Two Point Five

Freelance Performance Marketeer

Kemari

Head of Marketing

Performance marketeer

Wemessage

Digital marketeer

Elevar BV

Junior Video Creative

Afstudeerstudent Marketing Automation

Huiskes-Kokkeler Autogroep

Stagiair Marketing

SES Creative

Productiemedewerker

C1000 Wesselerbrink

Verkoopmedewerker

Beschikbaar als freelance performance marketeer.

𝐇𝐨𝐞 𝐢𝐤 𝐦𝐞𝐫𝐤𝐞𝐧 𝐡𝐞𝐥𝐩
Advertising – Google Ads, Bing Ads, Meta
Data & tracking – Analytics, GTM, dashboarding, Server-side tracking
Conversieratio optimalisatie
Audits

𝐎𝐯𝐞𝐫 𝐦𝐢𝐣
Ik beschrijf mezelf graag als een technisch onderlegde en resultaatgerichte marketeer met een passie voor data. Mijn kracht ligt in het aanpakken van complexe situaties en deze terug te brengen tot een heldere, simpele en rechtdoorzee aanpak. Het realiseren van jouw bedrijfsdoelstellingen door middel van concrete plannen, prognoses en uiteindelijke marketing resultaten, dat is wat mij drijft.

Renaldo Spin

I work in ecommerce performance, at home wherever ads, product data, and automation intersect. My focus is helping brands & retailers get more from Google Ads: especially Shopping, PMax, and other retail surfaces. Next horizon: AI Mode etc.

I spend a lot of time translating between technical depth and commercial reality. Along the way I’ve learned how paid visibility  keeps evolving and how teams can adapt without losing sight of the basics that still matter (for instance, account structure or feed quality). I like making complex systems understandable & useful, whether that’s through strategy work, writing, or collab with engineering teams.

I best enjoy working on problems that sit between disciplines and sharing what I learn with the wider industry. Trying my best to pay attention. Avoiding hype & buzzwords. Here to help.

Mike Ryan

Usually when I share a link in a chat or on social media, I strip the tracking params first. Most normal people don't. So I was pleasantly surprised to stumble across a link populated with a Google Ads synthetic_keyword parameter in the wild on social media. Last month, Nils Rooijmans tipped me off during a Q&A that this parameter hasn't really started working yet. Google even deleted the documentation from their support page!

What are synthetic keywords?

Well, if you ask me, they're not keywords at all. They're search terms. But whatever. The idea is that a problem arises as users type increasingly lengthy queries (or AI prompts) into Google search and Google AI mode. On the one hand, this data will clutter search term reports with long text strings. On the other hand, it can result in more hidden search terms, because search terms are hidden for privacy reasons if they were used by fewer than 50 unique users within a 90-day period.

Synthetic keywords are intended to resolve this paradox of data density and data scarcity by creating a simplified phrase that conveys intent whilst masking privacy and complexity. They're currently available for AI Max only.

It's an alluring solution, a bit reminiscent of the new-ish search categories from the Search Term Insights report. These are "auto-generated groupings of the search terms" that have a similar effect of simplifying the data.

What are you seeing? Have you implemented synthetic keyword tracking, and is it returning data for you? Do you view this technology as a net positive or net negative for advertisers?

Head of Ecommerce Insights at Smarter Ecommerce (smec)

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The Battle

Renaldo Spin

Mike Ryan

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taplio

The Battle

Renaldo Spin

Mike Ryan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mike Ryan's LinkedIn Performance

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Performance ScoreMike Ryan's LinkedIn Performance