Get inspired to live a fulfilling life I CEO and Founder of get inspired

Raphael Buck

Change your state, change your life. 
How to not miss your penalty shots in life.
  
Same moment. Different state. Different destiny.
 
You can often predict whether a player will miss or score 
a penalty before the ball is kicked just by the walk.
 
Player 1  
Shoulders tense. Jaw tight.  
Focus: “Don’t miss.”  
Meaning: “If I fail, I let everyone down.”  
The body contracts. The shot hesitates.  
Often miss.
 
Player 2  
Body loose. Breathe steady.  
Focus: “Pick the corner.”  
Meaning: “This is my moment.”  
The body expands. The movement flows.  
Often goal.
 
Same distance. Same pressure.  
Different state. Different result.
 
 
WHAT IS A STATE?

The concept popularized by Tony Robbins is simple:
State is the combination of three elements:

1. Physiology  
Posture, breathing, movement. 
The body influences the mind.

2. Focus  
What you pay attention to. 
Threat or opportunity.

3. Meaning  
The story you assign. 
Failure or training.

Physiology shapes focus.  
Focus shapes meaning.  
Meaning drives action.  
Action drives results.

  
WHY it matters
 
Decisions Improve  
Emotional state influences risk perception 
(Lerner et al., 2015). 
 
Energy Drives Execution  
Performance follows physiological activation. 
(Jamieson et al. 2010)
 
Identity Is Reinforced  
Repeated emotional states shape self-perception
(Damasio, 1994).
  
  
WHAT actions to take 
  
1. Activate Your Body
  
Before important conversations or decisions: 
move. Stand tall. Deepen your breathing. 
Elevate intensity for 60–120 seconds.
Body leads mind
  
2. Direct Your Focus
  
Ask better questions.  
Not: “Why is this difficult?”  
But: “What is the opportunity here?”  
Focus creates feeling
  
3. Reframe Meaning
  
Events are neutral. Interpretation is not.  
Replace “This is a problem” with “This is training.”  
Meaning shapes reality
  
4. Interrupt Fast
  
When you feel contraction, catch it early. 
Stand up. Walk. Reset breathing. 
Disrupt the loop
  
5. Create Rituals
  
Elite performers anchor peak states through routines: 
music, movement, visualization, breath. 
Build your own pre-performance ritual.
Ritual creates reliability
  

FINAL thought
  
Circumstances are rarely under your control.
Your physiology is.  Your focus is.  Your meaning is.


➕ Follow me for more life design advice
✍️ Subscribe to my newsletter on life design
https://lnkd.in/ewzbNmS9
  
Design a life that works for you 🔥
Raphael

Change Your State - Change Your Life

First Principles - Relationships. 
Why great relationships are not about you but about the other person and what you build together.

Lady Randolph Churchill, Winston Churchill’s mother, 
once attended two dinners with 
two different British prime ministers.

After the first dinner she remarked:
"When I left the table, 
 I thought he was the most brilliant man in England."

After the second dinner she said:
"When I left the table, 
I thought I was the most brilliant woman in England."

The first man impressed her.
The second man made her feel valued.

Great relationships when 
others feel seen, valued, and understood.

 
WHY it matters

Happiness
Quality relationships are the strongest 
predictor of long-term happiness 
(Waldinger & Schulz, 2023).

Health
Strong relationships significantly increase 
longevity and physical health
(Holt-Lunstad et al., 2010).

Resilience
Supportive relationships buffer stress and 
improve psychological resilience 
(Cohen & Wills, 1985).

 
WHAT actions to take

Five First Principles on Relationships

1. Trust
Trust grows through reliability and psychological safety. 
Keep your word, be consistent, listen without judgment,
and assume positive intent. 
Principle: Create psychological safety.

2. Understanding
Seek to truly understand the other person’s perspective, 
emotions, and aspirations. Ask thoughtful questions, 
listen carefully, and show genuine curiosity. 
Principle: Seek to understand first.

