SMM Expert | Increase ROI 10x | Passionate about Tech Tools, online business, and crafting effective social media strategies.

I turn AI, FinTech & MarTech products into market-leading brands.

Most Founders have a product that can change the market, but they struggle to get the visibility they deserve. The product is solid, but the story is silent.

I bridge that gap.
As the Founder of TweenMind Brandcast Studio, I partner with Founders & CEOs to build authority, scale revenue, and dominate their niche through strategic digital marketing. With 150+ Brand Partnerships delivered, I know exactly how to turn a technical concept into a recognized brand.

WHAT I DO:

🚀 Founder-Led Personal Branding & Ghostwriting
I turn Founders into industry thought leaders. I handle the strategy and writing so you can focus on building. We turn your ideas into influential content that attracts investors and talent.

📢 Influencer Marketing & PR
Driving credibility through smart collaborations. I connect your startup with key voices in the industry to amplify your message beyond your immediate network.

📈 LinkedIn Growth & Content Strategy
Creating and scaling content that converts. We don't just post for "likes"- we build loyal communities that drive revenue and qualified leads.

🎯 Strategic Positioning
Ensuring your AI or FinTech product stands out with a bold, clear digital voice that separates you from the competition.

THE RESULT?
A brand that doesn't just explain features - it leads the market.

READY TO SCALE?
📩 DM to collaborate & grow your brand.
📧 radhika@tweenmindbrandcaststudio.com
📧 radhikajethlia@gmail.com

Radhika Jethlia Bhutra

New year. 
New skills. 

Same excuses? Let’s change that.

2026 won’t reward motivation. It will reward skills + execution.

That’s why this is worth your attention 👇

🎓 Coursera Plus Annual Subscription – ₹7,999 only

🗓️ New Year Offer: Valid till 26th Jan

What you unlock:

✔️ 10,000+ courses
✔️ Certificates from Google, Meta, IBM, Microsoft
✔️ AI, Marketing, Data, Business, Tech & Leadership skills
✔️ Learn at your pace. Cancel anytime.

If 2025 taught us anything, it’s this:

Upskilling is no longer optional.
Start 2026 prepared, not panicked.

👉 Grab the offer here: https://lnkd.in/dNRKZ_zu

Save this. 
Share it with someone who’s serious about growth.

~6/365
Radhika Jethlia Bhutra ✨

Founder @TweenMind Brandcast Studio | Helping AI, MarTech & FinTech Founders, CEOs and Brands build viral authority | 150+ Global Brand Partnerships

📌 The most unexpected place to build brand connection?
A coffee break. ☕💍

PALMONAS × Kiosk Kaffee didn’t come together to run a loud campaign.
They came together to create moments.

No billboards.
No pushy messaging.
Just a simple coffee cup… asking a thoughtful question.

📌 What’s happening here 👇

Across 25 Kiosk Kaffee outlets in Pune, Palmonas-branded cups carry witty, reflective questions - turning everyday coffee breaks into pauses for thought, conversation, and curiosity.

The surprise twist? Hidden under 50 select cups lie exclusive QR codes for 50 lucky winners to claim exciting Palmonas × Kiosk gifts - like custom jewelry pieces or coffee perks. A hidden thrill that turns a sip into a potential win!

📌 Why this works:

1) Coffee breaks are already a habit - no behavior change needed.
2) Questions spark reflection, not resistance.
3) Small details create emotional recall.
4) Offline moments naturally move online as conversations.
5) The brand shows up with the moment, not over it.

📌 Big reminder for brands & marketers:

The best campaigns don't shout - they whisper at the right moment.
You need better timing and human insight. 
                                                                             
This collaboration is a reminder that the best branding doesn’t interrupt moments - it becomes part of them.

~ PALMONAS

Founder @TweenMind Brandcast Studio | Scaling B2B Startups | AI, MarTech & FinTech Growth | 160+ Brand Partnerships | Focused on Business & Entrepreneurship.

“Can we make a Lollapalooza trending post?”

