Randy Shawn Fisher

Expand To New Markets

Working with organizations and high potential leaders to expand to new markets and customer segments, investor relations and fundraising.

Specializing in B2B SaaS, FinTech, Health / Medtech + Biotech / Life Sciences. 

http://ExpandtoNewMarkets.com 

▶ Duniven Dental, US - US-patented 3D dental instrument
▶ ElleMD, Canada - innovative reproductive technology (Femtech)
▶ EIT Health - IP / tech commercialization, market validation and expansion
▶ Volta Labs, Canada - growth advisor
▶ WIPO, Switzerland - skill development and capacity building for early-stage GI companies in Asia and Fiji / South Pacific

Managing Director

Customer Discovery Pros

▶  Get valuable insights about Customers' Needs / Pain Points -  Profitable Markets, Customer Segments, Attract Investors +  PIVOT YOUR BUSINESS MODEL.
▶ Marketing Strategy, Branding, Positioning
▶ UX / CX  - Identify user needs, workflows, friction, website / e-commerce conversion
▶ Customer Success - customer adoption, journey mapping, onboarding and renewal

ASSOCIATES
▶ John A. Fraser, former President, Association of University Technology Managers (AUTM) 
▶ Richard Cahoon, former Director of Technology Transfer (20 Years), Cornell University.
▶  Landon Steele, BioTech / HealthTech / MedTech, Operations & Strategy, Vancouver/ SF

www.CustomerDiscoveryPros.com

Startup Founders Mental Health.org

A Social Impact venture of Customer Discovery Pros.org

- We're open to partnering. Talk to us!

Founder

Randy S. Fisher - Business Advisor + Coach

▶ Business, marketing, leadership and organization development services.
▶ This includes market research, business model validation and coaching on the Business Model Canvas

http://RandyShawnFisher.com

Business Advisor

▶ Product/Market Fit; investment/fundraising; go-to-market strategy and partnerships; UX / Customer Experience; communications & media relations; HR / recruitment, customer success.
▶ B2B, education, health / medical / wellness, social ventures / impact.

Advisor, Startups & Early-Stage Companies

Expand to the US Market

▶ Free E-Book! 12 Steps to Enter the US Market - https://randyshawnfisher.gumroad.com/l/usmarketentry

www.ExpandToTheUsMarket.com

Consultant

Culture Change Works

Coaching High Potential Leaders and Organizations. 

▶ An organizational culture, leadership and performance consultancy.
▶ Helping clients attract and retain talent, and build productive and high-performing teams.
▶ Applying best practices from elite athletes, sports teams and tech startups.
▶ Dealing with fear / anxiety and imposter syndrome.

www.CultureChangeWorks.com

Organizational Culture and Leadership Advisor

DigiWise Digital Solutions LLC

▶ Digital Marketing, High Performing Websites, Landing Pages and Blogs
▶ UX/UI and E-Learning projects
www.digiwisesolutions.com
www.digiwiiseB2Bmarketing.com

Founder & CEO

avantage

* Writing case studies, white papers, website content and marketing collateral for one of Canada's Top Consulting Firms

Business & Marketing Writer

GyvLink

▶ GyvLINK is a Social Impact company to reduce donation waste and easily get equipment, supplies and volunteers. 
▶ Winner of 1st Amazon AWS Impact Accelerator for Black founders - $225K. 🏆🏆🏆

Director, Marketing, UX and Product Growth

CardMedic

▶ Business coaching and product strategy for the US market.
▶ CardMedic is an award-winning communication app designed to improve the transfer of vital information between healthcare staff and patients.  
▶ MassChallenge 2021 Winner - $50K 🏆🏆🏆

Strategic Advisor

Business Advisor + Marketing Strategist | Coaching High Potential Leaders | Facilitating Change | Curiosity & Empathy | EIT Health | Hustle Fund | Mass Challenge | NSF I-Corps | Volta

If you want to Engage Customers, Increase Traction and Get Repeat Business / REDUCE CHURN; Grow and Expand to New Markets; Get Financing / Investors and / or PIVOT YOUR BUSINESS MODEL, let's talk. 

+++ WHY I AM DIFFERENT - MY EXPERTISE +++

▶ ENTREPRENEURIAL EXPERIENCE - I have launched 4 businesses and a nonprofit focused on education, ICTs and international development.

