Upgrade Yourself

Content Writer & Coach

Ate Food Journal & Coach Platform

Guest Blog Writer

Citizen Circle

Team Associate

Virgate | Your Dynamic Finance Team

FinTech Reporting Assistant

Genki

Finance Intern

Dome Cafe Group

Cost Accountant

10x your business by starting with your health | Helping entrepreneurs to be more confident & energetic, one bite at a time.

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🙋🏻‍♂️ For my TL;DR buddies ↓

I started with business education, but life took a turn towards nutrition. Battling health problems, I have crafted an innovative way to improve my relationship with food. Now rocking as a nutrition advisor and making healthy eating easy for entrepreneurs.

Here's the extended version:

🎓 Education in Finance, Life in Nutrition.
Despite coming from a finance and accounting background academically and having worked in various business sectors in my mid-20s, I have dedicated my life to nutrition and wellness. 

My interest in nutrition began when I found myself falling sick frequently during early adulthood. 

Determined to optimize my immune system, I conducted research and experimented with different diets, refining my approach over the years. 

Today, my innovative approach to nutrition has enabled me to coach the CEOs and founders across the world.

⭐️ Upgrade Yourself, Love Yourself
My team and I believe that healthy eating should be accessible to high performers, allowing them to unleash their full potential and further grow their businesses.

It all starts with understanding what you put into your body.

We aim to empower you to make informed decisions about your food choices, so you can upgrade your eating habits, achieve a healthier lifestyle and enjoy your wealth more.

🧠 Empowering Health Is Controllable
With the increasing awareness of the role of food in maintaining health, including brain and mental health.

It is crucial for people to be aware of the issues in the current ecosystem in our well-being.

Our ultimate goal is to inspire and motivate executives and founders towards a healthier lifestyle while they grow businesses.

We've successfully helped entrepreneurs despite busy schedules (or no time) to:
- 𝐋𝐨𝐬𝐞 𝐰𝐞𝐢𝐠𝐡𝐭 𝐢𝐧 𝐰𝐞𝐞𝐤𝐥𝐲 𝐛𝐚𝐬𝐢𝐬. 
- 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐞𝐧𝐞𝐫𝐠𝐲 𝐥𝐞𝐯𝐞𝐥 𝐭𝐨 𝐞𝐧𝐣𝐨𝐲 𝐥𝐢𝐟𝐞 𝐛𝐞𝐭𝐭𝐞𝐫.
- 𝐁𝐞𝐭𝐭𝐞𝐫 𝐟𝐨𝐜𝐮𝐬 𝐢𝐧 𝐰𝐨𝐫𝐤 & 𝐥𝐢𝐟𝐞.
- 𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐠𝐨𝐨𝐝 𝐞𝐚𝐭𝐢𝐧𝐠 𝐡𝐚𝐛𝐢𝐭𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐝𝐢𝐞𝐭 𝐚𝐧𝐲𝐦𝐨𝐫𝐞. 
- "𝐂𝐨𝐚𝐜𝐡𝐥𝐞𝐬𝐬" 𝐢𝐧 𝐞𝐚𝐭𝐢𝐧𝐠 𝐡𝐚𝐛𝐢𝐭𝐬, 𝐧𝐮𝐭𝐫𝐢𝐭𝐢𝐨𝐧 & 𝐦𝐞𝐚𝐥 𝐩𝐥𝐚𝐧.
- 𝐌𝐨𝐫𝐞 𝐦𝐨𝐧𝐞𝐲 𝐭𝐨 𝐞𝐧𝐣𝐨𝐲 𝐦𝐨𝐫𝐞 𝐢𝐧 𝐥𝐢𝐟𝐞 𝐰𝐢𝐭𝐡 𝐠𝐨𝐨𝐝 𝐡𝐞𝐚𝐥𝐭𝐡.

If you want to learn more about how and what we do, check out our website: 
👉𝐰𝐰𝐰.𝐮𝐲-𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞.𝐜𝐨𝐦

Ray Hau

Aaron Hays

Authority Signal

Founder

Alterfy

Co-Founder & Director of CS

Rockbot

Account Director

Optimizely

Manager - Onboarding / Implementation

ZoomInfo

Customer Onboarding  Manager

Gordon Food Service

Project Manager

Booking.com

Account Manager

I help SaaS leaders build trust, visibility, and inbound opportunity on LinkedIn | Writer on SaaS leadership, reputation building, and content that converts

I'm currently in a full-time SaaS leadership role while building Authority Signals, where I help other SaaS professionals grow their presence, sharpen their voice, and attract opportunity, without needing to go viral.

After more than a decade in SaaS, leading CS teams, building onboarding playbooks, and navigating the emotional pressure of being “the glue” - I realized something:

Great work doesn’t speak for itself.

Many of the most capable operators I know stay invisible online. They lead quietly, burn out privately, and get passed over for louder, flashier people.

I help them change that.

I work with SaaS leaders - especially in CS, GTM, and RevOps, to clarify their voice, tell the truth about their leadership journey, and build real visibility on LinkedIn.

I’m not a coach, and I’m not here to make you post every day.

Through my Leadership Narrative Sprint, I help mid-to-senior professionals reposition themselves around trust, clarity, and authority, not hustle or fluff.

I also write about the emotional reality of modern leadership:

Burnout from invisible labor

Boundaries in high-stakes roles

Building trust without performative branding

✅ 16K+ followers
✅ 1K+ newsletter subscribers
✅ Posts seen by over 1 million people

If you’re tired of doing great work in silence, and you want your next opportunity, client, or promotion to find you, I’d love to help.

📩 DM me “Leadership” to see how the Sprint works.
Or follow for weekly insights on trust, visibility, and voice.

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Ray Hau

Aaron Hays

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