VP of Operations at Firstbase.io | We are hiring!

I write for 30,000+ COO’s and operators at TheBottleneck.io.

Every business hits an operations bottleneck. Maybe you’re drowning in admin work (payroll, HR, compliance), or maybe you’re trying to systemize your company so it runs without you. Either way, the goal is the same

📍 Join 30K+ operators & building learning how to scale: https://shorturl.at/buc7L

Rameel Sheikh

Gipsyy

Product & Strategy

Inventa

• Responsible for the Sales Enablement squad, ensuring customers have the necessary tools to maximize sales conversion.
• Participated in the strategic definition of OKRs (Objectives and Key Results) and the creation of the product roadmap.
• Led the launch of new features within the platform to enhance user experience and increase conversion of quotations to orders.

Senior Product Manager

Firstbase

• Responsible for monitoring retention metrics, with a primary focus on reducing churn and improving NPS.
• Conducted an in-depth NPS analysis to identify product improvement areas, resulting in a comprehensive report with timeline analysis and consolidation of initiatives to enhance the rate.
• Spearheaded the launch of a new self-help feature for Enterprise clients (non-U.S. residents) to streamline the submission of their forms (5472 and 1120) during Tax Season more efficiently.
• Collaborated with other Product Managers and company stakeholders for strategic alignment, demand coordination, and product metric alignment.

Pier

• Successfully led the launch of third-party damage coverage in auto insurance, overseeing the end-to-end product development process (from discovery to delivery).
• Post-launch, responsible for success tracking, analyzing conversion rates, and subsequently monitoring the product-market fit (PMF) of the coverage.
• Transitioning to the Satisfaction and Retention squad, specialized in reducing churn for both Auto and Smartphone coverage, and closely monitored daily product KPIs with a focus on user retention.

Product Manager

enjoei

• Responsible for leading the evolution of features related to sellers on the platform.
• Integrated two new carriers to streamline the delivery process, creating tools to offer more cost-effective, efficient, and convenient delivery methods.
• Introduced the Pick-Up & Drop-Off concept for sellers and the possibility of generating QR codes for merchandise shipping, reducing sellers' dependence on label generation through physical printing.

Intelipost

• Acting as the Product Owner for the frontend and backend teams of the Freight Quotation squad, responsible for features related to freight table uploads and quotation rules.
• Managing product improvement requests, prioritizing resources, defining roadmaps, and efficiently managing the backlog, bridging the gap between business needs and product development.
• Spearheaded the launch of a feature to assist shippers in updating their freight tables, ensuring greater agility in the process.

Product Owner

Bip Brasil - Business Integration Partners

• Supported the process of consolidating the Online and Offline operations of a large Brazilian retailer. Responsible for the development of test scenarios, user training, and assisted operation. 
• Evaluation of the value proposition of sales channels for home gas distribution to identify unseen potential through new channels using Growth Hacking methodology.

Business Process Consultant

KPMG

• Project monitoring for logistics and inventory diagnostics and process improvement. 
• Implemented the e-procurement tool, Coupa, for a client, conducting training for Coupa users in Mexico. 
• Expertise in the pharmaceutical, retail, telecommunications sectors, and the Food Service market in Brazil

Supply Chain Consultant

Blue Consultoria

Strategic consulting focused on organizational change. Responsible for customer relationship management and strategic planning. Work specializing in process improvement and digital media management of the company.

Consultant

weme

Brand consulting and communication. Responsible for controlling accounts payable / accounts receivable and billing and for leading the process improvement project in the organization providing new processes mapped using the flowchart as a tool.

Trainee

Results-oriented digital product professional with a dynamic career spanning over nine years and a background in Business Administration and Management, specializing in Marketing Analytics and Growth. Extensive consulting experience and strong expertise in Retention and Conversion strategies. Proven success in delivering impactful results by optimizing user experience, reducing churn, and increasing satisfaction.

taplio

The Battle

Rameel Sheikh

Daniela Cantusio

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