Ramon Vela

CommerceFocused Media, Inc.

CommerceFocused Media produces in-house podcasts, social media channels, and original content and provides podcast production & management services to personal/corporate brands and organizations.

Managing Director

Compass Rose Ventures

Advisor and Media Strategist

The Story of a Brand Show

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

Host & Producer of Top Podcast featuring the Founders of Consumer Brands

Founders' Paradiso

Launched in April 2023, Founders' Paradiso is a podcast where listeners learn business lessons directly from the founders of successful Direct-to-Consumer, Consumer Packaged Goods, and Omnichannel consumer brands and the experts that helped them get there.

Podcast Producer, Entrepreneurship Show

Economics Explained

As the podcast co-producer for the relaunched show, I manage 1) Topic Generation, such as presenting topic ideas and identifying suitable guest partners. 2) Promotion Strategy, such as developing a comprehensive strategy to promote the podcast. 3) Partnerships, such as driving collaborations with relevant media outlets, newsletters, and public figures. 4) Content Extraction, such as distilling promotional material from each episode for various platforms. 5) Format Strategy, such as strategizing diverse podcast formats and subgenres. 5) Post-Production Oversight, such as overseeing post-production editing and quality control.

Advisor for the Leading Economics Brand on YouTube

ReSci (Retention Science)

Constant Contact, Inc. acquired Retention Science. 1) Generated outbound calls/messaging to drive pipeline sales. 2) Identified key contacts, trends, and messaging to be used to support discussions. 3) Supported any marketing/campaign planning to help develop leads and drive the leads to opportunities within the new/existing customer base. 4) Achieved quarterly and annual targets based on defined set accounts and objectives set by the business.

E-commerce SaaS Executive

Oracle

Hired on to Bronto Software. Bronto was acquired and became division of NetSuite. NetSuite was acquired and became division of Oracle. 
• Awarded Revenue Recognition Award for achieving 123% of Quota in 1st Fiscal Quarter of 2018 for selling SaaS
• Responsible for driving new software sales including identifying and qualifying opportunities, deal progression, and closure of new business with a contract value of $200,00+

Ecommerce SaaS Executive

MSP Marketing Services

My role was two-fold: 1) Identified, prospected and sold digital marketing and lead generation services to small IT managed service providers.  2) Implemented services sold, including graphic design, branding, content creation, email marketing, telemarketing, event management, and lead generation services

SMB Marketing Consultant

StreetSmartVAR

Changed name from Vela Alegria Consulting Group, LLC; launched a successful multi-million dollar consulting company serving over 260 enterprise technology services firms nationwide, including several Global Fortune 100 companies. Provided outsourced marketing and sales consulting and services.

Formed, managed, and grew coaching business comprising over 60 business owners & founders in the southern California area; provided business planning and management coaching; planned and conducted monthly business building events; Sold in 2011.

Founder & President

Host of Top Podcast Featuring the Founders of Consumer Brands

Why appear on our show? 

We believe that people want to buy from Brands they love, admire, and feel community with.

Our show attempts to illustrate “Why” people connect to a Brand and how the Brand connects the customer to the world around them.  

If you have had some success, have crazy happy customers, and are passionately obsessed with delivering an amazing customer experience and are interested in appearing on our show, please message me here on LinkedIn.

Host of Top Podcast featuring DTC, CPG, Omnichannel Brands

Interviewed the CEO’s of PAIGE, Sugarfina, Diff Eyewear, Pair of Thieves, HUM Nutrition, The Bouqs, Mighty Audio, Burst Oral Care, Ties.com, Tenzo Tea,  Lola Getts, and many more.

💛 What happens when two sisters decide to protect everything they love?

Earlier this year, I recorded a powerful conversation with Hayley and Stephanie Painter, the Co-Founders and Co-CEOs of Painterland Sisters. After you listen to this episode, you'll see why their story hits so deeply.

In this interview, the sisters talk about what it really means to grow up on a family farm, to watch that way of life disappear around you, and to decide: 

"We’re going to fight for this. Not just for their own farm — but for all family farms, for real food, and for a generation that's craving connection back to the land."

Their journey is equal parts heart, grit, and truth. This episode will make you see your yogurt—and your food system—completely differently.

Listen to find out how two young women from rural Pennsylvania turned a near-loss into a national brand rooted in purpose, place, and perseverance.

👇👇 Podcast Episode Link in Comments!👇👇

Then make sure to visit this amazing brand: https://lnkd.in/gJwvHGaV

#PainterlandSisters #TheStoryOfABrand #CPGFounders #RuralEntrepreneurship #FarmToSpoon #WomenInBusiness #FoodSystem #FamilyFarms #PurposeDrivenBrands #EntrepreneurshipStory

Top Podcast Focused on Founders, Brands, & Products

✨ What if the habits you build today become the strength you need for tomorrow’s darkest moments?

