MSP Sales Partners

We help IT and MSP businesses transform sales into their superpower. 

Our services include: 

- Sales training & coaching for closers
- Sales community and training for SDRs/BDRs
- Fractional sales and marketing leadership
- Sales audits and process assessments
- And more

Whether you need strategy, execution, or team development, we deliver results that move the needle.

Founder & Chief Revenue Officer

Repeatable Revenue Ventures

Elite Growth Studio + Venture Fund For B2B Founders Ready To Scale

We select a handful of ambitious B2B companies each year, providing the expertise, capital and resources needed to achieve 3-5Х growth and build a premium exit-ready asset.

Managing Partner

RJG Incubator

Courses, Community & Coaching to build valuable, scalable assets through proven systems and frameworks.

Some results from inside the RJG Incubator:

✔️ Close rates increasing from 26% to 44%
✔️ Doubled pipeline conversion
✔️ Millions in predictable revenue
✔️ Real enterprise value through systematic growth

We have 3 ways to help you grow:

1: Get The Roadmap Course

Our proven course for systematic revenue growth on LinkedIn, sales and internal processes. 10+ hours of practical, actionable training. 

2: Join The Community

 250+ B2B founders scaling together in a community, with access to a complete training library (100+ hours). 
 
3: Join The Accelerator

Monthly 1:1 strategy sessions with me. Providing unlimited async support, feedback and custom growth roadmap development.

Founding Member

Sales and sales management advisor for small and midsize IT business.

Expert In Residence: Sales & Sales Management

SaaS Academy

Advisor, consultant, and fractional sales executive for SaaS Academy, the largest B2B SaaS coaching & consulting program in the world.

Sales Consultant

LAW Publications

Recruited by investors to determine scalability of company and drive growth through operational and sales improvements. 

Key wins included:  
- Highest month of revenue in co.'s 45-year history
- Rebuilding of executive team
- Introduction of principles-based management culture
- Overhaul and improvement of products (including Gold Davey Award Winning product)
- Installation of company-wide CRM
- Integration of a company operating system
- Development of analytics capabilities, tools, and resources
- Professionalization of key functions in HR, production, finance, operations, and sales
- Replaced handwritten, manual processes and paperwork with automation and technology, including integration of a company-wide CRM, national rollout of iPads, installation of VOIP systems, and collaboration software.

Chief Executive Officer

U.S. Chamber of Commerce

During my career with the US Chamber of Commerce, I ascended through roles of increased scope and responsibility for the world’s largest business federation representing 3M+ businesses, associations, and organizations. 

In this role, I held primary P&L accountability for a nation-wide SME unit. I directed multiple sales and membership acquisition channels, including outside, inside, direct mail, and online sales, as well as customer services. I defined and executed the business unit’s long-term strategic direction. 

Highlights include…

~  Secured first year-over-year growth in small business membership by launching new membership model. 

~  Spearheaded initiative to boost political and special issue fundraising, which would go on to surpass membership fundraising for the first time. 

~  Increased membership engagement rates by 33x through new digital communications strategies. 

~  Relaunched Chamber’s small business online presence and deployed new digital model to acquire members.

Managing Director, Small and Midsize Business

I received a promotion to assume P&L accountability over the Chamber’s national sales and fundraising center, which oversees political fundraising, special issue fundraising, membership sales, customer service, and membership operations. 

Highlights include…

~  Achieved first revenue increase in 11 years, positioning center to become largest SME fundraising operation in the Chamber. 

~  Doubled revenue-per-sale of specific-issue fundraising by generating substantial new sales and delivering comprehensive fundraising best practice training. 

~  Fostered culture of achievement through strategic hiring, training, and motivational compensation plans.

Managing Director, National Small Business Sales & Contact Center

I advanced the company’s sales and revenue growth objectives by managing an inside sales team of the National Small Business Membership Center. In addition to recruiting, hiring, and coaching Sales Directors (as well as other sales personnel), I defined and executed sales and fundraising messaging. I managed all aspects of sales operations and quality assurance. 

