The Redneck Connecktor | Helping Business Owners Land Premium Clients Without Cold DMs or Pitchy Networking | Building Trust-First Businesses in a Low-Trust World | Founder of the Hounds of Business Community

Most business owners don’t fail because they’re lazy or clueless.
They fail because, in a low-trust world, they’ve been 𝒑𝒍𝒂𝒚𝒆𝒅.

Played by networking groups where everyone’s just waiting their turn to pitch.

Played by coaches who promise clients but never had to make payroll.

Played by “systems” that feel sleazy and suck the joy out of business.

That was me once too, all heart, no clue. Until I discovered a better way:

𝐓𝐫𝐮𝐬𝐭 𝐅𝐢𝐫𝐬𝐭. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐒𝐞𝐜𝐨𝐧𝐝. 𝐓𝐚𝐜𝐭𝐢𝐜𝐬 𝐋𝐚𝐬𝐭.

Because when trust becomes your strategy, clients stop hesitating, partnerships start compounding, and business finally feels right again.

Now we help entrepreneurs, coaches, and business owners:

🐺 𝐂𝐮𝐭 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐧𝐨𝐢𝐬𝐞 on LinkedIn & YouTube without playing algorithm games.
🐺 𝐋𝐚𝐧𝐝 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 without cold DMs, funnels, or fake engagement tactics.
🐺 𝐁𝐮𝐢𝐥𝐝 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐨𝐟 𝐫𝐞𝐟𝐞𝐫𝐫𝐚𝐥𝐬 & 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 that replace solo ad spend for good.

We do it through three layers:

 1️⃣ 𝐌𝐚𝐬𝐭𝐞𝐫 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐨𝐫 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠- my 4 C’s framework (Clarity, Connections, Community, Conversion).
 2️⃣ 𝐓𝐡𝐞 𝐇𝐨𝐮𝐧𝐝𝐬 𝐨𝐟 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲- a vetted pack of professionals who actually care about each other’s success.
 3️⃣ 𝐌𝐞𝐝𝐢𝐚 & 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦- visibility, partnerships, and introductions most people never get access to.

The Results

🐾 1.5M+ views in 90 days
 🐾 Members going from ignored to inbound, stalled to booked, and “coffee chats” to clients
 🐾 Partnerships with Level Up Academy, Kindness Worldwide, The Connector Community, Global Tea Break Network, and more

I’m not here to sell magic buttons.
I’m here to show you the game, the rules, and how to pick the 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐭𝐞𝐚𝐦 𝐭𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐟𝐢𝐭𝐬 𝐲𝐨𝐮.

If you’re serious about growing your network & net worth without chasing, pitching, or selling your soul, we should talk.

👉 Grab the free 𝐌𝐚𝐬𝐭𝐞𝐫 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐨𝐫 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤: https://crm.houndsofbusiness.com/master-attractor
👉 Or pull up a chair at our next 𝐇𝐨𝐮𝐧𝐝𝐬 𝐆𝐫𝐨𝐮𝐩 𝐂𝐚𝐥𝐥: https://us02web.zoom.us/meeting/register/tZYtduGurToqHdMRgxOel3B0ItmZOiU7dxkz

Because business grows at the speed of trust.
𝐓𝐫𝐮𝐬𝐭 𝐅𝐢𝐫𝐬𝐭. 𝐀𝐥𝐰𝐚𝐲𝐬.

Mike Ashabraner

Big thank you to Curtis Rivers for stepping up as a sponsor for Week 1 of the #SheWinsMarch: Identity Before Influence livestream.

Curtis doesn’t just talk about leadership and reinvention, he builds it daily.

What I respect most is how aligned his work is with what we’re building inside the Hounds Of Business Community. His framework is rooted in confidence, structure, execution, and accountability, which are the foundations that scale.

Last week’s kickoff with the Kindness Worldwide Ambassadors set the tone for Women’s Month and partners like Curtis are a big reason we’re able to operate at this level.

If you’re serious about scaling from identity, not ego, Curtis is someone you should know.

Appreciate you, my friend. Let’s keep building.

America's SuperMom Company
Living With Intention
I Am. Magazine International
BrandFace LLC
Flourish Foundation Project Inc
Kindness Worldwide

#SheWinsMarch #HoundsOfBusiness #Leadership #IdentityBeforeInfluence #TrustFirst

The Redneck Connecktor | For growth-minded leaders building trust-first ecosystems where selling becomes natural | Founder, Hounds of Business Community

Most entrepreneurs think they have an expertise problem, but in reality it is actually a visibility and authority issue.

They’re smart.
They’re qualified.
They’re creating content.

But it feels scattered.
Inconsistent.
Disconnected from real demand.

In this HOB Live conversation the one and only, Dr. Roseann Capanna-Hodge breaks down how to re-engineer your content, messaging, and actions so they stop feeling reactive and start working like an engine.
Not noise, trends, but a true engine that fits you and eventually works even when you are not.

This is not about posting more folks and it’s certainly not about performing on social media, or chasing algorithms.
It’s about clarity, positioning, systems, and knowing exactly:
What you want to be known for


Why it matters
How to show up consistently

And how to make your name synonymous with credibility

Dr. Roseann teaches that content shouldn’t feel like something you “keep up with.”

It should build authority.
Compound over time.
Create demand.
Move your business forward.

In this conversation, we’ll unpack:
-Why so many experts create content that goes nowhere

-The biggest mistakes people make when trying to build authority

-The difference between being visible and being recognized

-How to stop blending in without becoming performative

-What a real thought leadership engine looks like in practice

-The first step to move from expert to recognized leader

-Just how Dr. Roseann got to 2 million podcast downloads and created raving fans while building thought leadership

-How to use a book as the flywheel for your business 

If you’ve ever felt invisible despite doing “all the right things,” this is where you recalibrate.
Because influence on purpose isn’t louder. Rather, it's clearer, more intentional, and most importantly, designed to last.