Is something that every brand manager must have texted their agencies. 

And as other brands scramble last minute, this Shaadi.com has been travelling all over social media due to its contextual nature and perfect placement. 

Who would’ve thought a matchmaking brand could talk about phone theft at concerts and make it feel this relatable?

Most email marketing problems aren’t about copywriting.
They’re about email deliverability.

If your emails aren’t landing in the primary inbox, nothing else matters.

I’ve been using usemailora.com to test email inbox placement across Gmail, Outlook, Yahoo, and other providers - and it’s helped me catch spam and deliverability issues before scaling campaigns.

What stood out 👇
- Fast setup
- Clear inbox placement insights
- Actionable fixes to improve email deliverability

They’re currently offering a 30-day free trial, so if email marketing is part of your growth strategy, this tool is worth adding to your workflow.

👉 usemailora.com

Mailora, LLC

~ 8/365

Women founders don’t get soft days.
Only long ones.

Meetings back-to-back.
Events that run late.
Bright lights. 
Real conversations.

Confidence matters - but heavy makeup and constant touch-ups don’t.

I choose makeup that works with my day.

- Light on the skin.
- Professional. 

Still fresh after hours of building, pitching, and leading.

Because when you’re a woman building in AI, MarTech, or FinTech, showing up confident isn’t vanity - it’s part of leadership.

Beauty Berry Cosmetics - effortless makeup for women who lead. ✨

~ 9/365

Most people chase visibility.
I chased trust.

Thank you, Marketing Doodle & Pratibha Jain for this spotlight ❤️

It didn’t happen overnight.
It came from consistency, restraint, and choosing depth over noise.

It happened through consistency, restraint, and choosing depth over noise.

Grateful to every national and international brand that trusted the process - whether I handled campaigns directly or  led them through partner agencies or big influencer creators.

Thank you everyone for your constant support 😊 

Quiet work compounds. ✨

~ 7/365

✨ Spotlight on Radhika Jethlia Bhutra ✨
(Founder, TweenMind Brandcast Studio- Influencer Marketing Partner)

In a digital ecosystem often driven by short-lived visibility and surface-level engagement, Radhika Jethlia Bhutra stands out for her disciplined, credibility-first approach to personal branding and founder-led storytelling.

With 15,000+ followers on LinkedIn, Radhika has steadily built a reputation rooted in consistency, clarity, and intent. Her content is not shaped by trends, but by thought. Each post reflects a deep understanding of what founders, leaders, and decision-makers genuinely seek. Insight over noise. Value over volume. Trust over tactics.

As the Founder of TweenMind Brandcast Studio, Radhika has translated her personal discipline into scalable systems for brands and founders. Her work focuses on building authority through personal branding, LinkedIn growth strategy, influencer marketing, and strategic positioning, all anchored in the belief that when founders become trusted voices, brands naturally follow.

Under her leadership, TweenMind Brandcast Studio has collaborated with a strong portfolio of National brands including Aditya Birla Capital, Zerodha, Adani Group, Honasa Consumer Ltd., Razorpay, CARS24, Angel One, CashKaro.com, boAt Lifestyle, Kotak Mahindra Bank, The Times Of India, JioHotstar, Vodafone Idea Limited, Shaadi.com, Learnbay, IIM Mumbai : Business Management Program for Defence Officers, Masai School Support, PALMONAS, Zouk, BeastLife, Soulflower Co Ltd and others.

Alongside this, the studio has also partnered with International brands such as Feedcoyote, Replit, Dora, Danube Properties, Arsène, Abacus.AI, Querri, Voice Sonic Labs, etc.

What sets Radhika apart is not just the breadth of brands she has worked with, but the quiet discipline behind her journey. Showing up every day. Thinking deeply about narratives. Refining messaging consistently. Building credibility long before chasing scale.

For Radhika, personal branding is not about being visible everywhere. It is about being trusted where it matters. Her journey reflects a long-term approach to influence, one built patiently, intelligently, and with principles firmly at the core.