3. Appreciation
Express appreciation regularly. Notice small efforts, 
acknowledge strengths, and say thank you often. 
Principle: Show sincere appreciation.

4. Shared Meaning
Build experiences, rituals, and goals together. 
Travel, traditions, family habits, and common 
projects create shared memories and direction. 
Principle: Build something together.

5. Repair
Conflict is inevitable. What matters is repairing 
quickly. Apologize early, lower tension, and focus on
understanding rather than winning. 
Principle: Repair quickly.


FINAL thought

The secret of great relationships is surprisingly simple:
Make the other person feel bigger.
As writer Maya Angelou famously said:

“People will forget what you said, people will forget 
what you did, but people will never forget 
how you made them feel.”

Design a life that works for you 🔥

➕ Follow me for more life design advice
✍️ Subscribe to my newsletter on life design
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Raphael

First Principles - Relationships

Be a Free Spirit. 
Live by choice, not convention.

I find it fascinating what drives people 
to live their lives as they do.

There are countless explicit and implicit conventions 
about what a successful career looks like, 
what defines a great relationship, how to raise a family, 
and how to live healthily.

Many follow conventions without ever challenging them. 
They climb a ladder they never placed. 
They follow a script they did not write.

A free spirit is different.
“A free spirit is someone who is internally free enough 
to choose their life deliberately and 
brave enough to accept the consequences.”


WHY it matters

Agency
A free spirit strengthens agency 
Higher perceived control increases motivation, 
persistence, and performance under uncertainty 
(Bandura, 1997).

Coherence with What Matters
Living by chosen values increases coherence. 
When behavior aligns with intrinsic goals, well-being and 
sustained motivation rise significantly 
(Deci & Ryan, 2000).

Flexibility & Resilience
Detachment from rigid identity increases adaptability. 
Psychological flexibility improves resilience
(Kashdan & Rottenberg, 2010).


WHAT to do

1. Awareness & Detachment
List the conventions shaping your career, relationships, 
money, and health. Question each: 
Did I choose this or inherit it?
Principle: See the script

2. Curiosity
Expose yourself to alternative models of success 
and living. Read outside your field. Seek opposing views. 
Curiosity expands possibilities. 
Principle: Expand the frame

3. North Star
Define your core values, long-term ambition, 
and non-negotiables. 
Write a one-page personal constitution. 
Freedom requires direction, not drift. 
Principle: Choose your direction

4. Courage
Act in alignment even when approval declines. 
Make one visible decision that optimizes for meaning 
over optics this year. 
Freedom requires tolerating friction. 
Principle: Accept the cost

5. Discipline
Build systems that protect your autonomy: 
health routines, financial runway, deep work blocks. 
Discipline sustains freedom over time. 
Principle: Protect your freedom
 

FINAL thought
Being a free spirit is not about rebellion. 
It is about authorship.
Not escaping structure but choosing it. 
Not rejecting responsibility but owning it.

“The privilege of a lifetime is to become 
who you truly are.” Carl Jung

➕ Follow me for more life design advice
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Design a life that works for you 🔥
Raphael

Be A Free Spirit

Either / Or:  How to make major life decisions?
A simple question provides the right path. 

Major life decisions. Everyone faces them.  
Do I pursue this career or that career?  
Do I stay in my current job or change?  
Do I engage with this partner or another?  
Do I commit to the relationship?  
Should we get married?  
Should we have children?
  
All of these are major life decisions.
  
Some decisions feel clear; 
Others are far less obvious.  
Because they offer different paths.  
They involve trade-offs. 
Those choices can lead to regret
The regret of an alternative life.
  
