Leaders Anywhere

- Founded leadersanywhere.com, a platform designed to guide new leaders, particularly native Arabic speakers, in developing effective leadership and management skills.

- Launched free products including The Leaders Anywhere newsletter (in Arabic), The Guide for Time and Self-Management for Digital Professionals, and The Productivity Assessment for Digital Professionals.

Founder 

adplist.org

I started working with ADPList to offer consultation and mentorship guidance for engineers and help prepare them for interviews or guide them through their career progression.

Mentor

Forto

- Joined Forto, a digital freight forwarding unicorn, during its Series B phase and contributed to its growth through Series C & D, raising its valuation and scaling the engineering team by 400% from 30 to over 120 engineers across Europe.

- Led the Moment Of Truth project, enhancing shipment visibility and achieving an 87% customer usefulness score.

- Led the development of FortoX, a SaaS product that reduced customer manual work by ~20%.

- Initiated the Engineering Manager in Training program, promoting career growth and retaining top talent within the organization.

- Defined quarterly OKRs in collaboration with product management, aligning engineering goals with business strategy.

Tech Stack: NodeJS, Typescript, React, MongoDB, Event-Driven Microservices, RESTFul APIs, Kubernetes, Docker, AWS, GCP.

Engineering Manager

Barmej.com

Driven by a passion for teaching technology to Arabic speakers, I founded iaraby in 2011. At Barmej, I leveraged my engineering and Scrum Master expertise to create engaging educational content, including modules on NodeJS, building a complete CRUD RESTful API, and Agile methodologies (Scrum, Kanban, Kanplan). I honed skills in content creation, voiceover, and mentorship, which I now apply in leading and coaching my teams.

Educator

Mesaic

- Led the integration of the company's B2B2C product with iMessage and Google Intent, enhancing customer workflows with AI-driven automation.

- Improved product performance and customer satisfaction through custom workflow solutions.

Tech Stack: NodeJS, React, GraphQL, Javascript, Typescript, Google Intent.

Engineering Team Lead

BorderGuru

BorderGuru is a full-service solution for brands and retailers to deliver internationally from their web shop or via marketplaces.

- Architected and developed the warehouse and last-mile delivery application, implementing agile sprints and user testing with warehouse workers.

- Integrated mobile apps on custom scanners and devices, optimizing warehouse operations.

Tech Stack: NodeJS, Javascript, React, MongoDB

Software Engineer

souq.com

Souq.com, the largest e-commerce platform in the Arab world, was later acquired by Amazon. I contributed to Souq's recommendation engine, collaborating with data scientists to gather user data, train AI algorithms, and deliver personalized recommendations via APIs. My success on this team led me to join the CRM team, where I helped integrate new CRM tools, including the APPBOY system, to enhance customer relations.

Key Responsibilities:

- Researched and prototyped technologies (Hadoop, Cloudera, Phalcon) for the recommendation engine.
- Developed system architectures and MVPs to validate product hypotheses.
- Analyzed data to guide product development during sprints.
- Integrated CRM tools to improve customer engagement before and after shipping.
- Enabled real-time data aggregation for user behavior to support targeted marketing.
- Built communication channels like push notifications, browser alerts, and SMS.

iaraby

Co-founded iaraby is one of the fast-growing mobile development companies in Jordan and back then in the Middle East.

Developed Fatoosh, An early on-demand content application similar to Netflix today for the Arab World back in 2012.

Co-Founder

Remote Leader | I Help Tech Leaders Transform Into Successful Remote Leaders Achieving Productivity & Work-Life Balance With 30% Less Working Time 🚀

Do you feel stuck in endless workweeks, juggling too many tasks, and still not seeing the growth you want?

Many digital professionals and solopreneurs find themselves overwhelmed—caught in a loop of burnout, disorganization, and stagnation. Passionate about their work, they’re often buried in the day-to-day grind, handling everything from operations to strategy. This leads to:

☓ Relying on scattered productivity hacks without a sustainable system.
☓ Working longer hours with little progress toward scaling.
☓ Missing strategic growth opportunities due to inconsistent focus.
The problem isn’t just working harder; it’s about working smarter, with a strategic plan that balances your personal well-being and effective business leadership.

