Digital IQ 

You're reading this because you want to grow and scale your ambitious e-commerce brand, but you:

• Have lack of knowledge and resources to embark on this difficult and, in most cases, lethal journey for brands. 

• Understand that mastering various paid channels in addition to email and SMS marketing is the only way to run, expand, and scale e-commerce business. 

• Need someone to tell your story and deliver a compelling message on the proper platform at the right time. 

• Desire to focus on running your business operations, managing a strong business, and enjoying the results of your work.

This is where we jump in.


👉🏼 Here's what we'll do for you:

• Determine your MARKETING STRATEGY, key indicators, goals, and tactics in relation to the goals and target audience of your brand.

• Set up excellent ANALYTICS that go beyond the limitations of post-iOS changes and allow us to make DATA-DRIVEN decisions.

• Manage your budget and OPTIMIZE performance of your campaigns across all the advertising channels.

• Ensure a constant SUPPLY of UGC (User Generated Content), designs, and text for all forms of advertisements.

• Build an excellent RETENTION RATE through email and SMS marketing, which will be a key factor in increasing CUSTOMER LOYALTY.

• Make sure your website is set up in such a way that it gives the best user experience and, as a result, a HIGH CONVERSION RATE.

• Work on improving AOV (Average Order Value) and LTV (Customer Lifetime Value) with additional tactics and tools.

• Create advanced, time-limited campaigns and OFFERS that will not be based only on discounts.

• Advise you during the DECISION-MAKING processes, but the final decision will always be yours.


Are you ready to grow and scale your eCommerce brand, take control of your business, and become the FIRST option in your Target Audience's mind?

👉🏼 Shoot me a DM, or head over to my Featured section and check out our Offer.

See you on the other side.

Founder

Vitapur Group

Digital Marketing Manager

Crazy Dice GmbH

Performance Marketing Specialist

TNT Online management Ltd

Digital Marketing Specialist

Futuring Ltd

2008 - This is where my story began.

You probably know that I own Digital Marketing Agency specialized for D2C Businesses growth and scale, although I originally started as a graphic designer.

• Created more than 100 different logos, business cards, and letterheads for micro and medium-sized companies. 
• Designed over 20,000 pages of sales and presentation materials.
• Crafted hundreds of pure gold e-mail campaigns. 

Thankfully, a lot of them remain in operation today. And a few of them have grown into businesses with over 200 employees.
 

2012 - My first foray into the digital world 

I started designing websites, online stores, and lead pages and I studied UI and UX design.

Building and running mid-sized projects with different teams and agencies gave me a broad insight into how systems work.

I gained unbeatable experience in:
• Digital design
• Customer experience
• e-Commerce design
• Buyer psychology
• Teamwork
• Outsourcing
• Running a small business


2013 - Online marketing addiction 

Part of my service was on autopilot. I had extra time.

I could have had a bright future as a well-known digital designer with a feeling for aesthetics, user experience, and details, but I decided to go another way.

The artist inside of me decided to design products for the masses. 

• The problem -> "How to reach, how to sell to the masses."
• The solution -> Niche products + eCommerce + Paid Advertising + E-mail marketing.

And that's how I started with what I'm mastering today. 

• 5 Words: D2C Digital Marketing and Buyers' Psychology

Yes, I'm still learning.

Freelancer in Graphic Design, UI/UX Design, Digital Marketing

Podjetniški inkubator Podbreznik

Business Consultant

You're reading this because you want to grow and scale your ambitious e-commerce brand, but you:

• Have lack of knowledge and resources to embark on this difficult and, in most cases, lethal journey for brands. 

• Understand that mastering various paid channels in addition to email and SMS marketing is the only way to run, expand, and scale e-commerce business. 

• Need someone to tell your story and deliver a compelling message on the proper platform at the right time. 

• Desire to focus on running your business operations, managing a strong business, and enjoying the results of your work.

This is where we jump in.


👉🏼 Here's what I'll do for you:

• Determine your MARKETING STRATEGY, key indicators, goals, and tactics in relation to the goals and target audience of your brand.

• Set up excellent ANALYTICS that go beyond the limitations of post-iOS changes and allow us to make DATA-DRIVEN decisions.

• Manage your budget and OPTIMIZE performance of your campaigns across all the advertising channels.

• Ensure a constant SUPPLY of UGC (User Generated Content), designs, and text for all forms of advertisements.