The quietly consistent founder, the credibility-first strategist, and the thoughtful brand builder, Radhika Jethlia Buthra represents a new generation of leaders who believe that influence is earned, not announced.

#MarketingDoodleSpotlight #MarketingDoodle #PersonalBranding #FounderLedGrowth #LinkedInStrategy #ThoughtLeadership #BrandBuilding

After working with brands & clients I’ve learned this the hard way…

Overwhelm is a signal-not a weakness.

- It’s telling you to prioritize, not panic.
- It’s telling you to simplify, not stack.
- It’s telling you to focus, not rush.

Every big brand you admire went through this phase.

The difference? They chose clarity over chaos.
That decision changes everything.

~ 5/365
Radhika Jethlia Bhutra ✨

🇮🇳 Happy #77th #RepublicDay 🇮🇳

Seventy-seven years ago, India chose something powerful -  #values over shortcuts, #systems over chaos, and #accountability over noise.

That same mindset builds strong businesses today.

The Constitution didn’t just give us freedom; it gave us structure - the kind that allows ideas to turn into innovation, startups into institutions, and effort into long term growth.

As founders, creators, and professionals, we grow when we respect processes, think long term, and execute with discipline.

Grateful for a #nation that empowers #entrepreneurship, #innovation, #leadership, and #sustainablegrowth.

Strong values build strong #companies.
Strong systems build strong #nations.

Jai Hind 🇮🇳

~ Radhika Jethlia Bhutra ✨

I almost ignored it.

My stylist mentioned KT Professional - KT Kids while talking about hair fall.
I nodded. Moved on.

Later that night, I looked it up.

That’s when I paused.

Saw Jacqueline Fernandez associated with the brand.
Didn’t expect that.

So I went deeper.

Turns out KT Professional - KT Kids is built by entrepreneur Dhruv Sayani.
Not a loud brand.
Not chasing attention.

Just showing up where professionals actually work.

Funny how trust spreads quietly.
Through salons.
Through conversations.
Through people, not ads.

📢 This is the biggest news in Hardware AI right now.

Gatik is now the first autonomous trucking company operating fully driverless commercial freight at scale in North America.

No safety driver. No observer. No pilot phase.

This is autonomy as infrastructure.

Every day, Gatik’s autonomous trucks move goods across short-haul and regional middle-mile routes, connecting distribution centers, warehouses, and stores for Fortune 50 retailers.

What scale actually looks like:

 - $200M+ in contracted revenue from daily driverless deliveries
- 100,000+ driverless freight orders completed without incident
- 24/7 operations across Texas, Arizona, Arkansas, and Canada
- $600M+ in total contracted revenue secured

What I really liked is that Gatik didn’t chase headlines. It chased uptime, reliability, and repetition.

It took them almost a decade to do it right. But they have done it before and better than anyone else.

Read more: https://gatik.ai

In an industry stuck in testing and demos, this is what happens when autonomous trucking is built for the real world - not the lab.

The future of logistics isn’t coming. It’s already on the road.

Global interviews don’t fail because of lack of talent.
They fail because of communication friction.

A common interview feedback I hear: “Technically strong. Needs more clarity.”

For Indian founders, engineers, and product leaders, this is a recurring pattern in remote interviews.

Not bias. Not skill. Just extra cognitive effort during conversations.

I tested the Krisp Accent Conversion in live interviews. It converts Indian English to clear American English in real time, without changing intent or confidence.

Why it matters in global hiring: 
- Faster interview flow
- Clearer articulation
- Better perception in leadership discussions
- Works on Zoom & Google Meet
- On-device processing → privacy-safe

Hiring should evaluate thinking, not translation effort.
Tools that remove friction create unfair advantages - in a good way.

Explore here: https://lnkd.in/gwAwBbuj

#FounderInsights #RemoteHiring #IndianTalent #JobInterviews
#VoiceAI #GlobalCareers #KrispAI

Some days don’t start with #motivation.
They start with laundry waiting, emails piling up, and chai getting cold.