Highlights include…

~  Met and surpassed ambitious sales objectives every month of tenure. 

~  Diversified and grew sales by integrating novel and innovative sales programs. 

~  Significantly enhanced sales capacity by launching recruitment and training programs to repeatedly add sales directors who performed in the upper quartile.

Division Manager, Inside Sales

Promoted three times from direct fundraising to support, manage, and lead special projects, sales divisions, and growth initiatives.

Key wins included:
- Creatively developed solutions to monetize non-paying members through partnerships with Fortune 500 companies.
- Exceeded every sales and fundraising goal.
- Supported senior management initiatives, including program to enter midmarket membership with new products, services, and offers. 
- Developed framework for the Corporate Leadership Advisory Council, a policy council for midmarket sized companies.

Fundraising - Special Projects - Corporate Relations

Various Companies

Started, sold, worked for, and advised 10+ ventures, including: 

Operating Partner - Like My Mother Does: LMMD is an entrepreneurial venture that began when the founder started making custom baby bedding on Etsy. Within months, demand dramatically exceeded capacity and the waiting list stretched almost four months long. I helped the founder turn her hobby into a boutique referral only business and discover profitability by developing financial, shipping, and inventory models; developing a pricing strategy that resulted in quadrupling prices; and updating and automating digital strategies. 

Operating Partner - After Hours Flowers: Family owned, retail florist that I co-led the turnaround of, took online, pivoted the business model away from third party wire services, and sold. 

Founder - Imagine Promotions: Founded and later sold a music promotions company that represented 20+ artists and organized  or co-organized dozens of concerts and festivals. 

Worked for and advised numerous other startups, ventures, and independent businesses.

Founder - Managing & Operating Partner Roles (RJG)

Napster (Rhapsody International)

Customer Success Specialist

Repeatable Client Acquisition & Fulfillment | Our mastermind community helps you convert online income into a real business | Book a call or DM to apply

In 2019, I walked away from the C-Suite and moved my family to a remote Mexican beach, leaving behind a successful corporate career to pursue a new path.

Prior to going out on my own, I had:

• Been recruited by private equity groups to lead turnarounds as CEO

• Spent 10 years as a senior sales executive, never missing a quota or bonus

• Received 7 promotions in 7 years, rising from sales rep to Managing Director at the U.S. Chamber of Commerce, the world's largest business federation

• Earned my Executive MBA and was invited to Beta Gamma Sigma as a top 20% student at a top 5% business school

• Founded and turned around several small businesses, two of which we sold

But I got tired of building other people's dreams while putting mine on hold. 

So, my wife and I extended a family vacation to Baja indefinitely, determined to build a new kind of business and lifestyle on our own terms.

As an independent consultant, I've had the pleasure of working with world-class clients like Dan Martell, the world's largest B2B SaaS coach; Robin Robins, the world's largest IT business coach; and other well-known names.

Through my company MSP Sales Partners, we help IT companies and MSPs scale sales through our fractional sales management and strategic consulting services that start with a proprietary 360º Sales Audit. 

Through my community, I coach other B2B founders through the process building and scaling their businesses. 

And through Repeatable Revenue Ventures, I lead the process of providing all the resources a select number of B2B businesses need to 3-5x their business, systematize growth, and exit--including the necessary expertise, people, and capital.

Visit www.RayJGreen.com to learn more.

Ray J. Green

Don’t confuse activity with productivity. 

If you have 1 person hitting your “100 call a day minimums” and missing quotas.

And another person missing your call activity minimums but consistently hitting your quotas.

The answer is NOT make the person hitting quotas start hitting minimum activity targets. 

It’s to figure out HOW they’re getting more output with less input—and operationalize it. 

That’ll make everything you’re doing better. 

More value from your list. 
More revenue from every unit of input. 

And your team will probably like the job better. 

So they’ll stay longer. 
Burnout less. 
And allow you to attract better people. 

