RetainUP

As the founder of RetainUP, I've led our team to send over 131 million impactful emails, driving over $34M in revenue for our clients. 

We delivered an average ROI of 3200% across diverse niches.

We help ecommerce brands with their email marketing, retention marketing, and increasing average order value and profits.

CEO and Founder

StudyPad

Product owner for B2B2C (teacher to parent) growth funnel of splash math. Breakdown the product further into 3 swimlanes namely Growth, Retention and Monetization with their respective product managers. 

Worked on building product roadmap and execution in agile sprints for 2 quarters and improved key metrics around growth and monetisation funnel.

Associate Director Product

IndiaRush.com

IndiaRush was founded with the mission to connect manufacturers to consumers directly. Scaled to INR 54 Cr (~ USD 8 Mn) yearly revenue with a team of 90+ people reaching 5 Mn monthly visits across Web, Mobile and App on a bootstrapped model in a highly competitive market. Established brand in top 20 e-commerce sites of India according to Similar web.

Created overall company vision and headed demand-side growth of B2C e-commerce marketplace leading product manager, designers, marketing and technology team of 35+ motivated people. Registered 200%-300% demand growth on a yearly basis to INR 54 Cr (~USD 8 Mn) a yearly revenue.

Product Management - Customer Research, Customer Personas, Customer Journey, Product Strategy, Product Design (UI designs & UX Flows), Product Roadmap; Manage entire product life cycle using Agile Development methodology. 

Product Growth - Lead product growth, engagement and retention efforts to analyse campaigns, traffic and website (A/B Tests, Landing Pages); Optimize customer funnel and conversion. Increase adoption based on user research along with data analysis and statistics. Growth KPIs through non-ad acquisition strategies.

Product Marketing - Managed a yearly digital marketing budget of INR 10 Cr (~USD 1.5 Mn) maintaining high ROI across Facebook Ads, AdWords, Affiliate, Influencer, Search engine and Content marketing for customer acquisition, customer engagement and customer retention. Competitive Product Positioning and product launch plans.

Co-Founder and CEO

Ecommerce Consultant | 2x revenue for $2M-$5M DTC brands in 6 months | Scaled to $20M | Generated $63M for 50+ DTC Brands

Hi, I'm Rahi

And yes, I can help you grow your ecommerce store profitably. But we just met, you don't need to trust me right away.

I started my ecommerce marketplace, IndiaRush back in 2011. 

I was lucky enough to learn everything along the way and grow it to a $10M+ yearly revenue. 

But we were spending like crazy on Facebook.

To generate $10M, we were spending close to $1.5M each year on paid advertising.

Eventually, costs kept on rising, and we had to close down.

The biggest learning? 

Instead of focusing on acquisition, we should have focused on keeping customers and getting them to buy again. 

That's why I started RetainUp in 2020. 

My goal was simple: help ecommerce brands make more money without spending more on ads.

So they can scale profitably.

Now, we've helped over 50 brands worldwide and generated over $34.6 million in revenue for them with email.

But it's more than just an email.

We help them increase average order value, customer lifetime value, and retention rate.

After 15+ years of experience in ecommerce, I have developed my own PCC (Product, Customer, and Communication) framework to help brands.

I'm here to help ecommerce brands grow profitably.

To get help, book a call using the link below. 

If you are still not convinced, subscribe to our newsletter to learn more about growing profitably.

Remember, it's the journey that counts. Keep going. Keep learning.

Rahi Jain

We sent 4 campaigns in a day to the same person.
Still unsubscribe rate under 0.2%.

Yes, it surprised me too.

Last week on Singles’ Day (11.11):
Launching soon in the evening before.
Live at midnight.
Reminder to non-openers in morning.
Reminder at afternoon.
Last call in the evening.

All inside 24 hours.

Still no meaningful churn.
Open rates above 60-70%.
All emails generated revenue.

This was a premium apparel brand with a 50k+ list,
not a discount-heavy brand.

What made it work?

