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Business Development Manager

Otto's Organics

Co-Founder

Three Solutions

Responsibilities:
🔹Develop and execute strategies to drive Marketplace growth.
🔹Foster and maintain strong relationships with key partners to enhance collaboration and maximize opportunities.
🔹Proactively engage in business development activities, identifying new prospects and exploring 
 untapped markets.
🔹Monitor market trends and customer behavior to stay ahead of the competition and adapt strategies accordingly.

COO of 3.Solutions Marketplace

DO OK. Life-changing software services

Business Development Specialist

MeetFrank

Expansion Manager

Atea Eesti

*B2G & B2B IT sales
*200k€ avg. deal size (€12M+ total revenue) 
*Specialized in tenders and custom solutions.
*Key account growth and CRM, fueling substantial public sector revenue increases.

IT Sales Consultant

Elion Enterprises Ltd

Junior IT specialist

MicroLink Eesti

Sales Executive | €12M+ in Deals | Otto’s Organics Co-founder | Hardware Specialist | Open for New Opportunities

Co-founder and Sales Lead at Otto's Organics, a new-generation family business that sells organic and sustainable products. With over 10 years of experience in the information technology and services industry, I have a proven track record of generating €12M+ in deals, delivering solution selling, and managing tender offers.

My core competencies include sales metrics, technical sales, and consumer goods sales. I am passionate about creating positive social and environmental impact through innovative and ethical business practices. I co-founded Otto's Organics to offer high-quality and affordable products that support the health and well-being of our customers and the planet.

Rait Otto

noticed.

Illinois Department of Commerce and Economic Opportunity

Economic Development Programme Analyst

Where companies go to get noticed | Co-Founder and Managing Director at noticed. |

Morgan Ratcliffe

After 3 years, 20+ hires, 2 offices, and more campaigns than I can shake a stick at...

Next week, I can safley say, is going to be the biggest launch in noticed. history. 

And the craziest part? 

We're gearing up to give away THOUSANDS of pounds just before Christmas. 

- Not "free services" 
- Not "free consultations" 

But thousands in cold hard cash. 

So stay tuned and be ready... 

because this is going to be a big one!

In January this year, my brother and I took a few pretty big risks. 

1. Changing noticed. from remote to in-person. 
2. Moving into our first-ever office. 
3. Hiring 6 new people.

All within the space of 4 weeks. 

And for anyone who runs a business or manages a budget, you know what the stress was like.

Brutal.

But today, nearly a year later, things look a little different...

We spent 2025: 

- Launching creative campaigns for global brands. 
- Generating millions in views & revenue. 
- Hiring even more great people. 

And somehow, the risks my brother and I took paid off. 

It's been wild, and I couldn't be more grateful that the pressure we placed on ourselves helped us to grow. 

Because I wouldn't wish those worried nights on anyone. 

That being said...

Does that mean we learned from the stress? 
Does that mean we now hate risks? 
Does that mean we're done? 

Absolutely not. 

Next week, we're launching something BIG. 

And all I can say as a hint is that part of it is that we're going to be giving away THOUSANDS of pounds in cold hard cash to people just before Christmas. 

So, be ready for next week. 

We can't wait to roll the dice yet again.

Anyone who says LinkedIn isn't the best platform for b2b marketing doesn't know what they're talking about.

We've just had 50,000 views and 300+ downloads in 3 days on our Customer Acquisition Playbook. 

If you get creative, implement a good strategy, and use the platform the right way, it really is a hack to growing, and generating customers. 

Not to mention standing out and setting yourself apart from everyone doing the same boring stuff.

Use LinkedIn for b2b marketing, it works. 

___

P.S. Here's some photos of me cooking and eating steak to celebrate.

Yesterday 200+ people downloaded our £1 Customer Acquisition Playbook. 

Thats 200 people, all getting a look behind the curtain at how we acquire customers both for ourselves and our clients. 

But it was also: 

- The culmination of months of work. 
- A big project for our team to tick off. 
- The product of 4 years of campaigns. 

And of course the opportunity for us to give back, as we’re donating every penny to small businesses in the local area. 

If you’re looking to sign clients, generate leads and sign customers, in my opinion, it’s invaluable. 

But it’s also a chance for us all to help local businesses right before Christmas. 

