Randi-Sue Deckard 🔬

GTM Leader -Sales/Marketing/CS/Revops🔹Strategy 🔹$1-$100M B2B🔹SaaS & Services🔹Influenced $100M+ in Revenue🔹GirlzWhoSell Mentor & Advisor🔹Pavilion-Co-Chair DFW Chapter🔹Speaker 🔹Advisor🔹Future Author 📚☕️🐾

Why does a Scientist make an awesome Customer Obsessed Revenue Growth Leader? #TheLabMindset

I was literally trained to experiment. Be extremely curious. Test, Refine and iterate! 

Research like a boss and use system level thinking!

It builds resilience (failure = reiterative process to get the desired outcome).

Document like a boss - I was trained if it wasn't written in black ink it didn't happen. 

Data driven decision making. Look for patterns to determine the best "lever" to change.

Embrace Change - always looking for ways to improve productivity/efficiency which help me look at the end-to-end CX (hello, bowtie) and find ways to reduce cost to serve for sustained profitability. 

Process/Frameworks are critical - how else do you design an experiment? (for business =GTM- Revenue Architecture model)

Communication -lots of papers written and one of my ninja skills is simplifying the complex so anyone could understand!

Present my findings and get grilled - Objection & Rejection proofed because I proactively prepared and expected this to occur.

Here's a little bit more about the Professional Me:

Leadership Style 
-Servant Leader
-People first

Strategic & Data Driven Decision Leader
--work with executives & board
--cross functional collaborator
--manage and execute projects

Embrace Change and Being a Change Agent

Trusted Advisor both internally and externally. Love creating raving fans throughout the whole ecosystem.

Great communicator and ninja rapport builder from board - peers- team - customers

Builder
--Teams
--Startups
--New Business Units
--GTM 

Revenue Growth
 --new logo
-- customer expansion
--strategic partnerships
--M&A

Financial Acumen 
--Profitability through retention and sustainable repeatable processes (understand the business unit economics)
--P&L Ownership

Experience with professional services & software solutions

Optimizer and Fine Tuner with Iterative Process improvement mindset 
--applied to GTM, Revenue Architecture and Customer Relationship Management

Growth Mindset
--lifelong learner who's obsessively curious
--personal and professional books & courses
--active in professional communities like Pavilion

High EQ - great mentor/coach

Thought Leader
-podcasts, panels and speaker
-writer & future author

Strategic Advisor for GTM - obsessed about sustainable growth!
-$1-$60M in ARR

Ssh don't tell but I might have an espresso & chocolate addiction according to my hounds who are currently giving me sideye. ;-)

2025 Sprouts "25 Women in GTM" to watch 2024 & SalesIntel "Top 100 & 300 Women" Making an Impact in B2B SaaS

Executive Member and Co-Chair of DFW Chapter

Pavilion, formally Revenue Collective, is a private membership organization for commercial growth operators. Our community is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community.

Overthinking isn’t a thinking problem.

It’s a leadership one.

When leaders overanalyze:

 • Decisions slow

 • Direction blurs

 • Teams lose confidence

Great leaders don’t wait for certainty.

They decide, learn, and pivot when needed.

Movement creates clarity not the other way around.

Here's a clip from a recent conversation with Veena Ramaswamy. Catch the LinkedIn live replay here: https://lnkd.in/gJfB-Mdk

#leadership

Solutions by Text

Sr. Customer Success Manager

Sakari

Sakari provides business text messaging software and API for customers in the US and internationally.

Sr. Account Executive

Routable

For businesses sending and receiving hundreds of payments a month, the process can be exhausting - from getting a supervisor’s approval to validating a payment and tracking its progress.

Routable is the simplest way to send and receive business-to-business (B2B) payments. Our secure payments solution helps your Accounts Payable / Accounts Receivable team automate bill-pay and invoicing, find errors, request authorization from supervisors, and streamline your company’s cash flow.

Zipwhip

• Researched and built out financial services (specifically credit unions, 
banks, and mortgage) verticals. Which supported a growing team of 8 with 
regular quota attainment of 105-110%.
• Consultative sales approach: GAP, Challenger methodologies.
• Regularly sold to C-Suite, CTO's and Directors of IT.
• Provided software and API solutions to diverse customers with targeted 
and disciplined approach resulting in larger and more complex deals.
• Developed strategies using market research with support from cross-functional teams (Product Marketing and Product UX).
• As Zipwhip grew, I strengthened customer relationships with a proactive 
and collaborative approach, managing their requirements and championing 
internal partnerships with product, marketing, legal, customer success and 
sales engineering to ensure complete success.
• Invited to participate on Product UX Journey Mapping Experience, 
represented the entire mid-market sales org (over 50 AE’s).

Senior Account Executive & Mentor

• Built and strengthened relationships with new and existing accounts to 
drive revenue growth (radio, non-profit, education, and financial services).
• Managed sales cycle from first contact to established customer sale and 
maintained solid customer base with limited support and marketing 
assistance.
• Negotiated sales deals, resulting in mutually beneficial agreements and 
cultivated industry relationships.
• Identified sales growth opportunities by networking and building 
relationships with referral partners.
• Communicated between internal and external stakeholders, clients, and 
vendors.
• Stayed up to date on changing industry and product standards and trends 
related to verticals and core business units.

Account Executive

Sales Development Representative

Seattle Public Schools

Special Education Instructor

Customer Success | Consultative Sales | SMS | Payments

With nine plus years in SaaS, SMS, and fintech industries I have provided business text messaging solutions to customers in the US and internationally. I have a master's degree in counseling psychology and a bachelor's degree in communication and media studies, which equip me with the skills and knowledge to understand and address the needs and challenges of diverse clients and markets.

I have a proven track record of exceeding sales quotas, building strong customer relationships, and developing strategies using market research and cross-functional collaboration. I have also mentored and supported a growing team of account executives, sharing my expertise and best practices. I am always eager to learn new skills, explore new opportunities, and make a positive impact on my team, my company, and industry.

taplio

The Battle

Randi-Sue Deckard 🔬

Erin Wilson, MA

Followers

Posts

Engagements

Likes

Performance ScoreRandi-Sue Deckard 🔬's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Randi-Sue Deckard 🔬

Erin Wilson, MA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Randi-Sue Deckard 🔬's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRandi-Sue Deckard 🔬's LinkedIn Performance