In between folding clothes and replying to clients, I caught my reflection - tired skin, rushed energy. No time for a 10-step routine. Just honesty.

I reached for AULI Lifestyle, a clean beauty skincare brand founded by Aishwarya Biswas, known for minimal high-performance skincare.

A few seconds.
One product. That’s it.

Light, calming, no drama-just hydration that works while I work.

By noon, the glow wasn’t loud, but it was real. The kind that comes from choosing better, not more.

That’s what Auli fits into my life as.
Not skincare for weekends.
Skincare for any day.

As #founders, we don’t need ‘nice’ #products. We need #reliable ones.

Back-to-back meetings.
Dry lips.
A quick fix between calls.

That’s how I started using the Coloressence DESI POP Drip gloss Lip Balm - a hydrating lip balm with SPF designed for long workdays.

As a #founder and #marketer, I don’t have time for constant touch-ups or heavy lip products. I need a long-lasting lip balm that works during extended screen time, AC rooms, and nonstop schedules.

What worked for me:
 - SPF 15 lip balm -  essential for daily sun protection
- Shea butter + coconut oil lip balm - deeply nourishing, not sticky
- Helps improve lip pigmentation and lip health over time
- Long-lasting hydration for dry, chapped lips
- The subtle glossy lip balm that looks clean and professional on video calls

The flavours? Mango Masti. Cola Fizz. Toffee Butter. Candy Floss.

#Fun, #familiar - yet balanced.

It’s also a Made in #India lip care brand with 15+ years of trust in cosmetics and #skincare, which makes the choice easier.

Simple product.
No drama.

A daily lip balm for working #professionals and #founders - and that’s saying something.

Love seeing products expand beyond meetings into real-world calls.

Krisp’s mobile call recording just launched on Product Hunt.

Worth a look 👇
👉 https://lnkd.in/dtQ6vc42

#StartupCommunity #ProductHunt

SMALL BUSINESS, BIG IMPACT!

Indian MSMEs are the backbone of our nation. 

Small manufacturers, retailers, and service businesses contribute to ~30% of India’s GDP and 45% of industrial output.
(Sourced from a recent IIT-D report on “Study Of Technology Enabled Intra-City Logistics Services For MSMES”)

Yet, one massive hurdle holds the MSMEs of India back.  
An invisible tax that limits MSME access to transport apps.  

According to GST 2.0 Digital GTAs (Goods Transport Agencies) are now levied to pay 18% tax on all goods movement, which is a huge setback for small businesses. 

- Logistics in India has primarily been extremely unorganised and fragmented. 
- Waiting 40-60 minutes for vehicles.
- Chasing drivers on endless calls.
- Unnecessary haggling with drivers for the right price
- Unpredictable transport timelines disrupt supply chains.

The report by IIT Delhi  highlights a clear shift in recent times. When MSMEs adopts tech-enabled, app-based intra-city logistics services, they win with big and clear margins. 

• 73% reduce transportation costs
• 95% achieve improved on-time transportation performance
• 61% saved critical operational hours otherwise spent coordinating with commercial vehicles

This win is not about MSMEs convenience. But it is about our economies becoming agile, smart and digital first. A perfect case study of how the small businesses ecosystem are the true drives of Bharat. 

While I am aware of many brands using Porter, there are also other companies like UncleDelivery & others that are simplifying last-mile goods logistics movement for MSMEs. 

Food for thought for the policy makers and the rationale is simple. 

Fix logistics, and enable MSMEs of India to be digital first and grow with efficiency and seamlessness.

Pave way for sustainable MSME-Logistics ecosystem, #Budget2026. 

What are your thoughts? 

