Rafa Calle

magnettu

AI software can help analyze and optimize employee personal branding efforts to enhance brand authority.

CEO & Co-Founder

Bea3

We specialize in investing in real estate assets and early-stage startups, with a particular focus on Barcelona, Madrid, and Bogotá.

Miembro del Consejo de Administración

EU Business School

Lecturer to  MSc students in Entrepreneurship, Business & Innovation.

Lecturer -  Entrepreneurship, Business & Innovation (MSc students)

Entrepreneur in residence

Draper VC stands out as one of the most active and widely recognized venture capital firm in the United States. Operating from Silicon Valley, they organize acceleration programs that extend invitations to talented entrepreneurs from around the world. These programs serve as a catalyst for startups, igniting their growth and empowering participants with essential management and leadership skills.

Engel & Völkers

Digital Marketing Manager - Iberia. I visioned Engel & Völkers Digital strategy. Leading an international team, focusing on Data Analysis, Digital Transformation, UX, SEO, SEM and Content Marketing.

Digital Marketing Manager Spain, Portugal & Andorra. Franchise Network & Market Centers

Engel & Völkers is a German real estate company with presence in more than 30 countries. As Digital Marketing Manager, I lead a team to meet Engel & Völkers' expansion and consolidation objectives in Spain, Portugal, and Andorra.

We work in different areas such as SEM, SEO, SMM, Automation, CRM, Content Marketing, and web analytics.

Digital Marketing Manager Franchise Network Spain & Portugal

EL ESPAÑOL

Columnist on digital economy and entrepreneurship for Crónica Global del Español.

Columna negocios digitales - Crónica Global - Sección economía

PageGroup

Digital & Media Executive - Southern Europe, Turkey & Poland

PageGroup is a recruitment company based in the UK. With more than 10,000 employees and presence in over 40 countries, it is one of the main references in the sector. I was responsible for the execution of their digital strategy for Spain, Portugal, Italy, Turkey, and Poland.

 Digital & Media Executive - Southern Europe, Turkey & Poland 

CityXerpa

CityXerpa, the largest marketplace in Andorra, offers a wide range of products and services from food delivery to electronics. As a co-founder and CMO, I played a critical role in executing our go-to-market strategy, helping us grow from 0 to over 2,000 clients in 2 years.

CMO & Co-founder 

Noves Idees ADR

Noves Idees is a company based in Andorra, dedicated to the creation of technology-based projects. As CMO, I co-founded 3 companies in about 3 years (City Xerpa, Makeyoursuit, TedClothing).

Today City Xerpa is the main home delivery platform in Andorra and continues to expand. I was responsible for leading the marketing department and developing all digital strategies (SEM, SEO, SMM, CRM, Content Marketing, UX).

Head Of Digital Marketing

Hockerty

Hockerty is the world's leading company in the sale of custom-made suits online. As Online Marketing Specialist I was in charge of their SEO, CRM, SMM, Content, and Customer Loyalty strategies.

The main markets I specialized in were: Italy, France, Spain, UK, and Germany.

Online Marketing Specialist

CEO & Co-Founder | Our software creates content to help your company and employees grow on social networks | SaaS | Martech | Startups

I lead magnettu - software to boost personal brands on LinkedIn.

I also post daily about leadership and personal branding, as well as publicly sharing my journey as an entrepreneur in the tech industry.

Banco Santander Colombia

Responsable de la relación comercial entre el Banco Santander y el Grupo Astara con su red de concesionarios en Colombia.

Gerente de Alianza Astara

Koda Advisors

Ofrecemos soluciones financieras integrales respaldadas por líderes del sector y colaboraciones externas para impulsar proyectos empresariales. Desde leasing y renting adaptados a las necesidades del cliente hasta financiamiento de capital de trabajo y líneas especiales para emprendedores, brindamos acompañamiento integral en todo el proceso financiero y de adquisición de activos.

Founder - CEO

GM Financial

Personnel in charge: 6 people 
Manage, supervise, research and Develop Strategies to enhance the placement of the company's financial products both Retail and Insurance seeking to increase the Market share of the Financial.

Achievements:
Develop a Chevrolet and GMF Customer Loyalty Program for 100% of the dealer network for customers acquiring a new vehicle through new financing with the brand's finance company.
Structure the financing program for vehicles that are not part of the Chevrolet brand having a market penetration of 15% in the first month of launch.
Design strategies to increase auto insurance penetration from 55% in December 2022 to 75% in March 2023 in alliance with insurers and GM.
Redesign the new incentive program for the Chevrolet dealer network for the placement of GMF credits, again reaching 70% penetration in March 2023.

Marketing and Product Manager

People in charge: 20 people nationwide

Achievements:
Structure development plans for 100% of the Sales Team members, generating 30% of the team members reaching new positions within the organization.
Develop a Commercial Strategy, allowing the company to place in the month of March 2021, a record $95,000 million in retail loans for new, used, and commercial vehicles with a penetration of 70% in the Chevrolet dealer network.
Establish a strategy that increased the finance company's market share within Chevrolet dealerships from 45% in July 2016 to 75% in September 2020.
Achieve auto insurance penetration of 90% in the Chevrolet dealer network by the end of 2020.

National Sales Manager

Itau Corpbanca

Develop negotiations, achieving disbursements more than $100,000 million in the financing of projects in different sectors such as port, infrastructure, and agribusiness in 2016.
Link new clients to the infrastructure sector organization, which generated having $80,000 million more in the Bank's assets in 2015. 
Structuring new long-term corporate loans with the hotel sector, with placements more than $150 billion.

Commercial Manager, Large Corporate Banking

Lead the design of comprehensive financial services proposals according to the negotiations raised with clients from various sectors of the economy in the SME and corporate segment.

Achievements:
Increase the client base by 25%, allowing to have 25% growth in liabilities and 15% growth in assigned budget assets.
Reduced the past-due portfolio of the client base, keeping it between 3% and 4%, which generated a lower loss for the Bank in provisions.

SME Banking Commercial Manager

Lead negotiations with potential business banking clients in such a way that the bank's placement and acquisition objectives were met.

Commercial Manager Jr. Corporate

Senior Commercial Manager Personal Banking

British American Tobacco

Trade Marketing Analyst

Portfolio Evaluation Analyst

Corporate Credit Analyst

Master of International Business (Macquarie University, Australia), Economist (Universidad Javeriana) Bilingual with more than 19 years of experience working in national companies managing international clients for different market sectors. Extensive knowledge and experience directing and leading strategic commercial areas, optimizing resources and increasing sales and profitability in the medium and long term. 

Global thinking, analytical, critical, innovative, and strategic developing high impact business, leader to work with high performance interdisciplinary teams, ability to adapt in multicultural environments, ease to interact with different management and organizational levels and with a sense of belonging, responsibility, and commitment.

taplio

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Rafa Calle

Jorge Iván Otálora Ávila

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