Salesflow.io

Salesflow is an outbound marketing/sales automation tool that allows companies to fast-track their lead generation. I focus on, you guessed it, Growth. Tackling the customer journey from acquisition to revenue, through activation, retention, and referral. Controlling the sales process, having eyes on sales, ops, and product. Being in a Scale-up, I wear a few more hats.

Growth Marketing Lead

Independent Contractor 

As an in-house Contractor, I partnered with companies to strategise and execute effective plans, ensuring consistent lead flow and improved acquisition. Specialised in Paid Ads, CRO, Copywriting, Email, UX/Web Design, and Outbound Marketing, offering both "done with you" and "done for you".

Growth Marketing Consultant  

Avalanche (Marketing) 

Digital Marketing Specialist

Clever Business Websites

Digital Marketing Coordinator

Rocket Consultancy

Project Coordinator

Growth Marketing Manager at Salesflow.io | B2B SaaS Marketing | Meshing Marketing with Sales, Ops & Product

Hi, I’m Rachid 🤙

My first job was at 15, working for my dad. He’s always gone far and beyond for the customer, always providing value for money.  Fast-forward 13 years, I’m always asking myself “how much value can I provide?” Wherever I go, whatever I do. 

Now with 7 + years in the Marketing game, I’ve spent the majority of my career moving the needle to create profitable outcomes and produce cost-effective growth. I believe my focus and achievements have been based on several things, namely:

#1. Outcome Focused:
I like to roll up my sleeves and make things happen.  Tackling the entire growth journey, from acquisition to monetisation, through activation, retention, and referral. Delivering results results such as consistent lead flow, fitting tactics together to drive LTV up / CAC down, as well as delivering ROI, faster and at a lower cost.

#2. Full-Stack:  
I lean towards being 'full-stack' rather than a specialist. This has led to me producing better outputs by being good at a broad range of skills. I'm always curious, trying to understand everything, which has helped build a unique, complementary and valuable skill stack.
 
#3. Doing > Talking: 
The best way I learn is by actually doing. Experimentation, iteration, improvement, trial and error.  I try to spend most of my time observing and then doing things that have a real measurable effect. I take the ‘Theory Then Action’ route - before the action, I like to define the end goal, break it down into the actions I need to achieve it, and then the knowledge I need to have in order to take that action. 

#4. Standing Out:
There is nothing worse than indifference.  I try not to rely on the tactics that thousands are already employing. Instead, I approach the market with a fresh perspective and identify what unique value I can bring to the table through creatives and positioning.

Outside of work, you can find me: 

1. ‘Sharpening my sword’ - reading my Kindle, learning a new skill or building/creating things. 

2. Writing. Growth Marketing Newsletter:👨‍🍳 The Growth Recipe → growthgain.com/newsletter

Rachid EHabi

AI Product Manager - WPP Open

Percona

Company Intro: Open-source database software and cloud observability tools, trusted by DevOps and enterprise teams globally.

Achievements/Tasks

- Spearheaded the development of a cloud-native observability platform from inception to pre-launch in 6 months, leveraging open-source SaaS testing and stakeholder-led prioritization to deliver a scalable solution for enterprise DevOps teams.

- Accelerated time-to-market by 25%, reducing prep from 6 to 4 months by orchestrating Agile ceremonies in Jira and aligning cross-functional teams across product, engineering, and marketing.

- Enhanced stakeholder engagement by 30% through analysis of ServiceNow feedback to identify 5 high-impact features, leading to increased pilot signups and early commercial validation.

- Established 100% feedback loop coverage using SurveyMonkey, enabling faster iteration cycles and driving early-stage enterprise pipeline conversion.

- Mentored a cross-functional squad of 8 on Scrum best practices, cutting sprint cycle time by 20% through backlog optimization and Agile coaching in Jira.

SaaS Product Manager 

Salesflow.io - AI-powered Sales Engagement Platform

Company Intro: AI-powered sales engagement platform helping B2B teams automate outreach and scale lead generation.

Achievements/Tasks

- Scaled an AI-driven sales platform from MVP to £3M+ ARR by owning PLG strategy, monetization, and trial activation across SME and startup segments in EMEA/US.

- Increased trial activation by 25% (via Mixpanel) through the implementation of a self-serve onboarding flow, generating 12–15 qualified leads monthly.

- Improved user retention by 17% through the delivery of an in-app analytics dashboard aligned to usage-based revenue models.

- Reduced churn by 12% by executing a data-informed roadmap using A/B testing in Google Analytics and feedback loops via Intercom.

- Enabled secure, compliant billing by integrating Chilli Piper and ensuring GDPR adherence, leading to improved subscription renewals.

- Led full product lifecycle from 0–1, managing vision, directing a global 18-person team, and increasing sprint velocity by 25% via Agile.

