New York Fashion Geek

Founder

BOND New York

Licensed Real Estate Salesperson

Keller Williams Realty, Inc.

Oversee Rental and Sales transactions grossing over $100K in annual commissions averaging 60 closed deals. Generate, coordinate and negotiate rental leases and sales contracts. Established, built and grew relationships with management companies and superintendents to ensure client satisfaction and maintain new unit inventory. 

•	Established as a Manhattan and Brooklyn expert within the company. Quoted in influential Real Estate blog (The Bracha Group).
•	Opportunity to work with landlords in apartment maintenance and interior alteration. Consulted with architects of my choosing to provide design solutions to aid and benefit the tenant experience. 
•	Dispatched to handle foreign national transactions.
•	Positioned nationwide as a New York City referral agent through cold calling, networking and marketing to develop a national database.
•	Selected as point person for junior associates in providing assistance in closing transactions. 
•	Recruited by Senior Management to present bi-monthly at New Agent orientation.
•	Appointed to serve on the Keller Williams Community Affairs Committee.
•	Initiated and executed a company sponsored team building event benefitting the Bowery Mission.

Citi Habitats

Oversee Rental and Sales transactions grossing over $100K in annual commissions averaging 40 closed deals. Negotiate rental leases and sales contracts. 

•	Solicit new customers and obtain new sales and rental listings through web advertising, referrals, prospecting, cold calling, networking and the distribution of a monthly newsletter to over 500 people with an average 15% penetration.
•	Match clients with the appropriate properties based on their budget and neighborhood interests.
•	Refer clients to specific management companies, owners, attorneys, banks and mortgage brokers and act as a liaison between them.
•	Represent buyers and sellers in a transaction by creating Comparative Market Analysis reports to determine the optimal pricing of a property, present bids and coordinate the accepted offer to the eventual closing.
•	Review financial statements and board packages to present to Owners, Condo and Coop boards.

Real Estate Agent

TVGN

Oversaw Sales, Marketing, Brand-Building, and Retention activity for television networks, print publications and Interactive and Internet-based products. Managed territory comprised of 2.4 million subscribers, including Philadelphia, Delaware, Virginia and West Virginia. Negotiated contract renewals.  Products included: TV Guide Channel, TV Guide Interactive, Sneak Prevue, TV Games, KTLA, WGN, WPIX, TV Guide Online, The Cable Guide, The Ultimate Cable Guide and TV Guide Magazine.

•	Launched TV Guide on analog format to: 
-	200,000 new Comcast customers in Philadelphia DMA.
-	30,000 new customers in Cox Virginia Beach system.
•	Earned additional responsibilities due to technical aptitude and passion:
-	Newly created role as information specialist between TV Guide Interactive Product Group and eastern region sales team; translated technology issues that aided sales staff to present new versions of the product.
-	Provided database support and software installation for sales force.
-	Initiated Sales Department’s interest in use of Palm Pilots for time and territory management; trained colleagues how to use it.
•	Established excellent relationship with Comcast’s Regional Marketing Director, the first TV Guide representative to do so; earned increased presence in Comcast’s video advertising.
•	Established valuable rapport with Comcast’s Technical Manager, with whom other TV Guide Reps had been unsuccessful; relationship yielded valuable competitive intelligence. 
•	Successfully sold branding campaigns and promotional strategies on multimedia to affiliates.

Account Manager

Bravo TV

Designed and implemented comprehensive marketing campaigns for Bravo and The Independent Film Channel (IFC) in territory comprised of 800,000 basic subscribers in Virginia and West Virginia. Developed marketing plans that utilized tactics targeting basic cable and non-cable households, and that reinforced value of product, and built positive image for the cable operator in the community.

•	Created market demand, negotiated deal and launched IFC in unlikely prospect, Charleston, WV. 
-	Developed grassroots campaign to convince system to launch: used relationships with Arts Groups, sponsored Arts Group’s annual dance, sponsored West Virginia International Film Festival, devised petition circulated in Retail Outlets, was interviewed on local ABC affiliate and in local newspaper.
•	Promoted Bravo as sponsor of Summer Youth Programs in cooperation with Adelphia-Lynchburg, VA to promote arts education in school.
•	Led Training and Marketing initiative throughout Eastern and Southern regions to promote Bravo and IFC during TCI’s digital HITS launch.  Initiated systems’ involvement with Arts Communities.
•	Launched Bravo in Charter-Morgantown, WV system; initiated ideas to use Bravo to sponsor Arts Community activities within the University.
•	Integrated IFC’s broadband presence with local market activities; convinced Adelphia-Charlottesville to promote Virginia Film Festival that IFC carried on live “webcast.”

Regional Sales Manager

“Look Good. Feel Good. Dominate Your World.” 🌎

At New York Fashion Geek, I help founders, entrepreneurs, and business professionals take control of their personal style — so they can walk into any room and own it.

Because let’s be honest: your wardrobe is doing the talking before you even say a word. 

Whether you’re pitching investors, leading a team, or building a brand, your style is sending a message. 

The question is — are you saying what you want to say?

Most guys know they should dress better, but they don’t know where to start. 

That’s where I come in.

I offer personalized styling services that cut through the noise and give you a clear, actionable plan. 

Through coaching sessions, shoppable moodboards, and bespoke consultations, I take the guesswork out of looking sharp. 

No fluff. Just tailored solutions that fit your lifestyle and goals.

What’s the ROI of great style?

✅ Confidence that carries over into every conversation.
✅ A polished image that builds trust instantly.
✅ An undeniable edge in professional and social settings.

