Brian Moran

Co-Founder & CEO

Your ad costs are not the problem.

If you're spending $50 to get a customer who spends $50, do NOT shut off your ads. 

Add one upsell and that $50 customer becomes a $70-85 customer on day one. 

You don’t need to be spending less on ads, just make each customer worth more.

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Founder of SamCart • Scaled to $300M. Acquired Typeset ($75M valuation). Watch me sell them for $1B.

Helping 100,000 creators sell $7B+ with SamCart. Focused on making it easier for creators to launch & grow.

If nobody has ever complained about your price, your price is too low.

Cheap pricing doesn't attract more customers, it attracts worse customers. The people who haggle over $50 are the same people who will drain your support team, leave bad reviews, and churn in 30 days.

Price with confidence or don't price at all.

Worst niches to print money 

- Gaming 
- General lifestyle 
- Travel guides
- Anything targeting 16-22 year olds (they’re broke)

Best niches to print money 

- Fitness (especially women's)
- Finance/Investing 
- Business Education
- Health & Wellness

Study what people with real disposable income buy, then build an offer around that.

6 marketing skills to scale past $10K/month...

1. MARKETING EMAILS

Email is still the most reliable lever in digital products. Period. 

Promotions, newsletters, nurture sequences. Even if you’re not actively posting, you can get repeat buyers without paying for every single click. Worst case, your audience trusts you more. 

Your email list is one of your greatest assets. 

2. DIGITAL ADS

This is how you buy attention, fast. 

You can run ads on websites, social platforms, or search to get in front of new people.

But the real value is the data. Reporting shows what creative works, who’s engaging, and when they convert.

Ads turn marketing into a scoreboard.

3. ORGANIC SOCIAL MEDIA AND BLOG POSTS

You can pay for attention (ads), or you can earn it by posting on social media. 

Social posts educate and build trust with your audience. You can launch a product and they’re already ready to buy. 

It’s time-consuming, but it’s an audience you own. 

4. BRAND WEBSITES

It doesn’t even need to be a full website.

Just one landing page that convinces strangers to buy from you. No “about us” page needed.

If you do it right, it will do all the selling while you sleep. 

5. GRAPHICS AND INFOGRAPHICS

People online like to skim. 

They decide to engage with content within less than a second. 

Great visuals convey ideas faster. 

You can turn abstract concepts into something that can be easily understood and shared without a single word. 

6. WHITE PAPERS AND CASE STUDIES

White papers let you educate and frame the problem. 

Case studies show your audience you know what you’re talking about. 

Both help justify the purchase, especially when your product is higher ticket. 

The best way to get people to buy is proof.

—

♻️ Repost if someone you know needs to learn these skills

Paid subscription communities are the biggest scam in the creator economy and nobody wants to say it.

Here's what actually happens when you launch one.

Month 1: 100 members, you feel like a genius.
Month 3: 65 active subscribers, you're on a hamster wheel trying to get back what you had constantly.

A recurring subscription is harder to sell than a high-ticket product because you're not asking for money once, you're asking someone to commit to paying you forever.

And when your community eventually dies (it will), everyone can see it. A dead Skool group is public and that kills your brand.

If you want to argue with me on this, please name one major entrepreneur who built their fortune on a paid recurring community. You can't.

Marie Forleo, Hormozi, Jeff Walker, Ryan Deiss, all of them made their money the exact same way: low ticket products on the front end, high ticket on the backend. One-time purchases.

We watched membership sites die in 2010 and we're watching the same thing happen with Skool in 2026.

The model is simple. 

Cheap product to build a buyer list, high ticket offers for the people who already like you.

The stuff that changed my life the most is stupid simple: 

> My dad always had a side-hustle but family came first no matter what. 
> Playing baseball taught me more about business than any book.
> Mastering self-talk has created every positive result I ever got. 
> Scaling SamCart from 0-$300M with my brother Scott. 
> Kids changed everything. My net worth 10X’d since having them.
> Lastly wife. Nothing else on this list comes close.

DUMBEST ways to use AI to PRINT $$$:

- Run 15 different SaaS tools 
- Code 15 apps in a weekend
- Act like every new feature is the next big thing 
- Spin up 14 businesses (stupidest thing in the world) 

BEST ways to use AI to PRINT $$$:

- Focus on one business (unless you’re Elon) 
- Speed up your workflows 
- Treat it like a crazy smart assistant to help your business.
- Use it for things that actually generate revenue: product, copy, content, etc. 

