Sales Executive | €12M+ in Deals | Otto’s Organics Co-founder | Hardware Specialist | Open for New Opportunities

Co-founder and Sales Lead at Otto's Organics, a new-generation family business that sells organic and sustainable products. With over 10 years of experience in the information technology and services industry, I have a proven track record of generating €12M+ in deals, delivering solution selling, and managing tender offers.

My core competencies include sales metrics, technical sales, and consumer goods sales. I am passionate about creating positive social and environmental impact through innovative and ethical business practices. I co-founded Otto's Organics to offer high-quality and affordable products that support the health and well-being of our customers and the planet.

Rait Otto

Where companies go to get noticed | Co-Founder and Managing Director at noticed. |

Morgan Ratcliffe

After 4 years posting on LinkedIn, the biggest lesson I’ve learned is surprisingly simple:

The platform rewards clarity more than creativity.

Early on, I thought success on LinkedIn meant:

Better graphics.
More polished posts.
Trying to say something clever.

But the posts that actually worked were far simpler.

They spoke to a very specific problem.
For a very specific person.
In language that felt obvious to them.

That’s when things started to change.

Conversations increased.
People started recognising the work we were doing.
Opportunities appeared that would’ve been impossible to manufacture through traditional outbound.

Not because the posts were perfect.

Because they were relevant.

Most LinkedIn content fails for one reason:

It’s written for everyone.

But the posts that resonate the most are usually written with one person in mind.

The founder struggling to generate pipeline.
The marketing lead trying to prove ROI.
The business owner wondering why their content isn’t converting.

When someone reads a post and thinks
“this feels like it’s written for me”

That’s when LinkedIn actually starts working.

Not as a social network.

But as a place where the right people slowly start paying attention.

4 Years of LinkedIn

For most of the last 3 years, almost everything we’ve done on LinkedIn has come back to one simple idea:

One good piece of thinking should never turn into just one post.

When we started noticed., we treated content like most people do.

Have an idea.
Turn it into a post.
Move on to the next one.

It felt productive.
But it meant we were constantly starting from zero.

The shift came when we realised the best ideas weren’t posts.

They were assets.

One video, one report, one campaign, one core topic… could easily become a week’s worth of content, conversations, and even sales opportunities if we actually broke it down properly. 

That’s when LinkedIn stopped feeling like a content treadmill and started feeling like leverage.

Instead of chasing new ideas, we started:

Turning one long-form piece into multiple angles.
Sharing the lessons, the behind-the-scenes, the industry take, the practical advice.
Then using that momentum to create something genuinely useful for our ICP.

Not just content.

Something worth giving away. 

Because the truth is, most content doesn’t fail because the idea is bad.

It fails because people treat it like a one-off.

The takeaway?

If something is worth saying once, it’s probably worth saying five different ways.

That’s how content starts to compound instead of just filling the feed.

LinkedIn Help

Most people think LinkedIn growth comes from posting more.

In the last 3 years we’ve gone from £0 to £1M+, signed clients across multiple countries, and built the entire pipeline off LinkedIn.

And the biggest thing I’ve learned is this:

LinkedIn only works when you stop treating it like a content platform and start treating it like a legitimate marketing system. 

Early on, I made the same mistake most businesses do.

Posting broad stuff.
Talking to “marketers”.
Trying to appeal to everyone.

It felt like progress, but it didn’t move the business.

Things changed when we flipped the approach.

Instead of asking
“What should we post?”

We started asking:

Who exactly are we trying to get in front of, and what do they actually care about right now?

That led to a simple system we still use today:

Pick the exact audience first
Not industries. Not job titles. Real buyers with real problems.

Study what already resonates with them
Not to copy it, but to understand what conversations they’re already having.

Add your own angle and proof
Your lived experience, case studies, opinions, mistakes, lessons. The stuff nobody else can say.

That’s when LinkedIn stopped being noise and started becoming leverage.

Because attention from the wrong people is just vanity.

