Randy Shawn Fisher

Expand To New Markets

Working with organizations and high potential leaders to expand to new markets and customer segments, investor relations and fundraising.

Specializing in B2B SaaS, FinTech, Health / Medtech + Biotech / Life Sciences. 

http://ExpandtoNewMarkets.com 

▶ Duniven Dental, US - US-patented 3D dental instrument
▶ ElleMD, Canada - innovative reproductive technology (Femtech)
▶ EIT Health - IP / tech commercialization, market validation and expansion
▶ Volta Labs, Canada - growth advisor
▶ WIPO, Switzerland - skill development and capacity building for early-stage GI companies in Asia and Fiji / South Pacific

Managing Director

Customer Discovery Pros

▶  Get valuable insights about Customers' Needs / Pain Points -  Profitable Markets, Customer Segments, Attract Investors +  PIVOT YOUR BUSINESS MODEL.
▶ Marketing Strategy, Branding, Positioning
▶ UX / CX  - Identify user needs, workflows, friction, website / e-commerce conversion
▶ Customer Success - customer adoption, journey mapping, onboarding and renewal

ASSOCIATES
▶ John A. Fraser, former President, Association of University Technology Managers (AUTM) 
▶ Richard Cahoon, former Director of Technology Transfer (20 Years), Cornell University.
▶  Landon Steele, BioTech / HealthTech / MedTech, Operations & Strategy, Vancouver/ SF

www.CustomerDiscoveryPros.com

Startup Founders Mental Health.org

A Social Impact venture of Customer Discovery Pros.org

- We're open to partnering. Talk to us!

Founder

Randy S. Fisher - Business Advisor + Coach

▶ Business, marketing, leadership and organization development services.
▶ This includes market research, business model validation and coaching on the Business Model Canvas

http://RandyShawnFisher.com

Business Advisor

▶ Product/Market Fit; investment/fundraising; go-to-market strategy and partnerships; UX / Customer Experience; communications & media relations; HR / recruitment, customer success.
▶ B2B, education, health / medical / wellness, social ventures / impact.

Advisor, Startups & Early-Stage Companies

Expand to the US Market

▶ Free E-Book! 12 Steps to Enter the US Market - https://randyshawnfisher.gumroad.com/l/usmarketentry

www.ExpandToTheUsMarket.com

Consultant

Culture Change Works

Coaching High Potential Leaders and Organizations. 

▶ An organizational culture, leadership and performance consultancy.
▶ Helping clients attract and retain talent, and build productive and high-performing teams.
▶ Applying best practices from elite athletes, sports teams and tech startups.
▶ Dealing with fear / anxiety and imposter syndrome.

www.CultureChangeWorks.com

Organizational Culture and Leadership Advisor

DigiWise Digital Solutions LLC

▶ Digital Marketing, High Performing Websites, Landing Pages and Blogs
▶ UX/UI and E-Learning projects
www.digiwisesolutions.com
www.digiwiiseB2Bmarketing.com

Founder & CEO

avantage

* Writing case studies, white papers, website content and marketing collateral for one of Canada's Top Consulting Firms

Business & Marketing Writer

GyvLink

▶ GyvLINK is a Social Impact company to reduce donation waste and easily get equipment, supplies and volunteers. 
▶ Winner of 1st Amazon AWS Impact Accelerator for Black founders - $225K. 🏆🏆🏆

Director, Marketing, UX and Product Growth

CardMedic

▶ Business coaching and product strategy for the US market.
▶ CardMedic is an award-winning communication app designed to improve the transfer of vital information between healthcare staff and patients.  
▶ MassChallenge 2021 Winner - $50K 🏆🏆🏆

Strategic Advisor

Business Advisor + Marketing Strategist | Coaching High Potential Leaders | Facilitating Change | Curiosity & Empathy | EIT Health | Hustle Fund | Mass Challenge | NSF I-Corps | Volta

If you want to Engage Customers, Increase Traction and Get Repeat Business / REDUCE CHURN; Grow and Expand to New Markets; Get Financing / Investors and / or PIVOT YOUR BUSINESS MODEL, let's talk. 

+++ WHY I AM DIFFERENT - MY EXPERTISE +++

▶ ENTREPRENEURIAL EXPERIENCE - I have launched 4 businesses and a nonprofit focused on education, ICTs and international development.

▶ CUSTOMER-FOCUSED - getting Customer / User / Buyer feedback, developing profitable business models; pivoting - INCREASE REVENUE + COMPANY VALUE. 