In this clip from The Story of a Brand Show, Angelica Fuentes, Founder & CEO of NOWFUL, shares why rituals are far more than “wellness moments.” They’re what anchor us when life knocks us flat.

Angelica opens up about losing everything — her company, her assets, and almost her daughters — in a single 24-hour period. And she explains how the tiny rituals she’d practiced for years — grounding, clarity, sleep, spiritual work, self-belief — became the only things that carried her through that unimaginable chapter. 

Her message is powerful: rituals aren’t optional. They’re how we come back to ourselves. They’re how we rise.

🎥 Watch the clip here and then listen to the full episode here:

 NOWFUL – How Tiny Rituals Build an Unstoppable Life
👉 Podcast Episode Link in Comments!👇👇

BIG THANKS TO Madelaine Kukanza Goldstein for referring such an amazing founder and brand to the Show!

#TheStoryofaBrand #NOWFUL #FounderStories #Resilience #Wellness #Mindfulness #WomenInBusiness #PersonalGrowth #EmotionalStrength #Leadership

Shopline US

Head of Partnerships

Tech Job Placement

Started a non profit focusing on helping low income and underserved populations get alternative training and placement into tech jobs. Centered on non-technical roles such as Customer Success, Partnerships, Biz Dev and Sales.

President

Retention.com

Senior Partner Manager

Dynamic Yield

-Revived and revised Channel Partnership program including program structure, focus targets and partner types
-Managed and owned all technology partnerships in the NA/APAC region (ecomm platform, CMS, CDP, ESP, etc.)
-Managed and owned all Agency partnerships in the NA/APAC region
-Achieved 100% of target in 2021 as an IC

Channel Director

Overdose.

-Prospected, pitched and closed a book of business in the PST region
-Managed P&L for the business unit
-Established new processes for the LA Office within Overdose Global
-Managed Clients spanning Strategy, Paid Marketing, Project Management, SEO and Email 
-Exceeded sales targets ahead of schedule for 2020/2021 YTD
-Contributed to training and Client Success guidelines
-Developed Scoping Process for Site Builds
-Supported Partnerships and Marketing team vetting new technology partners and networking
-Created inter-department collaboration workflows to streamline services and client facing interaction

Commercial Director

Loop

-Built entire partnership program from scratch including the
strategy, incentives and requirements
-Led the Official Shopify Plus Certified App Status process to
completion. Achieved one of two Returns solutions approved by
Shopify Plus.
-Identified key list of target partners segmented by Technology,
Agency and Logistics
-Signed official partnerships with top tier Partners leveraging
personal network including: Klarna, Yotpo, RubyHas,
PitneyBowes, Celigo, Gorgias, Omnisend, MuiteSix, Zehner
Group and others
-Brought on 30 partners in less than one quarter
-Increased partner referrals from 0 to 20 a month in Q1
-Created Strategic Vision for integrations to increase presence
and promote connectivity with common tech stacks
-Prospected, out-bounded, and contributed to building a pipeline
of clients totaling $300k ARR during a worldwide crisis
-Closed one of the largest contracts in Loop's history and a key
logo steal from direct competitor

Sales Executive

Common Thread Collective

-Built technology partner network with top tier solutions (Dynamic Yield, Klarna, Shopify Plus, Nosto, FullStory and more)
-Obtained Official Shopify Plus Partner status within 2 months
-Created and implemented cross departmental processes and workflows to increase collaboration and efficiency (AGILE, Resource Management)
-Created product offerings for business unit including: Shopify Plus builds and support, Email Services, Web Design Services, CRO/Personalization
-Created Service packages, pricing, sales and marketing collateral
-Prospected, pitched and supported Business Development and Sales teams 
-Account Management and Client relationship owner
-Forecasting, Revenue Modeling, Business Planning

Ecommerce Director

Corra

Director, Optimization & Personalization

-Revamped entire Optimization and Personalization Services program in less than 6 months
-Developed and established cross department processes and workflows
-Completely turned the program around and increased revenue by 300% in less than 6 months
-Created service packages, pricing, sales and marketing collateral 
-Closed largest client contracts in department's history 
-Built a robust pipeline of prospects leveraging partners, marketing and sales teams from scratch
-Manage diverse portfolio of clients across multiple verticals in client facing roles
-Helping to establish Corra as a thought leader in the Personalization space via Blog Articles, Panel appearance and speaking engagements
-Proficient in Magento and Shopify Plus platforms
-Expert in Dynamic Yield, Monetate, VWO, Adobe Target and other similar platforms