Attention from the right people is pipeline, partnerships, hires, and growth.

Improve Your LinkedIn ↪

Marketing on LinkedIn is confusing for businesses. 

Bringing up questions like: 

- “What should we spend our budget on?”
- "How do we use this to grow revenue?"
- “Do ads work? 

And “How can we craft a strategy that actually works?!". 

It’s tough. 

So most businesses, ignore it completley. 

Leaving businesses: 

- Blending into a sea of competitors. 
- Not driving sales or generating traffic. 
- And not building the brand or getting noticed online. 

It’s almost criminal. 

So, to solve this problem we’ve teamed up with Social Chain Co-founder Dominic McGregor to host a B2B marketing masterclass. 

How To Survive The New Era Of B2B Marketing.

- Dom pioneered the rise of social media marketing. 
- Built one of Europe’s fastest-growing marketing agencies. 
- And grew Social Chain to a £300m valuation. 

It’s safe to say, Dom knows a thing or two about marketing 😂 

On Thu, Mar 19, we will be live with Dom showing you how the fastest-growing B2B brands are marketing themselves in 2026. 

We’re going to cover:

- The New Way to Look At B2B Marketing.
- How Dom McGregor Grew Social Chain To £300M.
- B2B Marketing Mistakes You Need to Avoid In 2026.

+ anything your business needs to get noticed online.

📆 Thu, Mar 19, 
⏰ 1:00 PM - 2:00 PM GMT
📍 Live on LinkedIn

You don't want to miss it: https://lnkd.in/erzNfDfc

You’re probably using LinkedIn like it’s 2019.
And that’s why it isn’t working.

B2B marketing has shifted fast.

Founders are becoming the brand.
Conversations are replacing cold sales pitches.
And buyers are forming opinions long before they ever visit your website.

But most companies are still:

Posting generic content.
Sending random outreach.
Treating LinkedIn like a noticeboard.

The businesses winning are doing something different.

They’re using LinkedIn as a system to attract attention, build trust, and start conversations with the right people.

It’s one of the biggest shifts we’re seeing in B2B marketing right now.

Which is exactly why we’re hosting a live masterclass with Social Chain co-founder Dominic McGregor on how B2B marketing is evolving in 2026.

If LinkedIn is even slightly important to your growth, this will be worth attending.

📆 Thu, Mar 19, 
⏰ 1:00 PM - 2:00 PM GMT
📍 Live on LinkedIn

You don't want to miss it: https://lnkd.in/erzNfDfc

POV: You Do Great LinkedIn Marketing

Most people think LinkedIn success comes from posting more.

It doesn’t.

It comes from avoiding a few very common mistakes.

For the last 4 years I’ve spent almost every day on LinkedIn building noticed.

And along the way I made a lot of mistakes.

Here are a few that slowed us down early on:

1. Assuming people care

You might have the best product or service in the world.

But the brutal truth is:

Nobody cares unless you give them a reason to.

Attention has to be earned.

___

2. Overcomplicating content

Not every post needs to be a huge deep dive.

Some of the best content is simply:

• a quick observation
• a useful tip
• something you learned that day

Consistency beats complexity every time. 

___

3. Being too broad

One of the biggest shifts for us came when we stopped trying to talk to “everyone”.

The more specific we became about our ICP, the better our results became. 

___

4. Optimising for the wrong metrics

Impressions and likes feel good.

But they don’t build businesses.

The metrics that actually matter are:

• conversations started
• profile views from your ICP
• meetings booked

Those are the signals that lead to revenue. 

LinkedIn has become our:

• main sales channel
• main pipeline builder
• main brand visibility driver

But it only started working when we stopped making these mistakes.

___

Looking to use LinkedIn to drive revenue this year? 

We've got a FREE live event with Social Chain and Fearless Adventures founder Dom Mcgregor. 