The Redneck Connecktor | Helping leaders build trust first businesses that attract premium clients without cold outreach or performative networking | Founder of the HOB, a safe community for entrepreneurs

Jennifer Thompson, ~April Wyett~ and 3 other connections attending

Influence on Purpose: Building a Thought Leadership Engine

As your business grows, the job changes. What worked in the early days isn’t enough anymore—and neither is leading the same way you always have. You want strong results without sacrificing purpose, or building success at the expense of your people, sanity, or soul.

I partner with people-focused CEOs and founders navigating growth, complexity, and generational change—supporting the leadership evolution required to scale both the business and the person leading it.

After more than two decades leading teams across corporate and entrepreneurial environments, I learned the hard way that when performance outpaces leadership capacity, people burn out, cultures break, and growth stalls.

That experience led me to develop Work ALIVE™, a work-life integration approach that underpins how I work with leaders and teams today. When leaders align how they lead with how they live, both business and personal success accelerate.

Today, I work with service- and knowledge-driven organizations growing beyond founder-led systems—building leadership capacity, leading hybrid teams, and strengthening cultures that perform without wearing people down.

In practice, this means expanding your ability to adapt to evolving talent expectations, technology, trust challenges, and generational change—without losing what makes your business human.

If you’re leading a growing organization and starting to feel the weight of scale—on your leaders, your team, or yourself—I invite you to have a conversation.

Sonita Reese

Visible growth gets the applause.



We celebrate the launch, the milestone, the win.

But invisible growth is what makes it possible.

Having tough conversations.
Learning to delegate well.
Staying clear under pressure.

Many leaders underestimate how much of the work happens where no one is watching.

High-integrity leaders commit to that work anyway.

To those doing the unseen work to grow themselves and their businesses—keep going.

That work is what makes your next level of impact possible.

Grow Capacity & Culture as You Scale | Leadership Advisor for People-Focused Founders & Executives

It’s hard to listen when someone’s constantly yelling at you.



An executive I spoke with this week had to step out of a conversation because the other person was so in their face.

When it’s a person, it’s obvious.

Less obvious is how much our tech is constantly “yelling” at us—pings, feeds, alerts, updates. 

Constant noise makes good decisions harder than they should be.

One strategic advantage you have today?

Proactively turning the volume down.

Mute the feed.
Silence notifications.
Create space to think.

How do you shut out the noise when an important decision needs your attention?

Watching from the sidelines of a college showcase last weekend, I saw up close how perspective is often the difference between effort and results.

My son’s team played a decent first half and a disappointing second.

From where I stood, something had shifted — and we didn’t adjust.

After the game, we debriefed.

We all saw the obvious changes — player rotations, some mistakes, more defensive play.

But the shift wasn’t just on our side of the field.

They raised the pressure and dictated the pace. We reacted.

My son hadn’t fully seen it. The coach didn’t call it out. But once we named it, we could talk about what an adjustment might have looked like.

When you’re always in action, you fix what’s visible.

But you can miss what’s changing right in front of you.

Stepping to the sidelines, even briefly, creates strategic distance.

Distance to see patterns.
To notice shifts.
To ask, “What's really happening here?”

Because when you don’t step back to notice and discern, you miss what’s changing.

And then you push harder with the same playbook… instead of adjusting.

How do you create space to see what’s changing so you can adjust your approach?

What if we’re thinking about AI upside down?



Everyone thinks the competitive advantage in AI is the technology.

I think we’re looking at it the wrong way.

𝐀𝐈 𝐢𝐬 𝐚 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐢𝐞𝐫.

When leadership is intentional, and AI is used responsibly, it unlocks growth and new opportunities.

But when leadership is unclear?

AI scales confusion.

It multiplies:
- unclear priorities
- bad decisions
- team anxiety
- work that no one really owns

The technology isn’t the adult in the room.

Leaders are.

𝐀𝐧𝐝 𝐀𝐈 𝐰𝐢𝐥𝐥 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐲 𝐰𝐡𝐚𝐭𝐞𝐯𝐞𝐫 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐞𝐱𝐢𝐬𝐭𝐬.

If you're a leader navigating this moment,

Where have you seen AI act as a multiplier — for better or worse — inside your organization?

You thought you signed up to build a business.

But some days, it feels like the business is really building you.

If you’ve ever felt stretched in ways you didn’t expect, like:

- needing more patience
- learning to be clear instead of nice
- dealing with loneliness and isolation

You’re not doing it wrong.

I’ve heard this from several founders just this week.

The challenges weren’t about strategy or execution.

They were about learning vulnerability, developing skills that were never on their radar, and facing parts of themselves they might rather avoid.

For me, one version of that has been working through people-pleasing—learning to be clear instead of just being nice.

It can feel frustrating, even downright annoying.

But James Clear nailed it when he wrote:

“Entrepreneurship is a personal growth engine disguised as a business pursuit.”

It turns out personal growth is part of the rite of passage of building something you’re proud of.

Have you encountered this on your business journey?

taplio

The Battle

Mike Ashabraner

Sonita Reese

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Performance ScoreMike Ashabraner's LinkedIn Performance

Performance ScoreSonita Reese's LinkedIn Performance

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taplio

The Battle

Mike Ashabraner

Sonita Reese

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mike Ashabraner's LinkedIn Performance

Performance ScoreSonita Reese's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMike Ashabraner's LinkedIn Performance