snöball event marketing

snöball helps event professionals cultivate trust and authenticity by putting word-of-mouth to work. snöball gives an event’s ambassadors an easy-to-use, automated event marketing tool that allows them to amplify the event reach while tending to their own digital brand.

Snöball generates unique, branded landing pages for each speaker, sponsor, exhibitor, and attendee, populated with their custom information to promote their participation at the event. This gives event professionals access to untapped potential participants and helps increase event brand awareness at scale.

Events with a heavy focus on education can leverage their speakers’ roaster to create content-focused landing pages pre-event. Post-event, a speaker might choose to do another outreach, this time by sharing their slide deck and any learning outcome from their session.

snöballer-in-chief

sensov/ event marketing

* Strategic and creative 
High quality creative and strategic work and proactive service is central to my approach. I support our clients’ marketing efforts to build attendance, activate sponsorship and engage members.  * 

* Partnership
 Think of sensov/ event marketing as your in-house agency, an extension of your business. That’s how I approach our collaboration with our clients. More than 95% of our clients worked with us on more than one occasion.

* Niche marketing: events 
14 years of dedicated marketing services to the event industry. Having gained a profound sense of the event industry and has worked closely with associations to deliver successful national and international events, I evolved naturally to extend our expertise to association marketing. It allows me to complete the engagement cycle post-event with a year-round omnichannel marketing approach.

We delivered:
- Canadian Institute of Mining, Metallurgy and Petroleum Convention
- World Congress of Food Science & Technology IUFoST
- World Parkinson Congress 
- World Congress on Suicide Prevention
- PCMA Canadian Innovation Conference
- McGill Summer Institute
- McGill Refresher
- Canadian Institute of Actuaries 
- Goldschmidt Conference
- UICC World Cancer Congress 
- Tournée manufacturière de Deloitte dans 9 villes Québécoises 
- EVVÉ Conférence et salon commercial sur les véhicules électriques
- International Papillomavirus Conference
- Geospatial Information & Technology Association Conference 
- Court Technology Conference / National Centre for State Courts
- Canadian Conference on Ovarian Cancer Research
- Ontario Hospital Association HealthAchieve 
- Annual Entrepreneurship Conference / Youth Employment Services 
- Salon commercial du lancement de programmation des 9 chaînes télé Astral Media 
- Salon du Cadeau de Montréal - DMG
- Tournoi de Golf SAQ 
- Gala annuel Desjardins 
- Congrès annuel de l’APEQ (Association des Professionnels en Expositions du Québec (APEQ)

Senior #EventMarketing Strategist

Attendance Marketing

- Lead role in concept development for all client related marketing initiatives.
- Manage the roll-out of marketing plans in collaboration with – Senior Project Pilot.
- Work with design personnel so as to ensure the timely delivery of effective marketing  tactical initiatives.
- Provide strategic input and guidance across the landscape of Attendance Marketing operations.

Creative Director (Consultant)

Tradeshow Directory

Art Department Manager | Creative Director

Casernes Advertising

Art Director

Team Advertising & Marketing

Intermarkets

Hi there! I'm Rachel. 
Since 2001, I've been on an exciting journey in the event industry, starting with advertising and moving into the heart of event marketing. There, I mastered all the ways to create a buzz and get the right people to events.

Before starting Snöball, I ran my own event marketing agency Sensov/. We helped organizers promote their events globally using a mix of marketing strategies. 

Then it hit me – we're always marketing to the same audience again and again. 
Marketing an event needed a chorus, not just an echo. 
That’s when the 'aha' moment happened – 
to amplify events, extend the reach, attract the right people, and increase our attendance goals, we needed to tap into our own audience’s trust and connections. 

Enter Snöball. 
It's my brainchild, a solution that helps event marketers grow their conferences and tradeshows by mobilizing their attendees, speakers and partners to do the talking. 

Snöball helps scale and track word-of-mouth to drive more registrations. 
It's about making each participant a promoter. 
With Snöball, their stories become our megaphone.

My vision for Snöball? It’s pretty clear – to make 'Snöball' the go-to solution for people-led marketing that grows events organically. 

I built Snöball on the belief that great experiences and great content – need to be shared and ‘Snöballed’. 

Ready to Snöball your event?
Happy to chat. It’s only 17-min.

PS: don’t ask me about EWD, I won't/can’t tell :-)

Rachel Stephan, DES, EWD ❄️

Event Leaders Exchange (ELX)

Chief Executive Officer

The Event Strategist

I offer a wide range of event strategy advisory services to global brands to help them successfully optimize their event experiences to drive bottom-line results.  Services include event portfolio strategy and design; flagship event strategy development; event audits just to name a few.

Founder

Focused on optimizing SAP’s experiential marketing strategies to capture new audiences, drive accelerated business performance, and customer value.