Keep falling into the AI influencer hype and you'll still be poor in two years.

How to 10x your team's output with AI (without hiring more people): 

1. Fire anyone against AI use
2. Use AI to remove roles from your hiring plan 
3. Cut workload first
4. Document everything
5. Plug into AI model of your choice
6. Have each member find 5 AI use-cases per role in 7 days

AI doesn’t magically make you more money.

It helps you generate revenue faster and more accurately.

Why I decided to build in public for SamCart:

1. Forces clarity on why we build 
2. Trust compounds faster than numbers
3. Keeps me showing up like day one
4. Gain more affiliate partners
5. Reach better customers 
6. Stronger brand moat
7. Attract more A+ players 
8. Reminds me why I started
9. Forces us to build better software
10. Get more introductions from the right people 
11. Helps me live with balance and work with purpose

You don't need a new job. You need a bigger game.

Two roles. One engineer, one marketer. Both AI-native.

The kind of opportunity that makes you quit something good for something great. SamCart. $30M+ ARR. Nearly $100M raised. $7B+ processed. We're building something brand new inside of SamCart. The next era of eCom. AI that doesn't assist. AI that builds your entire business for you. I need two people who want to be at the center of it.

AI Engineer You've built AI products real people use. Production, not demos. You think like a founder. You ship fast and own the outcome. If you haven't written 500K+ lines with Claude Code or Cursor, don't apply.

AI Growth You've been THE person behind the growth. Not part of a team. THE person. If you haven't had AI managing your ads, spinning up creative, running your blog, writing your emails, and building your funnels, don't apply.

This is NOT a title play, a management role, or a 9-to-5.
This IS founder-level impact, founder-level comp.

You'll work with me daily. Small team. Massive mission. Hundreds of thousands of entrepreneurs are about to build businesses in a way that's never existed before. The hardest, most rewarding thing you've ever done.

Apply here → https://lnkd.in/g3MWDYk5 
60 seconds. No resume. Just proof.

Open article: My branded typeform by samcart.typeform.com

Me...

> Did the bare minimum in school
> Hated every job I ever had
> Took a paper shredding job for $15/hr & covered in dust 
> Living in a basement apartment
> Every waking moment I was trying to find a way out
> Studied online business relentlessly for a year
> Made my first sale
> By the end of the year I was doing $80k/month
> Didn’t quit my job because I was too scared it wouldn’t last
> Work found out and fired me on the spot
> Scaled to $100k-$150k/month fulltime 
> Got bored and had the idea for SamCart
> Dumped $1M of my savings into it
> Built SamCart to a $300M+ valuation 
> Building toward $1B exit

graphical user interface, text, application, email

20 y/o using AI:

- Actually uses it 
- Tries every tool out there
- Figures out what's possible in real time
- Spends 20 hrs/day learning thru YouTube

50 y/o using AI:

- “Too busy” to learn
- Barely understands it 
- Outsources it to low level employees
- Doesn’t watch YouTube/X so they stay ignorant

The people who dominate the future will treat AI like an advantage, not a passing trend.

Everyone’s asking me what to sell in 2026.

SamCart powered 75K+ businesses and processed $7B+ in digital product sales, so I never guess what's working or not. 

These 10 fitness digital products are printing money (they’re not slowing down):👇

1. 7-DAY MOMENTUM PLAN

People don’t need another pep talk. 

Build them a simple plan for the next 7 days: 

• Training
• Routine 
• Mindset 

They’ll stop starting over every Monday.

2. WEEKLY MEAL PLANNING SYSTEM

Healthy eating falls apart when it becomes a second job.

Makes eating clean easy with the right system: 

• Mealplans
• Grocery lists
• Macros/Calories 

Simple to deliver. Easy to recommend.

3. NO-GYM BODYWEIGHT PROGRAM

Convenience sells. 

Create step-by-step home workouts with beginner-intermediate progressions.

Zero equipment. Zero excuses.

4. PROGRESS TRACKER

Nothing kills progress faster than guessing. 

Create a central hub to track: 

• Workouts
• Habits
• Weight
• Measurements 

It turns “I feel stuck” into clear next steps.

5. AT-HOME STRENGTH SPLIT

Beginners quit when they’re forced to improvise.

A simple strength split with clear recordings will help people stick to their routine and use correct form. 

“Tell me what to do today” sells forever.

6. MONTHLY RECIPE PACK

A monthly drop of clean, repeatable recipes makes healthy eating easy to maintain.

Works great as a recurring offer without relying on group chat hype.