So get downloading! http://playbook.noticed.co

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At 18, I thought I was going to be a professional footballer. 

Today, I run one of the fastest-growing marketing agencies in the UK. 

And although it was a brutal journey...

Here's what it taught me: 

One thing that anyone who knows football understands, is that for a young kid, it's a ton of pressure. 

By 16, I'd been: 

- Told I would never be good enough. 
- Told I was going to 100% make it. 
- Left out of the squad for match day. 
- Been picked for the first team squad. 
- Been given a 4-year contract and praise. 
- Been released & had to find another club. 
- Played against household name players. 
- Been sent home from training for making an error. 

It's a brutal rollercoaster. 

But I can safely say, all those lessons I hated learning at the time prepared me for today. 

As we speak, my business noticed. is one of the fastest-growing marketing agencies in the UK. 

We've had a lot of praise, but the journey has also looked like:

- Growing quickly and signing clients. 
- Losing out on big pitches. 
- Hiring amazing people. 
- Learning how to manage a team. 
- Coping with stress in bad times. 
- Managing positives in good times. 

And riding the wild ups and downs that come with business. 

Rejection, stress, hardship, success, doubt and everything in between. 

Together, both taught me that it's not about the feeling I have today, it's about taking a step forward, getting better, riding the wave, and being able to enjoy life through it all. 

A little adversity goes a long way in life. 

And even if you fail, oftentimes it prepares you for the next stage of your life, even if you don't know what's coming. 

Or at least that's what happened with me 🤷‍♂️

This year, we've had over 15,000,000 organic views on our marketing campaigns. 

But today I'm on set filming, what I think is the best we've ever launched.  

So to fill the time waiting to get on set...

Here's why planned marketing campaigns are essential to getting customers for any business ↴

Most business owners/marketer I speak too or see tend to all make the same mistakes.

They: 

- Run constant marketing.
(Organic, ads, ppc etc..) 
- Try and beat last month, every month. 

And pretty much try and A/B test their way to success with static creatives and high volume, low signal activity. 

But I’ve found the opposite works. 

Over the last few years we’ve run our campaign structure in a simple way: 

1 large idea per quarter. 
1 sales asset/resource to drive traffic toward. 
1 creative strategy, direction and theme. 

All combined into one large scale launch campaign per quarter. 

This makes things: 

- More exciting for the viewer/buyer. 
- More engaging for the creative. 
- More likely to convert. 

And more simple to track. 

Plus, it’s a great way to build brand and momentum around your business. 

Anyway, our next one goes live in just over a week, and I can promise, it’s a banger. 

Follow along to not miss it!

Today, we're giving away £1000 to a small, local, Manchester business.

Why?

Because £1 used to actually get you something.

But let's be honest, in today's economy, it's almost impossible to get ahead.
Everything costs a fortune.

The country is pushing back against entrepreneurs.

And between rent, food, water, electric, council tax, normal taxes and trying to actually enjoy life.

Plus, every small business I've spoken to in the last 6 months is struggling.

So we decided to do something.

But not something small.

We've taken the entire system we use to get customers, the strategies we implement for our clients, and everything we've learned over the last 3+ years...

And put it into a 13,000-word playbook.

The Customer Acquisition Playbook
(Plus a bonus audiobook to go with it)

But the best part?

We're giving it away for just £1.

And that's not all...

For every 1,000 downloads it gets, we're giving £1,000 to a local Manchester business.

2000 downloads = £1000 to 2 local businesses 
10,000 = £1000 to 10 local businesses

Just in time for Christmas.

Because yes, this year has been brutal, but I'm sure Amazon will be just fine.   

It's the small, local businesses that really are the backbone of the UK and deserve to be supported. 

So, like, share, send this to a friend, but most of all, go and download the playbook. 

Because you're not just getting full access to everything we've ever used to acquire customers and grow our business..

You're also giving a small local business a chance to get some support, right before Christmas!

GET IT HERE TODAY: https://lnkd.in/eWPaZAY6

Tomorrow...

Something big is coming from the noticed. team!

- 100s of hours. 
- Months of work. 
- Many days pulling our hair out. 

Cannot wait to show you what we've been working on!

See you at 08:30 AM BST ⏰

Last week, we launched the client acquisition playbook on LinkedIn. 

