MSP Sales Partners

We help IT and MSP businesses transform sales into their superpower. 

Our services include: 

- Sales training & coaching for closers
- Sales community and training for SDRs/BDRs
- Fractional sales and marketing leadership
- Sales audits and process assessments
- And more

Whether you need strategy, execution, or team development, we deliver results that move the needle.

Founder & Chief Revenue Officer

Repeatable Revenue Ventures

Elite Growth Studio + Venture Fund For B2B Founders Ready To Scale

We select a handful of ambitious B2B companies each year, providing the expertise, capital and resources needed to achieve 3-5Х growth and build a premium exit-ready asset.

Managing Partner

RJG Incubator

Courses, Community & Coaching to build valuable, scalable assets through proven systems and frameworks.

Some results from inside the RJG Incubator:

✔️ Close rates increasing from 26% to 44%
✔️ Doubled pipeline conversion
✔️ Millions in predictable revenue
✔️ Real enterprise value through systematic growth

We have 3 ways to help you grow:

1: Get The Roadmap Course

Our proven course for systematic revenue growth on LinkedIn, sales and internal processes. 10+ hours of practical, actionable training. 

2: Join The Community

 250+ B2B founders scaling together in a community, with access to a complete training library (100+ hours). 
 
3: Join The Accelerator

Monthly 1:1 strategy sessions with me. Providing unlimited async support, feedback and custom growth roadmap development.

Founding Member

Sales and sales management advisor for small and midsize IT business.

Expert In Residence: Sales & Sales Management

SaaS Academy

Advisor, consultant, and fractional sales executive for SaaS Academy, the largest B2B SaaS coaching & consulting program in the world.

Sales Consultant

LAW Publications

Recruited by investors to determine scalability of company and drive growth through operational and sales improvements. 

Key wins included:  
- Highest month of revenue in co.'s 45-year history
- Rebuilding of executive team
- Introduction of principles-based management culture
- Overhaul and improvement of products (including Gold Davey Award Winning product)
- Installation of company-wide CRM
- Integration of a company operating system
- Development of analytics capabilities, tools, and resources
- Professionalization of key functions in HR, production, finance, operations, and sales
- Replaced handwritten, manual processes and paperwork with automation and technology, including integration of a company-wide CRM, national rollout of iPads, installation of VOIP systems, and collaboration software.

Chief Executive Officer

U.S. Chamber of Commerce

During my career with the US Chamber of Commerce, I ascended through roles of increased scope and responsibility for the world’s largest business federation representing 3M+ businesses, associations, and organizations. 

In this role, I held primary P&L accountability for a nation-wide SME unit. I directed multiple sales and membership acquisition channels, including outside, inside, direct mail, and online sales, as well as customer services. I defined and executed the business unit’s long-term strategic direction. 

Highlights include…

~  Secured first year-over-year growth in small business membership by launching new membership model. 

~  Spearheaded initiative to boost political and special issue fundraising, which would go on to surpass membership fundraising for the first time. 

~  Increased membership engagement rates by 33x through new digital communications strategies. 

~  Relaunched Chamber’s small business online presence and deployed new digital model to acquire members.

Managing Director, Small and Midsize Business

I received a promotion to assume P&L accountability over the Chamber’s national sales and fundraising center, which oversees political fundraising, special issue fundraising, membership sales, customer service, and membership operations. 

Highlights include…

~  Achieved first revenue increase in 11 years, positioning center to become largest SME fundraising operation in the Chamber. 

~  Doubled revenue-per-sale of specific-issue fundraising by generating substantial new sales and delivering comprehensive fundraising best practice training. 

~  Fostered culture of achievement through strategic hiring, training, and motivational compensation plans.

Managing Director, National Small Business Sales & Contact Center

I advanced the company’s sales and revenue growth objectives by managing an inside sales team of the National Small Business Membership Center. In addition to recruiting, hiring, and coaching Sales Directors (as well as other sales personnel), I defined and executed sales and fundraising messaging. I managed all aspects of sales operations and quality assurance. 

Highlights include…

~  Met and surpassed ambitious sales objectives every month of tenure. 

~  Diversified and grew sales by integrating novel and innovative sales programs. 