Each email had a different job.
Each went to a different segment.
Each added new information.
And the offer was actually worth opening for.

Not once did the audience punish the brand.

I’m not saying every brand should blast 4 campaigns a 24 hours.
Most shouldn’t.

And without deliverability hygiene and proper segmentation,
you will burn the list.

But during a major sale, once or twice a year
customers are far more forgiving than marketers assume.

The real risk isn’t "sending too much."
It’s sending something they don’t care about.

Not enough repeat? I help CPG brands scale profitably with 70%+ repeat customers

People hate losing.
Especially things they have earned.

That single bias drives more retention than most brands realize.

But here's what most miss:

The strongest loss aversion isn't about what you give customers. 
It's about what they earn.

Handed value = easy to walk away from
A welcome discount. 
A free trial. 
A promotional upgrade.
None of it hurts to lose.

Earned value = painful to abandon
Gold tier status. 
Unlocked rewards.
Earned points.
Usage streaks.

That’s what creates true lock-in.

The best brands already know this

Sephora makes you spend to reach Rouge, not subscribe to it.
Oura personalises insights based on your data, not generic tips.
Starbucks protects your stars because you earned them.

People stay to avoid losing what they built.

So how do you use it?

1. Progress > Perks
Don’t say “20% off subscription”
Say “You’ve saved £247 this year by subscribing”

2. Habit > Usage
“You’ve brewed 42 cups this month,”
“You’re on day 6 of your routine.”

3. Identity > Incentives
“Premium member” is a feature.
“Top 5% of customers” is identity.

4. Continuity > Coupons
Points don’t expire.
Status doesn’t drop overnight.
Price stays locked for loyal subscribers.

Most brands underuse loss aversion.
Worse, they create losses around things customers never earned.

BigLittle Innovations

Architecture, System Design and development of UTM (User Tenant Management System), DC (Data Collection Module) and TM (Task Mining Module).

While Onboarding Tenant (UTM), an isolated server will be set up with required data and customer specific region.
Data is generated in the various environments in your business. This data is collected by the BLI Engine using WDC (Web Data Connector). The WDC sends requests to the data servers to the Receiver Isolated Instance. The Receiver Instance sends it to BLI Engine where it is queued on the message store and
processes. After this final processing, the data is sent to Process Analysis and Intellect Engine... etc
Task Mining, all about processing of employees' business activities and analysis.

Skills: Python, Django, DRF, REST, Postgres, WDC, Salesforce Connector Celery, and rabbitMQ.

Senior Member Of Technical Staff

Magnyfied biz PVT LTD

Based on UI/UX Experience with the customer, the application will suggest to what next.
About Product, All in One Demo for Our B2B Customers. Simple & Fast Prepaid, Postpaid, DTH, and Utility bill recharge/payment online for All mobile operator's, DTH Operators and more at mobiletm.in.

Data Scientist

SMSeach - Bulk SMS Service Provider

Lead Design/Implementation of the software Development of the ERP Platform.

Engineering Division

Qvantel

Developing ERP/cloud application.
Using Cloud platform, Have to develope end-to-end application, targes to "large amount of event data and make business sense of the same from RFID, NFC or M2M sensor networks for business analysis or business process optimization purposes".

Sr. Software Engineer

Firefly e-Ventures Ltd. (Hindustan Times Media Ltd.)

UI Developer.
Shine.com is the flagship venture of the Internet business division of HT media Ltd, the leading media house in India. Shine.com became one of the largest job search portals (4th largest) in India, with 6 million active candidate database and more than 60000 live jobs on site. It offers innovative matching technology to candidates and recruiters for better search results based on profile. Apart from job listing and job search, it offers other interesting features like career advice, salary survey, jobs by industry, jobs by functional area, jobs by location, jobs by company etc. It also helps the candidates in getting better jobs by offering professional resume services. Shine also has very rich content section, which includes career advice, industry information, and other career related articles. For recruiters, shine offers database search and job posting features as a part of its products.

jQuery (Assistant Manager)

OXYLABS NETWORKS

Responsibilities: Coding, Conceptualizing the Flash Buzzes,Implemented viral channels in various social networking portals,Monitoring User Traffic & making changes in the application as per,Unit testing.
Technologies: Opensocial java script API 0.8/07, Jquery 1.2.6, Google Appengine, HTML, CSS, JAVASCRIPT, PYTHON, Google API for analytics, Facebook API.