I recently came across a beautifully 
simple question for navigating such choices.  
It comes from Søren Kierkegaard in Either/Or:
  
“𝗢𝗻 𝗺𝗮𝗷𝗼𝗿 𝗹𝗶𝗳𝗲 𝗰𝗵𝗼𝗶𝗰𝗲𝘀, 𝗰𝗵𝗼𝗼𝘀𝗲 𝘁𝗵𝗲 𝗼𝗻𝗲𝘀 
𝘄𝗵𝗼𝘀𝗲 𝗿𝗲𝗴𝗿𝗲𝘁𝘀 𝘆𝗼𝘂 𝗰𝗮𝗻𝗻𝗼𝘁 𝗹𝗶𝘃𝗲 𝘄𝗶𝘁𝗵.”
  
 
WHY it matters
  
Clarity
Focusing on intolerable regret simplifies 
complex choices by revealing what truly matters, 
reducing cognitive overload and indecision 
(Iyengar & Lepper, 2000).
  
Commitment
Decisions aligned with deeply held values 
create stronger motivation and persistence  
(Self-Determination Theory; Deci & Ryan, 2000).
  
Life Satisfaction
People who make decisions consistent with 
intrinsic priorities report higher long-term 
life satisfaction and lower regret 
(Schwartz et al., 2002).
  

WHAT to do 
  
1. Imagine Both Futures
Visualize both life paths in vivid detail
career, relationships, daily life, identity. 
Notice which imagined future creates 
deeper excitement or discomfort.
 
2. Identify the Regret
 Ask: ten years from now, which missed path 
would create the heavier regret? 
Regret reveals priorities
  
3. Remove Perfection
Accept that no choice eliminates trade-offs. 
Every meaningful path sacrifices another possibility. 
Life is trade-offs
  
4. Follow Aliveness
Notice which option feels more alive, meaningful, 
or expansive, even if it is harder or riskier. 
Growth usually lives there. 
Energy signals direction
  
5. Commit Fully
Once chosen, stop revisiting the alternative path. 
Invest your energy fully in building the life you selected.
Commitment creates meaning
  

FINAL thought
  
“Life can only be understood backwards; 
but it must be lived forwards.” Søren Kierkegaard
  
  
Design a life that works for you 🔥

➕ Follow me for more life design advice
✍️ Subscribe to my newsletter on life design
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Raphael

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Either / Or - Life Decisions

I build AI systems that automate your lead generation | Founder @ Leva AI | Amazon, ex-P&G, ex-PwC

Most people trying to start an AI Automation Agency get stuck.

They jump between YouTube videos, random tutorials, and overpriced communities… and still:

- Don’t know what to build
- Don’t know how to get clientsù
- Don’t feel technical enough
- Don’t have a clear plan

I’ve been there.

A few years ago I knew nothing about AI, nothing about automations, nothing about landing clients. I wasn't technical at all. I was working a 9-5, trying to learn this stuff alone, and wasting months on trial and error.

Then I built my first automation.
Then I landed my first client.
Then I made my first $10K.

And 5 months after: I made more than $50k, and grew my LinkedIn followers to 30k+.
And after that, I managed to leave my 6 figures salary, and start chasing the life I always wanted.

And now, mentor individuals who want to do the same.

Because I know what it feels like to have a vision but be stuck in a job you don’t like. I know what it feels like to be insecure, open n8n, and get completely overwhelmed. And that's why I can help you.

👉 Join other founders in my free Skool community here - https://www.skool.com/ai-automation-founders

Giovanni Beggiato

Claude Code is one of the most powerful AI today.

(Especially after the Opus 4.6 update.)

Below the breakdown on to use it properly:

And if you want to learn how to create agentic workflows, and make money with it, check this: https://lnkd.in/d5nE_Fuc

1️⃣ What Claude Code really is

It’s not a chatbot. It’s an AI that can work inside your computer.

↳ It can read your files
↳ It can edit documents
↳ It can organize folders
↳ It can run tasks automatically
↳ It can handle long, complex projects without forgetting

Chat Claude (browser version) = answers questions.
Claude Code = completes real work.