Activity is just a means to the end. 

Work backwards from what you REALLY want: productivity.

CEO @ MSP Sales Partners | Helping MSP Founders Build Sales Teams That Actually Sell | Ex-PE Backed CEO | Former U.S. Chamber Managing Director

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It's Nov 12. If you're NOT going to hit your annual sales goal this year, read this. 

First, don't give up. 

The work you put in at the end of the year determines how you start the next. 

Start 2026 with momentum, regardless of where 2025 ends. 

Second, don't adjust the annual goal. 

Your goals need to have integrity. Modifying them right before you miss destroys that integrity. 

Revising goals last minute is addictive. It becomes a habit really easily, so avoid at all costs. 

Third, set a "between now and end of year" goal. 

Make it one you can actually hit. Even if it it's embarrassingly low. 

End the year on a win. 

Lastly, perform an autopsy on sales and set a 2026 goal you WILL NOT MISS come hell or high water. 

You don't want to establish a culture of missing goals. 

So take this year's learnings and apply them to make sure that doesn't happen. 

Winning is a habit. Start small and ratchet up over time.

I work out 7x a week—and have for 15+ years.

A friend just asked me what my favorite fitness books are.

I scanned my entire library.

Something interesting I learned about myself today:

I own ONE book on fitness: Tim Ferriss' 4 Hour Body. 

I bought it 15 years ago.

I thought, well let me scan my YouTube history for a recommendation.

None there either, except some bodyweight workouts I pull up while traveling.

Legitimately surprised to realize that as much as I read and learn, I don’t consume fitness content.

I’ve used the same few regimens for more than 15 years:

• Walk 6-10 miles a day
• Strength training 1-4x a week
• Jog 1-2x a week
• Eat decent (not perfect)
• Revisit a sports I love like boxing occasionally 

I’m not going to win a bodybuilding competition, spar with real fighters or place in a triathlon anytime soon.

But at 45, I feel pretty damn good about where I’m at.

Guess that one book was all I needed.

Implementation > Consumption

"𝗖𝘂𝗹𝘁𝘂𝗿𝗲" is one of those things that's hard to define in business. But you definitely know a good one or a bad one when you experience it.

And it's one of the highest leverage tools you have as a leader. Because culture influences how your team communicates, executes, and ultimately how much value they add to the business.

Here are three types of cultures:

𝟭. 𝗗𝗲𝗳𝗮𝘂𝗹𝘁 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: The owner is oblivious to the fact that culture even exists. A culture develops by default, not by design.

𝟮. 𝗗𝗲𝗹𝘂𝘀𝗶𝗼𝗻𝗮𝗹 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: The owner talks about how great the environment is, but employees have a very different perspective. Culture becomes a liability because it erodes trust.

𝟯. 𝗗𝗲𝗹𝗶𝗯𝗲𝗿𝗮𝘁𝗲 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: A leader has a vision for who the team is and how they operate. It's healthy, productive, and compels people to give discretionary effort.

Fifteen years ago, at the US Chamber of Commerce, I inherited a sales team in decline. Losing people. Missing numbers. Toxic culture.

I took one of my biggest career risks and completely changed the culture.

I fired half my team within 90 days. Created core values. Changed how we hired. Fired top salespeople who didn't align.

At first, it didn't look good. Morale was rough. Numbers kept declining.

But then the uptick started.

After the initial uptick, we never missed a goal for 10 years straight.

When I eventually left, it was one of the hardest decisions I'd made. Because I didn't want to leave the culture we'd built. 

I break down the warning signs your culture needs a turnaround and the exact 3D Framework we use at MSP Sales Partners in the full article: https://lnkd.in/e5VTC3sF

Christmas came early for me. 

I was recording a YouTube video when my cell phone rang with a cold call. 

First of all, if you know me, you know that’s weird. I keep my phone on DND permanently and it only gets turned on by accident. 

Second, I answered it. Also rare.

But best of all, this happened while I was already recording—so I just let ot run and captured the whole call on camera. 