🌟 That’s where the "Leaders Anywhere: From Solopreneur to Global Digital Leader" program comes in.

This step-by-step program is designed to transform solopreneurs and digital professionals into high-impact leaders who manage their time, teams, and tasks efficiently—no matter where they are in the world.

 Here’s what you’ll achieve in the program:

⎷ Personal Mastery: Regain control over your schedule by cutting inefficiencies and developing habits that save you hours each week, allowing you to focus on what truly drives your business forward.

⎷ Performance Excellence: Streamline your operations and automate routine tasks, freeing up your time for strategic, high-impact work that fuels sustainable business growth.

⎷ People Leadership: Enhance your leadership skills to build and manage high-performing teams. Master delegation, improve communication, and confidently scale your business operations.

Ready to break free from the cycle of overwork and step into your role as a strategic leader? Join my upcoming masterclass: "The Shortcut to Digital Leadership."

 In this session, you’ll:

⎷ Identify the key challenges holding you back and uncover immediate growth opportunities.
⎷ Develop a clear, actionable plan to streamline your workflow and reclaim your time.
⎷ Learn the exact steps to build a balanced, thriving business that aligns with your vision.

If you’re tired of spinning your wheels and want to build a business that doesn’t just survive but excels, let’s get started. DM me "Leaders Anywhere" for more details and to secure your spot.

Together, we’ll transform your business into a strategic, scalable operation that gives you the freedom and results you’ve been striving for.

Rashid Shobaki 🇵🇸

Basema-Training

An independent training Specialist with four years of experience in training and training management. I possess effective skills in developing and implementing innovative training programs (you can find my skills below), and I excel in analyzing training needs and providing impactful consultations to enhance team performance and individual skills.

I have provided numerous consultations to professionals in the training field and entrepreneurs aspiring to transform their expertise into training programs.

Additionally, I have delivered various training lectures specifically targeting trainers, focusing on essential skills that trainers should enhance and develop.

Training Specialist

Four Marketers

Human Resources Supervisor

Arab Quality Makers 

🔹In charge of developing, managing training programs for veriety clients that improve their performance and exceed to succeed, and creating innovative ways to increase productivity and grow businesses.

🔹With a strong team, 15 specialized training programs have been managed in quality, improving the efficiency of training  by increasing the practical aspect of it and linking it with the labor market.

Training Programs Manager 

Arab Quality Makers

🔹Helping organizations improve their quality management systems by streamlining processes and improving efficiency.

🔹Helping people and organizations improve their quality, performance and achieve their desired results by certified consultancy and coaching.

🔹Implementation of 150 training hours for various programs in the field of quality and quality management systems.

Certified Quality Consultant & Coach

Did you know the average annual income for a professional coach is 52,800$💵⁉️

Join the booming coaching industry today!

SO, Are you ready to step into the dynamic realm of coaching and training? 

🚀 As a seasoned professional in the field, I've traversed an inspiring journey that may resonate with you.

In 2019, I ventured into the training landscape, earning my certification at the Arab Quality Makers Foundation. Over the past three years, I've evolved into the role of a Training Program Manager at Arab Quality Makers, specializing in designing and managing programs aligned with international standards such as ISO.

During my career, I have managed more than 15 comprehensive training programs and executed Hundreds of  training hours, developing scientific materials for over 10 programs. 

Additionally, I established quality management systems (ISO 9001, 14001, 45001) for local companies, provided numerous consultations to trainers, and delivered multiple lectures in the field of training.


If you're embarking on a training career and feeling lost, let's team up! 

🤝 Together, we can achieve your training goals, whether you're in a private center or a corporate setting. 

I offer guidance to set you on the right path. 
Explore my services section for more detailes. 

Feel free to reach out! 
I thrive on meaningful conversations💬

📩 Email: info@basemayusuf.com
📞 Phone: +963-934 672 862


Ready to elevate your training journey?

Let's make it happen! 👆💪

taplio

The Battle

Rashid Shobaki 🇵🇸

Basema Yusuf (باسمة يوسف) 🇵🇸

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