7. 5–7 DAY FITNESS EMAIL SERIES

Give them daily workouts and a simple nutrition plan.

If you get them a quick win, the next offer becomes an easy yes.

8. HOME GYM STARTER BLUEPRINT

People waste money buying random, overpriced equipment.

Tell them exactly what to buy and how to train with it.

Clear path, strong perceived value.

9. WORKOUT VAULT ACCESS

Build a library of: 

• Past routines
• Challenges
• Recordings 

Consistency is easier when you’ve already done the planning.

10. 30-DAY WELLNESS JOURNAL

Fitness is bigger than workouts.

A daily journal that tracks sleep, energy, food, workouts, and habits helps people connect inputs to outcomes.

Better feedback loop = better adherence.

—

People buy fitness products because they want to be told exactly what to do. 

Less thinking. More doing. Faster progress.

Package it like a system, not a pile of tips.

♻️ Repost if someone you know wants to print money in the fitness niche.

lies about internet money: 

- get-rich-quick coaches are grifters
- courses are pyramid schemes
- u need 10,000+ followers minimum 
- u need a perfect funnel before you can start

truths about internet money: 

- u only need 6 weeks if you execute
- outcomes & experience > information 
- it’s easier to sell to someone who bought
- human touch is MORE valuable than ever

Stop overthinking what to sell in 2026.

These 10 RELATIONSHIP digital products will print money:

(after processing $7B+ and powering 75K+ businesses with SamCart)

1. CONNECTION CARD DECK

Sometimes you’ve got nothing to talk about besides logistics.

Make a deck for couples, friends, or families:

• Light
• Deep
• The stuff people avoid

It turns, “so what’s new?” into actual conversation.

2. BOUNDARIES SCRIPT PLAYBOOK

People don’t struggle with having boundaries.

They struggle with setting them.

Give them a workbook that helps them:

• Name the line
• Say it clean
• Hold it when it gets uncomfortable

A great relationship starts with self-respect.

3. ATTACHMENT PATTERNS GUIDE

A lot of toxic relationships are the same fight on repeat.

Different person. Same pattern.

Teach the basics:
• How each style shows up
• Common triggers
• What to do instead

Help people label it so they can change it.

4. THE FIGHT FAIR CHEAT SHEET

Arguments go sideways when everyone’s improvising.

Create a one-pager for the moment things start heating up:

• De-escalation lines
• Reframes that work
• The next thing to say

Less fallout. Faster repair.

5. THE DATING PROFILE REWRITE KIT

Dating apps punish vagueness.

Build a fill-in guide that helps people:

• Write a bio that filters
• Pick prompts with intent
• Stop wasting time early

Better profile = better options.

6. LOVE LANGUAGE ACTION TRACKER

Knowing your love language is just trivia.

Doing it is the relationship.

Make a tracker that turns it into reps:

• What to do
• When to do it
• How often

Consistency beats intensity every time.

7. RELATIONSHIP RESET JOURNAL

If people don’t process after a breakup, they’re doomed to repeat it.

Build a guided journal that walks them through:

• What happened
• What they allowed
• What they’ll do differently next time

Help them stop dating the same person in a different body.

8. COUPLES ALIGNMENT WORKBOOK

Couples drift apart when there’s no shared vision.

Make a workbook that gets alignment on:

• Finances
• Travel
• Family
• The next 12 months

Do the talk now, not after arguing.

9. DEALBREAKER CLARITY WORKSHEET

Some people ignore dealbreakers.

Other people label everything a red flag and wonder why they’re still single.

Give them a worksheet to sort:

• Dealbreakers
• Growth areas
• Real examples

Better standards. Less chaos.

10. 7-DAY RECONNECT CHALLENGE

A lot of break ups don’t need to happen.

The relationship just needs a reset.

Create a 5 or 7-day challenge with daily actions:

• Connection
• Appreciation
• Quality time

Small moves are all you need to reignite that spark.

People buy relationship digital products because they want a plan they can follow.

Give them structure.
Give them prompts.
Give them reps.

That’s what they need.

♻️Repost the first post of this thread to help someone get rich in 2026

Most operators are losing 8-15% of top line revenue to random fees they don’t even know about. 

(Read this so you can save up to $240K-$450k/yr)

Your first sale is not revenue, it’s proof. 

Proof that someone in the real world will exchange their money for what you built. 

That changes everything because now the only question is how many. 

Not "will this work" but "how do I scale this." 

