Rand Fishkin

Founder/Wizard of Moz

SparkToro CEO. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

In 2018, I started SparkToro, software that makes audience research accessible to everyone. I'm also cofounder of indie game maker, Snackbar Studio, author of Lost and Founder: (2018), prev founded & led Moz (2001-17) and am a frequent keynote speaker on marketing and entrepreneurship. But, I'm probably best known as the amateur chef husband of renowned author, Geraldine DeRuiter.

Cofounder & CEO

I co-founded SparkToro (with Casey Henry) to enable high quality audience research for marketers, PR folks, entrepreneurs, and product builders without the need for expensive, time-consuming, inaccurate surveys or impossible-to-scale manual research.

I'm calling it. Britney Muller's post here yesterday is the most important short piece on AI you'll read this year. Why? 👇👇👇

Cofounder of SparkToro, Alertmouse, & Snackbar Studio. Author of Lost & Founder. Feminist. I love underdogs, cooking, & helping people do better marketing

The marketing "funnel" isn't dead, at least not from the perspective of site owners seeking an analogy of the business-side experience. BUT... if you're seeking analogies for buyer behavior, the funnel really doesn't work anymore.

IMO it's more like a pinball machine. Potential buyers bounce between sources of influence, researching, observing, asking, searching, and browsing before, after, and during the decision-making process. This week's new #5minutewhiteboard breaks down how this works (and hopefully convinces your boss/team/client to stop thinking of buyer journeys as linear, funnel-like processes) 👇

If you somehow missed our joint report with Datos, A Semrush Company from 2 weeks ago:
 - AI tools continue to grow
 - But they're not taking market share from traditional search
 - Zero-click searches continue to rise (based on this + the recent Pew study, I suspect we're now >2/3rds of Google searches ending without a click)
 - Gemini and ChatGPT appear to be the breakout winners in AI. The other LLMs' growth has stalled.
 - The EU continues to adopt AI faster than the US (still surprises me!)
Full report link below 👇

Paddle

- Orchestrated 2 comprehensive ABM campaigns in collaboration with cross-functional teams, driving a 15% surge in outbound-generated pipeline.
- Implemented innovative integrated digital marketing initiatives, consistently achieving a remarkable 20% increase in customer engagement.
- Strategically prioritized accounts, boosting inbound pipeline velocity.
- Ensured seamless brand and product messaging across all channels.
- Conducted robust performance analysis, yielding actionable insights.
- Revolutionized demand generation via automation and integration tools, significantly reducing manual effort and enabling scalable tactics.

Senior Growth Manager

Campaign Manager

Blend

- Developed and presented data-driven inbound marketing strategies and KPIs, hitting an average 40% boost in pipeline growth YoY.
- Managed and consulted on over 100 accounts over my term, boosting client revenue by 30%.
- Grew and optimized a 5-person marketing strategist team and also supported a cross-function high-performing sprint delivery team.
- Provided expert HubSpot platform support, reducing manual work by 50%.
- Generated monthly KPI reports, offering valuable decision-making insights.

Senior Strategist

Inbound Strategist

Content Marketing Coordinator

Huel

Managed multimedia content production, e-commerce CMS, digital marketing, third-party agencies, and customer support including phone, social, and email.

Marketing Executive

Art de Vivre Collection

Led social and content marketing, oversaw audiovisual content production, managed in-house IT and digital back office, and implemented team management and workflow systems.

Digital marketer with over seven years of experience with digital marketing platforms, tactics, and strategies. Extremely proficient CRM and automation technical knowledge (especially HubSpot).

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The Battle

Rand Fishkin

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taplio

The Battle

Rand Fishkin

Sacha Gauthier

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rand Fishkin's LinkedIn Performance

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Performance ScoreRand Fishkin's LinkedIn Performance