Key Achievements
• Developed a Board approved reinvention of SAP’s holistic event strategy to address short, mid and long term COVID impacts 
• Drove integration of new event portfolio strategy into overall marketing syndicated programs framework 
• Led a 2020 event transformation initiative across SAP Marketing to maximize value across more than 3,500 events 
• Complete reinvention and delivery of SAP’s largest event (SAPPHIRE NOW) for 25,000 attendees generating €1B+ in new pipeline
• Developed a company-wide event marketing measurement program; lead capture & follow up process resulting in a 59% increase in marketing generated opportunities

Vice President, Global Head of Event Strategy

Reported to the CMO as a member of the Senior Leadership team and led an organization of more than 100 full-time employees, interns and contractors. Managed fixed budget of €65M+ and annual partner revenue of €35M+  

Key Achievements
• Led all 2019 business planning and budgeting
• Successful leadership of the team through a time of immense turmoil (2 leaders left within 4-months)

Head of Global Events (interim)

SAP Ariba

Developed and executed a comprehensive enterprise-wide events strategy with budget of $10M+ to drive accelerated business growth. Reported to the CMO as a member of the Marketing Leadership Team and drove stakeholder alignment and greater collaboration around key SAP Ariba global events

Key Achievements:
• Drove 18% attendance & 64% revenue growth into the 2017 SAP Ariba Live series. While each event was designed to serve specific regional needs, there was consistency in message, brand, content and overall experience
• Recruited top talent and built a highly effective team

Head of Global Event Strategy

Convergence Event Marketing

Built and ran an experiential marketing consulting practice offering a broad range of services focused on the critical intersection of the marketing and event disciplines to drive business performance.

Sample projects included:

Engaged on a 15-month retainer for a leading data management company to transform their global event strategy:
• Deliverables: Developed of a consistent messaging, brand platform & standard asset set across all events; Standardized global campaign set-up, lead collection, follow-up and reporting protocols 
• Outcomes: 183% increase in direct opportunities created via events

Partnered with marketing teams across Latin American for a large enterprise software company to modernize and standardize their overall approach & strategy to events:
• Deliverables: Developed standardization in messaging, approach, and brand experience utilizing global best practices adapted to meet regional needs; 100% of the Regional Marketing teams trained on application of a customer experience methodology
• Outcomes: 32% increase in leads generated; 15% increase in lead conversion & pipeline acceleration; 50% increase in sponsorship revenue

President & Chief Strategist

Commvault

Engaged on a one-year retainer as a member of the Marketing Leadership Team to transform Commvault’s corporate event strategy.  Specific activities included:

o	Development of a Global Event Marketing organization utilizing both internal and outsourced agency support models
o	Optimization of Tier One trade shows including leadership of cross-functional global teams
o	Creation of a global event plan and portfolio planning approach 
o	Design & development of proprietary customer event strategy 

Key Achievements:
o	Average 183% increase in direct opportunities created via events
o	Development of a consistent messaging; brand platform & standard asset set across all events
o	Standardized global campaign set-up, lead collection, follow-up & reporting protocols
o	Inaugural Customer Conference launched for October 2016

Head of Worldwide Event Marketing (Consultant)

Pareto

Leadership of team of 15+ responsible for the development and delivery of events to drive performance in consumers, employees, direct/indirect sales organizations and channels.  Overall responsibility for the division including revenue and expenses optimization, and P&L ownership

Director, Incentive Services

Carlson Wagonlit Travel

Responsible for providing leadership, overall direction, and management to the North American Event Operations and Sourcing teams over 6 regional offices (5 US, 1 Canada) for 100+ individuals

Develop NA events strategy, with a specific focus on exceeding acquisition and retention goals

Responsible for revenue and expenses optimization, overall responsibility for North American Events P&L with departmental revenue responsibilities of $40M

Key Achievements
- Achieved 152% of budgeted contribution goal in 2010
- Team successfully negotiated average cost savings at a program level of 15 – 20%
- Developed resource/workload modeling metrics and pricing/productivity metrics that resulted in over achievement of financial goals

Director, Meetings & Events Operations North America

Maritz Canada Inc.

Business Manager, Motivational Events

Manager, Strategic Event Marketing

CEO of Event Leaders Exchange

ELX is an invitation-only global community that unites senior corporate event leaders across all industry sectors from companies with annual revenues above $3B. Built upon the ethos that ‘it’s lonely at the top’, ELX fosters an environment where senior leaders can exchange ideas and best practices with peers in similar roles through curated think tanks, annual congresses, forums, resource libraries, and an online community platform.

My role as CEO includes driving ELX’s strategic initiatives, expanding our global footprint, and growing our membership while ensuring that the community remains intimate and collaborative.

Prior to ELX, I held various roles in the consulting, agency, and brand sides of the event industry.  Most notably I was the Global Vice President of Event Marketing Strategy for SAP where I was responsible for designing and optimizing event strategies for events ranging from 25 to 25,000 people.

taplio

The Battle

Rachel Stephan, DES, EWD ❄️

Nicola Kastner

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