Rafa Calle

magnettu

AI software can help analyze and optimize employee personal branding efforts to enhance brand authority.

CEO & Co-Founder

Bea3

We specialize in investing in real estate assets and early-stage startups, with a particular focus on Barcelona, Madrid, and Bogotá.

Miembro del Consejo de Administración

EU Business School

Lecturer to  MSc students in Entrepreneurship, Business & Innovation.

Lecturer -  Entrepreneurship, Business & Innovation (MSc students)

Entrepreneur in residence

Draper VC stands out as one of the most active and widely recognized venture capital firm in the United States. Operating from Silicon Valley, they organize acceleration programs that extend invitations to talented entrepreneurs from around the world. These programs serve as a catalyst for startups, igniting their growth and empowering participants with essential management and leadership skills.

Engel & Völkers

Digital Marketing Manager - Iberia. I visioned Engel & Völkers Digital strategy. Leading an international team, focusing on Data Analysis, Digital Transformation, UX, SEO, SEM and Content Marketing.

Digital Marketing Manager Spain, Portugal & Andorra. Franchise Network & Market Centers

Engel & Völkers is a German real estate company with presence in more than 30 countries. As Digital Marketing Manager, I lead a team to meet Engel & Völkers' expansion and consolidation objectives in Spain, Portugal, and Andorra.

We work in different areas such as SEM, SEO, SMM, Automation, CRM, Content Marketing, and web analytics.

Digital Marketing Manager Franchise Network Spain & Portugal

EL ESPAÑOL

Columnist on digital economy and entrepreneurship for Crónica Global del Español.

Columna negocios digitales - Crónica Global - Sección economía

PageGroup

Digital & Media Executive - Southern Europe, Turkey & Poland

PageGroup is a recruitment company based in the UK. With more than 10,000 employees and presence in over 40 countries, it is one of the main references in the sector. I was responsible for the execution of their digital strategy for Spain, Portugal, Italy, Turkey, and Poland.

 Digital & Media Executive - Southern Europe, Turkey & Poland 

CityXerpa

CityXerpa, the largest marketplace in Andorra, offers a wide range of products and services from food delivery to electronics. As a co-founder and CMO, I played a critical role in executing our go-to-market strategy, helping us grow from 0 to over 2,000 clients in 2 years.

CMO & Co-founder 

Noves Idees ADR

Noves Idees is a company based in Andorra, dedicated to the creation of technology-based projects. As CMO, I co-founded 3 companies in about 3 years (City Xerpa, Makeyoursuit, TedClothing).

Today City Xerpa is the main home delivery platform in Andorra and continues to expand. I was responsible for leading the marketing department and developing all digital strategies (SEM, SEO, SMM, CRM, Content Marketing, UX).

Head Of Digital Marketing

Hockerty

Hockerty is the world's leading company in the sale of custom-made suits online. As Online Marketing Specialist I was in charge of their SEO, CRM, SMM, Content, and Customer Loyalty strategies.

The main markets I specialized in were: Italy, France, Spain, UK, and Germany.

Online Marketing Specialist

CEO & Co-Founder | Our software creates content to help your company and employees grow on social networks | SaaS | Martech | Startups

I lead magnettu - software to boost personal brands on LinkedIn.

I also post daily about leadership and personal branding, as well as publicly sharing my journey as an entrepreneur in the tech industry.

IKEA

Multi-disciplinary team of Engineers, Designers, Data and UX Researchers solving user pain points and identifying opportunities to improve our Loyalty program (IKEA Family) for our 180M members.

- Drive the discovery, design, development and implementation of "Rewards from IKEA Family" based on user needs and the company's product strategy and vision.
- Responsible for data analysis, experimentation and reporting on the product to drive changes and improvements to the user experience.
- Partner with engineering, data and design to find the best path to delivery. Align with relevant stakeholders and business functions.
- Optimize team environment and ways-of-working for enhanced velocity, impact and a great culture.

Technologies: Salesforce Marketing Cloud, QlikSense, PowerBI, Contentful, Optimizely, Contentsquare, Figma, Miro, Confluence, JIRA.

Digital Product Manager 

SCRM Lidl International Hub

The Salesforce Marketing Cloud domain is in charge of deploying, scaling, supporting and leveraging SFMC for Lidl Plus app (loyalty and rewards app) in over 28 European countries using Agile methodologies (Scrum). Currently Lidl Plus has more than 45M registered users. 

- Articulate the vision, roadmap and releases. Prioritizing CRM Marketing features and new functionalities based on business value and impact.
- Define, prioritize and deliver features based on requirements, discovery and market needs.
- Help to remove friction from the product development process to ensure the timely, accurate and successful delivery of products. 
- Ensure technical requirements are met, in order for the development team to efficiently & successfully implement new features. Ensure quick and scalable implementation.
- Close and frequent collaboration with stakeholders, other squads, product managers and executives.
- Documentation and training materials, providing support for the users.

Technologies: Salesforce Marketing Cloud, Confluence, JIRA.

Product Manager CRM

Alea

Alea is an awarding-winning leader in the field of online gaming (multi-platform online casinos).