📆 Thu, Mar 19
⏰ 1:00 PM – 2:00 PM GMT
📍 Live on LinkedIn

Register for free here:
https://lnkd.in/erzNfDfc

5 Mistakes To Avoid On LinkedIn 

Someone called me a “meat head” for doing Ironmans and hitting the gym.

Just a daily reminder that you don’t have to fit into anyone’s box. 

Fight in a cage.
Build a business.
Learn a language.
Be a savage in the gym.
Run untramarathons & Ironmans. 

It’s your world, everyone else just lives in it✌🏻

Yesterday 50+ more people signed up for our live B2B marketing event with Dominic McGregor.

Which tells you something.

A lot of businesses know LinkedIn is important right now.

But very few know how to actually use it properly.

In the last few years we’ve watched B2B marketing shift dramatically:

• More founders becoming the brand
• More buying journeys starting on LinkedIn
• More conversations happening before someone even visits your website

At the same time, most companies are still using a playbook built for 2018 LinkedIn.

Post a bit of content.
Run a few ads.
Maybe try outreach.

Hope something works.

The businesses winning right now are doing something very different.

They treat LinkedIn like a full client acquisition system.

A simple version of what that looks like:

1. Define one big message
Something you want your entire market to associate you with.

2. Turn LinkedIn into a sales pipeline
Media value, pipeline, direct revenue.

3. Turn your team into creators
Employee-generated content scales trust.

4. Track intent signals
Profile views, engagement, search appearances.

5. Start conversations
Not sales pitches.

6. Launch valuable sales assets
Reports, playbooks, tools.

7. Use intent-based outreach
Speak to people already showing interest.

8. Build targeted prospect lists
LinkedIn is the best B2B database in the world.

Then scale it with tools and automation

This is the system we’ve used to sign clients like O Beach Ibiza and KitKing through LinkedIn.

And it’s exactly what we’re breaking down in our upcoming live masterclass.

I’m hosting it with Social Chain co-founder Dominic McGregor, who helped scale the agency to a £300M valuation.

We’re going to cover:

• How B2B marketing is changing
• What the fastest-growing brands are doing differently
• How to actually build a LinkedIn marketing system

📆 Thu, Mar 19
⏰ 1:00 PM – 2:00 PM GMT
📍 Live on LinkedIn

You can join here:


If you're trying to figure out how LinkedIn should fit into your marketing strategy in 2026, this will be worth your time.

Most B2B marketing still looks like it did 10 years ago.

And that’s the problem.

Because the way people buy, research and discover brands has completely changed.

For years the playbook looked like this:

• Post corporate updates
• Chase “growth hacks”
• Blast cold sales messages
• Talk about your product all day

But the companies winning today are doing something very different.

They’re:

• Building real relationships, not engagement pods
• Showing up as humans, not corporate brochures
• Creating valuable sales assets, not random posts
• Using intent signals to start conversations
• Getting employees involved to build trust

In other words:

B2B marketing has shifted from broadcasting
to building attention and conversations.

That’s why the best brands today feel less like advertisers…

…and more like people worth listening to.

The landscape is changing fast though.

AI, social media and shifting buyer behaviour are forcing businesses to rethink how they market.

Which is exactly why we’re hosting a live masterclass with Social Chain co-founder Dominic McGregor.

We’ll be breaking down:

• How the fastest-growing B2B brands market themselves today
• What’s changing in B2B marketing in 2026
• The mistakes businesses need to avoid

📆 Thu, Mar 19
⏰ 1:00 PM – 2:00 PM GMT
📍 Live on LinkedIn

If you want to understand the new era of B2B marketing, this will be worth joining.

Sign up here:
https://lnkd.in/erzNfDfc

OLD VS NEW B2B MARKETING ➡️

Your LinkedIn strategy probably isn’t broken.
It’s just built for the wrong era.

Most companies are still using a playbook that looks like this:

Post generic corporate updates.
Run ads straight to a “book a demo” page.
Send cold outreach that screams sales pitch.

Then wonder why nothing converts.

