Epic Playdate

Epic Playdate is a full-service brand & marketing group. We work with lifestyle clients at all stages to develop essential brand tools & experiences.

Founder + CEO

Apartment Therapy Media

Award-winning design writer and blogger, covering lifestyle, interior design and home.

Writer + Content Generation | OVERVIEW

72andSunny

Toyota • Hewlett-Packard • Wrigley's • Hyundai • 2K Sports • Duracell • L'oreal • Fast Company | Freelance Sr. Producer working in-house for global, award-winning advertising agencies. Full production management from budget development, scheduling, vendor curation, client management, creative assets & deliverables. Client work includes the following brands:

Content + TV Producer 

Mekanism

Digital Producer

Deutsch

DIRECTV • PlayStation • Saturn • Novartis • TGIF • Cici's Pizza • Revlon • California Milk Advisory Board, and more. | I began my career @ Deutsch LA and grew within the company for more than 10 years. I worked in both the LA and NY offices, producing & creating broadcast + content + experiential campaigns.

Senior Broadcast Producer

Gen Alpha Mom ◇ Brand Strategist & Brand Builder ◇ Creative Marketing

🔷 2024 Connector Lead, Tech & Innovation, Hey Mama

🔷 Judge | The Drum Awards: Metaverse 2023 | https://thedrumawardsmetaverse.com/live/en/page/judges 

🔷 Wharton "𝔹𝕦𝕤𝕚𝕟𝕖𝕤𝕤 𝕚𝕟 𝕥𝕙𝕖 𝕄𝕖𝕥𝕒𝕧𝕖𝕣𝕤𝕖 𝔼𝕔𝕠𝕟𝕠𝕞𝕪" Course Cohort 1 | The Aresty Institute of Executive Education | Sept 2022 - November 2022

🔷 Most Inspiration Women of Web3 and the Metaverse | Unstoppable WOW3 2022 ⛓ https://unstoppablewow3.com/inspirational-women/t100w.html

🔷 "Brand3, How Legacy Brands Can Step in to Web3-Experiences" 🎙⛓ https://spoti.fi/3FYBfjl

🔷 Top 333 Web3 LinkedIn Creators | Q1 & Q2 2022  https://bit.ly/3b7ZD5h


👋, I am Rebecca Orlov, founder of Epic Playdate and Mom to a GenAlpha 👧. I'm all about digging deep to find a brand's "WHY". Once I have that, I shape their voice and craft experiences that leave a lasting impression, transforming narratives into unforgettable brand moments.

❑ I am a Creative Generalist & Strategic Brand Storyteller:
• Brand Positioning
• Creative Direction 
• Website Design
• Prompt Design
• AI-tools Integration 
• Graphic Design 
• Copywriting 
• Project Management


Professional Space:
❑ I have two decades of experience inside global advertising agencies and start-ups. I have worked in almost every vertical, helping to strategically create & syndicate powerful and effective messaging to convert curious consumers to loyal & active populations. 

❑ My creative brand studio, Epic Playdate (epicplaydate.co) helps businesses of all sizes and stages to define and develop the essential brand tools to launch or grow.

❑ Career skills include: 
• Cross-functional team leadership
• Brand Marketing
• Brand strategy
• Creative direction
• Project management
• Data visualization
• UX/UI
• Digital marketing strategy
• Digital media
• Storytelling
• Copywriting
• Graphic design
• Website design & build
• New business development
• B2B & B2C marketing
• App development
• Social media management 
• Email marketing strategy & design 
• Content generation 

🔹Career industry verticals:
• Healthcare
• F&B
• Hospitality 
• Gen Alpha
• Auto
• Beauty
• CDR
• CPG
• Tech
• Gaming
• Pharma
• Home/Design
• Non-profit

Rebecca Orlov

What To Do

We design and make solutions that bring our clients’ brands to life across all physical consumer touchpoints.
What To Do deliver creative solutions across Point of Sale Displays, Packaging, Merchandise and Retail and Live / experiential events and activations.
Our experience is vast across FMCG Account Management, Category Development, Brand Marketing, Liquor Marketing, Print and Print Production, Stage and Set Design, Production and Shipping

Clients Pernod Riccard, Accolade Wines, Krispy Kreme, Lush Cosmetics, Arhie Rose, Coopers, Hydralyte, Alpha H, Campari

Client Services Director

Haven Global

Haven creates eco-systems for global and local brands, cultivating relationships between retailers' manufacturers, brand owners and global partners to turn great ideas into commercial reality. We are an award-winning agency with over 20 years of partnerships with our key partners. 
 