Product Lead

HealthHero

Company Intro: Health Hero is a digital health startup focused on telehealth and remote patient monitoring solutions that connect patients to clinicians and care pathways.

Achievements/Tasks

- Supported development of Health Hero’s digital telehealth platform, collaborating with NHS stakeholders to align on pilot deployments and compliance with GDPR regulations.

- Improved user experience by integrating real-time feedback loops (Intercom, SurveyMonkey) into the backlog, shortening iteration cycles and ensuring patient and GP insights directly informed new features.

- Boosted pilot adoption by ~20% within the first quarter by optimizing in-app UX flows (Figma) to reduce friction for both patient onboarding and clinical workflows.

- Ensured robust stakeholder management, coordinating design and engineering teams to meet privacy/security standards and deliver a stable MVP within budget and timeframe.

Product Manager

Huma

Company Intro: Huma provides remote patient monitoring and digital health solutions aimed at improving patient outcomes and clinical trial efficiency.

Achievements/Tasks

- Co-led product design and go-to-market for Huma’s healthcare SaaS platforms, ensuring GDPR compliance and real-time feedback integration (SurveyMonkey).

- Increased user adoption by 25% (tracked in Pendo) via targeted UX improvements in Figma, reducing patient friction and accelerating remote monitoring uptake.

- Leveraged machine learning to personalize patient engagement, cutting clinical trial drop-off rates by 18%.

- Executed market positioning for Huma’s “hospital-at-home” concept, identifying three differentiators that boosted partner interest and advanced pilot expansions.

Clap Academy

Company Intro: EdTech startup building interactive LMS platforms to accelerate early-career learning through cohort-based onboarding.

Achievements/Tasks

- Spearheaded MVP delivery for an LMS platform focused on early-career learners, setting a data-informed feature roadmap in Jira that lifted engagement by 30% (measured via Google Analytics).

- Accelerated beta acquisition , securing 100+ testers in under 4 months by optimizing onboarding flows in Figma, cutting time-to-value by 25% and improving product messaging clarity.

- Laid foundation for premium monetization by aligning feature development with user interaction heatmaps and subscription intent signals captured through onboarding surveys and platform analytics.

- Positioned platform for early growth by delivering core usability improvements based on feedback loops, improving first-week retention across early adopter cohorts by 22%.

Digital Bananas Technology

Company Intro: Product consultancy delivering digital transformation, e-commerce, and SaaS growth solutions for UK and EMEA based clients.

Achievements/Tasks

- Led end-to-end product delivery for a major e-commerce transformation, achieving a 20% increase in conversion rates (tracked via HubSpot analytics), boosting customer LTV and recurring revenue performance.

- Reduced project delivery timelines by 15% (from 6 to 5 months) through Agile coaching in Jira, resulting in a 25% uplift in stakeholder satisfaction and faster GTM execution.

- Grew recurring revenue by 35% YoY across multiple B2B SaaS product launches by aligning A/B testing insights (Google Analytics) with GTM strategies and targeted marketing campaigns.

- Bridged product and commercial strategy by integrating analytics-driven feedback into the product roadmap, enhancing cross-functional collaboration and marketing impact.

6+ years in client-facing roles across SaaS sales and marketing, primarily at GlobalData PLC and EL Gazette.

Honed my commercial acumen through managing enterprise accounts, orchestrating digital marketing campaigns, and driving consistent revenue growth.

Laid the groundwork for my product management approach by merging data insights with direct customer feedback—experience that later fueled my success in scaling B2B SaaS platforms and refining Agile MVPs.

Pre-2019: Sales & Marketing related roles 

AI Product Manager @ WPP Open | SaaS & AI Platform Growth | £3M+ ARR | PLG & GTM Specialist

Former pro footballer (Watford FC), turned Senior Product Manager (7+ yrs), building B2B SaaS and platform products from idea to £3M+ ARR. I specialize in Product-Led Growth (PLG), monetization, and GTM strategy; with hands-on delivery across AI-powered features, self-serve onboarding, and usage-based pricing.

In my collective experiences, I've led global remote cross-functional squads of 8–18, improving trial-to-paid conversion by +25%, retention by +17%, and sprint velocity by +25%.

Known for executional clarity, data-informed roadmaps (GA4, Mixpanel, Intercom), and stakeholder alignment.

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⚙️ Tools: Jira · Figma · Chilli Piper · SurveyMonkey · ServiceNow · AWS
🎓 Certifications: AWS Cloud Practitioner · PSPO1 · CSM · CDMP · AI for PM (Pendo + MTP)
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Let’s connect if you’re scaling SaaS/PaaS products and need a builder who ships outcomes; not just features.
📅 Book directly: www.zcal.co/fabz-zarinnarges  →  📬 Or DM me

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Rachid EHabi

Fabz Zarinnarges

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