~  Significantly enhanced sales capacity by launching recruitment and training programs to repeatedly add sales directors who performed in the upper quartile.

Division Manager, Inside Sales

Promoted three times from direct fundraising to support, manage, and lead special projects, sales divisions, and growth initiatives.

Key wins included:
- Creatively developed solutions to monetize non-paying members through partnerships with Fortune 500 companies.
- Exceeded every sales and fundraising goal.
- Supported senior management initiatives, including program to enter midmarket membership with new products, services, and offers. 
- Developed framework for the Corporate Leadership Advisory Council, a policy council for midmarket sized companies.

Fundraising - Special Projects - Corporate Relations

Various Companies

Started, sold, worked for, and advised 10+ ventures, including: 

Operating Partner - Like My Mother Does: LMMD is an entrepreneurial venture that began when the founder started making custom baby bedding on Etsy. Within months, demand dramatically exceeded capacity and the waiting list stretched almost four months long. I helped the founder turn her hobby into a boutique referral only business and discover profitability by developing financial, shipping, and inventory models; developing a pricing strategy that resulted in quadrupling prices; and updating and automating digital strategies. 

Operating Partner - After Hours Flowers: Family owned, retail florist that I co-led the turnaround of, took online, pivoted the business model away from third party wire services, and sold. 

Founder - Imagine Promotions: Founded and later sold a music promotions company that represented 20+ artists and organized  or co-organized dozens of concerts and festivals. 

Worked for and advised numerous other startups, ventures, and independent businesses.

Founder - Managing & Operating Partner Roles (RJG)

Napster (Rhapsody International)

Customer Success Specialist

Repeatable Client Acquisition & Fulfillment | Our mastermind community helps you convert online income into a real business | Book a call or DM to apply

In 2019, I walked away from the C-Suite and moved my family to a remote Mexican beach, leaving behind a successful corporate career to pursue a new path.

Prior to going out on my own, I had:

• Been recruited by private equity groups to lead turnarounds as CEO

• Spent 10 years as a senior sales executive, never missing a quota or bonus

• Received 7 promotions in 7 years, rising from sales rep to Managing Director at the U.S. Chamber of Commerce, the world's largest business federation

• Earned my Executive MBA and was invited to Beta Gamma Sigma as a top 20% student at a top 5% business school

• Founded and turned around several small businesses, two of which we sold

But I got tired of building other people's dreams while putting mine on hold. 

So, my wife and I extended a family vacation to Baja indefinitely, determined to build a new kind of business and lifestyle on our own terms.

As an independent consultant, I've had the pleasure of working with world-class clients like Dan Martell, the world's largest B2B SaaS coach; Robin Robins, the world's largest IT business coach; and other well-known names.

Through my company MSP Sales Partners, we help IT companies and MSPs scale sales through our fractional sales management and strategic consulting services that start with a proprietary 360º Sales Audit. 

Through my community, I coach other B2B founders through the process building and scaling their businesses. 

And through Repeatable Revenue Ventures, I lead the process of providing all the resources a select number of B2B businesses need to 3-5x their business, systematize growth, and exit--including the necessary expertise, people, and capital.

Visit www.RayJGreen.com to learn more.

Ray J. Green

Don’t confuse activity with productivity. 

If you have 1 person hitting your “100 call a day minimums” and missing quotas.

And another person missing your call activity minimums but consistently hitting your quotas.

The answer is NOT make the person hitting quotas start hitting minimum activity targets. 

It’s to figure out HOW they’re getting more output with less input—and operationalize it. 

That’ll make everything you’re doing better. 

More value from your list. 
More revenue from every unit of input. 

And your team will probably like the job better. 

So they’ll stay longer. 
Burnout less. 
And allow you to attract better people. 

Activity is just a means to the end. 

Work backwards from what you REALLY want: productivity.

CEO @ MSP Sales Partners | Helping MSP Founders Build Sales Teams That Actually Sell | Ex-PE Backed CEO | Former U.S. Chamber Managing Director

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It's Nov 12. If you're NOT going to hit your annual sales goal this year, read this. 

First, don't give up. 

The work you put in at the end of the year determines how you start the next. 