- Successfully lead the CRM tooling migration to FastTrack on a limited time frame of 6 months (incl. vendor decision, CRM base setup and IP warmup).
- Creation of roadmap and prioritisation of backlog; by translating customer needs into defined features.
- Lead and develop the international CRM campaign strategy.
- Automation and continued optimisation of onboarding, churn-prevention and retention lifecycles.
- Definition and maintenance of reporting dashboards, including performance metrics and key business KPIs for overall program performance.
- Overseeing optimisation of all retention touch points and improvement of player experience. 


Technologies: FastTrack, Looker, Jira and Confluence

foodspring

foodspring provides functional products and services that help customers to lead healthier lives.

- Define, implement and scale multi-channel international strategy to maximize customer lifetime value.
- Create a coherent data-driven communication strategy across the whole customer journey.
- Improve customer retention and engagement, ensuring maximum profitability.
- Establish relevant KPIs and dashboards to understand consumers' behavior.
- Lead and encourage a team of 3 CRM experts that have responsibility for customers across all regions.
- Communicate and collaborate closely with cross-functional teams and stakeholders.

Technologies: Optivo/Episerver, Google Analytics, Tableau, CleverPush, Zenloop

Head of CRM

adidas

I'm working in Global IT division as engineering lead for the Salesforce Marketing Cloud team, using Scrum methodology. 
We are in charge of deliver digital communication solutions on various communication channels to adidas consumers globally; translating business requirements into product requirements.

- Leading and developing a cross-functional team of 5 engineers within an international, Agile environment. Being responsible for the growth, development and happiness of the team members.
- Accountable for delivery and quality of the implemented solutions, performance of the team and recruiting top talent.
- Identifying dependencies and coordinate the stakeholders involved.
- Working closely with the Project Manager and Product Owners to understand and execute business needs.
- Building processes, guidelines and documentation to improve quality encouraging innovation.
- Constantly gathering feedback, analyzing and adapting the processes to get the team to provide results as efficiently as possible.

Technologies: Salesforce Marketing Cloud, Confluence, JIRA.

Consumer Engagement Technical Lead

Page Group, is a global recruitment company that operates under three brands, Michael Page, Page Executive and Page Personnel.

- Responsible for planning, setup, execution and optimisation of CRM campaigns; including key client (B2B) and candidate (B2C) journeys.
- Developing and implementing Marketing Automation using Salesforce Marketing Cloud.
- Monitoring and analysing key metrics to optimise segmentation, conversion rate, openers and clickers.
- Technically coordinating projects: gathering and defining requirements, identifying dependencies and chasing the stakeholders involved.
- European project management, connecting technical and marketing teams.

Senior CRM Executive

Splio

- Leading the Full Service team in charge of planning, implementation and analysis of CRM programms: welcome, birthday, inactives, re-engagement...
- Development of emails and templates using HTML, CSS and media queries (Responsive Design for mobile devices).
- Creation of SMS campaigns and landing pages.
- A/B test implementation, database segmentation, campaign automation, personalization with dynamic content.
- End-to-end testing, using Litmus, Email On Acid and other testing tools.
- Reporting and monitoring in order to improve marketing campaigns. 
- Project management and coordination of technical integrations.
- Expert in the tool, taking part in new developments and testing.
- Product and HTML training, processes documentation.
- Giving support to Spanish, Italian, German and Dutch clients.

Head of Full Service

- Client portfolio management:  Sephora, The Body Shop, The Phone House, Desigual, Forum Sport, VeryChic... And onboarding for new clients.
- CRM/Customer lifecycle strategy consultancy, maximizing revenue opportunities and customer loyalty.
- Creation of emails and templates using HTML and Responsive Design.
- Segmentation, personalization, A/B testing, campaign execution.
- Analysis and optimization of campaigns to improve delivery and open/conversion ratios.
- Expert in the ESP tool, taking part in new developments, testing and trainings.

Account Manager & Producer

Starfish Media N.V

- Translating and writing content for SEO manager.
- Responsible for the presence and monitoring in social networks (Facebook).
- Collaboration in website frontend development.

Customer Support Agent

Ayuntamiento de Vitoria-Gasteiz

- Developing with Grails (open source web application framework that uses the Apache Groovy programming language, based on Java), Alfresco (open source enterprise content management system), Javascript, Jquery, HTML and CSS.
- Using agile methodology (Scrum, TDD), SpringSource Tool Suite and Redmine tools.

Grails and Alfresco developer

Panrico

700 hours of internship. 
- Link between the marketing department and the point of sale.
- Collaboration in commercial actions, advertising, promotion and strategic marketing plans.
- Supply analysis, planograms, collaboration with Key Accounts.
- Data collection, TNS, measurement and KPIs analysis.
- Reports, graphs and information necessary for projects and presentations.

Trade Marketing Assistant

I love interacting with humans as much as I do with technology.

More than 10 years of experience in Global Digital Products. Solid experience bridging the gap between business objectives and digital initiatives. 

I have quite an extensive knowledge of Marketing Technology (demonstrated through my hands-on experience with various tools and successful implementation across multiple roles). Additionally, my blend of computer engineering and marketing expertise equips me with a deep understanding of both technology and business.

I am a believer that motivation to learn, team work and being able to leave your comfort zone are the keys to succeed in anything.

Experience in Customer Engagement, Product Management, MarTech, Leading teams.

taplio

The Battle

Rafa Calle

Leticia Muñoz Molina

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