleshooting and repair. 
•	Technical knowledge, of various online platforms, with the ability to comfortably navigate and troubleshoot.
•	Comfortable using intuitive web-based software. 
•	A dynamic manager and trainer of teams. Able to mentor, develop and educate individuals on a one-on-one basis or diverse groups of 100+ individuals; including clients, professionals, contractors, community leaders and volunteers.

taplio

The Battle

Rachel Stephan, DES, EWD ❄️

Candace D.

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