The companies winning on LinkedIn today are doing something very different.

They’re building attention first, not asking for it.

Sharing useful insights.
Starting conversations instead of pitching.
Giving their audience something valuable before asking for anything back.

It sounds simple, but most businesses still skip this step.

Which is why LinkedIn feels “hard”.

B2B marketing is changing quickly right now.

That’s exactly what we’re talking about in a live masterclass I’m hosting with Social Chain co-founder Dominic McGregor.

Dom helped grow Social Chain into a £300m marketing powerhouse, and we’ll be breaking down how the best B2B brands are adapting their marketing for 2026.

If LinkedIn is part of your growth strategy, it’ll be worth joining.

📆 Thu, Mar 19
⏰ 1:00 PM – 2:00 PM GMT
📍 Live on LinkedIn

You can sign up here:
https://lnkd.in/erzNfDfc

GOOD VS BAD LINKEDIN MARKETING ➡️

You don’t need a big budget to start a business.

Sometimes you just need £9 and a stupid idea.

That’s how noticed. started.

Two lads from Burnley.
No five year plan.

Just a frustration with fluffy marketing that never actually moved businesses forward.

Fast forward a few years and things started to snowball.

We hired our first team members.
Signed bigger clients.
Hit our first £100k ARR.

But none of that happened because we were geniuses.

It happened because we kept adapting.

The LinkedIn and B2B landscape changes constantly.

What worked 3 years ago doesn’t work today.
And what works today probably won’t work in 12 months.

That’s exactly why we’re hosting a free live masterclass next week.

With Social Chain co-founder Dominic McGregor.

We’ll be breaking down what’s actually working right now in B2B marketing and how businesses should adapt going forward.

📅 19th March
🕐 1pm (GMT)

If you want to join us, the link is here:
https://lnkd.in/erzNfDfc

Happy Friday. And if you’ve ever started something with zero clue what you were doing, you’ll probably relate to this carousel.

Start with nothing, but start all the same

For year's I've heard people talk about what "good" content on LinkedIn looks like. 

And yeah, maybe a photo of your breakfast in Bali looks good...

But it also doesn't bring in many clients.

Especially for a serious business looking for growth. 

The shift for me came when I realised most buyers don’t come to LinkedIn to be impressed.

They come to recognise themselves in what you’re saying.

The posts that started working weren’t the most designed.

They were the ones that made the right person think:

“Yep… that’s exactly the problem we’ve got.”

That’s when conversations started happening.

Because good LinkedIn content isn’t really about being interesting.

It’s about being relevant.

You don’t win by sounding smart.
You win by sounding familiar.

That’s the difference between content that gets engagement…

…and content that actually brings opportunities your way.

GOOD VS BAD LINKEDIN CONTENT ➡️

Should you actually invest in LinkedIn?

Most businesses ask this question the wrong way.

They think it’s about posting more.

But the real question is:

Are you using LinkedIn as a system, or just another channel?

Because the companies seeing real results usually combine three things:

1️⃣ Founders showing up
Sharing lessons, experiences, and insights from the journey. This attracts attention, partnerships, and conversations.

2️⃣ Company pages building credibility
Updates, case studies, launches, and culture posts that show the business is active and relevant.

3️⃣ Employees adding personality
People sharing their own perspectives, opinions, and experiences in the industry.

When these three work together, something interesting happens.

Your brand stops looking like a company trying to market itself…
and starts looking like a group of real people building something worth paying attention to.

That’s the difference between posting content and building presence.

It’s also why LinkedIn has become one of the most powerful B2B growth channels right now.

Which is exactly what we’ll be talking about next week.

I’m hosting a live masterclass with Social Chain co-founder Dominic McGregor, where we’ll break down how B2B brands are navigating the new era of marketing.

Dom helped grow Social Chain to a £300m valuation, so he knows a thing or two about building attention online.