#1 PhotoBuzz:
URL: http://www.hyves.nl/profilemanage/add/gapmember/?gap_id=1981
Portals: Hi5.com, Myspace.com, Hyves.nl, Orkut.com and sonico.com.
Description: The user can show love, flirt, send kisses, give a hug, make fun & do lot more with their friends by sending flash animations for the same.

#3 FunFight:
URL: http://www.hyves.nl/profielbeheer/toevoegen/gapmember/?gap_id=10197
Portals: Hyves.nl
Description: A fun-game-application in which one can throw a pizza, a water balloon, a lightning bolt or even a werewolf at his friends for fun! In FunFight one can pick a fight with your friends and win coins for being the best fighter. The more one fights the more one wins.

#3 LoveKarma:
URL: http://apps.facebook.com/lovekarma/
Portals: Facebook.
Description: A fun-game-application in which one can send and Receive love form your friends. This make the user feel loved and make his friends feel loved too.

Team Lead

Safal Solutions PVT Ltd

Responsibilities: UI design, Database design, Coding, Integration, Functionality and Unit testing
Technologies: PHP 5.0, MySQL 5.0, HTML, JavaScript, AJAX and Mobile Python 1.4.3

#1 Udyogini for Udyogini:

to trace progress of various project indicators such as process guidelines indicating the input indicators and project design indicating output indicators. It has consolidated and statistical reports. It converts qualitative data to quantitative indicators and hence measures development. It uses the platform internet, so that the clients can use this application from anywhere and anytime.	

#2 KHETI for Sheffield Hallam University:

to improve e-services for formers in India. Under this project mobile phone would db distributed to 'farmers' representative known as &quot;Munnas,&quot; who would respond to requests from local farmers when they need advice on plants that are looking sickly or crops that are not growing well.
&quot;The Munnas will take photographs of plants on their mobile phones and transmit those images to the agricultural experts for an immediate response. Without this technology, advice on crop failures and pest problems can take days as agricultural advisers travel from village to village on bicycles if they need to look at problematic plants and crops&quot;.
Note:
http://nareshjonnala.blogspot.com/2010/02/kheti-knowledge-help-extension.html

#3 STEMS for BASIX

Single Terminal Enabled Multiple Services) offering livelihood enhancement related services. The project has four modules they are Rural Tourism, Agricultural Business Development services, Rural Employment Exchange and Labour Migration. 
Rural Tourism Module contains all the service providers' details for providing the facilities to the tourists coming to the STEMS for different services. Every service provider will be having a MOU with STEMS on the Commission. Every month there will be business from STEMS to the Service provider and Service provider will be giving Commission to the STEMS.

IT Executive

7+ Year of python-Django experience, 6+ Years of relevant experience on PHP, webapp2, dc.js n d3.js.
Experience in the dashboard, interactive report's, handling event data.
Business Evaluation using Data Science*.
Expert in developing an application using Social Network. Ex: Facebook, Twitter and etc.
Domain expertise in Python, Django, PHP, MySQL, Jquery & CSS in Linux environment.
Experience in END-END Product development. Like ERP, responsive web design, development and unit testing.
Experience in Object Oriented programming and analysis, design and development.
Involved in business analytics and marketing analytics discussions to improvise the customer experience and to build various models.
Experience in building teams and training of new joiners.
Actively helped the company in its hiring process by handling & documenting interviews, imparting in-house training.
Experience in preparing business proposal & proof of concepts for our business model to capture the market.

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Naresh Jonnala

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