Start 2026 with momentum, regardless of where 2025 ends. 

Second, don't adjust the annual goal. 

Your goals need to have integrity. Modifying them right before you miss destroys that integrity. 

Revising goals last minute is addictive. It becomes a habit really easily, so avoid at all costs. 

Third, set a "between now and end of year" goal. 

Make it one you can actually hit. Even if it it's embarrassingly low. 

End the year on a win. 

Lastly, perform an autopsy on sales and set a 2026 goal you WILL NOT MISS come hell or high water. 

You don't want to establish a culture of missing goals. 

So take this year's learnings and apply them to make sure that doesn't happen. 

Winning is a habit. Start small and ratchet up over time.

I work out 7x a week—and have for 15+ years.

A friend just asked me what my favorite fitness books are.

I scanned my entire library.

Something interesting I learned about myself today:

I own ONE book on fitness: Tim Ferriss' 4 Hour Body. 

I bought it 15 years ago.

I thought, well let me scan my YouTube history for a recommendation.

None there either, except some bodyweight workouts I pull up while traveling.

Legitimately surprised to realize that as much as I read and learn, I don’t consume fitness content.

I’ve used the same few regimens for more than 15 years:

• Walk 6-10 miles a day
• Strength training 1-4x a week
• Jog 1-2x a week
• Eat decent (not perfect)
• Revisit a sports I love like boxing occasionally 

I’m not going to win a bodybuilding competition, spar with real fighters or place in a triathlon anytime soon.

But at 45, I feel pretty damn good about where I’m at.

Guess that one book was all I needed.

Implementation > Consumption

"𝗖𝘂𝗹𝘁𝘂𝗿𝗲" is one of those things that's hard to define in business. But you definitely know a good one or a bad one when you experience it.

And it's one of the highest leverage tools you have as a leader. Because culture influences how your team communicates, executes, and ultimately how much value they add to the business.

Here are three types of cultures:

𝟭. 𝗗𝗲𝗳𝗮𝘂𝗹𝘁 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: The owner is oblivious to the fact that culture even exists. A culture develops by default, not by design.

𝟮. 𝗗𝗲𝗹𝘂𝘀𝗶𝗼𝗻𝗮𝗹 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: The owner talks about how great the environment is, but employees have a very different perspective. Culture becomes a liability because it erodes trust.

𝟯. 𝗗𝗲𝗹𝗶𝗯𝗲𝗿𝗮𝘁𝗲 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: A leader has a vision for who the team is and how they operate. It's healthy, productive, and compels people to give discretionary effort.

Fifteen years ago, at the US Chamber of Commerce, I inherited a sales team in decline. Losing people. Missing numbers. Toxic culture.

I took one of my biggest career risks and completely changed the culture.

I fired half my team within 90 days. Created core values. Changed how we hired. Fired top salespeople who didn't align.

At first, it didn't look good. Morale was rough. Numbers kept declining.

But then the uptick started.

After the initial uptick, we never missed a goal for 10 years straight.

When I eventually left, it was one of the hardest decisions I'd made. Because I didn't want to leave the culture we'd built. 

I break down the warning signs your culture needs a turnaround and the exact 3D Framework we use at MSP Sales Partners in the full article: https://lnkd.in/e5VTC3sF

Christmas came early for me. 

I was recording a YouTube video when my cell phone rang with a cold call. 

First of all, if you know me, you know that’s weird. I keep my phone on DND permanently and it only gets turned on by accident. 

Second, I answered it. Also rare.

But best of all, this happened while I was already recording—so I just let ot run and captured the whole call on camera. 

I turned it into a video because it’s actually a good call, but there’s a handful of really common mistakes I share with you when the call is done. 

Check it out here:

Open video: https://youtu.be/2QyhQfpq0N4?si=oGSgA4ZEkejOs7Ba on youtu.be

https://youtu.be/2QyhQfpq0N4?si=oGSgA4ZEkejOs7Ba

CareerPioneer

I teach people my home-grown, proven strategies to land jobs they love without applying online & without the struggle. 

I graduated college in 2011 with a business degree, mediocre grades, & a job in finance that paid me next to nothing & made me miserable. 

By 2014, I landed a job at a top-tier startup that I loved without any "traditional" experience. 

