Most funds don’t miss targets because they can’t find capital.

They miss because they waste months chasing the wrong LPs, running generic outreach, and negotiating from a weak position.

I’m the Co-Founder of Capital Advisory AI.

We help CRE and private debt/credit funds make smarter capital decisions—faster—using AI.

We don’t just “help you raise.”
We help you choose the right capital strategy and run a tight process around it.

That includes:

* Defining the right capital path (equity, debt, hybrid, structured solutions)
* Identifying and prioritizing the right investors (family offices, HNW, institutional)
* Building a narrative that matches what allocators actually underwrite
* Tightening materials and outreach (deck, positioning, targeting, engagement strategy)
* Supporting post-close investor relations so momentum doesn’t die after the wire hits

The result: fewer dead-end conversations, cleaner terms, and a capital plan that scales with the platform.

No spammy investor lists. 
No pitch theater.
No fluff. 

Just a sharper strategy and a more controlled raise.

If you’re planning a raise—or trying to figure out whether you even should—let’s connect.

William Hollis

Carl McIver

Chief Executive Creative

With over 20 years of expertise in creative direction, advertising, branding, film directing, and producing, I've carved a niche as a visionary in transforming health-focused brand identities. Recognized by Google search as a Top Global Influencer in Anemia and Patient Blood Management, my recent four-year journey has been dedicated to pioneering initiatives that spotlight critical health challenges—specifically, raising awareness of Anemia in younger female teens and adults, and addressing the pervasive issue of Burnout.

As the Chief Branding Creative Officer, my mission extends beyond traditional marketing, championing a purpose-driven narrative at the heart of our strategies. This mission is powered by my core competencies in strategy, partnerships, and leveraging digital platforms to engage and educate. My role has evolved to not only highlight the innovative "Thinking Bloodless" approach in medicine but also to advocate for a redefined "Nursing Ecosystem," elevating the global respect and opportunities for nurses.

My certifications in Enterprise Design Thinking and NFTs reflect my commitment to designing user-centric, innovative solutions that challenge the status quo and advance healthcare. Beyond my professional endeavors, my passion for film and digital innovation continues through collaborative projects that resonate with diverse audiences.

In my 20+ years, I've not only contributed to the creative landscape but have also embarked on a mission to bridge gaps in healthcare awareness and innovation. Through my leadership and initiatives, I aim to inspire change and foster a more informed, supportive healthcare ecosystem.

Creative Director

As Creative Director, my role is to oversee concepts and visual brand direction for all clients under the i can make it FILM brand. My past experience in print, web and media has truly provided me with the tools I need to produce work that can place our clients a position to best dominate their individual markets.

• Insures the timely development and execution of plan, campaigns, and projects to assure earnings, growth, and profit goals are achieved.
 
• Plans, develops, and defends budget recommendations, work goals, measurements, and training requirements necessary to provide both profitable and quality service to clients.
 
• Provides detailed information and cost estimates to assure accurate data on which to plan and develop functional objectives and budgets leading to stable and profitable accounts.
 
• Supports other regional directors as requested and as resources permit.
 
• Provides leadership/motivation and conveys the vision and values of the agency to staff.

• Oversees creative consultations with account teams to assure appropriate creative strategies, adequacy/accuracy of input, schedules, budgets, production support, necessary reviews, and client presentations.

• Participates in the new business efforts as directed.


taplio

The Battle

William Hollis

Assets Global Anemia Health

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