📆 Thu, Mar 19
⏰ 1:00 PM – 2:00 PM GMT
📍 Live on LinkedIn

Join here:
https://lnkd.in/erzNfDfc

If LinkedIn is part of your marketing strategy this year, this will be worth your time.

Also, if you're curious how we’ve used LinkedIn to drive growth ourselves, the system we use has helped sign 100+ clients directly from the platform over the past four years.

For about 10 years, people used LinkedIn like a corporate facebook.

Polished updates.
Safe messaging.
Occasional sales pushes.

And yeah, it looks professional... but it gets no engagement, and generates no pipeline. 

The shift for us came when we put in place a system on LinkedIn, combining: 

1. Content tailored to our ICP.
2. Outreach used after intent signals. 
3. Sales assets to drive inbound contacts. 

And emails to scale the approach and drive even more traffic. 

Instead of asking, “What should we post this week?”

We started asking, 

“How does LinkedIn move someone closer to becoming a client?”

"How can we drive more intent signals for outbound?" 

"How can we create content that drives more traffic?"

That changed everything.

Content became about visibility & community. 
Outreach became about conversations, not pitches.
Campaigns were built to give value first, then guide people somewhere useful.

Once those pieces connected, LinkedIn stopped feeling random.

It became predictable.

Most companies don’t have a LinkedIn problem.

They just haven’t built a system that turns attention into action yet.

You don’t need more time to post on LinkedIn.
You need a better use of the time you already have.

Most people think good LinkedIn content requires hours of effort.

It doesn’t.

Over the last few years building noticed., most of my posts have fallen into three buckets depending on how much time I have that day.

15 minutes → capture the moment
A thought, something that happened in the business, or a quick observation from the day.

30 minutes → share something useful
A story, a lesson learned, or a simple breakdown that helps someone understand a problem better.

60 minutes → build something substantial
A proper deep dive, a campaign launch, or a detailed industry breakdown.

The biggest mistake people make is thinking every post needs to be the 60-minute version.

It doesn’t.

Consistency comes from having formats that match the time you actually have.

Some posts document the journey.
Some teach something.
Some spark conversation.

Over time those layers compound.

and LinkedIn starts becoming a place where people actually want to hear what you have to say.

B2B marketing is changing faster than most teams can keep up.

And the playbook most companies are using… is already outdated.

In the last few years building noticed., one thing has become very clear:

The way businesses generate attention, trust and revenue online is shifting fast.

A few things we’re seeing happen right now:

1. More leaders are becoming the brand.
CEO posting on LinkedIn has surged. People want to hear from real operators, not faceless companies.

2. AI is accelerating everything.
Content, outreach, strategy. The tools are changing quickly, but the businesses that win will still be the ones with the clearest ideas.

3. LinkedIn is becoming the B2B attention hub.
More marketers now say LinkedIn delivers their highest ROI.

4. The metrics are changing.
Likes and impressions mean very little.
The real signal is:
• Are you reaching the right people?
• Are you starting conversations?

5. Paid and organic are merging.
The fastest growing B2B brands treat LinkedIn like a system, not just a place to post.

But here’s the problem.

Most businesses still don’t know how to actually use LinkedIn properly.

They’re asking things like:

What should we spend our budget on?

Do LinkedIn ads actually work?

How do we turn attention into revenue?

So we decided to host a live masterclass on exactly this.

I’m teaming up with Social Chain co-founder Dominic McGregor to break down how B2B marketing is changing and what businesses should be doing differently in 2026.

Dom helped build Social Chain into a £300m marketing powerhouse, so it’s fair to say he’s seen a few marketing shifts in his time.

In the session we’ll cover: 

• The new way to think about B2B marketing
• How Dom scaled Social Chain to £300m
• The biggest marketing mistakes businesses are making right now

📆 Thu, Mar 19
⏰ 1:00 PM – 2:00 PM GMT
📍 Live on LinkedIn

If B2B marketing feels confusing right now, this will help.