Over the next few years, I landed multiple jobs at top-tier tech companies & startups WITHOUT ever applying online AND with pay increases over $100,000. 

My system has helped my clients land job-offers at prestigious companies like Amazon and Google, and with top-tier startups like Grammarly, Vanta, Outreach, TrustLayer KnowBe4, and more! 

It's also help them double & triple their salaries, land jobs that they ACTUALLY love, & have set their careers on amazing trajectories!

You CAN take your career to the next level and land the job you've only dreamed of. The question is - what are you waiting for? Check us out at CareerPioneer.io to learn more!

Founder

ZoomInfo

• H1-2024 Quota Attainment: 110% (In Top 20% of 100+ Account Managers)
• FY-2023 Quota Attainment: 102%

Account Manager

regie.ai

• Quota-Carrying responsibility for client retention & expansion.  
• Drove successful Client Retention averaging +90% QoQ NRR during tenure
• Increased Renewal ACV via contract expansions by 333% increase (from $5k to $15k) during tenure
• Led Customer Success team through successful $11M Series A funding round (October 2022)
• Hired as first CSM & built customer success process & strategy from the ground up
• Owned voice-of-customer process & led full platform redesign from version 1.0 to 2.0

Account & Customer Success Manager

Well Health Inc.

Accomplishments: 
∙ Drove team to consistent achievement of organization KPI goals for First Reply Time, Total Resolution
Time, and Client Satisfaction
∙ Led support organization through successful $45M Series C funding round
∙ Planned, project managed, launched, & drove adoption of new support case management system

Responsibilities:  
∙ Hire, Coach, & Manage all support & SMB account management team members 
∙ Own all client operations functions, including training, enablement, systems, and tooling
∙ Assist in closing enterprise client deals by representing and presenting on WELL’s team’s Support offerings
∙ Manage and grow base of all client-facing support documentation and educational materials

Director of Client Operations

Amazon Web Services (AWS)

Accomplishments: 
• Contributed to account team quota achievement of 142% during my tenure
• Designed Customer Account Risk Dashboard, leading to the surfacing of 2k+ high-risk customer 
     accounts, which were then proactively engaged to improve account health 

Responsibilities:  
• Support $300M book of business (in partnership w/ Global Account Manager)
• Drove account retention and expansion through world-class customer success strategy and execution 
• Developed and maintained strong relationships with customer executives and leadership
• Drove customer adoption of SaaS infrastructure platform and financial management solutions 
• Analyzed complex platform usage data to drive strategy within customer accounts
• Acted as a subject-matter-expert for core AWS product offerings

Account & Customer Success Manager - Global Accounts

Outreach

Accomplishments: 
• Achieved on average 120% of quota during my tenure
• Maintained a net retention rate of 110% of ARR during my tenure

Responsibilities:  
• Customer Success Manager for Strategic Accounts Segment
• Owned and Managed over $2M in ARR
• Responsible for Implementation, On-boarding, Training, Account Management, & Retention/Expansion 
• Develop and maintain strong relationships with customer executives and leadership
• Drive adoption of the Outreach platform via customized trainings, strategic guidance/coaching, & 
   adoption programs 
• Lead customers to achievement of critical business KPIs

Account & Customer Success Manager - Strategic Accounts

KiteDesk

Accomplishments: 
• Responsibility for Total Company Retention & Expansion Revenue
• Meeting and exceeding our customer retention rate goals Quarter over Quarter 
• Expanding the ARR $ value of our Tier 1 customers by an average of 40%
• Converting 87% of our Proof-of-Concept/Trial  Accounts into full, paying customers
• Scaling our Customer Success team from 1 to 5 team members in less than one year

Responsibilities:
• Coaching & driving the CS team to meet & exceed our Retention & Proof-of-Concept conversion goals
• Maintaining a high customer retention rate and minimizing churn, by driving product adoption, helping to drive and measure customer ROI, and providing world-class customer support
• Designing and implementing a full, Pre-Sales through Renewal process for our team, to make our processes and results, replicable, scalable, and predictable 
• Creating and facilitating an upselling and cross-selling plan to expand revenue within existing accounts
- Developing and retaining relationships with high-level decision makers within current and potential customer accounts
• Ensuring that our customers are hugely successful from working with us, and that they love KiteDesk and our people, and can trust us a valuable, Go-To resource for their business

