Salesflow.io

Salesflow is an outbound marketing/sales automation tool that allows companies to fast-track their lead generation. I focus on, you guessed it, Growth. Tackling the customer journey from acquisition to revenue, through activation, retention, and referral. Controlling the sales process, having eyes on sales, ops, and product. Being in a Scale-up, I wear a few more hats.

Growth Marketing Lead

Independent Contractor 

As an in-house Contractor, I partnered with companies to strategise and execute effective plans, ensuring consistent lead flow and improved acquisition. Specialised in Paid Ads, CRO, Copywriting, Email, UX/Web Design, and Outbound Marketing, offering both "done with you" and "done for you".

Growth Marketing Consultant  

Avalanche (Marketing) 

Digital Marketing Specialist

Clever Business Websites

Digital Marketing Coordinator

Rocket Consultancy

Project Coordinator

Growth Marketing Manager at Salesflow.io | B2B SaaS Marketing | Meshing Marketing with Sales, Ops & Product

Hi, I’m Rachid 🤙

My first job was at 15, working for my dad. He’s always gone far and beyond for the customer, always providing value for money.  Fast-forward 13 years, I’m always asking myself “how much value can I provide?” Wherever I go, whatever I do. 

Now with 7 + years in the Marketing game, I’ve spent the majority of my career moving the needle to create profitable outcomes and produce cost-effective growth. I believe my focus and achievements have been based on several things, namely:

#1. Outcome Focused:
I like to roll up my sleeves and make things happen.  Tackling the entire growth journey, from acquisition to monetisation, through activation, retention, and referral. Delivering results results such as consistent lead flow, fitting tactics together to drive LTV up / CAC down, as well as delivering ROI, faster and at a lower cost.

#2. Full-Stack:  
I lean towards being 'full-stack' rather than a specialist. This has led to me producing better outputs by being good at a broad range of skills. I'm always curious, trying to understand everything, which has helped build a unique, complementary and valuable skill stack.
 
#3. Doing > Talking: 
The best way I learn is by actually doing. Experimentation, iteration, improvement, trial and error.  I try to spend most of my time observing and then doing things that have a real measurable effect. I take the ‘Theory Then Action’ route - before the action, I like to define the end goal, break it down into the actions I need to achieve it, and then the knowledge I need to have in order to take that action. 

#4. Standing Out:
There is nothing worse than indifference.  I try not to rely on the tactics that thousands are already employing. Instead, I approach the market with a fresh perspective and identify what unique value I can bring to the table through creatives and positioning.

Outside of work, you can find me: 

1. ‘Sharpening my sword’ - reading my Kindle, learning a new skill or building/creating things. 

2. Writing. Growth Marketing Newsletter:👨‍🍳 The Growth Recipe → growthgain.com/newsletter

Rachid EHabi

Olena Bondar

Professional Athlete

Cartken

Changing the future of last-mile with autonomous delivery robots. I help Cartken build brand awareness and grow demand through product, content, partner, and social media marketing.

Growth Marketing Manager

TrustLayer

✔️  Developed and executed multi-channel marketing campaigns for a Series A insurtech startup that resulted in 4x YoY revenue growth;
✔️ Lifted website traffic by 252% and session duration by 35% by developing resources library and increasing organic content;
✔️  Managed social media channels that resulted in 363% audience growth and 430% web sessions growth from social;
✔️  Developed and managed events process that directly contributed to 22% of open opportunities influences by events;
✔️  Organized and collaborated with external partners and agencies to drive design, content writing, and public relations initiatives;
______

TrustLayer is an AI-powered collaborative risk management platform working to digitize the highly manual, error-prone, and paper-based process of insurance verification. With TrustLayer, companies can securely automate the verification of insurance, licenses, and compliance documents of their business partners in an easy-to-use digital dashboard.

Marketing Manager

Greystone Group

✔️  Developed marketing strategy for the boutique management consulting company including activities, 
such as brand awareness, lead generation, and content strategy;
✔️  Defined brand strategy, such as company values & mission, value proposition, ICP, positioning, visual identity, and messaging;
✔️  Planned and executed a website development project;
______

Greystone Group is a management consulting company. Our mission is to be at the forefront of high impact strategic solutions that deliver superior capabilities in tandem with unlocked growth opportunities

Catapult Lakeland, Inc.

✔️	Executed lead gen campaigns for the largest startup incubator in Central FL that resulted in 35% increase in membership;
✔️	Managed multiple channels: social media, email, blog, and paid social that resulted in a 28% increase in the website traffic;
✔️	Assisted in website development & optimization using SEO, UX research, and keyword research
______

Catapult is a 40,000 square foot entrepreneurial center in the heart of Lakeland, FL. Our mission is to foster the growth of startups by providing access to education, resources, space, and community.

Marketing Specialist

EF Education First

✔️	Prospected into new homestay suppliers for EF students achieving 115% of the goal;
✔️     Co-planned and co-organized events that increased the number of leads by 45%;
_____

EF Education First is an international education company that specializes in language training, educational travel, academic degree programs, and cultural exchange.

Community Engagement Associate

Founders Embassy

✔ Performed outbound outreach campaigns for the Summer Accelerator program  
✔  Developed content for the newsletter, social media and assisted with event planning;
____

Founders Embassy is the world's first 2-week-long equity-free accelerator designed exclusively to help induct international and immigrant entrepreneurs into the Silicon Valley ecosystem

Marketing Associate

WINE EXPO POLAND

✔  Led outreach campaigns to international wine producers  
✔  Co-planned and attended 3 international trade shows to drive lead generation and brand awareness
✔  Created social media content that increased following by 120%;  
_____

Wine Expo Poland is the largest International Trade Fair and Exhibition Center in Poland and Central Europe.

OTCF S.A.

•	Supported 4F fitness line’s marketing team in planning and implementation of advertising campaigns, promotions, and special store activations through market and competitive research, assets creation, and events planning.

Marketing Intern

PZPS | Polski Związek Piłki Siatkowej | Polish Volleyball Federation

Hotele DeSilva

Hospitality Intern

Hey there! 👋 My name's Lena, and specialize in marketing for early-stage startups. From demand generation to operationalizing marketing programs, I'm all about making things happen through multi-channel marketing.

My approach to work is heavily influenced by my background in athletics, specifically 15 years of playing volleyball professionally in Poland and in D1 in the U.S. That's where I picked up my core values of hard work, accountability, and putting the team first.

Here are a few things I'm skilled in:

🔹 Developing GTM strategies
🔹 Planning and executing campaigns
🔹 Creating content
🔹 Nailing social media marketing
🔹 Running events
🔹 Streamlining marketing operations

I've worked a lot with early-stage companies in various industries - from SaaS to business incubators, and robotics. And to top it off, I earned my Bachelor's Degree in Europe and two Master's Degrees in the U.S. 

Drop me a line if you're interested in chatting about marketing, startups, or life in general. 📩

taplio

The Battle

Rachid EHabi

Olena Bondar

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