Today I woke up to see 500+ people have now downloaded it. 

And to me, this launch has taught me 2 things: 

1. That LinkedIn really is the best channel for b2b, especially when trying to get something you've created in front of the right people. 

2. With marketing, the more effort you put into something, the more you get out. 

We spend months putting together 100+ pages and the 1 hour+ audiobook. 

But I really do believe that if you take the time to put something valuable out there, people appreciate it, share it, download it and use it. 

Anyway, when we hit 1000 downloads we're going to give away £1000 to a local business. 

So go and download it for £1: https://lnkd.in/ejURzh2G

100+ CUSTOMER ACQUISITION PLAYBOOKS GONE IN JUST 1 HOUR! 

We’re one step closer to sending a £1000 to a small local business. 

If you don’t already know, we’re giving away the strategy we use to acquire customers for just £1. 

And the best part? 

For every 1000 copies we sell, we’re donating £1000 to a small local business. 

SO BUY AND SHARE! 

http://playbook.noticed.co

Which one of these pop-ups do you think converts better, and why?

Here's the story of how we got 400+ downloads in 3 days on The Customer Acquisition Playbook.

(With £0 ad spend)

Since I started noticed. 3 years ago, there has been 1 thing that has always been true: 

The more you give away, the more you get. 

In my case, it started by giving away a free marketing course, then giving away free golden tickets for free services, and that takes us to today...

Giving away our entire system for generating customers for just £1. 

The idea of giving away something truly valuable, and putting some creative ideas and direction behind it, really is the highest converting thing in marketing. 

And I don't know why more businesses don't do it. 

In just 3 days, we've done what it takes many marketing teams £40-£60,000 in ad spend to achieve.

But we did it completley organically. 

We put the entire system on how you can do it too inside the playbook. 

So download it today to see it for yourself: playbook.noticed.co

___

P.S. We're giving away every penny this book generates to local businesses!

The Story of 400 Downloads In 3 Days

I always thought audiobooks were just a fun way to read. 

But this month, it took me 6 hours to record the audiobook for The Customer Acquisition Playbook. 

Way harder than I thought. 

I'm talking: 

- Trying to read out loud for 6 hours. 
- Trying to do chapters without messing up. 
- Attempting to add excitement to the read. 

All while doing my best to get through the whole experience. 

And the worst part? 

After 600 retakes, a few times throwing the book across the room, and 10 bottles of water...

We gave it away for free with The £1 Customer Acquisition Playbook. 

So, go support my masterpiece: https://lnkd.in/ejURzh2G

And let me know what you think!

400+ downloads in 3 days. 

Our £1 Customer Acquisition Playbook is flying off the shelves. 

And guess what? 

Every £1 we make is going to be given away to a small local business. 

Go and check it out today: playbook.noticed.co

300+ people have already downloaded our £1 Customer Acquisition Playbook. 

Get it here: https://lnkd.in/ejURzh2G

You don't want to miss it!

How we generate customers for our agency is unveiled.

EPISODE IS 12 LIVE!

Getting noticed. | Ep. 12: Flipping the Funnel

Most agencies start with awareness.
We start with people.

This week, we’re breaking down the exact marketing funnel that’s helped our clients generate over £10M in revenue, working with brands like O Beach Ibiza and the NHS.

It’s not the traditional top-down funnel you’ve seen before.

We flipped it. ICP first. Awareness second.
And it’s changed everything.

Inside this episode:

- How we built a funnel that gets results 
- Why starting ICP-first helps you get noticed faster
- Real examples from our GoCardless and Monzo campaigns

From wild ideas to measurable impact, this is the strategy behind it all.

P.S. New vlogs every Tuesday 📆

This morning we announced we were giving away £1000s in the name of "marketing". 

Now, you get to see behind the scenes as to why. 

In this week's vlog we cover:

- A breakdown of our giveaway campaign
- Why we think it will work
- And what's on the line

Plus, the behind the scenes of filming our launch video. 

Getting noticed. | Ep. 12 | Why We're Giving Away £1000s

Enjoy! 🍿

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The Battle

Rait Otto

Morgan Ratcliffe

Followers

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taplio

The Battle

Rait Otto

Morgan Ratcliffe

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Morgan Ratcliffe's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMorgan Ratcliffe's LinkedIn Performance