VP of Account Management & Customer Success

Product Analyst

•	Develop online product demo video series 
•	Create impactful content for client user product trainings
•	Utilize digital video editing software to create, edit, and publish online video

Product Support Associate

•	Helped to start the sales team at this startup and bring on our first customers
•	Developed a growing client base through proactive outreach and engagement 
•	Presented to client stakeholders including C-Level executives to get buy-in and close deals 
•	Designed and implemented marketing outreach and nurture campaigns
•	Led client companies sales team trainings to maximize the effect of our services  
•	Managed new product feature launches and implementations
•	Contributed to product marketing and product development projects
•	Utilized marketing analytics to improve marketing strategy and optimize content output

Inside Sales Associate

University of South Florida

• Engage in progressive research into entrepreneurship, business development and opportunity evaluation
• Prepare and write research papers for publication in top tier business and academic journals 
• Present study and research findings at academic and industry conferences

Graduate Research Assistant

CASDA

•	Organized data to strategically manage client information database for consulting services 
•	Spearheaded the design and construction of a distance consulting services program 
•	Led the development and implementation of a strategic digital marketing and communications campaign
•	Established and enhanced relationships with current and prospective educational service clients 
•	Planned and organized organization events including workshops, conferences and college fairs

Marketing and Communications Specialist

T. Rowe Price

•	Consulted with clients to assess needs and recommend investments 
•	Conceived and employed creative and strategic solutions to fix client problems
•	Established and maintained excellent relationships with all clientele
•	Experienced with account research, analysis, and presentations
•	Researched and analyzed crucial financial information to facilitate client transactions
•	Executed and recorded trades on client accounts with optimal accuracy and precision

Investment Associate

Passionate Career & Job-Search Coach | Experienced Account & Project Manager

I help people land incredible job interviews & offers in 90 days or less, without applying online.

Over the last 4 years, we’ve helped 100’s of people land incredible jobs at top-tier companies like Google, Amazon, Grammarly, Bank of America, and more.

Just to name a few, clients who landed incredible jobs with our support:

Robert - Google, Global Account Manager
Peter - Grammarly, Customer Success Manager
Tim - Vanta, Implementation Manager
Blake - Bank of America, Vice President, Commercial Underwriting
Michael - Scorpion.co - Account Manager
Many more…

Visit Careerpioneer.io to learn more & book a free consultation. 

HOW do we do it?

Optimizing your job search assets & collateral
Getting you interviews without relying upon online applications
Ensuring you turn every interviewer into an advocate for YOU

We coach you 1:1 to help you accelerate through each part of the job search process, ensuring you have the expert guidance you need to bypass roadblocks and land incredible offers for the jobs you want most.

WHY are we different?

We partner with you, hand-in-hand, to ensure you have the direct guidance, support, and expertise needed to be seen as a top- candidate and to receive the high-value offers you want and deserve accordingly. 

We remove the struggle by providing you with our tried and true system that will guarantee exponentially more traction in landing interviews, and then knowing exactly how to crush those interviews and be seen as THE top candidate.

HOW did we develop our bullet-proof system?

It started when I graduated college way back in 2010 with a business degree & mediocre grades which barely landed me a job in finance that paid me next to nothing & made me miserable.

With lots of time, effort and attempts, a few years later I landed a job at a top-tier startup that I loved without any "traditional" experience.

Over the next few years, I took everything I’d learned to land that first amazing job and used it to land multiple jobs at top-tier tech companies & startups WITHOUT ever applying online AND with pay increases over $100,000.

I then took my system and started helping friends and colleagues who needed support with their job search. And soon enough, I was getting people referred to me wanting my help left and right.

Since then, I launched my system formally with my business, CareerPioneer &  have helped clients double & triple their salaries, land jobs that they ACTUALLY love, & set their career paths on amazing trajectories!

Want to do same? Visit us at CareerPioneer.io to book a free consultation.

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The Battle

Ray J. Green

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ray J. Green's LinkedIn Performance

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