You can join here: https://lnkd.in/eZSxNaV7

I think a lot of people on LinkedIn are doing the right things… just in the wrong order.

We see companies running ads straight to their website and wondering why nobody clicks.

Posting content they personally find interesting, but their audience doesn’t really engage with.

Or sharing something useful but not giving people anywhere obvious to go next.

We did the same early on.

It felt like we were “active” on LinkedIn, but it didn’t feel joined up.

What changed for us was realising LinkedIn works best when the pieces connect.

Content should make the right people feel like you understand their world.
Ads should amplify what’s already proven to resonate.
And every post or campaign should point somewhere intentional, not just vaguely “to the website”.

It sounds simple, but once you start thinking of LinkedIn as one connected journey rather than separate tactics, the platform becomes a lot clearer.

Most people don’t need to do more on LinkedIn.

They just need the things they’re already doing to work together a bit better.

🔥 FIRST YOUTUBE VIDEO IS LIVE!! Breaking down our full LinkedIn process - just hit “Visit my website” button 👇🏻

We're #HIRING for some of the most exciting roles in our company's history. 

So, if you're dragging yourself through another Friday at a job you don't like OR you just want a new challenge, let me tell you about 2 of them 👇🏻

ROLE 1: Content Lead (Founder Brands)

We're on a mission to be the most-well known marketing agency in the UK. You'll help us fulfil that mission

- Work 1-on-1 with our founders to create content
- Lead creative direction across founder brands (100,000 followers)
- Freedom to experiment and test new content ideas
- Work with the internal team to expand horizons

So much to do here and a dream role for anyone with a content background. 

ROLE 2: Account Manager

You'll be the bridge between our clients and our team. 

- Manage relationships with some massive brands
- Translate business goals into campaign briefs
- Present work and lead client meetings
- Spot opportunities to grow accounts and deliver more value

(You'll learn more in 3 months in this role than 10 years in most other roles)

Both roles are full-time and hybrid, 3 days/week in office. 

This is your chance to work in a fast-growing team where your work actually matters.

Interested? I'll drop the job posts in the comments or DM me and I'll personally intro you to the hiring manager!

♻️ Repost this so people in your network see it! 

P.S. Know someone who could be a fit for these roles? Please send this post to them! :)

🚨 BIG ANNOUNCEMENT 🚨

B2B marketing is evolving faster than ever.

For the first time in decades, a lot of business owners and marketers have no idea what's next.

The businesses that will win aren't the ones with the most resources. They're the ones who adapt first.

So we're running a live masterclass with Dominic McGregor to chat about what's happening on the forefront of B2B marketing.

Dom has a track record of spotting shifts early. He was one of the first to see the potential of social media marketing at Social Chain, and he's built multiple businesses by staying ahead of where the market is moving.

If you want to understand what's actually working now and where things are headed, this is worth your time.

Join us LIVE on LinkedIn. 

March 19th 📆 See you there 🫡

LIVE MASTERCLASS: How To Survive The New Era Of B2B Marketing 

If you want to use LinkedIn to grow revenue, sign clients and stand out...

We can help!

UK’S #1 LinkedIn Agency | CEO @ noticed. | Trusted by some of the largest brands in Europe: NHS, Ocean Beach, SaleCycle + more

The noticed. team are smashing client campaigns out of the park at the minute. 

Just look at some of the leads we drove for one of our engineering clients...

- Kroger
- Ford
- GM
- Boeing
- CAT 
- Walmart

+ more

I talk a lot about LinkedIn on here, but sometimes I forget to shout about the results we're getting behind the scenes. 

There's a reason the biggest B2B brands in Europe come to noticed. for LinkedIn 👀🫡

taplio

The Battle

Rait Otto

Morgan Ratcliffe

Followers

Posts

Engagements

Likes

Performance ScoreMorgan Ratcliffe's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Rait Otto

Morgan Ratcliffe

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Morgan Ratcliffe's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMorgan Ratcliffe's LinkedIn Performance