The problem is that people never make that first sale because they're still perfecting the thing instead of shipping it. 

Launch ugly, and just tweak it every single day based on DATA.

15 ways AI can save you hours every week (whether you run a business or not)

(P.S. Last tip will tell you how to make more money)

1️⃣ Run your calendar automatically
Schedules meetings, blocks focus time, detects conflicts.

2️⃣ Summarize long emails into 3 bullets
Key actions and decisions only. Reply in seconds.

3️⃣ Auto-generate meeting notes
AI joins calls, records decisions, sends summaries.

4️⃣ Build your to-do list from your inbox
Pulls tasks from emails, meetings, and notes. Updates as priorities shift.

5️⃣ Draft emails in seconds
"Follow up on the invoice" becomes a full email in your tone.

6️⃣ Generate personalized workout plans
Goals, schedule, fitness level. AI builds and adjusts the plan.

7️⃣ Track nutrition from a photo
Snap your lunch, get calories and macros instantly.

8️⃣ Brainstorm ideas on demand
Content, campaigns, product names. Creative partner in seconds.

9️⃣ Write reports in minutes
Tell AI the structure, give it data, edit instead of starting from scratch.

🔟 Research without reading 100 articles
Hours of research can be condensed into a clean summary.

1️⃣1️⃣ Get recipe ideas from your pantry
AI suggests meals from what you already have.

1️⃣2️⃣ Plan travel based on your preferences
Recommendations that match your style, adjusted in real time.

1️⃣3️⃣ Learn a new language with AI
Private tutor, real-time corrections, available 24/7.

1️⃣4️⃣ Detect suspicious financial activity
AI flags anomalies and learns your spending patterns.

1️⃣5️⃣ Build presentations without touching slides
Key points in, polished deck out.

And if you're a business owner or creator, AI goes even further.

At SamCart, AI creates your products, writes your copy, builds your site, and sets up your checkout. What used to take 40 people, AI handles for you now.

See what that could look like for your business 👇🏻
https://lnkd.in/gZijvnzW 

♻️ Repost if you're using AI for more than just ChatGPT prompts

samcart.com

Creator Revenue Calculator — How Much Could You Earn?

“My market can’t afford high-ticket” > no u just suck at selling
“Nobody understands the value of my product” > no u just suck at communicating 
“People’s attention spans are down” > no u just suck at holding attention
“My following just wants freebies” > no u just suck at getting them to buy 
“Nobody wants to read our landing page” > no u just suck at writing copy 
“Organic content is dead” > no u just suck at making organic content
“My customers don’t buy software” > no just suck at building software
“Facebook ads don’t work for me” > no u just suck at Facebook ads

I've watched THOUSANDS of digital creators sell $7B in digital products on SamCart. 

The ones doing $1M-$50M/year sell these 10 business digital products: 

1. THE LAUNCH RUNBOOK

Build a step-by-step timeline for before, during, and after: 

• Email schedules 
• Post templates 
• Day-by-day actions

The creators doing this consistently treat every launch like a repeatable system, not a one time event.

2. THE BUYER INTEL KIT

I've watched creators build products nobody asked for and wonder why they're not selling.

Build a kit with: 

• Survey templates 
• Interview questions 
• Frameworks

Find what people will actually pay for. Stop guessing.

3. THE CLIENT INTAKE PACKET

The first 48 hours of a client relationship sets the tone for everything after.

Bundle everything into one reusable packet: 

• Welcome docs 
• Intake forms 
• Kickoff emails 
• Expectation-setting templates

The best sellers treat their process like a product.

4. THE CONVERSION PAGE FRAME

A blank page is the reason most people never launch.

Give them a proven layout with: 

• Copy prompts 
• Section structure 
• Headline formulas

We've seen what converts across $7B in transactions. Structure wins every time.

5. THE EMAIL CAMPAIGN VAULT

The creators burning out before their launch even closes are usually writing emails from scratch every time.

Bundle the templates they need: 

• Welcome sequences 
• Launch emails 
• Cart close copy

Build it once so they can use it forever.

6. THE CONTENT PIPELINE CALENDAR

Build 30-90 days of content ideas with: 

• Hooks organized by content type 
• Topics mapped to the buyer journey 
• Enough variety to stay consistent

The ones posting every day aren't more creative. They're more organized.

7. THE DM CLOSING SCRIPTBOOK

Closing in DMs doesn't have to feel like being a used car salesman.

Build fill-in-the-blank scripts for: 

• Discovery conversations 
• Handling objections 
• Following up without being weird

The best closers have a repeatable process.