Acting Director, Personalization and Strategy

-Creating ecommerce optimization strategies for a wide variety of client websites spanning multiple industries and products.
-High end client management focused on Fashion, Beauty, Lifestyle vertical
-Interpretation of website analytics data to generate A/B/MVT test ideas to increase/improve key performance metrics.
-Create unique Personalization and Segmentation strategy based on visitor data and site behavior per client. 
-Utilizing Custom CRM Dataset targeting to create highly personal website experiences.
-Product data tagging strategy development. 
-On site merchandising strategy including product recommendations, new vs returning customer product recommendations, customer journeys, personalized product logic.   
-Continual campaign execution and results analysis.
-Support the team with strategic direction for high end clients. 
-Analytics deep dive to generate custom client roadmaps.
-Key platforms include Google Analytics, Monetate, Dynamic Yield, VWO, Optimizely, JIRA
-Creating Process and Communication with Directors of all other departments internally
-Manage Sales Pipelines and Opportunities
-Managing Client Portfolio 
-Establishing Market Partnership Strategy

Sr. Digital Experience Strategist

-Creating ecommerce optimization strategies for a wide variety of client websites spanning multiple industries and products.
-Interpretation of website analytics data to generate A/B/MVT test ideas to increase/improve key performance metrics.
-Created unique Personalization and Segmentation strategy based on visitor behavior per client. 
-Utilizing Custom CRM Dataset targeting to create highly personal website experiences.
-Data tagging strategy and development. 
-On site merchandising strategy. 
-Campaign execution and results analysis.
-Key platforms include Google Analytics, Monetate, Optimizely, JIRA

Digital Experience Strategist

iolo technologies, LLC

-Develop and maintain the product release schedule for all products
-Update and publish company roadmap
-Drive and manage cross-functional/departmental teams to hit all milestones and dates
-Manage projects in JIRA
-Maximize marketing campaigns with Partners
-Monitor and manage each Partner's marketing efforts 
-Identify and launch new programs and optimize to the partner's customer base and lifecycle
-Engage in all facets of campaigns: including initial planning, implementation, completion monitoring, optimization, analysis and reporting.
-Account Management with Fortune 500 companies
-Data analysis using internal reports and Google Analytics
-Forecasting and revenue modeling, ROI analysis
-Managing sales cycle: Prospecting new partners, creating presentations, proposals and contract terms.

Corporate Programs Manager / Partner Marketing Manager

Newegg.com

Responsibilities:
-Liason between Intel account representatives and all departments within Newegg 
-Created/managed/executed a large number of marketing activities online within different Intel related categories 
-Sales data analysis 
-Market data analysis using NPD 
-Generate new ideas for campaigns and marketing activities 
-Product Assortment and forecasting in a cyclical business model
-Built strong relationships with vendors to secure exclusive inventory 
-Product feedback to OEMs to improve products in line with market trends
-Inventory planning and management
-Creating budgets and achieving top and bottom line goals
-Manage projects across multiple departments (Marketing, IT, QA) from end to end

Accomplishments: 
-Original and unique online marketing campaigns for Intel based products
-Intel and Newegg co-branding at major events (PAX, Comic Con, Blizzcon) 
-Executive producer credit for a commercial style video 
-Helped create and manage $1M marketing campaign spanning Q2'13 
-Roadmap forecasting 
-Providing insight to OEMs about products and market trends that came to market 
-Creation of derivative products specific to Newegg's customer base or to fill gaps in product line assortments
-Responsible for over 20% growth YoY in Ultrabooks category for 2013
-Turning a profit in a slim margin category while increasing total revenue per month

Product Manager/Intel Account Manager

Oversee sales and strategy of major computer components and finished goods
categories in a B2B ecommerce segment. 

-Sales and margin tracking
-B2B product portfolio mix, promotions management
-Product planning and execution 
-Creating promotional and educational campaigns aimed at conversion for B2B customers
-Building relationships with manufacturers and vendors
-Multiple category management including (CPU, HDD, MB, VGA, SSD, NAS, Networking)
-Inventory Management

Product Manager

Progressive minded sales professional with a strong management background. 15+ years of experience in management positions varying from retail environments to the corporate level. 

Creative, resourceful and dedicated with the ability to build rapport very quickly and cultivate long sales cycles. I've worked with some of the highest end clientele in the world and am more than comfortable speaking with, presenting to and handling c-level clients and above. 

Online marketing and product development experience, helping to drive brand initiatives to move products. 

Particularly fascinated in revolutionary start up companies that push the boundaries of what we can accomplish with technology in a connected and fast paced world.

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The Battle

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ramon Vela's LinkedIn Performance

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