I turned it into a video because it’s actually a good call, but there’s a handful of really common mistakes I share with you when the call is done. 

Check it out here:

Open video: https://youtu.be/2QyhQfpq0N4?si=oGSgA4ZEkejOs7Ba on youtu.be

https://youtu.be/2QyhQfpq0N4?si=oGSgA4ZEkejOs7Ba

Right Hand

Leading the development of our Chief of Staff recruitment practice while executing strategic executive searches. 

Connecting organizations with operators who combine technical excellence and exceptional self-awareness.

Principal

Chengeer Lee Coaching

I guide high-performing operators to develop advanced metacognitive capabilities - the capacity to witness and navigate their own thinking processes with absolute clarity and precision. This work operates at the intersection of performance psychology, neurolinguistic programming and non-dual awareness.

My coaching framework integrates:

• Mind-as-instrument precision: Refining decision-making by recognizing cognitive architecture while transcending its limitations
• Emotional sovereignty: Developing the ability to experience emotions fully without being controlled by them, particularly under high-stakes conditions
• Perceptual clarity: Cultivating the capacity to distinguish between objective reality and the mind's interpretive overlays
• Integrated presence: Harmonizing intellectual understanding with embodied awareness to create authentic leadership
• Non-dual perspective: Accessing states where the observer/observed dichotomy dissolves, revealing solutions beyond conventional thinking

Through systematic development of metacognitive awareness, clients transcend the interference of the mind that limits conventional performance. Our work focuses on practical spiritual awakening - where philosophical understanding translates directly into measurable professional outcomes and genuine psychological freedom.

The most valuable professional asset isn't skill or knowledge, but consciousness itself - the source from which all effective action arises.

Delivering 500+ hours of transformational coaching to executives, founders, and high-potential professionals who seek not just external achievement, but inner mastery.

Executive Metacognition Coach 

Communication Skills Coach

The People People Group

Member

Caseware

Led global talent acquisition efforts across 11 markets (🇨🇦 🇺🇸 🇬🇧 🇺🇦 🇸🇬 🇩🇪 🇨🇴 🇷🇴 🇦🇺 🇮🇳 🇳🇱) with measurable business impact:

• Placed 200+ strategic hires, generating $3M+ in agency fee savings
• Scaled the organization from 300 to 950+ employees globally
• Recognized with MVP Award 2023 and President's Club selection
• Designed and delivered leadership development programs for senior leaders
• Built and led distributed talent operations team

Principal Talent Acquisition Partner & Coach

• Led key strategic hiring initiatives across finance, technology, and operations
• Built entire operational teams from the ground up (FinOps, FP&A, Legal, Corporate Development, UX)
• Developed talent branding initiatives to enhance candidate attraction
• Selected for the President's Club based on exceptional performance

Senior Talent Acquisition Partner

• Executed full-cycle recruitment across multiple functions and global locations
• Advised business leaders on talent acquisition strategy and best practices
• Developed essential TA processes, workflows, and templates
• Coached hiring managers on performance-based interviewing techniques

Talent Acquisition Partner

Within Consulting Inc.

Founder & Principal Consultant

Luminary

Partner, Coach Development

BRENT Phone English

As a Language Instructor at Brent, my job was to teach English | Russian as a Second language to Korean students. This experience is quite special for me since it gave me an opportunity to meet so many people from different walks of life - from Public Servants to High-Seat Ministers, from Nuclear Engineers to CEOs, I had hundreds of hours of phone conversations that helped me to polish my communication skills. I learned how to ask the right questions, how to speak less and listen more, how to build trust and comfort people over the phone, and of course how to help them communicate effectively in a foreign language.

Language Instructor

JVS Toronto

As a Workforce Specialist at JVS Toronto, my function was to be a connector between the job-hunters and employers located in GTA. I am extremely grateful to have had this opportunity that allowed me to not just develop a useful skillset that led me to the world of Talent Acquisition, but also let me work alongside some amazingly talented and dedicated people and contribute to the important work that they do.