8. THE BRAND BUILDER PLAYBOOK

People make a decision before they read a single word of your copy.

• Colors and fonts 
• Tone and voice 
• Positioning that builds trust fast

The sellers who look like real businesses get treated like real businesses.

9. THE LOW-TICKET OFFER STARTER

Every creator I've talked to has knowledge worth $27-$97. 

They just don’t know how to package it.

Build a mini-course that covers: 

• How to pick the topic 
• How to structure it 
• How to price and launch it

The first product doesn't even need to be good. It just has to exist.

10. THE NICHE VALIDATION WORKSHEET

The most expensive mistake I see is someone building a product for a market that was never going to pay.

Build a guided workbook to: 

• Pick a profitable niche 
• Define the exact buyer 
• Validate demand before building anything

♻️Repost this to help someone make more money in 2026

Founder & CEO surge.agency l Founder Nord Media | Growth Marketing for 6-9 figure eCommerce brands. Sharing things I learn along the way.

A little more about me for all of my current & soon to be followers 🤝

This is where I impress you right!? First off - thank you for visiting my profile, following me and joining me through this wild experience while I try to figure shit out.

It’s absolutely crazy to me how many different people have followed me over the last year and have engaged with my content + reached out to build friendships. I love connecting with new people and learning their stories.

You may not know me officially yet but – maybe you’ve seen me around or you heard about me.
So now… a little more about me 🤷‍♂️

👋 I’m Kody - a barely “C” student who struggled throughout high-school and college but managed to scrape by after 6 long years in college. I could never figure out what I wanted to do or what I wanted to be when I grew up (still haven’t lol).

I stumbled into the realm of marketing around 8 or 9 years ago and have been figuring out what I like and what I’m good at. I’ve worked as a marketing specialist, retention manager, growth marketer, growth manager, head of growth and now agency / brand owner.

During my “free” time I enjoy going to the movies, playing video games or hanging with my wife (Ali) & dog (Goose).

A little about my career and my accomplishments 👇

Years 1 & 2: Marketing specialist (Very basic stuff)

Years 3 & 4: Retention Manager - Generated over $400M in email revenue and ran a team of 30 🤯

Years 4 & 5: Growth Marketer / Growth Manager (Directly Managed $15M in ad-spend and grew 2 brands roughly 400% year over year)

Year 6 → Now: Head of Growth → Agency Owner → Brand Owner (Have in total directly managed over $200M in ad-spend, generated $650M+ in email revenue and have grown 7 brands into 9 figures, 17 into 8 figures)

+ many more into 6/7 figures annually. Was all of this where I thought I would be? Absolutely not… not even close lol… I always say I was able to combine a lot of luck with a lot of hard work and work ethic to achieve the results you see today.

So why am I sharing so much now? I’ve come to enjoy sharing my learnings and helping others who want to grow their business, start a brand, agency or improve their career.

Back in October 2023 I decided to start focusing on building a personal brand on Twitter / LinkedIn / Instagram and in January 2024 this all compounded and built Nord Media.

Subscribe here 👉  http://nordmedia.com/newsletter

Kody N.

Brands will spend $50 to get a customer to checkout and then show them a blank thank-you page.

Make it make sense.

That page has a near 100% view rate. Higher than:

👉Your homepage
👉Your landing pages
👉Every ad you've ever run

It's also the highest-intent moment in your entire funnel. Payment's committed, trust is at its peak, and decision fatigue is gone.

And you're wasting it on a receipt.

That's exactly why I've been using Aftersell by Rokt

One-click upsells at this moment convert at dramatically higher rates because there's ZERO friction.

No pop-ups or aggressive tactics… just the right offer at the right time.

These are a few brands already running this and their results: 

👉Jones Road Beauty hit 11,803% monthly ROI from Rokt Thanks monetization alone
👉True Classic averages +$35 per upsell
👉40,000+ Shopify brands are already running this including HexClad, Kitsch, Ridge, Cozy Earth just to name a few.

They're getting ahead because they extract more value from every customer they already paid to acquire.

That’s why I'm a #proudpartner with Aftersell by Rokt because this is one of the easiest revenue wins I've seen in ecom.

Their team is offering a free audit to directly break your funnel and identify the best upsell opportunities and will provide projected revenue based on your site specifically. Book a call today https://bit.ly/4rkMNCk

Kody Nordquist

Founder of Nord Media | Performance Marketing Agency for 7 & 8-figure eCom brands

Growing up, I watched my parents stress out over affording groceries, skipping car repairs, and never taking vacations. It was just out of the question.

