LAVA

We help agencies, ecom & service companies to grow faster and steadier by automating their processes — allowing them to serve more clients and deliver better results.

CEO & Founder

T-Systems Switzerland

Trained by the Deutsche Telekom as IT Network Security Specialist. However, after working 6 years in the IT industry, I decided to stop following this career path as I realized it does not fulfill me. So I started to pursue a full-time career in process automation and online marketing.

IT Network Security Engineer

YOCONTO

Digital Marketing Specialist marketing all of George Yoconto's products, services and digital properties. Created and distributed digital advertisements on Facebook, Instagram, Google PPC, YouTube, Native Advertising and more.

Online Marketing Specialist

Noser Young Professionals AG

IT Systems Engineer

State Chancellery of Canton Bern

At the age of 16 I got my dream job and started to work as a computer scientist at the town hall of the city of Berne. This was the start of my professional career in the IT industry.

IT Services

👋 Looking for automation? I'll turn your manual processes into smart automations and streamlined workflows.

You're an up­ris­ing agency, e-commerce, or service company looking to grow further through automations and systems?

Then wel­come.

I'm helping ex­clu­sive­ly com­pa­nies of your kind - to not only automate your processes but to grow faster and steadier by building systems that enable you to serve more clients and deliver more consistent results.

Let me guess.

As an online entrepreneur, you check your Stripe or sales dashboard at least every 5 minutes.

And when you're not, you're constantly looking for ways to hire more people, serve more clients, or get more customers - all without breaking your current operations.

You're not alone.

These are the most common challenges that companies at your stage are facing.

You have a great product/service, a good amount of customers, and even a dedicated sales team in place...

However, you still struggle to grow further because your operations are not keeping up with the expected growth.

Repetitive workflows and uncoordinated activities are slowing you and your team down...

Instead of developing and scaling your business, you are caught up in day-to-day operations and forced to extinguish fires on a daily basis.

Does that sound familiar?

Well, that's precisely where I come in...

I'll help scale your operations and increase your team's productivity by building savvy automations and streamlined workflows - turning your business into an operation system.

My goal is to remove friction and roadblocks in your business so that you can operate and scale more smoothly.

Let's streamline and automate your business so that you can focus on the things that matter.

Ravi Tharuma 👨‍💻

Mark V. Smetanin

Unlock Success for Airbnb and Short-Term Rental Business. Recently by Improving the Product - Increased Engagement by 42% , conversion rate by 74%, and acquired 2.5M new users.

As a product management leader with over eight years of experience in payments, e-commerce, Airbnb business, property management, I am a fan of technology and its application to drive business growth.My expertise lies in product management, agile coaching, portfolio management, and strategic planning.I have experience in increasing user engagement, optimizing technical processes and leading high-performance teams.

Key Highlights:

Director of Product Management: Enhanced user engagement by 16% and improved product value description by 14% through strategic market research and collaboration.

Senior Product Portfolio Manager: Managed a $1.2M project, leading to an $8M revenue projection and a 17% increase in Net Promoter Score. 
Risk assessment methods were applied, which reduced project disruptions by 24%.

Head of Product Strategy: Increased customer engagement by 42%, improved conversion rates by 74%, and acquired 2.5M new users—reduced marketing expenses by 28% by addressing critical pain points.

Skills and Expertise:

Product Management/Product Owner: Agile Frameworks, Scrum, Kanban, SAFe
Technical Proficiency: Jira, Asana, Hubspot, Salesforce
Industry Expertise: Fintech, E-commerce, Property Management, Vacation Rentals
Certifications: PMI-ACP, PMI-PMP, CSM, CSPO

Professional Experience:

Nine years in product management, agile transformation, and strategic planning
I have experience in leading cross-functional teams to deliver high performance products.
Skilled in negotiating and managing key partnerships and stakeholders

Interests:

The God's Flow State, Coffee, Stand-up comedy, Kite surfing, Skiing, Music, martial arts (2 black belts), Reading, and Hiking.

Technology Stack:

Jira, Jira Service Desk, Hubspot, Asana, Zoho Projects, Microsoft Project, Basecamp, ClickUp, Todoist, PipelineCRM, Freedcamp, Hive, Monday, Trello, Time tracker, Pivotal Tracker, Slack,Excel, Powerpoint, MS Sharepoint, MS Visio, MS Project, MS Access, Prezzi, Numbers, Pages, Photoshop, Lightroom, Planview, Linux, FreeBSD, Quality Center, ZohoCRM, ZenDesk, Zoho Desk, Fresh Desk, Vivantio Help Desk, FreshService, Salesforce Service Cloud, Hootsuite, WordPress, HTML, CSS, OBS, Mindmaps, Focus Matrix, Dropbox Paper, Skitch, Insightly CRM, Payment Gates (Visa, Mastercard, AMEX, Square, Braintree, Stripe, Paypal, Authorize.net, 2checkout, Payoneer, Bitpay, Shopify Payments), Google Analytics, Google Search Tool, Google Ads, Microsoft Ads, MCP, Rentals United, Avirato, Expedia, Booking.com, Airbnb, VRBO, PMS, Glovebox, Coterie, Risk Advisor, AWS, Crowe CRM, Salesforc

Lead Product Manager / Product Owner / Consultant

•     Improved a Product using a customer journey map, understanding and prioritizing the most critical pain points in the most profitable segment. Provided clear concept and design strategy. Collaborated with Dev and UX teams. Increased customer engagement by 226%, Improved conversion rate by 74%, and acquired 2.5M, new users.

•     Planned and facilitated an extraordinary spike for (AI) Artificial Intelligence tools and prompts. Fixed and resolved seven major issues when team members just felt stuck. 

•     Raised team confidence after the last check-in. Positive emotions and gratitude are on our happiness radar. The current sprint is 100% happiness VS 78% at the previous sprint. 

•     Organized the most efficient communication with stakeholders and implemented advanced product backlog refinement, reducing the backlog by 16%.

•    Stepped forward with special coaching from our Unique Coach and very advanced Scum Master. Differentiated workflow steps, business rule variations, variations in data, and interface variations, polished and deepened INVEST criteria. Dramatically improved the slicing of our vertical stories. Delivered value ~20% faster with the smallest increments to our customers. 

•   Implemented automated test script, additional smoke test after the build is released to QA, and code review by peers. Armed new Definition of Done (DOD) for our dev team. Changed Sprint Planning Agenda. Raised team confidence level in delivering the sprint goals to 94%. 

•    Implemented automated test script and code review by peers. Armed new Definition of Done (DOD) for our dev team. 

•     Collected the data via Web-tracking and customer interviews,  tested and validated assumptions with the development team. Provided much precise anatomy of personas. Redesigned current marketing campaign reducing waist by 28%

Spikes:
Sustainable and environmentally conscious business practices
Enterprise Agile: Changing your culture

taplio

The Battle

Ravi Tharuma 👨‍💻

Mark V. Smetanin

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