ThriveGrowth

Providing Fractional CFO services to various startups in Fintech, SaaS, E-commerce, Digital Marketing, and Sustainability.

Highlights:
•	Built 20+ financial models, resulting in $10m+ investments and an acquisition.
•	Collaborated with startups to extend runway by an average of four and a half months.
•	Advised on metrics dashboards, enhancing Founder understanding of unit economics.
•	Guided startups in successful completion of Seed rounds.
•	Led incorporation of India "tech hub" entity and UK office setup for an Australian fintech, including FCA license application.
•	Raised venture debt funding, extended Fintech startup's runway.
•	Advised on share option schemes using Seedlegals and Vestd.
•	Implemented financial tech stacks for scalable growth.
•	Assisted startups in expanding their operations to the US market, providing strategic guidance and overseeing the successful establishment of US subsidiaries.

Fractional CFO

SHAY CPA P.C.

Fractional CFO helping investment backed companies with a range of services from financial modelling, fundraising to systems and processes.

NatWest Accelerator

The NatWest Accelerator supports and empowers UK entrepreneurs to scale their businesses to the next level.

Mentor

Wilbe | Home for entrepreneurial scientists

Wilbe educates, builds and invests in scientists solving some of the world's hardest problems. Based in London, Wilbe works with scientists from leading research hubs from Cambridge, Imperial, Oxford in the UK to Max Planck in German.

Finance Lead

Highview Power

Highview Power is a technology company which has developed the CryoBattery, a proprietary solution to extending wind and solar energy throughout the day. The company is now positioned to roll out the technology on a commercial basis. Involved from the very early stages to c. £200m valuation.

•	Raised £55m (equity and debt) over 5 rounds, with thorough investor engagement and due diligence.
•	Pioneered go-to-market strategy for proprietary CryoBattery technology.
•	Secured £22m grant funding for commercial and innovation efforts.
•	Developed finance, legal, IT, HR functions to sustain growth.
•	Implemented scalable systems including Xero, Receipt Bank, CapDesk, and more.
•	Spearheaded Corporate Governance policies.
•	Led tax strategy, including transfer pricing, patent box, and R&D tax credits.
•	Setup US subsidiary included navigating regulatory requirements, coordinating legal processes, and liaising with local stakeholders for seamless entry into the US market.

Finance Director

ENGIE

Assistant Reporting Accountant

Publicis Groupe

Senior Management Accountant

I help you grow and scale your business as an outsourced CFO. Through the company I founded, ThriveGrowth, I get to do what I love: support startups and SMEs with my finance expertise. With nearly two decades of finance experience — six as the Finance Director of a technology startup — I know what it means to step into a fast-paced business and pinpoint areas for growth.

During my six years at the aforementioned startup, I:

•	Helped it grow from 10 to 50 people
•	Raised £55m over 6 rounds
•	Created a finance function and the necessary team
•	Enabled the company to expand abroad
•	Watched as the company almost went under and helped turn it around 
•	Grew its valuation to £200m 

Now, I bring everything I’ve learned to founders and entrepreneurs through ThriveGrowth. With real hands-on experience, I can help at each stage of your journey (startup, growing, scaling). If you need a CFO, advisor, consultant, or mentor to help you grow your company, get in touch.

👉🏽Schedule a call: https://calendly.com/thrive-growth
👉🏽Email me: enquiries@thrivegrowth.co.uk
👉🏽Call: 0203 920 8210

Rakesh Shah

fractionalCMO.uk

With a fractional CMO, you get access to a level of marketing, growth management and commercial experience that most start-ups and small businesses just can't afford.
I'm here to provide the guidance, leadership and the expertise you need to deliver on your business ambitions.

Fractional CMO

Zoë Camper LLC

Helping artist, designer and tech innovator build an awesome and sustainable business.

Satago

Marketing Consultant - fractional CMO

Switchd

Driving growth at Switchd & MakeMyHouseGreen
Switchd is the UK's only whole-of-market energy auto-switching service
MakeMyHouseGreen uses rich data sources to help people understand the costs and savings associated with green home technology. We're currently helping hundreds of people find and fit their optimal solar panel solution.

Head of Growth - Switchd & MakeMyHouseGreen

vimr

Advisor

Collaborative Creations

Non Executive Director

Touch Financial

Responsible for quickly building digital capability across the business. I recruited the team and created the infrastructure to transform operations from a pure sales focus (using affiliate leads) to a business generating its own leads with a clear customer communications strategy. 
The website I commissioned repositioned Touch as a leading business finance broker, backed-up with state-of-the-art CRM marketing capability.

Head Of Digital

Ravensbourne University London

Created and delivered  4 week programmes on SEO and Social Media for Business

Visiting Lecturer

Funding Options

I built the team and the strategy that took the business from MVP status to category leader as Europe’s biggest business finance marketplace. Achievements included:
•	Growing lead generation by 2,000% in 3 years, reducing cost per lead by 70% - generating thousands of business finance leads each month
•	Delivering marketing-driven revenue growth in every single quarter over four years
•	Winning British Business Bank/HM Treasury ‘designated platform’ status for the Bank Referral Scheme
•	Winning numerous awards including Credit Strategy Rebrand of the Year (2019)
Key to the success of my marketing strategy was a diverse channel plan, including:
•	Industry-leading PPC, SEO & CRM campaigns, delivering meaningful profitable lead flow
•	A PR campaign positioning us as the thought leader in business finance information – regular coverage in national press, TV and radio and across fintech media
•	Creating key partner relationships including with GoCompare, AutoTrader & Starling Bank

Marketing Director

Pie Productions

Growth marketing specialist projects including a contract position for a leading fintech start-up.

Freelance Marketing Consultant

Fintech | Green tech | Telecoms | Publishing | Creative Industries
With over 20 years marketing experience, I help businesses identify and fix barriers to growth.
A fractional CMO gives you all that experience but at a fraction of the cost.

I am a highly experienced senior leader, driven by results. From start-up to scale-up to FTSE businesses and multinationals, I have brought my customer-centric and data-driven approach to help a wide range of brands build the foundations for high growth. 
I have built the teams and cultures which delivered high growth acquisition strategies and revenue-impacting retention programmes in green-tech, financial services, telecoms and publishing. 

Key roles include: Head of Growth, Switchd/MakeMyHouseGreen | Marketing Director, Funding Options | Customer Marketing Manager, TalkTalk | Head of Digital, Touch Financial | Head of Marketing, Digital Look | Retention Manager, CMC Markets

I'm a consummate communicator. I've delivered outstanding content strategies, revenue impacting PR (on a budget) and transformational customer communications. I liaise between departments, leadership teams, c-suites and partners to ensure joined-up and successful approaches. 
I've won external awards for acquisition strategies and for rebrand projects.
Speak to me today about opportunities in your business - available for full time, part time and contract work.

taplio

The Battle

Rakesh Shah

Richard Leader

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