Don’t forget to read the full IIT-D report here 👇

https://lnkd.in/d3qbfR5Z

https://lnkd.in/dmrsivAW

#30percentofGDP #MSME #UrbanEconomy #IntraCityLogistics #StartupEcosystem #BusinessGrowth #LastMileLogistics #SupplyChainEfficiency

HPAIR Harvard Conference'23 | Head, Marketing Club | Advisor, International Business Club| LinkedIn 20k+ | 100+ MUNs | Marketing, Finance, IB Student| Former Head Girl, MDAV School |

If you had to weigh what's greater: My love for watching Podcasts or my zeal to work hard, you would probably end in a deadlock. But it just goes with the theme of me, who tries my best to manage her office work ,Linkedin workshops to partying, long drives, Reading books, sketching and Binge Watching.

So as being said, Hey there!!! Riya Gadhwal, this side, A 23 year-old who did BBA from Symbiosis Centre for Management Studies NOIDA , currently working with American Express as Analyst and trying my best daily to gain some new knowledge.

I am,
-A learner and a person who- loves Networking, who got selected for HPAIR Harvard Conference'23 twice.
-Love Writing Content on Linkedin-having 200 K + Followers & Have been invited by colleges like Delhi University, IIM, IIT and Punjab University for sessions on Personal Branding.
-A student -selected as top 2 to represent the entire Symbiosis University at FICCI 2022.
-Public Speaker- who has been on stage throughout her life- 100+ Model United Nations and Open Forums, Invited by Delhi University, SRCC, Punjab University, etc. to judge various competitions.
-Marketing Enthusiast- serving as the Marketing Head of the college after being the Deputy head for a year, two times National Finalist at IIM INDORE Annual Culture Fest, finishing the Podium Once.
-Loves Organising events- My own MUN - Celestial Model United Nations- 2000+ delegates, 10+ Countries, Collaboration with ASEAN, UN75, etc.
-The only student - featured twice on SCMS NOIDA's official Instagram Page.
- A Mentor & a teacher - taught more than 20,000 kids about Personal development ,Linkedin Personal Branding and Model United Nations.
-Loves Volunteering in NGOs- Worked for Women, Children, and Covid Resources.
-Also love finishing a book in 2 days :)

If I can help, feel free to dm me or mail me at riyagadhwal12@gmail.com.

This was my story, Create Your Own.
Until then,
Keep Shining and Keep Growing :)♡

Riya Gadhwal

I started my New Year not with resolutions, but with gratitude and faith.

Every year, I start with the divine energy of Salasar Temple to the unwavering belief at Khatu Shyam Ji, and the quiet strength of Rani Sati Temple, this journey grounded me in something deeper than goals or milestones.

It reminded me that ambition works best when it is anchored in humility, discipline, and trust in the process.

As I step into this year, I’m choosing:
• Consistency over chaos
• Purpose over pressure
• Faith over fear

This year, I’ll also be more active here on LinkedIn sharing new ideas, honest learnings, and a few exciting things I’ve been working on behind the scenes.

Because when your intentions are clear and your efforts honest, the path unfolds on its own.

Here’s to a year of hard work, growth, and staying rooted no matter how high the dreams are.

Riya Gadhwal 

#NewBeginnings  #Gratitude # #LinkedInGrowth #2026 #RiyaGadhwal

9 Steps I followed and will suggest for Job Seekers in 2026:

Step 1: Define your Goal:

📍 Identify Your Industry and Role: Research industries and roles that align with your interests and skills.
📌 Understand Requirements: Check job descriptions for necessary skills, qualifications, and tools.
📌 Set a Timeline: Establish a realistic timeline for preparing.

Step 2:Build Your Foundation

📌Update Your Resume: Tailor it to specific roles by highlighting relevant skills and achievements. Keep it concise . Keep checking your ATS Score.
📌 Work on a Portfolio: Showcase your work through case studies, blogs, GitHub or creative portfolios.
📌 Upskill, Upskill and Upskill:Use platforms like Coursera, Udemy, or LinkedIn Learning meanwhile you aren't getting the job.

