RetainUP

As the founder of RetainUP, I've led our team to send over 131 million impactful emails, driving over $34M in revenue for our clients. 

We delivered an average ROI of 3200% across diverse niches.

We help ecommerce brands with their email marketing, retention marketing, and increasing average order value and profits.

CEO and Founder

StudyPad

Product owner for B2B2C (teacher to parent) growth funnel of splash math. Breakdown the product further into 3 swimlanes namely Growth, Retention and Monetization with their respective product managers. 

Worked on building product roadmap and execution in agile sprints for 2 quarters and improved key metrics around growth and monetisation funnel.

Associate Director Product

IndiaRush.com

IndiaRush was founded with the mission to connect manufacturers to consumers directly. Scaled to INR 54 Cr (~ USD 8 Mn) yearly revenue with a team of 90+ people reaching 5 Mn monthly visits across Web, Mobile and App on a bootstrapped model in a highly competitive market. Established brand in top 20 e-commerce sites of India according to Similar web.

Created overall company vision and headed demand-side growth of B2C e-commerce marketplace leading product manager, designers, marketing and technology team of 35+ motivated people. Registered 200%-300% demand growth on a yearly basis to INR 54 Cr (~USD 8 Mn) a yearly revenue.

Product Management - Customer Research, Customer Personas, Customer Journey, Product Strategy, Product Design (UI designs & UX Flows), Product Roadmap; Manage entire product life cycle using Agile Development methodology. 

Product Growth - Lead product growth, engagement and retention efforts to analyse campaigns, traffic and website (A/B Tests, Landing Pages); Optimize customer funnel and conversion. Increase adoption based on user research along with data analysis and statistics. Growth KPIs through non-ad acquisition strategies.

Product Marketing - Managed a yearly digital marketing budget of INR 10 Cr (~USD 1.5 Mn) maintaining high ROI across Facebook Ads, AdWords, Affiliate, Influencer, Search engine and Content marketing for customer acquisition, customer engagement and customer retention. Competitive Product Positioning and product launch plans.

Co-Founder and CEO

Ecommerce Consultant | 2x revenue for $2M-$5M DTC brands in 6 months | Scaled to $20M | Generated $63M for 50+ DTC Brands

Hi, I'm Rahi

And yes, I can help you grow your ecommerce store profitably. But we just met, you don't need to trust me right away.

I started my ecommerce marketplace, IndiaRush back in 2011. 

I was lucky enough to learn everything along the way and grow it to a $10M+ yearly revenue. 

But we were spending like crazy on Facebook.

To generate $10M, we were spending close to $1.5M each year on paid advertising.

Eventually, costs kept on rising, and we had to close down.

The biggest learning? 

Instead of focusing on acquisition, we should have focused on keeping customers and getting them to buy again. 

That's why I started RetainUp in 2020. 

My goal was simple: help ecommerce brands make more money without spending more on ads.

So they can scale profitably.

Now, we've helped over 50 brands worldwide and generated over $34.6 million in revenue for them with email.

But it's more than just an email.

We help them increase average order value, customer lifetime value, and retention rate.

After 15+ years of experience in ecommerce, I have developed my own PCC (Product, Customer, and Communication) framework to help brands.

I'm here to help ecommerce brands grow profitably.

To get help, book a call using the link below. 

If you are still not convinced, subscribe to our newsletter to learn more about growing profitably.

Remember, it's the journey that counts. Keep going. Keep learning.

Rahi Jain

We sent 4 campaigns in a day to the same person.
Still unsubscribe rate under 0.2%.

Yes, it surprised me too.

Last week on Singles’ Day (11.11):
Launching soon in the evening before.
Live at midnight.
Reminder to non-openers in morning.
Reminder at afternoon.
Last call in the evening.

All inside 24 hours.

Still no meaningful churn.
Open rates above 60-70%.
All emails generated revenue.

This was a premium apparel brand with a 50k+ list,
not a discount-heavy brand.

What made it work?

Each email had a different job.
Each went to a different segment.
Each added new information.
And the offer was actually worth opening for.

Not once did the audience punish the brand.

I’m not saying every brand should blast 4 campaigns a 24 hours.
Most shouldn’t.

And without deliverability hygiene and proper segmentation,
you will burn the list.

But during a major sale, once or twice a year
customers are far more forgiving than marketers assume.

The real risk isn’t "sending too much."
It’s sending something they don’t care about.

Not enough repeat? I help CPG brands scale profitably with 70%+ repeat customers

People hate losing.
Especially things they have earned.

That single bias drives more retention than most brands realize.

But here's what most miss:

The strongest loss aversion isn't about what you give customers. 
It's about what they earn.

Handed value = easy to walk away from
A welcome discount. 
A free trial. 
A promotional upgrade.
None of it hurts to lose.

Earned value = painful to abandon
Gold tier status. 
Unlocked rewards.
Earned points.
Usage streaks.

That’s what creates true lock-in.

The best brands already know this

Sephora makes you spend to reach Rouge, not subscribe to it.
Oura personalises insights based on your data, not generic tips.
Starbucks protects your stars because you earned them.

People stay to avoid losing what they built.

So how do you use it?

1. Progress > Perks
Don’t say “20% off subscription”
Say “You’ve saved £247 this year by subscribing”

2. Habit > Usage
“You’ve brewed 42 cups this month,”
“You’re on day 6 of your routine.”

3. Identity > Incentives
“Premium member” is a feature.
“Top 5% of customers” is identity.

4. Continuity > Coupons
Points don’t expire.
Status doesn’t drop overnight.
Price stays locked for loyal subscribers.

Most brands underuse loss aversion.
Worse, they create losses around things customers never earned.

As the name itself implies, HR is the business of people. And being the HR professional i provide support through the development of people strategies that align to and drive business performance. Looking at people, processes, policies and performance, I ensure that all learning and organisational development activity is focused on delivering the largest possible return for organisation.

WHO IS SHRADHA?
I'm a natural born connector, and have been known for developing long-standing and effective business partnerships. I am fuelled by my passion and genuine love for Human Resources and connecting with others. My knowledge and determination to turn information into action & initiatives have contributed to my successful career to date. For me awesome work culture and employee experience has always been at top priority.

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Shradha Kumari

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