Rand Fishkin

Founder/Wizard of Moz

SparkToro CEO. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

I'm the cofounder and CEO of three companies: SparkToro, software that makes audience research accessible to everyone, indie game maker Snackbar Studio, and the vastly superior alternative to Google Alerts: Alertmouse. I'm also the author of Lost and Founder: (2018), prev founded & led Moz (2001-17) and am a frequent keynote speaker on marketing and entrepreneurship topics. But, I'm probably best known as the amateur chef husband of renowned author, Geraldine DeRuiter.

Cofounder & CEO

I co-founded SparkToro (with Casey Henry) to enable high quality audience research for marketers, PR folks, entrepreneurs, and product builders without the need for expensive, time-consuming, inaccurate surveys or impossible-to-scale manual research.

NEW research: https://lnkd.in/gY7nVmC4

Search happens everywhere. Not just Google, ChatGPT, and Bing. Our latest project with Datos, A Semrush Company analyzed search on 41 major websites via their desktop panel and found that if you broaden the definition of search, Google is 73%, not 90%+. And ChatGPT is 3.2%, well behind several players rarely mentioned in the conversation.

And, if billions of searches are taking place on dozens of sites, not just "traditional" and "AI tools," maybe SEO should be bigger than those two categories as well ¯\_(ツ)_/¯

Cofounder of SparkToro, Alertmouse, & Snackbar Studio. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

Datos: ChatGPT is ~3% of desktop web search
SimilarWeb: ChatGPT is ~3% of desktop + mobile search
New report (that went viral on LinkedIn): ChatGPT is A WHOPPING 20%+ of search!

There's no honor in assuming you're right and they're wrong without investigation. So... I investigated 🕵️‍♀️👇

p.s. Simon Kemp noted below that I made an error in my video - using the US mobile app numbers rather than global ones from Similarweb. The other inaccuracies pointed out still stand, but this was a mistake on my part and I apologize.

Ben Franklin Technology Partners Central & Northern PA

Ben Franklin Technology Partners/CNP, an initiative of the Pennsylvania Department of Community and Economic Development and funded by the Ben Franklin Technology Development Authority, provides investment capital, operational assistance, and entrepreneurial support to emerging tech-based companies and small, existing manufacturers for the purpose of creating and retaining jobs in the 32 counties of central and northern Pennsylvania.

Executive Director of the Ben Franklin Learning Center

Expand your knowledge and stay informed. Our programming topics cover business management topics covering digital marketing, finance, HR, investor and more. It is intended to help you keep your finger on the pulse, investigate emerging trends, explore growth opportunities as well as new business models. We'll do our best to link you to our business network of thought leaders and subject matter experts in a variety of industries.

Executive Director, The Ben Franklin Learning Center

eMarketing Learning Center @ Ben Franklin Technology Partnership

Specialist in e-commerce and digital media and marketing.  Develops and delivers educational and professional development programs. Provides strategic guidance and mentoring to businesses to learn how to use the online channels for business growth and sustainable advantage.

Executive Director

The eMarketing Learning Center @ eBizITPA

Director

Strategic eMarketing

Strategic Consultant in Interactive Marketing
Managed marketing and promotion activities as an external resource for clients including Blair.com, Center for eBusiness and Advanced Information Technology (eBizITPA), The Knowledge Park at PSU Behrend, Seaway Manufacturing.

Interactive Marketing Specialist

QWEST INTERACTIVE, Cleveland, OH

Responsible for business development activities in NW Pennsylvania and Ohio. Primary function was to help clients pinpoint there online strategy and assessing and recommending internet solutions that support the client’s business requirements.

Strategic Consultant

TeachMe2.com

Founder TeachMe2.com as an Internet only e-commerce retailer of educational materials. Provided the strategic vision to define company goals and implement systems for sales, marketing, HR, recruitment, training and research. Raised private investor funding and made presentations to investment brokers and venture capitalists.

President

Past President, Erie Ad Club

Past President

Tal Marketing Services, Inc

Established TAL New Media, as a business unit of TAL, into a leading producer of interactive catalogs, interactive multimedia presentations and training solutions on CD-ROM and Internet from initial strategy to final results.

Director New media

Meridian Creative Group

Established Meridian Creative Group as a division of Larson Texts, Inc. Produced and marketed educational materials and interactive learning products for education and corporations.

VP Sales and Marketing

TypoGraphic Systems, Inc.

Started TypoGraphic Systesms (TGS) as a typography service, graphic design and production company for trade and business. 1988 - Introduced digital service bureau, adding services from computer/disk to laser film output.  Restructured resources to work with historical and textbooks publishers to design and produce books.

Helping You Keep Pace and Compete in the Innovation Economy

Expertise and Training in Ecommerce, digital marketing and media.
Demonstrated History of championing digital tools and behaviors within business. 
Experience in building and leading organizations and online communities/groups. 
Developed & delivered public and custom e-marketing curriculum.
Developed business case(s) for marketing investment and return. 
Developed and launched integrated marketing campaigns. 
Experience managing employees and contract workers.
Consulting and digital marketing strategy experience.

Identify needs of entrepreneurial companies in PA, in the functional areas of web-based sales, e-marketing initiatives, and implementation of social media strategies to support and augment traditional modes of promotion and advertising.  

Provide strategic guidance and mentoring to help business and nonprofits learn how to use the online channel and ecommerce for business growth and sustainable and competitive advantage.

Partnering with the EMLC 
Partner with business groups, universities and economic development agencies to develop and provide training programs.

The eMarketing Learning Center (eMLC) is an initiative of the Ben Franklin Technology Partnership program.

Specialties: Best Practice training in ecommerce, email marketing, social networks, web design and management, digital media to generate leads, convert and retain customers.

To learn more about the eMarketing Learning Center services and training schedules visit our website:

http://www.emarketinglearningcenter.org

or call 814-898-6547

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The Battle

Rand Fishkin

Cathy von Birgelen

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taplio

The Battle

Rand Fishkin

Cathy von Birgelen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rand Fishkin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRand Fishkin's LinkedIn Performance