The Redneck Connecktor | Helping Business Owners Land Premium Clients Without Cold DMs or Pitchy Networking | Building Trust-First Businesses in a Low-Trust World | Founder of the Hounds of Business Community

Most business owners don’t fail because they’re lazy or clueless.
They fail because, in a low-trust world, they’ve been 𝒑𝒍𝒂𝒚𝒆𝒅.

Played by networking groups where everyone’s just waiting their turn to pitch.

Played by coaches who promise clients but never had to make payroll.

Played by “systems” that feel sleazy and suck the joy out of business.

That was me once too, all heart, no clue. Until I discovered a better way:

𝐓𝐫𝐮𝐬𝐭 𝐅𝐢𝐫𝐬𝐭. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐒𝐞𝐜𝐨𝐧𝐝. 𝐓𝐚𝐜𝐭𝐢𝐜𝐬 𝐋𝐚𝐬𝐭.

Because when trust becomes your strategy, clients stop hesitating, partnerships start compounding, and business finally feels right again.

Now we help entrepreneurs, coaches, and business owners:

🐺 𝐂𝐮𝐭 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐧𝐨𝐢𝐬𝐞 on LinkedIn & YouTube without playing algorithm games.
🐺 𝐋𝐚𝐧𝐝 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 without cold DMs, funnels, or fake engagement tactics.
🐺 𝐁𝐮𝐢𝐥𝐝 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐨𝐟 𝐫𝐞𝐟𝐞𝐫𝐫𝐚𝐥𝐬 & 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 that replace solo ad spend for good.

We do it through three layers:

 1️⃣ 𝐌𝐚𝐬𝐭𝐞𝐫 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐨𝐫 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠- my 4 C’s framework (Clarity, Connections, Community, Conversion).
 2️⃣ 𝐓𝐡𝐞 𝐇𝐨𝐮𝐧𝐝𝐬 𝐨𝐟 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲- a vetted pack of professionals who actually care about each other’s success.
 3️⃣ 𝐌𝐞𝐝𝐢𝐚 & 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦- visibility, partnerships, and introductions most people never get access to.

The Results

🐾 1.5M+ views in 90 days
 🐾 Members going from ignored to inbound, stalled to booked, and “coffee chats” to clients
 🐾 Partnerships with Level Up Academy, Kindness Worldwide, The Connector Community, Global Tea Break Network, and more

I’m not here to sell magic buttons.
I’m here to show you the game, the rules, and how to pick the 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐭𝐞𝐚𝐦 𝐭𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐟𝐢𝐭𝐬 𝐲𝐨𝐮.

If you’re serious about growing your network & net worth without chasing, pitching, or selling your soul, we should talk.

👉 Grab the free 𝐌𝐚𝐬𝐭𝐞𝐫 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐨𝐫 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤: https://crm.houndsofbusiness.com/master-attractor
👉 Or pull up a chair at our next 𝐇𝐨𝐮𝐧𝐝𝐬 𝐆𝐫𝐨𝐮𝐩 𝐂𝐚𝐥𝐥: https://us02web.zoom.us/meeting/register/tZYtduGurToqHdMRgxOel3B0ItmZOiU7dxkz

Because business grows at the speed of trust.
𝐓𝐫𝐮𝐬𝐭 𝐅𝐢𝐫𝐬𝐭. 𝐀𝐥𝐰𝐚𝐲𝐬.

Mike Ashabraner

What if the most powerful part of an event isn’t the stage… but what happens after?

That’s what hit me coming home from Podfest.
The real momentum didn’t come from the mic.
It came from the quiet conversations.

The people who stayed late.
The rooms that felt intentional, not accidental.
Not every room feels like that.

And when you find one, it changes how you build.
I wrote a short reflection on what we experienced and what’s unfolding next.

𝐂𝐮𝐫𝐢𝐨𝐮𝐬 𝐭𝐨 𝐡𝐞𝐚𝐫 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮:
💭 Have you ever been in a room that genuinely shifted how you think, work, or lead?

What made it different?

Hounds Of Business Community

The Redneck Connecktor | Helping leaders build trust first businesses that attract premium clients without cold outreach or performative networking | Founder of the HOB, a safe community for entrepreneurs

View newsletter: How to Build a Community

We just got back from Podfest Multimedia Expo and I’m still trying to find words that don’t cheapen what it felt like. Not hype. Not hustle. Not busin

Open article: Missed Podfest? You’re Right on Time. by Mike Ashabraner • 3 min read

As your business grows, the job changes. What worked in the early days isn’t enough anymore—and neither is leading the same way you always have. You want strong results without sacrificing purpose, or building success at the expense of your people, sanity, or soul.

I partner with people-focused CEOs and founders navigating growth, complexity, and generational change—supporting the leadership evolution required to scale both the business and the person leading it.

After more than two decades leading teams across corporate and entrepreneurial environments, I learned the hard way that when performance outpaces leadership capacity, people burn out, cultures break, and growth stalls.

That experience led me to develop Work ALIVE™, a work-life integration approach that underpins how I work with leaders and teams today. When leaders align how they lead with how they live, both business and personal success accelerate.

Today, I work with service- and knowledge-driven organizations growing beyond founder-led systems—building leadership capacity, leading hybrid teams, and strengthening cultures that perform without wearing people down.

In practice, this means expanding your ability to adapt to evolving talent expectations, technology, trust challenges, and generational change—without losing what makes your business human.

If you’re leading a growing organization and starting to feel the weight of scale—on your leaders, your team, or yourself—I invite you to have a conversation.

Sonita Reese

Is it too late to wish you a Happy New Year?

Because it’s been a while —

A family crisis in Q2 of last year reshaped how I expected 2025 to unfold.

And guided where I was able to show up.

So I stepped away from LinkedIn for a season.

Business didn’t stop completely, but it moved out of the spotlight.

In coffee shops.
Through my email list.
In small Zoom sprints helping leaders become AI-ready.

But I missed you.

And I’m looking forward to dialoguing and serving you again—regularly.

Because that turbulent season reinforced two things:

You grow through what you go through.
And people are always at the heart of it all.

So, here’s to a 2026 marked by growth that doesn’t lose its humanity.

Grow Capacity & Culture as You Scale | Leadership Advisor for People-Focused CEOs & Founders | Talent, Tech, Trust & Generational Change

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The Battle

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Sonita Reese

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The Battle

Mike Ashabraner

Sonita Reese

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mike Ashabraner's LinkedIn Performance

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