Rand Fishkin

Founder/Wizard of Moz

SparkToro CEO. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

In 2018, I started SparkToro, software that makes audience research accessible to everyone. I'm also cofounder of indie game maker, Snackbar Studio, author of Lost and Founder: (2018), prev founded & led Moz (2001-17) and am a frequent keynote speaker on marketing and entrepreneurship. But, I'm probably best known as the amateur chef husband of renowned author, Geraldine DeRuiter.

Cofounder & CEO

I co-founded SparkToro (with Casey Henry) to enable high quality audience research for marketers, PR folks, entrepreneurs, and product builders without the need for expensive, time-consuming, inaccurate surveys or impossible-to-scale manual research.

I'm calling it. Britney Muller's post here yesterday is the most important short piece on AI you'll read this year. Why? 👇👇👇

Cofounder of SparkToro, Alertmouse, & Snackbar Studio. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

The marketing "funnel" isn't dead, at least not from the perspective of site owners seeking an analogy of the business-side experience. BUT... if you're seeking analogies for buyer behavior, the funnel really doesn't work anymore.

IMO it's more like a pinball machine. Potential buyers bounce between sources of influence, researching, observing, asking, searching, and browsing before, after, and during the decision-making process. This week's new #5minutewhiteboard breaks down how this works (and hopefully convinces your boss/team/client to stop thinking of buyer journeys as linear, funnel-like processes) 👇

If you somehow missed our joint report with Datos, A Semrush Company from 2 weeks ago:
 - AI tools continue to grow
 - But they're not taking market share from traditional search
 - Zero-click searches continue to rise (based on this + the recent Pew study, I suspect we're now >2/3rds of Google searches ending without a click)
 - Gemini and ChatGPT appear to be the breakout winners in AI. The other LLMs' growth has stalled.
 - The EU continues to adopt AI faster than the US (still surprises me!)
Full report link below 👇

Stirling Operations

We’re a capital firm skilled in realizing deliberate change for our clients and we are sought out for doing so honorably. We focus on ESG companies and technologies and we apply our knowledge to secure greater performance and value with our clients in an environment of positivity and purpose. Stirling Operations and Angeli Capital's mission is to strive to be each client’s trusted partner every day. We develop plans with shared goals and enjoy shared rewards with our clients. As a team and as individuals, we are stewards of our client’s resources and remain focused on results. We make our clients better.

Management Team Member

Marketing Career Mentor

CEO, Marketing Career Mentor

Two Beagles Marketing

Business and Marketing Consultant, Speaker, Author, Digital Marketing Mentor 
VP Marketing at The Meeting Pool 

Are you frustrated with your marketing? Are you concerned about losing the great customers you have? Is it hard to reach the right people? Or do you have a marketing team (or agency) that's not working effectively - growing and keeping clients? 

Do you need a mentor to help you grow your marketing career? 

I bring 25 years of experience and knowledge to help CEOs, Sr. Executives, and Marketers to generate ROI with their marketing. More website traffic, leads, and sales. And I help marketers grow their careers - nurturing the very best Millennial and Gen Z talent.  

What separates me from others is my focus on data and business results. This ensures that my clients get the results they need: 10 - 20% more website traffic, 10 - 20% more chances to sell products and services, and lower employee turnover rates. And younger marketers learn strategy and can grow their careers in ways they never imagined. 

I Chair the Branding Council for the Greater Fort Lauderdale Chamber of Commerce, and I'm a member of the Marine Advisory Council of the Greater Fort Lauderdale Chamber of Commerce. I do what I love (and what I'm good at) to donate money to save wildlife and their habitats. 

To learn more go to: www.janetgranger.com

I expand marketing results & grow marketing careers 

Pitney Bowes

Oversaw all digital content - including web articles on pb.com, videos, infographics, and other engaging materials. Targeted small and medium-sized organizations on subjects related to digital and printed communications. Global responsibility. 

Achievements: Grew overall reach of Client Education webinars 6x with Slideshare/YouTube postings.  Created global eNewsletter strategy and executed it in the U.S., achieving highest Open Rates (25%) and CTR (9%) in the company. Expanded strategy globally (Canada, UK, Australia).

Global Content Marketing

Formulated new & innovative digital approaches, including content strategy & social media, to market $2B Pitney Bowes software and hardware solutions to small and mid-sized organizations. Created and oversaw SEO, content, and campaign strategies which achieved significant, measurable results (i.e. increased audience reach 80%, etc.).

Digital Marketing & Social Media

Drove 4% sales growth (& larger profits) during the "Great Recession" through digital marketing strategies to the K-12, Higher Education, Healthcare (Hospital), and Nonprofit vertical markets ($30M portfolio of customers) in U.S.  Strategies included integrated marketing campaigns, significant lead generation, and lead nurturing.

Solutions/Vertical Marketing

ARTSPORT

I was asked to turnaround two nonprofit organizations/theaters. To do this, I consolidated the "back-office" functions of both organizations, managed their debt, and completed a full turnaround within 18 months, operating both profitably. Created all new branding, websites, programming, and managed a staff of 20+.

Executive Director

Key Development

Founded Key Development to provide consulting services and “turnkey” product development capabilities for consumer companies, from concept to prototype. Clients included Save the Children, Dreyfus Health Foundation, The Danbury Mint, Common Ground, and Early Advantage.

Marketing Consultant

MBI Inc.

Sr. Manager, New Product Development

Nielsen

Marketing Manager

I help CEO's, senior executives, and marketing leaders create effective marketing and manage teams through coaching and training. 

I specialize in helping leaders attract and retain Gen Z and young talent. 

My why? I leverage my marketing, management, and talent expertise to find and train the best marketers, nurture careers, and generate revenues, so I can help save wildlife and their habitats.

taplio

The Battle

Rand Fishkin

Janet Granger

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taplio

The Battle

Rand Fishkin

Janet Granger

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rand Fishkin's LinkedIn Performance

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Performance ScoreRand Fishkin's LinkedIn Performance