RetainUP

As the founder of RetainUP, I've led our team to send over 131 million impactful emails, driving over $34M in revenue for our clients. 

We delivered an average ROI of 3200% across diverse niches.

We help ecommerce brands with their email marketing, retention marketing, and increasing average order value and profits.

CEO and Founder

StudyPad

Product owner for B2B2C (teacher to parent) growth funnel of splash math. Breakdown the product further into 3 swimlanes namely Growth, Retention and Monetization with their respective product managers. 

Worked on building product roadmap and execution in agile sprints for 2 quarters and improved key metrics around growth and monetisation funnel.

Associate Director Product

IndiaRush.com

IndiaRush was founded with the mission to connect manufacturers to consumers directly. Scaled to INR 54 Cr (~ USD 8 Mn) yearly revenue with a team of 90+ people reaching 5 Mn monthly visits across Web, Mobile and App on a bootstrapped model in a highly competitive market. Established brand in top 20 e-commerce sites of India according to Similar web.

Created overall company vision and headed demand-side growth of B2C e-commerce marketplace leading product manager, designers, marketing and technology team of 35+ motivated people. Registered 200%-300% demand growth on a yearly basis to INR 54 Cr (~USD 8 Mn) a yearly revenue.

Product Management - Customer Research, Customer Personas, Customer Journey, Product Strategy, Product Design (UI designs & UX Flows), Product Roadmap; Manage entire product life cycle using Agile Development methodology. 

Product Growth - Lead product growth, engagement and retention efforts to analyse campaigns, traffic and website (A/B Tests, Landing Pages); Optimize customer funnel and conversion. Increase adoption based on user research along with data analysis and statistics. Growth KPIs through non-ad acquisition strategies.

Product Marketing - Managed a yearly digital marketing budget of INR 10 Cr (~USD 1.5 Mn) maintaining high ROI across Facebook Ads, AdWords, Affiliate, Influencer, Search engine and Content marketing for customer acquisition, customer engagement and customer retention. Competitive Product Positioning and product launch plans.

Co-Founder and CEO

Ecommerce Consultant | 2x revenue for $2M-$5M DTC brands in 6 months | Scaled to $20M | Generated $63M for 50+ DTC Brands

Hi, I'm Rahi

And yes, I can help you grow your ecommerce store profitably. But we just met, you don't need to trust me right away.

I started my ecommerce marketplace, IndiaRush back in 2011. 

I was lucky enough to learn everything along the way and grow it to a $10M+ yearly revenue. 

But we were spending like crazy on Facebook.

To generate $10M, we were spending close to $1.5M each year on paid advertising.

Eventually, costs kept on rising, and we had to close down.

The biggest learning? 

Instead of focusing on acquisition, we should have focused on keeping customers and getting them to buy again. 

That's why I started RetainUp in 2020. 

My goal was simple: help ecommerce brands make more money without spending more on ads.

So they can scale profitably.

Now, we've helped over 50 brands worldwide and generated over $34.6 million in revenue for them with email.

But it's more than just an email.

We help them increase average order value, customer lifetime value, and retention rate.

After 15+ years of experience in ecommerce, I have developed my own PCC (Product, Customer, and Communication) framework to help brands.

I'm here to help ecommerce brands grow profitably.

To get help, book a call using the link below. 

If you are still not convinced, subscribe to our newsletter to learn more about growing profitably.

Remember, it's the journey that counts. Keep going. Keep learning.

Rahi Jain

We sent 4 campaigns in a day to the same person.
Still unsubscribe rate under 0.2%.

Yes, it surprised me too.

Last week on Singles’ Day (11.11):
Launching soon in the evening before.
Live at midnight.
Reminder to non-openers in morning.
Reminder at afternoon.
Last call in the evening.

All inside 24 hours.

Still no meaningful churn.
Open rates above 60-70%.
All emails generated revenue.

This was a premium apparel brand with a 50k+ list,
not a discount-heavy brand.

What made it work?

Each email had a different job.
Each went to a different segment.
Each added new information.
And the offer was actually worth opening for.

Not once did the audience punish the brand.

I’m not saying every brand should blast 4 campaigns a 24 hours.
Most shouldn’t.

And without deliverability hygiene and proper segmentation,
you will burn the list.

But during a major sale, once or twice a year
customers are far more forgiving than marketers assume.

The real risk isn’t "sending too much."
It’s sending something they don’t care about.

Not enough repeat? I help CPG brands scale profitably with 70%+ repeat customers

People hate losing.
Especially things they have earned.

That single bias drives more retention than most brands realize.

But here's what most miss:

The strongest loss aversion isn't about what you give customers. 
It's about what they earn.

Handed value = easy to walk away from
A welcome discount. 
A free trial. 
A promotional upgrade.
None of it hurts to lose.

Earned value = painful to abandon
Gold tier status. 
Unlocked rewards.
Earned points.
Usage streaks.

That’s what creates true lock-in.

The best brands already know this

Sephora makes you spend to reach Rouge, not subscribe to it.
Oura personalises insights based on your data, not generic tips.
Starbucks protects your stars because you earned them.

People stay to avoid losing what they built.

So how do you use it?

1. Progress > Perks
Don’t say “20% off subscription”
Say “You’ve saved £247 this year by subscribing”

2. Habit > Usage
“You’ve brewed 42 cups this month,”
“You’re on day 6 of your routine.”

3. Identity > Incentives
“Premium member” is a feature.
“Top 5% of customers” is identity.

4. Continuity > Coupons
Points don’t expire.
Status doesn’t drop overnight.
Price stays locked for loyal subscribers.

Most brands underuse loss aversion.
Worse, they create losses around things customers never earned.