2️⃣ What it can actually do (in simple terms)

Imagine giving instructions to a very fast digital assistant. Claude Code can:

↳ Turn messy meeting notes into a clear business document
↳ Read thousands of files and summarize them
↳ Create reports automatically
↳ Organize your project structure
↳ Connect your tools together

Instead of switching between 10 apps, it works in one place.

You describe the outcome.
It executes the steps.

3️⃣ The workflow that makes it powerful

This is the simple pattern:
Understand → Plan → Build → Improve

Example: Meeting recording

→ Clear plan document
→ Task list
→ Summary message for the team
→ Progress overview

All generated step by step.

4️⃣ How to get started

You don’t need to be an engineer.
You need:

↳ An Anthropic account
↳ A Pro or API plan

Then:

Open your computer’s terminal
Type “claude”
Press Enter

You are now inside your AI workspace.
Anthropic provides official step-by-step setup guides.

5️⃣ Connecting your tools (MCP)

This sounds technical, but it’s simple.

MCP is just a way to let Claude talk to your other apps. Think of it like a universal adapter.

It allows Claude to connect with:

↳ Google Docs
↳ Slack
↳ Notion
↳ Email
↳ Databases

So instead of copying and pasting between apps, Claude moves information for you.

6️⃣ Important commands (basic control)

These are just shortcuts:

/help → see what Claude can do
/clear → start fresh
/model → switch AI version
/mcp → check connected apps

You don’t need to memorize everything.

7️⃣ How to make it smarter over time

Two simple ideas:

↳ Reusable instructions (called “Skills”)
↳ A project memory file (called CLAUDE.md)

In simple words:

You can save your preferred style, rules, and structure
So Claude remembers how you like things done.

It becomes consistent.

8️⃣ The right way to give instructions

Most people type one sentence and hope for magic.

Power users do this instead:

Step 1 → Ask it to create a plan
Step 2 → Review the plan
Step 3 → Approve it
Step 4 → Let it execute

If something goes wrong:

Stop
Adjust
Continue

Claude Code isn’t powerful because it “talks well.”
It’s powerful because it works.

And once you understand that difference, everything changes.

♻️ Repost to help your network

I help founders scale to $10K/mo+ with their AI Automation agencies, from zero | Made $100k+ in 5 months with mine | Join other AI Agency owners in my Skool community (Link in the featured section)

Claude Cowork is a non-negotiable for AI Agency Owners.

Here's the full breakdown so you can get started: 

Most people think AI assistants just answer questions.

Cowork actually does the work.

Files. Browser. Emails. Apps.
All from your computer.

No code. No developer. No waiting.

Here's the full breakdown:

🔸 What Cowork actually is

It's Claude, but it lives on your desktop.

It doesn't just respond.
It acts.

↳ Opens and edits your local files
↳ Controls your browser
↳ Runs multiple tasks at the same time (sub-agents)
↳ Builds real outputs: docs, decks, PDFs
↳ Connects to your tools via MCP and plugins

Built for founders, managers, and non-technical people.
(Claude Code is for developers. Cowork is for everyone else.)

🔸 How to get started in 4 steps

1️⃣ Download the Cowork app
2️⃣ Install the Chrome extension
3️⃣ Mount the folders you want it to access
4️⃣ Start simple — one task, one clear instruction

Don't add skills or plugins on day one.
Start vanilla. Add power only when you hit friction.

🔸 Real example: receipts → expense report in 3 minutes

↳ Scan your receipts
↳ Cowork organizes them by category
↳ Builds the spreadsheet
↳ Drafts the email to your accountant

That used to take 45 minutes.
Now it's 3.

🔸 10 simple prompts to get you started today:

1️⃣ "Clean up my desktop and organize files by project and date."

2️⃣ "Research [company name] and prepare a 1-page brief before my call."

3️⃣ "Scan these receipts and build a formatted expense report."

4️⃣ "Find the 5 most relevant articles on [topic] and summarize each in 3 bullets."

5️⃣ "Pull my notes from last quarter and write a Q3 review doc."