Now that I am where I am and I have disposable income, the best part isn't the fancy stuff.

It's knowing I can:
- Eat healthy food without checking prices 
- Fix my car when it breaks 
- Cover emergencies without panicking 
- Travel without worrying about paying the rent too

I don't need Lambos, Rolexes, and designer everything.

I just want to be comfortable without worrying about the small things.

No flash, all stability and security. That’s real success to me.

Social Media Marketing Certification Course

Content Marketing

Email Marketing

Inbound Marketing

Digital Marketing 

HubSpot Marketing Software

Growth Marketing Agency for 7 & 8-figure eCom brands. Focused on driving profitable growth at scale with proven systems and strategies. Currently managing $5M+ in monthly ad-spend for brands.

Nord Media is a growth agency that helps 7-9 figure eCom brands scale.

Founder & Head of Growth

Fuel Your Brand with Ready-to-Launch Creative Templates.

Partner (Acquired)

Surge Marketing is a full-service Growth Marketing Agency.

Founder (Acquired)

Key Responsibilities:

Campaign Strategy and Execution: Develop and execute paid media strategies to drive brand awareness, customer acquisition, and retention. Utilize data-driven insights to optimize campaigns and maximize ROI.

Channel Management: Oversee advertising campaigns across platforms such as Google Ads, Facebook Ads, and other relevant channels. Monitor performance and adjust strategies to meet objectives.

Budget Management: Manage advertising budgets effectively to achieve desired outcomes while maintaining cost-efficiency. Track and report on campaign performance, providing insights for continuous improvement.

Audience Targeting: Utilize advanced targeting capabilities to reach relevant audiences and drive engagement. Implement A/B testing strategies to optimize ad creative, messaging, and targeting parameters.

Partnership Collaboration: Collaborate with internal teams and external partners to align paid media efforts with overall marketing initiatives. Coordinate with creative teams to develop compelling ad content that resonates with our target audience.

Performance Analysis and Reporting: Analyze campaign performance metrics, including CTR, CPA, ROAS, and conversion rates. Generate regular reports to communicate insights and make data-driven recommendations for future campaigns.

Achievements:

Increased year over year subscription growth by 400%.
Improved campaign efficiency through rigorous A/B testing and optimization strategies, leading to a 65% reduction in cost per acquisition.
Implemented geo-targeting tactics that resulted in business developmental learnings that drove incremental lift in key states for growth and new business avenues.

Paid Media Manager

Effectively manage ($5M+ Annual) Digital Advertising budget across multiple paid media and SEM channels
Drive an effective ROAS and MER to enable rapid business growth while maintaining profitability
Grow business revenue by 120% YoY while also increasing profitability
Developed daily/quarterly metric growth reporting standards, rolling up directly to CEO 
Created brand strategy advertising tactics and deployment 
Develop and implement Digital Advertising campaigns to increase brand awareness, website traffic and drive sales
Lead content team to develop, test and improve content structure and funnels to guide customers from acquisition to conversion
Implement Lean Management and standards of work for self and teams to improve efficiency
Develop Email and SMS marketing efforts and scaled program 3000-->50,000 active subscribers in first 3 months
Improve Email & SMS marketing strategy and create unique subscriber growth and experiences
Develop a customer data-driven marketing funnel across all digital marketing avenues
Develop story-driven marketing campaigns to convey the brand and values effectively
Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROAS
Create new marketing channels to test creative and adaptive marketing techniques

Director of Growth

Grew Enthusiast Enterprises Communications division from 3 people with $12.8M in annual revenue to 19 people and nearly $120M in annual revenue.
Oversaw the Email Strategy, SMS Marketing, Social Media, Marketing Automation & Copywriting teams with a growth expectation of 50% Y/Y.
Developed a calendar of content for all channels focused on product development and growth.
Oversaw the creation and distribution of campaign strategy aimed at promoting various sales and branding initiatives for the organization.
Created a strong insight customer use and feedback of products via NPS surveys and post-purchase follow-up.
Developed strategic planning between Social Media, Digital Advertising, Graphic Design and Communications to unify our brand messaging and improve customer perception of our brand & products.
Integrated product marketing strategies and created optimized marketing initiatives with integrated A/B testing and relevant KPI tracking.  
Improved the customer life cycle and retention by providing value to the customer through unique content and closing all gaps where a customer may become lost during their purchase process.
Created and managed revenue targets and budget expenses to ensure profitability growth.