Responsibilities 
Local & Global Licensing Sales and PNL / Budget Management
Licensing Deal Negotiation with both Brand and Licensors 
Creative Management / Project Management Live / experiential events 
Program Category Management
Retail Program Implementation & Execution
Retail/ Shopper Marketing Initiatives & Execution

Retail Clients 
WW, Coles, Aldi, Big W, Myer, Best and Less, Costco, Krispy Kreme 
Brand Clients
Pokemon, Dr Suess, Baby Shark, Hello Kitty, Sesame Street, The Wiggles, Pantone

Business Manager

Beach House Group

A disruptive force of innovation in the beauty and lifestyle space, we are a brand incubator delivering thoughtful products and bold strategies that intuit the needs of today’s consumer. Our expertise spans from brand and product development to design, licensing, and procurement services. We are on a continuous search for white space in the marketplace to develop brands that specifically fill that gap. 

Responsibilities
Inventory / logistics management 
Design Room Management
Robust Retail Programs for Brand Partners 
White / Private Label Development 
Sourcing / Procurement

Retail Clients
WW, Coles, Aldi, Costco, Target

National Sales Manager

Hotsprings

Responsible for development, sourcing and production of large-scale Footwear/ Accessories and apparel programs for FMCG & DDS customers.

Responsible for working with Licensed programs across DDS channel for large scale licensee partners such as Disney, Haven, and Wild Pumpkin. 

Responsibilities
Identifying mutually beneficial opportunities of relevance and scale
Developing customer plans that align with the strategic objectives of our organization and the customer
Inventory Management and exit strategy solutions

Clients 
Big W, WW, Coles, Aldi, Costco, Myer 
Brands
Disney, My little Pony, Baby Shark, UCLA, NBA, AFL, NRL

National Account Manager / Divisional Manager  Licensed and Generic 

Elan-Polo

As Head of the Women's and Kids Footwear category within élan polo, Nicole is responsible for all elements of range building for licensed product, including Mambo, My Little Pony, Transformers, Monster Truck. A large component of the role is also building private label collections for major DDS channels, including Coles, Big W, Millers, Kmart and Target.

Head of Womens and Childrens Footwear

NSM for Global Footwear development company.
Role includes all elements of Sales and Account management for the Key customers. 
Accounts managed include Big W, Coles, The Warehouse, Kmart, Millers.

Bendon

Management of the two major department stores with Australian Marketplace, Myer and David Jones, the role included managing the entire Retail team that worked within the 11 concession areas within the stores, on a National level.

Managed the portfolio of brands underneath the Bendon Umbrella 
Elle Macpherson
Bendon
Lovable

Myer /DJ's Account Manager and National Retail Manager

Mambo

National Sales Manager for Mambo, managing the two key department stores 
Myer and David Jones.
The role also  responsible for the surf channel managing the SDS, GP's and City Beach account.

CAMILLA AND MARC

National and International Sales Manager

Nike

Key Account Manager

Rusty Australia

NSW Account Manager

Director of Account Services - NFT/ Web3/Blockchain enthusiast

"I'm a seasoned Sales/Marketing and Production Executive, known for my unwavering commitment to building and elevating brands. With a proven track record spanning product development, marketing, sales, and retail, I've had the privilege to contribute to globally recognized brands, both on the international and domestic stages.

My career is characterized by my deep-rooted passion for strategic marketing. With extensive experience in shopper marketing and agency collaboration, I've played a pivotal role in shaping brand narratives and driving consumer engagement. I excel at creating and executing high-impact product and marketing campaigns that resonate with target audiences and foster brand loyalty.


My agency experience has honed my ability to craft compelling brand stories, amplify market presence, and execute innovative campaigns that leave a lasting impression. In the dynamic world of FMCG, grocery, and DDS, Liquor channels, I've consistently optimized product strategies, category management, and brand positioning to deliver exceptional results.

taplio

The Battle

Rebecca Orlov

Nicole McGlashan (gm)

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