Step 3: Leverage LinkedIn

📌Optimize Your Profile:
⭐ Headline: Use keywords like “Aspiring  Analyst | Skilled in Social Media Marketing, SQL, and Power BI.”
⭐ Summary: Write a concise story highlighting your journey, skills, and career aspirations but make it show YOU in it.
⭐ Skills & Endorsements: Add relevant skills and request endorsements from peers and mentors.
⭐ Experience: List all internships, projects, and volunteer work in Detail, add certificates too.


📌 Networking:Connect with Professionals:
Search for alumni from your college or professionals in your target industry.

Send a personalized connection request. 

📌 Engage: Like, comment, and share content related to your industry to stay visible.
📌 Content Creation:Post about project, your interests or your thoughts. This builds credibility and attracts recruiters.


Step 4:Recommendations!!!!!
📌 Build Relationships: Engage meaningfully with colleagues, mentors, or professors.Ask for Recommendations: Approach people you’ve worked closely with.

Step 5:Utilize Direct Messaging
📌 Identify and DM key people for opportunities:
📌 I have made several previous posts about links to the DM templates, kindly find them attached in the comment section.


Step 6:Prepare for Job Applications
📌Research Companies: Understand their culture, products, and goals.
📌Customize Applications: Tailor your resume and cover letter for each role.
📌Prepare for Interviews:Practice common questions. For this feel free to add your resume to chap Gpt and ask for 40 relevant questions that can be asked and prepared.

📌 Learn about behavioral interviews (STAR technique).

Step 7:Stay updated on industry trends and keep searching jobs on Platforms Beyond Linkedin like Use Naukri, AngelList, Glassdoor, or Indeed.


Step 8: Follow ups: 
📌 Track Your Progress:Create a spreadsheet to track for Applications sent, connection made and interview feedback.


Step 9:Stay Consistent:
📌 Rejections are part of the process. Learn from feedback and keep applying.
📌 Expand your skills continuously to stay competitive.
1 thing which really helped me while I was searching and applying for jobs was to have a belief in myself.


#jobs #jobsopportunity #interview #job

For years, I obsessed over productivity hacks, a new app every month, color-coded planners and many Chai all nights.

I thought working “harder and smarter” meant squeezing in more tasks, replying to every message instantly, and always being available.

But my most ambitious projects kept lagging.
My energy waned.
The end-of-day fatigue became the norm, not the exception.

The shift happened when I discovered deep work. 

One day, I blocked out a 4 hr window: phone away, notifications off, a single important project open on my desktop.

I expected boredom, maybe some FOMO.

What I got was the most focused, creative, and satisfying workday in years. 

Tasks that would’ve dragged on for days got finished in the morning.

The difference? Focused energy beats scattered hustle. Real productivity is about ruthless prioritization, unbreakable deep work zones, and saying “no” to almost everything else.

If I could tell my younger self anything, it’s this: Protect your prime energy. Those 3-4 uninterrupted hours are gold, make them non-negotiable
.
What about you? What’s the best lesson you learned the hard way? Drop your advice below. 👇 

#linkedin #riyagadhwal

I don't wanna take names but this is from all the Linkedin Creators:

One of the most frustrating parts of being a creator is waiting for 3-6 months of waiting for the Payment of Brand collabs,after they have mentioned the payment duration as 30 days after the live posting.


Let’s be very clear:

If a creator has
– signed the agreement
– delivered the content
– met timelines
– shared reports

then timely payment is not optional.

It is basic professionalism! 

Creators are not doing “favours.”
This is work. This is an effort. This is value delivered to your brand.

Ghosting after reach, and engagement are taken is unfair, unethical, and damaging not just to creators, but to the ecosystem as a whole.

In my last 2-3 years at Linkedin, I have seen Big Brands ghosting for half an year after being super active when it came to their live dates.

But once it's done they go MIA!

To brands and agencies reading this:

If budgets are delayed, communicate!
If processes take time, inform.
Respect creators the same way you expect them to respect your brand.

We love collaborating.
We love creating impact.
But professionalism must go both ways.

#linkedin #agencies #brand

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The Battle

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