Growth Marketing Manager

Developed digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
Planned and executed on all web, SEO/SEM, database marketing, email, SMS, social media, and display advertising campaigns.
Developed and maintained a social media presence in Instagram, Twitter, Facebook, and YouTube. 
Identified short-term and long-range issues that must be addressed and developed a plan of action around these.
Measured and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Optimized performance of campaigns and initiatives by utilizing analytical toolkits to identify underperforming areas.
Developed A/B test structure to optimize flow and conversion of the customer journey.
Collaborates with internal teams & external to enhance LTV of customers and identify gaps on a customer's lifecycle
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identified critical conversion points and drop off points and optimizes user funnels.

Your ad account looks fine:
- ROAS is holding 
- CPMs are manageable 
- Conversions are flowing

But your spreadsheet is screaming.

As of February 2026, the average US tariff rate sits at 17% on all imports.

For DTC brands sourcing from China (which is 50% of you), tariffs hit 54% before the November 2025 truce brought partial relief. 

Most products are still getting hit with 55%+ when you stack Section 301 and Section 232 tariffs.

Here's what that actually means: 

49% of DTC brands report tariffs significantly increased their landed product costs. 

An $80 product from China now carries $35+ in tariffs. 

Your COGS just jumped 20-30%, but your ROAS target didn't move.

That's the problem.

Triple Whale tracked the impact in real time: median ROAS fell from 1.84 to 1.22 between March 31 and April 17, 2025, a 33.7% drop that directly corresponded with the April 2 tariff announcement.

Median AOV dropped from $57.94 to $48.62 as consumers got price-conscious. 

CPA crept up from $21.89 to $21.95.

Most operators missed what actually broke: ROAS measures revenue, not profit.

If your product had 50% margins, you needed 2:1 ROAS to break even. Tariffs compress those margins to 35%? Your break-even ROAS just jumped to 2.86:1. 

TLDR: You've been scaling into losses while staring at green metrics in Ads Manager. Here’s the math you actually need to be running:

Break-Even ROAS = 1 / Net Margin (after COGS, shipping, fulfillment, processing, and tariffs).

Example: $30 product cost, $80 sale price, $10 shipping, $5 processing = $35 margin (43.75%). 

Break-even ROAS = 2.29. Add a 25% tariff ($7.50): margin drops to $27.50 (34.4%). New break-even ROAS = 2.91.

That's a 27% increase in the ROAS you need just to not lose money.

So what does all of this mean day to day? Don't just raise prices. 87% of merchants already did that, which compressed conversion rates across the board.

Instead:

- A/B test price points per SKU to find elasticity ceilings
- Bundle higher-margin products with tariff-exposed ones
- Revisit supplier pricing. Stronger USD creates leverage
- Test alternative sourcing (India, Mexico, Bangladesh) through short sprints

Most of all, shift your budget towards retention. Loyal customers convert at 60-70%, vs 5-20% for new prospects.

The spreadsheet broke before your ad account did, so you need to fix your unit economics before you touch your media plan.

That's how you’ll survive Q2.

3 reels a week and 10 variations of the same concept is not a creative strategy that will save you from rising CPMs. 

Andromeda processes 10,000x more ad variants in parallel than Meta's old system. 

It has more creative combinations to test than ever before, which means it rewards variety above everything else. 

When all your ads feel like cousins of the same concept, Andromeda picks one and quietly ignores the rest, which leads to high CPMs and low reach. 

On the dashboard, it looks like a performance dip, but the algorithm is simply exhausted because of a lack of creative diversity.

Reels is where this hits hardest, because:

- Users spend over 50% of their Instagram time watching reels

- GEM is prioritizing it as the primary top-of-funnel channel

- Meta is surfacing 25% more same-day Reels content than Q3 2025

- Andromeda is allocating its delivery, which means it's where creative diversity either compounds your reach or kills it.

And inside Reels, the first three seconds decide everything. 

Target 60%+ hold rate, lead with a face, pair a visual interrupt with audio, and caption everything because most people scroll without sound. 

If you can't stop the scroll in three seconds, the rest of the creative is irrelevant because Andromeda won't show it long enough to matter.

From there, build three lanes in your creative library:

- Raw UGC hooks for cold traffic. 

- Polished demos for the audience in the consideration stage. 

- Social proof stacks for conversion.

Rotate monthly winners into Flexible Ads and let Andromeda match the right format to the right user at the right stage.