6️⃣ "Turn this one-pager into a 10-slide pitch deck outline."

7️⃣ "Take this video transcript and repurpose it into a LinkedIn post, email, and summary doc."

8️⃣ "Transcribe my meeting notes and extract action items by owner."

9️⃣ "Sort my inbox by priority and draft responses to anything urgent."

🔟 "Run these 3 research tasks in parallel and bring me a combined report."

The difference between learning AI and using AI
is prompts like these.

One saves you time.
The other just looks good on LinkedIn.

If you want to go further and actually build and sell AI services,
check this: https://lnkd.in/d5nE_Fuc

♻️ Repost to help your network

33 pages. 5 chapters. 
The Complete FREE Guide for AI automation.

Everyone wants to get into AI automation, 
but nobody explains the basics properly.

People are thrown into tools
↳ without a map
↳ without context
↳ without understanding what they’re doing

So I made the guide I wish I had when I started.

A guide for beginners entering the space, 
and for anyone serious about AI.

Here’s what’s inside:

1️⃣ What automation actually is

↳ Rule-based vs AI-powered
↳ What makes a task automatable
↳ Triggers, actions, conditions
↳ How to evaluate ROI before building

2️⃣ How n8n really works

↳ Triggers vs logic vs actions
↳ How nodes think
↳ How data moves between steps
↳ Cloud vs self-hosting, and why it matters

3️⃣ JSON, expressions & data flow

↳ Arrays, items, nested fields
↳ How every node outputs data
↳ How to reference previous nodes
↳ How expressions actually work

This is the part most beginners never learn, and the reason their workflows break.

4️⃣ Workflow design fundamentals

↳ Map the process before building
↳ Validate inputs early
↳ Clean structure, clean naming
↳ Test in small chunks
↳ Error branches & recovery workflows
↳ How to keep systems reliable at scale

This is where you shift from “playing with automations” to building real systems.

5️⃣ AI agents inside workflows

↳ What an agent is
↳ The 4 agent types
↳ When to use an agent vs a simple LLM call
↳ How n8n integrates AI
↳ How to prompt agents for consistent behaviour
↳ How to structure multi-step reasoning

This is how you add intelligence to your automations, not just speed.

🔸 Why this guide matters

It gives you the foundations of:
↳ How automation works
↳ How tools think
↳ How data moves
↳ How AI fits into real systems

If you want to learn AI automation properly, this is where you start.

And here you can find the video walkthrough I made for this:
🔗 https://lnkd.in/d5nE_Fuc

The AI Automation Started Guide (2026 Edition)

Claude Code is a non-negotiable for AI Agency Owners.

Here's the full breakdown so you can get started:

Most people use AI like a chat window.
Claude Code actually does the work.

Terminal. Files. Code. Entire workflows.
All from your computer.

No switching tools. No copy-pasting. No dev team needed.

🔸 What Claude Code actually is

It's a command-line tool built by Anthropic.
It sits inside your terminal.
It doesn't just respond.
It executes.

↳ Reads and writes files directly on your machine
↳ Breaks your goal into steps and runs them end-to-end
↳ Connects to GitHub, Notion, Slack, Jira via MCP
↳ Remembers your project context via CLAUDE.md
↳ Builds reusable automations via Skills

Built for founders who want to build and ship fast.
(ChatGPT answers questions. Claude Code gets things done)

🔸 How to get started in 4 steps

1️⃣ Install Claude Code via your terminal
2️⃣ Open it inside your project folder
3️⃣ Hit Shift+Tab twice to activate Plan Mode
4️⃣ Write your goal clearly and let it map the steps

Don't set up MCP or Skills on day one.
Start vanilla. Add power only when you hit friction.

🔸 Real example: raw data → client report in 5 minutes

↳ Drop in your survey responses
↳ Claude Code categorizes them by theme
↳ Extracts key insights per category
↳ Writes the formatted report
↳ Ready to send

That used to take half a day.
Now it's 5 minutes.