🇺🇦 Andriy Boychuk

Flowium

We focus exclusively on email marketing for eCommerce businesses.

We know how to take your online store from where you stand now to its full potential. You get industry-standard knowledge paired with cutting edge innovations tailored to your business. 

We enjoy working with big numbers. We love seeing your results grow as much as you do, and we know how to streamline the process to get you there. We lay out the strategy, and then experiment, test, and move quickly to deliver the returns you expect and more.

We believe email marketing is more than a revenue channel. It's also a long-term investment in your brand and customer loyalty.

Let’s schedule a time to talk about the true scale of your email marketing strategy: flowium.com

Founder of Flowium, Email Marketing Agency for eCommerce

Dignitas Ukraine

Fractional CMO (Volunteer)

Razom

Volunteer (Product Sourcing & Coordinator of Volunteers)

Immigrant Porada

Immigrant Porada is a web portal for Ukrainian immigrants. It provides information on the main topics regarding immigration and settling down in the US. 

Throughout the years, email marketing was the main tool for creating and nurturing an engaged community of Immigrant Porada. I understood its value and turned it into an email marketing agency.

Founder

The Clarient Group

The Clarient Group (TCG) is a technology consulting and design firm focusing on integrated, smart building design solutions.

In almost 9 years of working for the Clarient Group I grew from a Junior position of a CADD operator to a Senior Project Manager who coordinated crucial projects.

Among the projects I'm proud of are Freedom Tower and One57 in NYC.

Senior Project Manager

Project Manager / Designer

Designer

CADD operator

Top 1% Email Marketing Expert

Andriy Boychuk is a founder of Flowium, an email marketing agency for eCommerce. 

Every week, he uploads a new video on his company's Youtube channel to share industry secrets of email marketing for online stores and the software used for it, such as Klaviyo.

Andriy authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software. It's a self-paced online course with detailed tutorials, tips, and tricks to level up email marketing.

When not working, Andriy enjoys an occasional movie night, and his perfect 4th of July celebration includes a BBQ with his loving wife and two beautiful daughters.

___

Let’s schedule a time to talk about the true scale of your email marketing strategy: flowium.com


It is officially here!

Meet FlowiumGPT - our new AI built on the exact frameworks, experiments, and strategies our team uses every day to grow DTC brands.

It’s like chatting with a Flowium strategist… minus the meeting.

You can ask it things like:

• “What’s the best way to structure a Klaviyo welcome flow?”
• “Which A/B tests actually move click-through rates?”
• “How should I segment customers before BFCM?”

You’ll get the same data-backed answers we use for brands like True Classic, Dr. Squatch, and hundreds of Shopify stores.

It’s smart, fast, and built for marketers who want more than generic advice.

Try it out here and let me know if you have any feedback: https://vist.ly/4e7ks

Founder at Flowium, Elite Klaviyo Partner, we help DTC brands drive 30 to 50 percent of revenue from email and SMS, with segmentation, CRO-ready creative, and lifecycle automation | Inc. 5000 (2025)

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I used to chase revenue.

If the top line grew, I called it success.
Then I changed the scorecard.

Today I track three things: 

1️⃣ team retention, 
2️⃣ client retention,
3️⃣ and profit left at the end of the month.

This shift fixed how we make decisions.

✅ We hire slower.
✅ We keep clients longer.
✅ We value profitable work over busy work.

I also set hard boundaries.

❌  No work on the weekends.
👨‍👩‍👧‍👦 Evenings with family.
⌚ Eight to nine hours is the ceiling.

The team knows I trust them by default.

Integrity is not a poster on the wall, it is how we run projects and relationships.
I play the long game with content.

Videos recorded years ago still bring the right clients.

If you run a services business, try this simple framework.

Define success as retention plus profit, not revenue.
Protect energy with clear work hours and family time.
Lead with trust and expect integrity across every handoff.
Invest in durable content that compounds over years.

This is not theory.
It is how we operate daily, and it scales a lot cleaner than chasing the next spike.

We tripled SMS conversion rates for DTC brand, Compression Sale, just by switching brand's popups to Recart .

We had the chance to test their popup tech on a live campaign - and the results were instant:

Visitor → SMS CR: 0.6% → 1.7% (+211%)
Visitor → Email CR: 1.2% → 2.9% (+137%)

#emailmarketing #sms #dtc

🚨Job Vacancy - Email Marketing Strategiest 👇👇👇

Our partner Kanekta is hiring a Lead Strategist (Email Marketing)! 🚀 

Full-time. Remote.

If you're a detail-oriented, proactive strategist who knows how to build conversion-focused email strategies and guide clients toward growth this one is for you.

You’ll work closely with project managers, designers, and copywriters to plan customer journeys, analyze performance, and refine strategies that drive results.

If you’re ready to lead with insight and make an impact in a fast-moving environment, we’d love to meet you.

Apply now to join our team: https://lnkd.in/gENJ_ZJq

Know someone who’d be a great fit? Tag them in the comments below!

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The Battle

Rahi Jain

🇺🇦 Andriy Boychuk

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The Battle

Rahi Jain

🇺🇦 Andriy Boychuk

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rahi Jain's LinkedIn Performance

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Performance ScoreRahi Jain's LinkedIn Performance