As the Founder of New York Fashion Geek, I’ve turned my passion for men’s fashion into a mission: empowering modern professionals to dress with purpose. 

Whether it’s through my Wardrobe Wisdom newsletter or the Fashion Geek Podcast, I’m constantly sharing insights, strategies, and inspiration to help men level up their style game.

And now, I’m taking it a step further with 1:1 Zoom coaching sessions, shoppable moodboards, and a 4 week transformation for those ready to commit to lasting change.

Ready to step up your style?

Visit https://www.nyfashiongeek.com to learn more, or schedule a Zoom consultation today. 

Let’s make sure your wardrobe is working as hard as you are.

Reginald Ferguson

Freelance

FCB, BBDO, Proximity, Havas, Evoke, Area 23, Neon, MRM-McCann, Centime, Omnicomhealth, Standard Industries (GAF)

Creative Director / Art Director

Evoke

I was the lead creative on Amgen (Repatha and Enbrel), and Aerie (Rocklatan); also helped win the Wakix (part of Harmony Biosciences) pitch.

SVP, Group Creative Director

Consultant CD/AD at TBWA\Chiat NY on Merck Corporate Campaign (worked on Print and TV ideas that are moving into production); FCB NY on Novartis (website redesign); Accenture In-house (tactical projects for the digital division); BBDO NY on Amgen (print, tv and digital involving a website redesign), TEVA (pitch), Allergen (pitch); Omnicom Health on Celgene; Heartbeat on Masimo; Alphaserve branding and website redesign

TBWA\Chiat\Day

Hired to work on giving Accenture a new look and feel, and tasked with giving the brand a new direction in the digital world. Also, helped the agency win the Intel B2B account, pitched the Absolut account, won a piece of the Merck business and was a part of a team that evolved the Michelin brand. Was also involved in a global effort to rebrand Nissan, developing a new advertising platform for the car brand.

Accounts: Accenture, Intel, Absolut, Michelin, Nissan

VP, Creative Director

Freelance Art Director at BBDO working on ExxonMobil (Corporate and Oils & Lubes), GIllette, Bayer and Tamiflu; Freelance Art Director at The Darling Agency on Genpact (a business process consultancy); Freelance Art Director at BBDO on AT&T; Freelance Art Director at Ogilvy on Comcast; Freelance Art Director at Organic on BlackBerry; Freelance Art Director at Havas Worldwide Chicago on Citi-AT&T credit card; Freelance Art Director at DDB San Francisco on various accounts; Freelance Art Director at BBDO on Tamiflu (pharma); Freelance Art Director at Ogilvy on Siemens; Freelance Art Director at FCB NY on Abbvie; Freelance Art Director at DigitasLBi NY on American Express; Freelance Art Director at FCB on Linzess and Abbvie; Freelance CD/AD at BBDO on Sheba cat food and Lira (pharma); Freelance CD/AD at Tierney (Philadelphia) on Unisys.

Ogilvy

Worked extensively on DuPont, establishing the look and feel of its brand portfolio, and creating some of its most well-received and awarded campaigns. This involved everything from branded content and new media applications to multi-platform advertising. Also helped re-pitch and win the ONDCP business.

Accounts: DuPont, American Express, IBM, BP, ONDCP, Citizens Bank, SAB Miller, TD Ameritrade, Morgan Stanley, Goldman Sachs, BlackRock, SAP, Delta, Hellmann's, Dove, Glaxo Smithkline, Siemens, and Post Cereal.

VP, Assoc. Creative Dir

Grey Group

I was an integral member of a team that helped establish Mauritius as an attractive tourist destination for Indians, helped launch India's first branded table margarine; won awards for effectiveness and creative excellence for work on both of these accounts. Also helped in successfully pitching the Opel business (a European and Asian subsidiary of GM), and led a small team that re-launched India's oldest 5-star hotel – The Imperial, New Delhi.

Accounts: Mauritius Tourism, Dunlop, Otis, P&G, GM, Evian, The Imperial Hotel, Bausch and Lomb.

Creative Director

Kanad Banerjee (pron. Cun-aad Ban-er-gee) has around two decades of advertising experience, split across the two sides of the world – the east and the west.

The first half of his career was spent in India, where he worked at two of the most award-winning agencies in that fast developing and emerging market. He was amongst the first art directors from the subcontinent to get work accepted in The One Show for his Mauritius Tourism campaign, which essentially put him (and the country) on the global ad map.

In 2000, Kanad brought his experience and expertise to New York, where he began solving complex marketing problems for big budget clients like BP, DuPont and IBM at Ogilvy, New York. During his time at Ogilvy, Kanad not only held fort on tough projects, he also helped defend and win pitches, including the $150 million dollar Office of the National Drug Control Policy (ONDCP) account.

In 2010, Kanad was part of the high profile creative team to win Ogilvy New York’s first ever One Show Gold in the Content category – for DuPont. It was work that was not only creatively ground breaking but also something that had a meaningful social impact on hundreds and thousands of Americans.

Currently, Kanad is a freelance creative consultant available for freelance, and would happily consider long-term opportunities that would take him to the next level. He is also currently dabbling in some personal photography projects, and working on developing apps. He has taken it upon himself to learn the basics of coding and is pretty conversant with HTML and CSS.

When he’s not busy with one of his projects, Kanad loves to spend his spare time at his home in West New York, working on his marathon timing and planning his next road trip.

taplio

The Battle

Reginald Ferguson

Kanad Banerjee

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