The metric that tells you if your creative diversity is actually working is CPMr which is cost per 1,000 unique people reached. 

Keep it under $20. When it climbs, instead of adjusting bids, introduce new concepts.

Feed Andromeda a variety of creative concepts, and it’ll reward you with reach.

If your value lives in media buying mechanics, Meta is already building your replacement.

Mark Zuckerberg has confirmed that Meta is testing a system where a brand will enter a product URL and a budget, and the platform will build an entire campaign out of it. 

It’ll generate the creative, select the audience, allocate spend, and optimize delivery all on its own. 

That tells you where this is going:

- 4M advertisers are already using Meta’s AI creative tools.

- Advantage+ is driving around $60B in annualized revenue.

- Legacy controls are being phased out.

- And Flexible Ads are live right now.

You can upload 10 creatives into one container, and the system decides what each user sees.

Now layer reality on top of it: 

- Chinese import tariffs are sitting as high as 54% in the current cycle. 

- Ecom brands are raising prices to protect margins. 

- COGS are climbing. 

- Cash flow pressure is increasing. 

- Scaling decisions now carry more financial weight than they did 2 years ago.

As execution is becoming automated and margins are tightening, your value is shifting upward.

If your contribution is ONLY building campaigns and adjusting bids, you’ve become replaceable.

But if your contribution is protecting margin and guiding risk, you’ve become even more essential for a brand's growth.

You’re the layer of judgment automation can’t replicate.

The operators who’ll stay valuable in the upcoming years are the ones who own:

- Break-even ROAS and contribution margin

- Offer structure and pricing strategy

- Signal quality and data integrity

- Creative direction and concept differentiation

- Budget decisions under financial pressure

The platform is absorbing the mechanics. Your leverage now lives in judgment, economics, and strategic control.

The thing that got you to $1M won't get you to $10M. What got you to $10M won't get you to $50M.

Brands hit a ceiling when they stop testing. They find a winner and protect it instead of building the next one.

But the brands that break through are the ones willing to test new offers, launch new products, and push into new markets before they feel like they have to.

The formula that built your business might eventually become its only ceiling.

If you're worried that media buyer role is dead you're likely not doing good media buying work.

Do I think the role will evolve over the next 12 months? Yeah absolutely.

Do I think it's a dead role? Not the slightest.

There's been way to many instances where the role has "died" and certain people have been removed from the role but those people failed to adapt.

Our industry isn't stagnant - you need to be constantly evolving and changing and learning or you're going to be replaced.

So if you're that worried about your "role" being dead. Maybe you've been doing it wrong all along.

Ecom operators poured all their attention into Meta in 2025, but Google just completely rewired Performance Max. Here’s what you need to know.

First of all, nobody’s saying you should abandon Meta.

But if you're still treating Google as "set it and forget it" while running $50K+/month in ad spend, you're leaving money on the table. 

That PMax black box everyone complained about? 

It doesn't exist anymore.

Here's what landed in the last 90 days:

→ Full channel-level reporting (you can see EXACTLY how PMax delivers across Search, Shopping, YouTube, Display, Discover, Gmail, Maps)

→ Complete negative keyword support with shared lists

→ PMax experiments (50/50 split tests against Shopping/Search/Display)

→ Brand exclusions applied to Search text ads only while keeping Shopping active

→ High-value new customer acquisition mode rolled out to ALL advertisers

→ Device and demographic targeting betas

On top of that, Google's "Power Pack" strategy is replacing the old "Power Pair”, and your product catalog can now surface inside AI Overviews and AI Mode, meaning:

→ Commercial queries triggering AI Overviews jumped from 8% to 19% in 12 months

→ Organic CTR dropped 61% on those queries

→ Paid CTR dropped 68%

Search Engine Land's SMX Next deep dive also confirmed PMax is "fundamentally different and far more manageable" than it was 12 months ago.

You can finally see what's working, what's not, and control it. The transparency is there now. The controls exist. The data is clean.

2026 isn't the year to keep ignoring platform updates.

Meta gets all the attention because everyone's obsessed with creative testing. But Google quietly became manageable, transparent, and worth reassessing for Q1.

The operators crushing it right now are running both platforms like actual businesses.

Googles Performance Max Rewired 

Your ROAS looks fine, but your margins are bleeding.

Why? Because tariffs jumped COGS 20-30% while your break-even ROAS stayed the same. 

You’re still trusting a dashboard number that’s been outdated for months.

Recalculate your break-even, and thank me later.

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