Rand Fishkin

Founder/Wizard of Moz

SparkToro CEO. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

I'm the cofounder and CEO of three companies: SparkToro, software that makes audience research accessible to everyone, indie game maker Snackbar Studio, and the vastly superior alternative to Google Alerts: Alertmouse. I'm also the author of Lost and Founder: (2018), prev founded & led Moz (2001-17) and am a frequent keynote speaker on marketing and entrepreneurship topics. But, I'm probably best known as the amateur chef husband of renowned author, Geraldine DeRuiter.

Cofounder & CEO

I co-founded SparkToro (with Casey Henry) to enable high quality audience research for marketers, PR folks, entrepreneurs, and product builders without the need for expensive, time-consuming, inaccurate surveys or impossible-to-scale manual research.

AI responses aren't lies; they're rarely dead wrong. But they're also nowhere near consistent. If you're using Google AI, ChatGPT, or Claude to get lists of recommendations (products, brands, etc.), or if you're trying to track if your own brand/product/entity in their responses, please arm yourself with this knowledge first.

Yesterday I published a heap of charts, graphs, dataviz, and stats... but for some people those don't land. So I made a short video attempting to sum up the painstaking AI consistency research that went near-viral after yesterday's launch (30K views in the first 24hrs!). Thanks to everyone who helped share it, and 🤞 this will help even more to wrap their heads around it 👇

Cofounder of SparkToro, Alertmouse, & Snackbar Studio. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

NEW research: https://lnkd.in/gwyQz_wg

How consistent are AI tools when asked for a list of brands/products?

And do the answers mean those AI tracking tools are selling you a boondoggle of snake oil chicanery?

Oh my goodness, buckle up, because the answer took 3 months, dozens of surveys, thousands of AI requests, and more than a dozen graphs, charts, and visuals to uncover. Below, I've pasted just a little taste (3/15) of the data visualizations in this research, and, apologies, but for the full findings, including the conclusion, you're gonna have to read the post. 😎

p.s. Huge thanks to Patrick O'Donnell from Gumshoe AI for being my research partner on this. Couldn't have done it without him.

Nobody knows how to hate like LinkedIn's algorithm. They hate links with a passion, so much so that the classic "link in comments" workaround is now failing, too. LinkedIn's process? Just hide the comment, too!

But, for y'all who wanna get clever and are willing to put in a bit of work, it's still possible to drive traffic/signups/motivated visits with the right techniques, and that's the focus of this week's #5MinuteWhiteboard 👇

Me: "our brand positioning is audience research for marketers."
Google: "ha ha ha... your brand is whatever we say it is."

My advice:
Step 1 - monitor your search console ratio on branded terms, keeping a special eye on those where clicks:impressions is <65%.
Step 2 - set up brand mention alerts (because what others say about you on the web is how AIs decide what to say about you)
Step 3 - when a mention comes along that says great things about you and fits your positioning... QUOTE IT. CITE IT. LINK IT. SHARE IT.

👇👇👇

When your inventor friend is laid up after surgery, but already paid for a demo slot at CES Unveiled, what do you do?

DAMN RIGHT. You offer to fly to Vegas and present to hundreds of journalists in their stead. (even though you're more than a bit nervous 😅😅😅)

So, friends, especially #PR friends -- we could really use any advice on how to talk to journalists and influencers in the CES tech world.

Alexandre Tomic

I’m the founder of Alea and Vegas Legends—both multi-award-winning companies recognized as pioneers in the global iGaming industry. With 20+ years of experience across B2B and B2C sectors, I’ve built and scaled ventures that combine innovation, regulatory insight, and player-first design to deliver world-class digital gaming experiences.
I began in affiliate marketing, growing into roles as operator, aggregator, and platform architect. This full-spectrum journey gave me a 360° perspective on how the industry functions—user acquisition, retention, gamification, compliance, content curation, and API integration. I focus on building secure, scalable, and adaptive platforms that evolve with players, partners, and shifting regulations.
At Alea, I led the creation of a next-gen casino aggregation platform that changed how operators access and manage content. At Vegas Legends, we merged storytelling with gameplay to build one of the most immersive gamified brands in the market. Both ventures earned top-tier industry awards and built long-standing partnerships with leading providers and regulators.
I’m also an experienced keynote speaker and panelist, sharing insights on platform strategy, industry trends, API innovation, and leadership at global conferences and summits.
In addition to my work as a founder and speaker, I’m the creator and host of Under Pressure, a podcast where I interview iGaming founders about their entrepreneurial journeys—recorded entirely inside a hyperbaric chamber. The concept reflects the reality that “diamonds are made under pressure,” and so are founders. We explore ambition, setbacks, resilience, and breakthrough moments—inside a space that physically represents the pressure they’ve faced.
Outside of gaming, I’m a passionate biohacker and advocate for high-performance living. I explore wellness protocols including NAD+ therapy, hyperbaric oxygen treatment, cognitive enhancement, and longevity science. I believe personal optimization drives better business clarity, creativity, and endurance.
I’m also committed to advancing API governance in iGaming, promoting scalable integration standards that ensure interoperability and resilience as the industry evolves.
Today, my focus is on building at the intersection of technology, performance, and storytelling—whether launching ventures, mentoring startups, or rethinking how platforms and people grow.
Let’s connect—always open to bold ideas, real conversations, and collaborations that move iGaming and tech forward.

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Rand Fishkin

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The Battle

Rand Fishkin

Cedomir Tomic

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rand Fishkin's LinkedIn Performance

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