Ramon Vela

Host of Top Podcast Featuring the Founders of Consumer Brands

Why appear on our show? 

We believe that people want to buy from Brands they love, admire, and feel community with.

Our show attempts to illustrate “Why” people connect to a Brand and how the Brand connects the customer to the world around them.  

If you have had some success, have crazy happy customers, and are passionately obsessed with delivering an amazing customer experience and are interested in appearing on our show, please message me here on LinkedIn.

Host of Top Podcast featuring DTC, CPG, Omnichannel Brands

Interviewed the CEO’s of PAIGE, Sugarfina, Diff Eyewear, Pair of Thieves, HUM Nutrition, The Bouqs, Mighty Audio, Burst Oral Care, Ties.com, Tenzo Tea,  Lola Getts, and many more.

Derin Oyekan

Cuddle Sleep Health

Working closely with the two co-founders, I helped launch Cuddle Sleep Health, a premium sleep supplement brand dedicated to improving sleep health and overall well-being. As the fractional CMO, I lead all growth initiatives, driving strategy and execution across marketing channels, lifecycle management, customer acquisition, and retention efforts. My focus is on building a scalable, customer-centric brand while optimizing performance to deliver sustained growth and impact.

Chief Marketing Officer

Reel

My partners and I founded Reel Paper with the goal of adding the positive experience of social responsibility to the simple e-comm purchase of a household staple: toilet paper. The approach is simple: each roll of Reel that is purchased helps fund access to clean toilets for those in need. I grew up in Nigeria, and have seen up close the health and safety concerns posed by communities lacking clean toilets and running water. At some point in my life and career, I knew I wanted to address the pressing social and health issues this presents. And in 2019, after some early success marketing direct-to-consumer brands, I decided to do something about the toilet shortage crisis. I co-founded reel paper, which produces bamboo toilet tissue emphasizing environmental and social responsibility. Reel is part of an emerging movement of socially responsible brands redefining under-innovated categories of household staples, and we’re very proud of that.

Co-Founder

Hiya -- Reimagining Children's Health

Essential super nutrients for kids
Kids health products can cause more problems than they solve. So we made better ones.

Chief Growth Officer

PrettyLitter

PrettyLitter's™ subscription lightweight litter monitors feline health by changing colors when it detects abnormalities in your cat's urine. For the same price and 80% lighter than traditional cat litter, PrettyLitter’s subscription service provides peace of mind, time savings and convenience. In addition to PrettyLitter's health monitoring litter with advanced odor control, it's scoopable, flushable, low-dust, feline-safe, and eco-friendly. 

PrettyLitter is an animal wellness company disrupting the $2B U.S. litter market, part of the $60B pet supply market, through innovative technology, convenient delivery and competitive prices.

PrettyLitter appeared on ABC Family's StartupU and National Geographic's Pet Talk and is featured in Variety, Entrepreneur, Consumers Digest, Reuters, Pando, Pop Sugar, Brit & Co, The Examiner, SF Weekly, Modern Cat, iHeartCats, Pet Product News, Pet Radio.

PrettyLitter is backed by Tim Draper of Draper Fisher Jurvetson (DFJ), Brian Lee co-Founder and CEO of the Honest Company, Sam Yagan co-Founder of OKCupid and Vice Chair of the Match Group, CSA Partners, Sand Hill Angels and gener8tor.

Head Of Growth

JewelScent

- Co-founded Jewelscent and led the marketing organization
- Managed company's efforts in: Customer Acquisition, Customer Retention, Lifecycle marketing, Analytics, Metrics and Reporting, Marketing Channel Operations and Design and Creative development
-Team grew revenue to a $20MM annual run rate 20 months after inception.

Hint Inc.

leading the efforts of the hint water digital marketing (DTC) team. Overseeing digital strategy, customer acquisition, customer retention and conversion rate optimization.

Head of Digital Marketing

DSQ Ads

Dsqads provides unique advanced technology that allows advertisers to reach millions of mobile users across thousands of unique audience segments.

TargetClose

Our business focuses on efficiently delivering customers for direct to consumer brands.
By concentrating on results and our advertisers’ return on investment, we build cutting-edge technology that learns individual buyer intent and responds ‘in the moment’ with the optimal offer, content and product recommendations that will delight customers – and increase advertisers’ engagement, conversion and average order value.

Strategic Advisor

• Established and drove the acquisition strategy and vision for new TargetClose customers across online, mobile, and other digital channels   
• Worked closely with analytics team to develop deep understanding of TargetClose customer segments and their LTV across digital channels
• Managed the execution of acquisition initiatives from idea through launch, while setting and continuously managing the right expectations with all relevant stakeholders
• Managed online marketing budget across paid search/CPC, affiliates, social media, display, retargeting, mobile and comparison shopping channels to achieve stated financial goals and ROI
• Worked closely with business groups, product, engineering, finance, design, legal and other internal teams to deliver scalable acquisition programs

Managing Partner & Head of Customer Acquisitions

Vantage Media

•	Department head for 2nd highest revenue generating and most profitable department within the company 
	•	Responsible for the affiliate, display, email marketing and strategic partnership efforts 
	•	Doubled department annual revenues from $12MM to $24MM within a year of being hired 
	•	Managed a very small but efficient team of five top notch professionals 
	•	Put in place operational, quality assurance and fraud prevention processes that are still being used today

senior director, online media

New Motion

Responsible for the stewardship of New Motion/Mobile Sidewalk's online media activities.

Vice President, Online Marketing

I’m a seasoned growth marketer and entrepreneur with over 2 decades of experience driving direct-to-consumer success.

My journey spans launching and scaling multimillion-dollar brands, where I’ve led performance marketing for names like Hint Water, Hair Club, Icon Fitness, PrettyLitter, Reel Paper, Hiya Health, and more.

I’ve managed over $500M in media spend that fueled more than $2B in sales across multiple ventures, contributing to 3 successful exits and co-founding 5 innovative companies.

My passion lies in harnessing sustainability, social impact, and wellness to create transformative consumer experiences—a commitment that’s earned recognition from Forbes.

And beyond the screen, I’m a first-time dad who's enjoying that experience very much!

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You don’t need bigger budgets—you need better strategies.

I specialize in helping brands maximize every marketing dollar to drive real, measurable growth.

With a proven track record across subscription, eCommerce, and sustainability-focused businesses, I help companies acquire, retain, and scale profitably.

Let’s take your brand to the next level. Get in touch: hello@derinoyekan.com.

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Ramon Vela

Derin Oyekan

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