🔸 10 prompts to get you started today:

1️⃣ "Read all files in this folder and give me a project summary."
2️⃣ "Analyze this survey data and categorize responses by theme."
3️⃣ "Turn these notes into a structured PRD."
4️⃣ "Build a dashboard from this CSV file."
5️⃣ "Research these 3 competitors and write a comparison report."
6️⃣ "Turn this transcript into a LinkedIn post, email, and summary doc."
7️⃣ "Write a CLAUDE.md for this project based on the files here."
8️⃣ "Clean up this dataset and flag any inconsistencies."
9️⃣ "Generate a pitch deck outline from this one-pager."
🔟 "Run these 3 tasks in parallel and give me a combined output."

The difference between learning Claude Code and using Claude Code is a plan.

One ships real work.
The other just looks good on LinkedIn.

If you want to go further and actually build and sell AI services, check this: https://lnkd.in/d5nE_Fuc

♻️ Repost to help your network

The one-person AI business one-pager.

6 steps to $100K with your AI Agency:

And if you want to build and scale yours, check this: https://lnkd.in/d5nE_Fuc

1️⃣ Spot the Pain
Don't start with tools. Start with problems.

Find something repetitive, costly, and ignored.

Then map it:
↳ Inputs → Steps → Outputs

That map is your product.

2️⃣ Start as a Service
Do the work manually first.

Prove people will pay before you automate anything.

Most people build before they sell.
That's why most people have zero clients.

Validation first.
Automation second.

3️⃣ Pick One Business Model

↳ Productized service: fixed scope, fixed price
↳ Cohorts/courses: time-boxed, outcome-driven
↳ SaaS/micro-tools: automate one specific workflow
↳ Templates/assets: passive sales

One model.
One market.
One offer.

Complexity kills momentum.

4️⃣ Build a Marketing Engine (4 moves)

→ Listen: find pain points via AI research
→ Create: build a site with Lovable + Searchable
→ Compound: get mentioned in ChatGPT and Perplexity
→ Personalise: tailor outreach with Clay + Mutiny

Most people post and hope.

This is a system.

5️⃣ Operations Rule

Simple decision tree:

↳ If it repeats → automate it
↳ If it needs judgment → templatize it

Tools that actually matter:
↳ Lindy → inbox and CRM
↳ Fathom → calls
↳ Cursor → automations
↳ Precision → KPIs

Your ops should run without you thinking about them.

6️⃣ Sales Engine

Capture → Qualify → Nurture → Close → Expand

AI handles follow-ups instantly.
AI revives no-shows.

Pitch deck structure that works:
↳ Problem
↳ Proof
↳ Plan
↳ Price

And the math is simple:

$3K × 3 clients = $100K/yr
$1K product × 9/mo = $100K/yr
$199 SaaS × 42 subs = $100K/yr

Pick your path.
Build the engine.
Repeat.

If you want to connect with others building and selling AI services,
check this: https://lnkd.in/d5nE_Fuc

♻️ Repost to help your network

Most people use "AI Agent" to describe everything AI does.

That's a problem.

Because non-agentic AI, agentic AI, and AI agents are three completely different things.

and if you want to learn how to build and sell all three,
check this: https://lnkd.in/d5nE_Fuc

Here's the breakdown:

1️⃣ Non-Agentic AI
↳ One input. One output.
↳ No memory. No reasoning. No tools.

User types a prompt → model responds once → done.

No checking its own work.
No context retained after.

Use cases: summarizing reports, rewriting emails, generating headline variations.

Fast. Cheap. No setup.
But it can't handle multi-step work.

2️⃣ Agentic AI
↳ AI that plans, executes, critiques, and repeats on its own.

You set a broad goal → system breaks it into sub-tasks → connects to tools and APIs → evaluates results → loops to improve.

Use cases: research + market analysis + slide deck in one run, managing ad campaigns, generating and testing onboarding flows.

Handles complex projects.
Integrates with tools and memory.
More reliable than single prompts.