▶ CUSTOMER-FOCUSED - getting Customer / User / Buyer feedback, developing profitable business models; pivoting - INCREASE REVENUE + COMPANY VALUE. 

▶ FACILITATING STAKEHOLDER READINESS + BUY-IN - coaching and mentoring to increase performance and change behavior.

▶ BEGAN CAREER AS A JOURNALIST - STORYTELLER & WRITER - great for Customer Stories, Case Studies and Use Cases.

Let's connect and explore the possibilities!

▶ CustomerDiscoveryPros.com
▶ RandyShawnFisher.com

▶  Data-driven approach to understand Customers' Needs / Pain Points & Desires - Discover New Markets, Profitable Customer Segments, Attract Investors +  PIVOT YOUR BUSINESS MODEL.
▶ Qualitative / UX / CX research to identify users' needs, motivations & preferences with surveys, 1-1 observations and user feedback sessions.

ASSOCIATES
▶ John A. Fraser, former President, Association of University Technology Managers (AUTM) and AVP, Research & Economic Development, Florida State University.
▶ Richard (Dick) Cahoon, former Director of Technology Transfer (20 Years), Cornell University.

www.CustomerDiscoveryPros.com
www.DigiWiseB2BMarketing.com
www.RandyShawnFisher.com

Persuasion Pulse

Driving at least 20% of Email Revenue for 6-8 Figure  brands 

I just helped a luxury/fashion brand go from $81,852 to $312,621.86/mo in 8 months with email marketing.

($102K added in the last 2 months) — Total $ Generated: $1,327,066.53 (Feb - Sep 2023)

🗺️ In-Depth Audit & Strategic Roadmap
🎯 Market Research 
💥✉️ Craft Compelling Brand Response Emails
       ➼ Email Sequences (Flows)
       ➼ Email Campaigns 
👥 Advanced List Segmentation
🔍 Optimization & Reporting
🤝 Ongoing Support & Collaboration

Founder | Email Marketing Strategist | Growth Partner

Independent Crypto Investor, Researcher & Content Creator

Selfmastered

Selfmastered Help Entrepreneurs 2x, 3x, or even 10x Their Revenue in 12 Weeks By Transforming Them Into Laser-Focused Top Performers.

As Peak Performance Consultant (Head of Research & Development), I was pivotal in the creation of Selfmastered 3.0.
- Built, led and managed Selfmastered 3.0 from start to completion. 
- Conducted scientific research into a wide range of disciplines like Complexity, Behavioural and Neuroscience ( among others) in order to uncover those insights that stood the test of time. 
- Conducted Market research to uncover pain points.
- Transformed those insights into actionable content such as articles, guides, lessons, social media posts, and workbooks for effective execution. 
- I was the ultimate responsible for the coherence and accuracy of the 50ish lessons and 500+ concepts we taught. 
- Coached clients to ensure meaningful results

Peak Performance Consultant (R&D)

uTest

uTest by Applause is the 1st destination for freelance software testing and feedback. Since pioneering the crowdtesting concept in 2007, uTest has helped thousands of companies drive positive business outcomes.

At uTest I am a Silver-rated tester. 

My focus is on exploratory testing, GUI testing, usability testing and UX for fintech and major financial companies.

Freelance Software Tester 

SmartCharts

Responsible for providing technical and trading support, software testing, nurturing relationships and "coaching" clients from Spain and Mexico via different channels (Face-to-face, phone, Live Chat, Teamviewer). Assisting clients from UK, Australia and South Africa. 

UAT and functional Software Tester for Smartcharts 2 platform

Software Tester duties:
• Educate Smartcharts 2 Scrum team in trading related concepts and applications.
• Review Business requirements, User Stories, Acceptance criteria to ease the creation of test cases. 
• Contribute to the definition and execution of functional tests for each of the specified criteria using industry standards test techniques (equivalent partitioning, boundary value analysis, exploratory, etc.)
• Defect management with Jira
• Support Scrum team as a business tester conducting UAT on Smartcharts 2 platform.
• Support Test automation team in the creation of scenarios

Technical Support Engineer/Trading Coach/Retention Manager responsibilities:

• Providing technical support on Smartcharts and Metratrader4 trading platforms via telephone, email, Live Chat, Teamviewer and face to face. Providing IT technical support on client’s laptops.
• Answer questions about order execution (FX, commodities, stocks…)
• Responsible for Spanish and Mexican client's retention as well as the company's expansion to these regions.  
• Trading Coach by helping clients develop a trading plan, overcome psychological barriers and understand trading related concepts. 
• Software trainer & speaker by training, capturing and supporting clients with the onboarding process, trading concepts and other technical and how to use questions across different countries
• Produce, update SOPs and other guidelines to optimise workflows, enhance the learning experience and cut training costs. Train newcomers on problem-solving methodologies and how to effectively navigate the platform.

