Rand Fishkin

Founder/Wizard of Moz

SparkToro CEO. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

I'm the cofounder and CEO of three companies: SparkToro, software that makes audience research accessible to everyone, indie game maker Snackbar Studio, and the vastly superior alternative to Google Alerts: Alertmouse. I'm also the author of Lost and Founder: (2018), prev founded & led Moz (2001-17) and am a frequent keynote speaker on marketing and entrepreneurship topics. But, I'm probably best known as the amateur chef husband of renowned author, Geraldine DeRuiter.

Cofounder & CEO

I co-founded SparkToro (with Casey Henry) to enable high quality audience research for marketers, PR folks, entrepreneurs, and product builders without the need for expensive, time-consuming, inaccurate surveys or impossible-to-scale manual research.

AI responses aren't lies; they're rarely dead wrong. But they're also nowhere near consistent. If you're using Google AI, ChatGPT, or Claude to get lists of recommendations (products, brands, etc.), or if you're trying to track if your own brand/product/entity in their responses, please arm yourself with this knowledge first.

Yesterday I published a heap of charts, graphs, dataviz, and stats... but for some people those don't land. So I made a short video attempting to sum up the painstaking AI consistency research that went near-viral after yesterday's launch (30K views in the first 24hrs!). Thanks to everyone who helped share it, and 🤞 this will help even more to wrap their heads around it 👇

Cofounder of SparkToro, Alertmouse, & Snackbar Studio. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

NEW research: https://lnkd.in/gwyQz_wg

How consistent are AI tools when asked for a list of brands/products?

And do the answers mean those AI tracking tools are selling you a boondoggle of snake oil chicanery?

Oh my goodness, buckle up, because the answer took 3 months, dozens of surveys, thousands of AI requests, and more than a dozen graphs, charts, and visuals to uncover. Below, I've pasted just a little taste (3/15) of the data visualizations in this research, and, apologies, but for the full findings, including the conclusion, you're gonna have to read the post. 😎

p.s. Huge thanks to Patrick O'Donnell from Gumshoe AI for being my research partner on this. Couldn't have done it without him.

Nobody knows how to hate like LinkedIn's algorithm. They hate links with a passion, so much so that the classic "link in comments" workaround is now failing, too. LinkedIn's process? Just hide the comment, too!

But, for y'all who wanna get clever and are willing to put in a bit of work, it's still possible to drive traffic/signups/motivated visits with the right techniques, and that's the focus of this week's #5MinuteWhiteboard 👇

Me: "our brand positioning is audience research for marketers."
Google: "ha ha ha... your brand is whatever we say it is."

My advice:
Step 1 - monitor your search console ratio on branded terms, keeping a special eye on those where clicks:impressions is <65%.
Step 2 - set up brand mention alerts (because what others say about you on the web is how AIs decide what to say about you)
Step 3 - when a mention comes along that says great things about you and fits your positioning... QUOTE IT. CITE IT. LINK IT. SHARE IT.

👇👇👇

When your inventor friend is laid up after surgery, but already paid for a demo slot at CES Unveiled, what do you do?

DAMN RIGHT. You offer to fly to Vegas and present to hundreds of journalists in their stead. (even though you're more than a bit nervous 😅😅😅)

So, friends, especially #PR friends -- we could really use any advice on how to talk to journalists and influencers in the CES tech world.

D7 Visa Portugal

Founder

Founder of D7Visa.com, helping our clients secure more international optionality through Golden Visas, Citizenship By Investment, as well as a comprehensive range of non-lucrative, retirement and digital nomad visa programs.

Sovereign Man

Expert in SEO, lead generation and content marketing for Golden Visas, Citizenship By Investment and Residency By Investment products as well as passive income visas (including the Portuguese D7 and Spanish Non-Lucrative Visas). 

Closely involved in brand management, content production and email marketing at Sovereign Man.

Marketing Manager

Investment Migration Insider 投资移民知情者

I've been a regular contributor to industry-leading RCBI publication Investment Migration Insider.

Investment Migration Insider Africa Correspondent

Focus Online Travel

Focus Online is Africa’s leading travel marketing agency. Headquartered in Cape Town, we enable luxury accommodation establishments in Africa, Europe and the Americas to win more new direct customers from their digital marketing investment. 

Key clients include The Silo Hotel (and the whole Royal Portfolio Collection), The Sereno Hotels Group,  including Il Sereno in Lake Como, the Seasons In Africa Group an Samara Private Game Reserve.

As MD of Focus I serve as operational head and business executive of the company, in addition to managing more complex web development projects and a number of key client accounts. 

I'm a strong proponent of building a values let organisation culture where talent is developed and retained.

Managing Director

Clickatell

Responsible for direct product marketing on behalf of top Nigerian banks and B2B marketing management for Clickatell Mobile Transactional Services (MTS) division. Key products include virtual top-up services for prepaid airtime and mobile data type products.

Marketing Manager - Mobile Transactional Services

Democratic Alliance

Responsible for delivering the DA's national Marketing and Social Media programmes across Web and mobile platforms, with multi-million Rand budget accountability. Oversees technological build projects, audio-visual productions as well as outdoor and offline channel planning.

Marketing Director

Every1Mobile

Every1Mobile is a for-profit social impact company. I was accountable for the strategic direction of our content communities as well as monetising these assets. 

In addition to managing the content team and serving as a senior company representative in Africa, I was responsible for driving partnership negotiations and integration with new platforms. My success was measured against platform and user acquisition, revenues as well as increased engagement.

Head of Content

Mxit

Departmental accountability for revenue, team management and development of local and international content offering of Africa's largest social network. Excelled at creating win-win deals in line with key strategic goals.

Accountable for revenue growth, local and international content strategy and management of a team of 6 content specialists and 4 graphic designers.

Achievement Awards Group

Freelancer

Tamar

Head of Content Department for leading natural search marketing specialists Tamar.

Marketing Manager at Sovereign Man

Founder at D7Visa.com. Building the next generation of investment migration products, and opening doors to programs you didn't know existed. 

Golden Visa go-to guy for Italy, Greece, Portugal, Spain, Cyprus, Bulgaria, and Hungary:

- www.GoldenVisas.it
- www.GoldenVisas.gr 
- www.Goldenvisas.cy
- www.GoldenVisa.es
- www.d7visa.com.

Speak to me about Citizenship By Investment options for UHNWIs.

Also feel free to reach out for more information on:

- The Italian Investor Visa via Hotel Investment, Stock Portfolio, or Startup Investment (€500K; €250K)
- Portuguese Research Golden Visa Options (€750K+; €400K)
- Pairing a Portuguese Golden Visa Fund with Real Estate (€525K or €600K)
- Golden Visa Funds with Crypto Exposure (€500K)
- Bulgarian Permanent Residency (PR) By Fund Investment (€520K)
- "Higher Status "Austrian Residency By Investment (Self-Sponsored Package. Golden Visa Equivalent. (€229K) 
- St Kitts & Nevis + UAE 10-Year Golden Visa ($265K Combo Option)
- Austrian Citizenship By Hotel Investment (POA).

Watch my latest interview on Immigration Uncovered here: 

https://www.youtube.com/watch?v=MV1_Bm2MxSQ

Based between Cape Town and Porto.

Follow along for the latest investment migration updates.

taplio

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Rand Fishkin

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taplio

The Battle

Rand Fishkin

Andre Bothma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rand Fishkin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRand Fishkin's LinkedIn Performance