In 12 months at JVS Toronto I have:
• Business Development & Account Management: Developed 160+ accounts across GTA from scratch
• Designed and facilitated a workshop on job-hunting strategies "Path to Employment"
• Created content for job hunters (articles, e-book, video course, etc.)
• Coached and placed 25 candidates with barriers to employment
• Helped tens of clients to secure employment on their own

Workforce Specialist (Job Developer)

Meditations of a Millennial: A Beginner's Guide to Life

After I failed with my startup I was burned out. I lost my sense of purpose and direction and was pretty much incapacitated for good 2 weeks. But then a friend of mine recommended I try writing about my experiences, and I thought, "Hell, why not." 

I picked up a 30-days challenge. The idea was to publish 30 essays in 30 days. I ended up writing 43. The first 42 flew completely under the radar, but my 43rd got thousands of views. People from all over the world started reaching out to me. It was my tipping point. 

Shortly after, I again decided to challenge myself. Now with the book. 600 days of bleeding through fingertips and 4 iterations after "The Meditations of the Millennial" was born. It is a book of what I learned in my first 29 years on this planet. The book is published for free on Medium.com

Book Author

Jungchul Language School

While I was writing my book and planning my immigration to Canada, I was teaching English in a language academy.

My responsibilities included:
• Planning, preparing and delivering lessons; developing teaching materials
• Helping students improve their English & communication skills via individual and group sessions
• Checking and assessing students' work; writing monthly performance reports
• Organizing and coordinating special events

English Teacher

I help Tech Leaders to attain Clarity of Purpose and Build Unshakeable Confidence 🪨

I engineer reality by building self-aware, high-performance teams.

I detect individuals who operate beyond their conditioning - those rare minds who can observe their own mental architecture and master it.

As Principal at Right Hand, I'm building an elite Chief of Staff recruitment practice while orchestrating transformative executive placements. I work at a unique convergence point: where organizational talent architecture meets consciousness engineering.

𝐅𝐨𝐫 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐚𝐧𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞𝐬:
I identify rare humans with extraordinary metacognitive development - those who can observe their own thinking patterns, maintain clarity under pressure, and execute without the friction of internal conflict.

These individuals become your unfair advantage because their self-awareness translates directly into:

• Decision-making unclouded by ego
• Execution without drama
• Collaboration without politics
• Innovation without attachment
• Adaptability without resistance

𝐅𝐨𝐫 𝐞𝐥𝐢𝐭𝐞 𝐨𝐩𝐞𝐫𝐚𝐭𝐨𝐫𝐬 𝐚𝐧𝐝 𝐞𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞𝐬:
I connect you with opportunities that align with your highest values and skills while simultaneously developing your metacognitive systems - creating a compound advantage throughout your career.

My career pattern is not typical for an executive recruiter. I've built my understanding of human potential through:

• A scientific foundation (Ph.D.-level research and 10+ years in academia)
• Having first-hand experience building a startup
• 5+ years of elite talent selection across 11 global markets
• Coaching 500+ hours of deep metacognitive development
• Successfully scaling teams from 300 to 950+ globally
• Deep study of non-dual awareness and consciousness engineering

Beyond placements and organizational scaling, I operate as an Executive Metacognition Coach - working with select individuals to reconstruct their Mental Operating Systems from first principles. 

Together, we engineer states of integrated performance where mind, intuition, and action move in perfect alignment.

I'm here to build a talent node in the ecosystem - a place where extraordinary minds connect, evolve, and create outsized impact.
 
The elite talent landscape is evolving. 
Technical skills are necessary but insufficient.

The true differentiator of in our day and age is consciousness - the ability to operate and construct reality with full awareness of your own thinking patterns and capacity to transcend them.

Connect if you're ready to operate at a level most people call impossible.

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The Battle

Ray J. Green

✍🏻 Chengeer Lee

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✍🏻 Chengeer Lee

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ray J. Green's LinkedIn Performance

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