But it's slower, more expensive, and still needs human guardrails.

3️⃣ AI Agent
↳ A single-task worker that automates one repetitive job reliably.

You define one clear responsibility → agent connects to 1-2 tools (CRM, email, calendar) → executes → outputs result without human guidance.

Use cases: pull pipeline data from HubSpot weekly, draft FAQ replies and send via email, generate expense reports from accounting software.

Easy to test. Easy to refine. Reliable in its lane.

But it can't handle broader projects, and breaks with unclear inputs.

The confusion between these three is why people overpay for the wrong solution, or underbuild when the problem needs more.

Know what you're building before you build it.

If you want to learn how to build and sell all three,
check this: https://lnkd.in/d5nE_Fuc

♻️ Repost to help your network

Most people building AI automations are failing.

Not because they can't build.

Because they can't deliver.
There's a massive difference.

Anyone can make an n8n workflow look impressive in a demo.
And in Antigravity? Even easier.

The real test is:

Does it still work 3 months after you handed it over?

For most agencies, the answer is no.

And here's why:

They never solved the fundamentals:

↳ Who owns the data and the account?
↳ Where do API keys actually live?
↳ What happens when something breaks at 2am?
↳ Who's responsible when scope creeps?
↳ What even counts as "delivered"?

Nobody teaches this part.

Everyone obsesses over the build.
The nodes. The prompts. The architecture.

But delivery is what keeps clients.
And clients are what keep businesses alive.

Here's the hard truth:

If you can't define Version 1 clearly...
If you can't separate delivery from upgrades...
If the client can't own and run the system without you...

You didn't deliver an automation.
You created a dependency.

That's not a service.
That's a liability.

The agencies scaling past $10K/mo aren't better builders.

They're better at handing things over.

Clean ownership.
Clear scope.
Real handover documentation.

That's what clients pay to keep.

If you want to learn how to actually deliver AI automations that stick, and connect with others doing the same, check this: https://lnkd.in/d5nE_Fuc

♻️ Repost to help your network

How To Deliver Agentic Workflows (2026 Edition)

Most AI agency owners are doing lead generation.

And wondering why it's getting harder every month.

Here's what nobody tells you:

Lead generation captures demand.
Demand generation creates it.

They're not the same game.

🔸 Demand Generation
↳ Top of funnel
↳ Targets the 95% not ready to buy yet
↳ Builds awareness before people enter buying mode

Tactics: educational content, thought leadership, newsletters, community, ungated videos.

Mindset: give value first, so they remember you when they're ready.

The downside?

Hard to measure.
Slow to impact pipeline.
Requires consistent content.

But the upside compounds:

↳ More inbound over time
↳ Higher quality leads
↳ People already trust you before the first call

🔸 Lead Generation
↳ Mid/bottom of funnel
↳ Targets the 5% already ready to evaluate
↳ Captures interest and moves it fast toward a sale

Tactics: landing pages, demo requests, free trials, direct response ads, downloadable guides.

Mindset: catch who's already interested and move them fast.

The downside?

You can hit your lead numbers and still not grow.
Because you're fishing in a pond you didn't fill.

The real problem most AI agencies have:

They only do lead generation.
They skip demand generation entirely.

So they're competing for the same 5% as everyone else.
On price.
On speed.
On desperation.

The agencies that win long-term do both:

→ Demand gen builds the pipeline over time
→ Lead gen converts what's ready now

Different jobs.
Different timelines.
Both matter.

If you want to learn how to build and scale an AI Agency properly,
check this: https://lnkd.in/d5nE_Fuc

♻️ Repost to help your network

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The Battle

Raphael Buck

Giovanni Beggiato

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taplio

The Battle

Raphael Buck

Giovanni Beggiato

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Raphael Buck's LinkedIn Performance

Performance ScoreGiovanni Beggiato's LinkedIn Performance

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Performance ScoreRaphael Buck's LinkedIn Performance