Ecommerce Consultant | 2x revenue for $2M-$5M DTC brands in 6 months | Scaled to $20M | Generated $63M for 50+ DTC Brands

Here's the truth:

You can’t scale profitably on paid ads.

The more you grow, the more it costs.

The only way to scale profitably starts with building a Repeat Purchase Flywheel.

And it compounds month over month.

But most brands miss repeat purchases because..

Email ≠ Retention
Loyalty ≠ Loyalty Program
Tools ≠ Outcome
Tactics ≠ Strategy
Retention Rate ≠ Actionable KPI

Introducing Repeat Purchase Maximizer™

Our custom framework is battle-tested after working with 80+ DTC CPG brands.

In Repeat Purchase Maximizer™, we take you through 9 steps to increase the 90-day repeat purchase rate to 70% in 3 months.

First, we diagnose the products, segments, and triggers that cause repeat purchases and map the ideal repeat journey.

Second, we build journeys that guide customers from first purchase → re-order → subscribe.

Lastly, lock-in VIPs, revive lapsed buyers, and amplify every touchpoint (email • SMS • onsite • direct mail).

Oral Care DTC brand increased their retention from 44% to 58% in 3 months, generating them an additional $68K every month.

Another Mushroom Supplements DTC brand increased its paid subscribers' retention to 79%. 

A big beauty brand increased its repeat rate to 50%+ in the Middle East region using our framework.

If you own a CPG brand and want to hit a 90-day repeat purchase rate of 70%, let’s talk.

Rahi Jain

TL;DR: Product Manager with 10+ years of experience across SaaS, Platforms, Data and AdTech. Currently leading a team of PMs and Product Analysts at Media.net to build scalable data and AI products.

The Long Story

I got my first taste of product management while building a startup during my MBA at ISB. Translating customer problems into wireframes, pitching to VCs, and launching an app from scratch showed me that product was more than a role; it was my calling.

After starting my career as a software engineer at Siemens (Mentor Graphics), working on SaaS for chip design, I pursued my MBA to bridge the gap between tech and business. Post-ISB, I joined SplashLearn to lead its classroom product, improving onboarding for students and teachers - a crash course in building empathy for vastly different users.

At Media.net, I’ve led multiple initiatives:

Data Visualization Platform – enabled clients to analyze and act on insights faster
Data Catalog – improved governance and data discovery across teams
Data Engineering Platform – simplified how engineers and analysts manage large-scale data
MLOps Platform – empowered teams to run AI workflows, train models, and optimize GPU usage

Along the way, I’ve grown from IC to leading a team of 7, focusing on scaling both people and products.

I believe the next decade belongs to AI-powered, data-driven platforms that don’t just manage information, but make decisions easier. That’s the kind of future I’m building toward.

Karan Gogna

ISB is ranked #12 globally. And yet, in many rooms across North America and Europe, it still needs an introduction.

The Financial Times Global MBA Rankings 2026 just dropped.
From #27 to #12 in one year, ISB moved up 15 spots.

The data now places ISB firmly among the world’s top programs. But global brand recognition, especially in Western markets, is still catching up.

As a proud ISB alum, that contrast stands out to me.

Mention ISB in Toronto, Boston, or London and it often requires context.
Mention Wharton, Rotman, or LBS? Instant recognition.

That gap is fascinating.

Rankings move when performance improves. Brand perception moves when narrative spreads. 

And that gap matters. Not just for the school, but for every alum building a career internationally.

This isn’t a criticism. It’s a strategic opportunity.

If performance is now Top 12 globally, the next frontier is global mindshare.

#12 today. Top 10 soon. 

But the bigger milestone will be the day ISB doesn’t need context outside India.

Congratulations to the school and every alum. This one is well earned.

#ISB #IndianSchoolOfBusiness #MBA #FTRankings2026

Senior Product Manager | AI Integrated Products • Platforms | MBA • BTech

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The Battle

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Karan Gogna

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Engagements

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