• Build an excellent RETENTION RATE through email and SMS marketing, which will be a key factor in increasing CUSTOMER LOYALTY.

• Make sure your website is set up in such a way that it gives the best user experience and, as a result, a HIGH CONVERSION RATE.

• Work on improving AOV (Average Order Value) and LTV (Customer Lifetime Value) with additional tactics and tools.

• Create advanced, time-limited campaigns and OFFERS that will not be based only on discounts.

• Advise you during the DECISION-MAKING processes, but the final decision will always be yours.


Are you ready to grow and scale your eCommerce brand, take control of your business, and become the FIRST option in your Target Audience's mind?

👉🏼 Shoot me a DM, or head over to my Featured section and check out our Offer.

See you on the other side.

Robert Balkovec

Amcor

Key Account Manager - Regional Key Accounts DACH - Coffee, Pet Care & Specialties

Account Manager - Growth Accounts Iberia, Meat

Printful

o	Developed and executed go-to-market strategy for print-on-demand projects with US customers, generating a ~$1M ACV pipeline in negotiation/onboarding phase
o	Partnered with Spotify for Artists to co-design a marketing campaign for Wrapped'22, establishing a framework for musician merchandise promotion and sales.
o	Led cross-functional teams to align marketing and sales efforts, creating case studies to optimize future campaigns.

Partnerships Executive - Large Enterprise

Diverse

Consulting small and medium companies on go-to-market route and brand identity/strategy

- Direct-to-consumer digital brand offering hair care solutions
- Coaching practice for new parents
- Digital education platform

Helping nail customer profiles, jobs to be done, brand DNA and content strategy.

Sales Marketing Consultant

Viskase Companies, Inc.

o Led strategic transition from distributor-only to direct sales model in Iberia, achieving a 4X revenue increase to €5M within four years.
o Designed and implemented a GTM strategy to acquire key accounts, securing contracts with two of Spain’s largest meat processors.
o Secured organizational buy-in for new capabilities, supporting strategic market entry and customer satisfaction initiatives.

Market Development & Sales Manager Iberia

Kalle 

-Revenue responsibility for a 12M€ book of business, 1 local team and a network of partners in Mexico, Central and South America. 
-Revenue growth of 15% YoY and share of wallet expansion in existing key accounts. 
-Introduced premium, high-margin product categories in the area, establishing Kalle's market position as the #1 supplier in innovation, as per external surveys

Sales Director Latin America

Supported distribution partners across Spain, Portugal, Italy, and France to achieve a year-over-year revenue increase. Focused on refining their sales strategies by:

o Enhancing customer engagement through tailored product solutions, boosting both partner and company top-line growth by 20%.
o Implementing disciplined pipeline management practices to improve opportunity identification and execution. Reduced sales cycle average length
o Providing targeted training and strategic insights, enabling distributors to address market needs effectively and grow their share at key customers.
o Increased customer intimacy with a unified partnership approach (distributor & consumables supplier)

Area Sales Manager EMEA

Unipac Embalagens Ltda.

European unit of leading Brazilian plastic packaging producer. 
-Identified and pursued growth opportunities in new countries and customer segments in EMEA,resulting in average 10% YoY revenue growth
- Acquired direct customers in the DACH region, South Africa and Middle East

Business Development Executive DACH & RoW

Diners Club Spain

Payment as a Service.
-Full-cycle responsibility over sales to Enterprise segment in the Catalonia area. 
-Signed 2 Large Enterprises with joint 12 M€ in travel spend. (50% book of business growth)
-Upselling and retention of a portfolio of companies with a total 25M € in travel spend

Account Executive

Ally

Customer Service Manager  - Banking

I'm Elena - a dynamic go-to-market leader with extensive experience in growth strategies for B2B industrial markets and a 15-y tenure in flexible packaging.

Proven track record in company & product positioning, strategy, and cross-functional collaboration to drive revenue- getting new business off the ground and securing long term profitable growth.

As a Key Account Manager at Amcor, I support local and global FMCG companies develop sustainable packaging to grow and keep delighting end consumers. 

Key Skills

o	Go-to-Market Strategy
o	Market Research and Competitive Analysis
o	Product Marketing Alignment
o	Stakeholder Engagement
o	Business Case Development
o	Revenue Growth Strategy
o	Cross-Functional Leadership - Project Management

fluent in English | German | Spanish | Portuguese

taplio

The Battle

Robert Balkovec

Elena D.

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