Technical Account Manager South Europe & LATAM

• Translating Smartcharts trading platform and video tutorials into Spanish as well as elaborating Spanish subtitles.   
• Providing technical support on Smartcharts and Metratrader4 trading platforms via telephone, email, Live Chat, Teamviewer and face to face. Providing IT technical support on client’s laptops.
•   Onboarding clients from different countries. 
•   Lead the expansion to Spain and Mexican markets by elaborating how to use manuals, editing video tutorials, translating tailored materials and speaking on different courses and seminars.
•   Managing subscription payments and other administrative tasks.

Junior Technical Support Engineer & Spanish Translator

The Behavioural Economics Lab, LTD

Our worldwide team was made up of seasoned researchers with first-hand experience in a broad range of areas in Behavioural Economics, Health, Organizational Behaviour, Consumer Behaviour, Cultural Economics, Market Research and Networks. We preached what we practiced.

We were passionate about the use of insights from Behavioural and Experimental Economics in understanding real-world problems. We held a firm belief that good outcomes require solid methodology and robust data. Our goal was to apply serious scientific research methods to obtain reliable data to provide valuable recommendations.

CoFounder & Former CEO

Zipjet

• Coordinating a team of 20 promoters, making schedules, collecting
invoices, managing budgets.
• Choosing the right locations in order to increase conversions and leads
• Zipjet Brand Ambassador, promoting company values and selling
products on the streets. 
• Implementing ideas to engage people on the streets, games, data capturing...
• Providing leadership, motivation, direction and support to the team

Event Manager

Asociación Nuclear Ascó-Vandellós II (ANAV)

• Responsible for managing budgets in a nuclear power plant as well as providing administrative support to other departments. 
• Organizing meetings, assisting with correspondence and telephone, filing up documents and other office tasks.

Finance assistant (Internship)

Solopreneur -> Building a portfolio of small bets. Systems Thinker, Economist, Crypto Investor & Writer. Peak Performance Consultant (R&D)

👋 Hey there! I'm Marc Arbones, the Email Marketing wizard behind Persuasion Pulse. 

Hold up! 

Let me spill the tea on why I didn't create another email marketing agency. 

Most agencies' sole obsession is raking in moolah at warp speed.

And you know what that LEADS to?

Cutting corners left and right. Biting more than they can chew, and outsourcing the work to bargain-basement contractors in a third-world country.

And what does all of this TRANSLATE to?

A poor customer experience that feels like a never-ending disappointment, either mediocre or non-existent results, and clients leaving faster than you can say “au revoir”!

You don’t want this to happen to you!

Persuasion Pulse isn’t an Agency. 

⚡️ I limit my client roaster to 5 clients/month to provide a personalized experience and give your business the attention it deserves. 
⚡️ I like to tell engaging stories that captures your readers’ attention. 
⚡️ I don't burn your list to the ground with massive flash sales and discounts. 

Instead...

I use Brand Response Marketing to strike a healthy balance between making the sale RIGHT NOW and maintaining "brand" equity in the long term. 

⚡️ Here's how I can implement this for your brand... 
     
     ✅ Write Story-based emails 🡆 to transfer the luxury experience from physical stores to online platforms
     ✅ Write more Plain text emails 🡆 to stand out from the crowd and speak directly to your customer
     ✅ Write Campaigns 🡆 to Educate and Entertain and have your customers coming for more 

With Persuasion Pulse...

You will always have a dedicated Growth Partner. I’ll become an extension of your team

📈 P.S. I just helped a luxury/fashion brand go from $81,852 to $312,621.86/mo in 8 months with email marketing.

($102K added in the last 2 months) — Total $ Generated: $1,327,066.53 (Feb - Sep 2023)

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Randy Shawn Fisher

Marc Arbones

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