▶ FACILITATING STAKEHOLDER READINESS + BUY-IN - coaching and mentoring to increase performance and change behavior.

▶ BEGAN CAREER AS A JOURNALIST - STORYTELLER & WRITER - great for Customer Stories, Case Studies and Use Cases.

Let's connect and explore the possibilities!

▶ CustomerDiscoveryPros.com
▶ RandyShawnFisher.com

▶  Data-driven approach to understand Customers' Needs / Pain Points & Desires - Discover New Markets, Profitable Customer Segments, Attract Investors +  PIVOT YOUR BUSINESS MODEL.
▶ Qualitative / UX / CX research to identify users' needs, motivations & preferences with surveys, 1-1 observations and user feedback sessions.

ASSOCIATES
▶ John A. Fraser, former President, Association of University Technology Managers (AUTM) and AVP, Research & Economic Development, Florida State University.
▶ Richard (Dick) Cahoon, former Director of Technology Transfer (20 Years), Cornell University.

www.CustomerDiscoveryPros.com
www.DigiWiseB2BMarketing.com
www.RandyShawnFisher.com

Rank on Page 1 in 90 Days or You Don't Pay | SEO Lynx

The SEO business originally started in October 2019 on a SEO Freelance & Contracting basis, with Nico (the founder) working remotely from Southeast Asia.

Over the years, the company evolved into a more structured business with contracts & bigger recurring clients.

What value could you get from working together:

- Disruptive content strategies at scale.
- Heavily tested Technical SEO foundations.
- Done For You SEO strategy & planning.

DM for a Site Scan.

Global SEO Director

Orbita Digitale

Educating the Italian Market on International SEO Strategies and Digital Marketing Techniques.

Co-Founder

iProspect

SEO Specialist - Freelance

Independent Search Engine Optimisation Freelancer

SEO Consultant - Freelance and Contract

Three Whiskey

Contract based role, working on a variety of clients in the Pharmaceutical & Healthcare industry. 

The role is highly focused on technical aspects of SEO, including but not limited to technical audits, hreflang mapping, backlink auditing, Organic benchmarking & much more.

SEO Consultant - Freelance

Croud

Account Manager across several clothing brands within the VF group, managing performance and SEO strategy across 7 EMEA markets. This role generated extensive experience in PPC & SEO testing, as well as management skills, as it involved handling multiple stakeholders at the same time.

SEO Account Manager

Mindshare

Daily tasks, duties and responsibilities:

- Implement and execute SEO campaigns for a variety of clients, including Jaguar, Land Rover, PANDORA, TK Maxx, HSBC and AMEX.
-Comprehensive SEO site technical and content audits, as well as monitoring of performance.
- Analysis and reporting on campaign performance weekly and monthly.
-Keyword research and recommendations around new content opportunities.
-Delivery of work to improve on-site and off-site SEO optimisation.
-Manage locations of 300+ stores on Google My Business and apply change where needed on client’s request.
-Update status sheets on completed tasks weekly and reporting to the team.
- Deliver on tight deadlines defined by the client.

SEO Account Executive

PassKit | The O2O Channel

Responsibilities at PassKit:


Content and Syndication

- Optimisation of content for Search Engines, Keyword Analysis, strategic planning and execution on content related projects.
- Creation of brochures, infographics, blog posts, webinars, videos and marketing material for different company products.
- Repurposing and Syndication of content across different channels and platforms (ex. Quora, Slideshare, Social Media etc).

Conversions

- A/B testing of webpages, pricing and different marketing channels.
- Analyse metrics and determine optimisation strategies based on data evidence.
- Increase of MRR through Inbound Marketing and Lead Generation Strategies.
- Optimisation of Email Campaigns, Autoresponders and Social Media posts based on performance.

Sales

- SPIN analysis for Enterprise Clients, creation of demos, presentations and sales pitches in cooperation with Business Development team.
- Creation of process Flowcharts, SOW and RFP documents for prospects.
- Identify and profile prospects for BD team, as well as attending networking events and meetings.

Other Responsibilities:

- Interviewing and managing the recruitment of interns for the PassKit Intern Program.
- Triage of incoming support tickets and enquiries with the goal of identifying new business opportunities.

Digital Marketing Executive

Sales and Marketing Intern

✅ Evangelising SEO online & offline 🤖 
✅ Helping brands achieving their maximum potential in Google Search Results 🚀 
✅ DM for any queries, quotes & info 📧 


taplio

The Battle

Randy Shawn Fisher

☀️ Nico Bortoluzzi

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