Rand Fishkin

Founder/Wizard of Moz

SparkToro CEO. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

I'm the cofounder and CEO of three companies: SparkToro, software that makes audience research accessible to everyone, indie game maker Snackbar Studio, and the vastly superior alternative to Google Alerts: Alertmouse. I'm also the author of Lost and Founder: (2018), prev founded & led Moz (2001-17) and am a frequent keynote speaker on marketing and entrepreneurship topics. But, I'm probably best known as the amateur chef husband of renowned author, Geraldine DeRuiter.

Cofounder & CEO

I co-founded SparkToro (with Casey Henry) to enable high quality audience research for marketers, PR folks, entrepreneurs, and product builders without the need for expensive, time-consuming, inaccurate surveys or impossible-to-scale manual research.

AI responses aren't lies; they're rarely dead wrong. But they're also nowhere near consistent. If you're using Google AI, ChatGPT, or Claude to get lists of recommendations (products, brands, etc.), or if you're trying to track if your own brand/product/entity in their responses, please arm yourself with this knowledge first.

Yesterday I published a heap of charts, graphs, dataviz, and stats... but for some people those don't land. So I made a short video attempting to sum up the painstaking AI consistency research that went near-viral after yesterday's launch (30K views in the first 24hrs!). Thanks to everyone who helped share it, and 🤞 this will help even more to wrap their heads around it 👇

Cofounder of SparkToro, Alertmouse, & Snackbar Studio. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

NEW research: https://lnkd.in/gwyQz_wg

How consistent are AI tools when asked for a list of brands/products?

And do the answers mean those AI tracking tools are selling you a boondoggle of snake oil chicanery?

Oh my goodness, buckle up, because the answer took 3 months, dozens of surveys, thousands of AI requests, and more than a dozen graphs, charts, and visuals to uncover. Below, I've pasted just a little taste (3/15) of the data visualizations in this research, and, apologies, but for the full findings, including the conclusion, you're gonna have to read the post. 😎

p.s. Huge thanks to Patrick O'Donnell from Gumshoe AI for being my research partner on this. Couldn't have done it without him.

Nobody knows how to hate like LinkedIn's algorithm. They hate links with a passion, so much so that the classic "link in comments" workaround is now failing, too. LinkedIn's process? Just hide the comment, too!

But, for y'all who wanna get clever and are willing to put in a bit of work, it's still possible to drive traffic/signups/motivated visits with the right techniques, and that's the focus of this week's #5MinuteWhiteboard 👇

Me: "our brand positioning is audience research for marketers."
Google: "ha ha ha... your brand is whatever we say it is."

My advice:
Step 1 - monitor your search console ratio on branded terms, keeping a special eye on those where clicks:impressions is <65%.
Step 2 - set up brand mention alerts (because what others say about you on the web is how AIs decide what to say about you)
Step 3 - when a mention comes along that says great things about you and fits your positioning... QUOTE IT. CITE IT. LINK IT. SHARE IT.

👇👇👇

When your inventor friend is laid up after surgery, but already paid for a demo slot at CES Unveiled, what do you do?

DAMN RIGHT. You offer to fly to Vegas and present to hundreds of journalists in their stead. (even though you're more than a bit nervous 😅😅😅)

So, friends, especially #PR friends -- we could really use any advice on how to talk to journalists and influencers in the CES tech world.

Feedly

Building the world's first AI research assistant. Passionate about reading, the Web, and machine learning.

We're hiring in all departments. Please ping me at edwin@feedly.com

Co-founder and CEO

Oracle

(in 24 months)
* expanded the market adoption of the Oracle BPEL Process Manager and the Oracle SOA Suite from 10 customers  to 2000+ customers, from less than $10M in 2004 to more than $150M in 2006.

* expanded the functional footprint of the product from a market leading BPEL server to a complete SOA Suite adding  support for adapaters, human workflow, business activity monitoring, business rules and XML routing and transformation.

* expanded the size of the team from less than 20 people to more than 100 people, distributed across 4 locations and 3 time-zones.

VP Product Development

Collaxa (acquired by Oracle)

* Built an extremely high performance team.

* Helped define the industry trends around web service orchestration and a new generation of business process management centered around the BPEL standard.

* Designed and delivered the fastest and most comprehensive BPEL server available on the market.

* Designed and implemented  a lead generation/go-to-market strategy around developer downloads.

* Sold Collaxa to Oracle in June 2004. The Oracle BPEL Process Manager (now packaged into the Oracle SOA Suite) is one of Oracle's Middleware fastest growing products.

* Worked with multiple development teams to define and promote a set of best practices for the design, implementation and maintenance the AOL eCommerce services (Product Search, Wallet/Single Sign On and Shopping Assistant). 

* Learned a lot about architecture and lifecycle of large scale internet applications.

CTO eCommerce

Netscape

* Created the initial prototype of K2, a tool allowing business analysts to leverage emerging intranets (web servers, ldap servers, news servers) as an infrastructure to automate workflows, share documents and capture knowledge.
* Received funding from Marc Andreessen to move to the United States and productize K2 as the Netscape Process Manager.
* Led the design and development of the first two releases of the product.
* Supported the deployment of some of our largest customers including Airbus, Morgan Stanley and Ford.
* Re-architected the product as one of the first Server Side Java Applications (running on the Kiva Application Server).

Software Architect

Accenture

I was part of the Davinci team. The goal of the Davinci project was to build a prototype which Accenture could use to explain to their customers the transformative potential of the internet. We had SAP and Netscape as partners. The scenario we selected was around supply-chain integration and optimization.

* Built one of first integration points between the Netscape Web Server and SAP R3 to allow users to see product inventory and shipping status through a web browser.

* Refactored the initial implementation into a more generic gateway allowing web applications to access SAP's internal modules. This became the foundation for what SAP calls today BAPI.

* Presented the prototype to 700 Accenture customers (both in the USA and in Europe).

* Received the Davinci MVP award for overall contribution.

This was an amazing project/opportunity which allowed me to take the internet wave at its very beginning and allowed me to work with an extremely talented team of people.

Lead Developer

Building the world's first AI research assistant. Passionate about reading, the Web, and machine learning.

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Rand Fishkin

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rand Fishkin's LinkedIn Performance

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