Helping companies dig up the real "Why Us" for results. Enterprise, Sales-led Growth ($10M-$150M) for AI / Data / Analytics / Martech | Leading GTM & Product Marketing with Grit, Passion, Action | Follow for PMM insights

Chief Fixer Officer to 10x your Go-To-Market. 

** Provoke your positioning with the free AI agent: http://www.10xgtm/positioning-agent 

- Revenue patchy? Sharpen ICP, sales playbooks and channels.
- Building the foundation before spending marketing $$$? 
- It's competitive out there, do customers know why you? Nail your differentiation. 
- Targeting enterprise buyers? strategy and playbooks for sales-led growth.

DM me to accelerate GTM from vision to repeatable revenue. 

I partner with founder-led and VC/PE-backed startups, founders, executives, and product leaders to build and execute a GTM roadmap, landing real buyers and growing repeatable revenue. Typically founder conviction is rooted in a problem, and a unique solution. I breakthrough to the real buyer truth that makes your solution the inevitable choice, then systemize a GTM that aligns product / sales / marketing to make revenue repeatable.  

From category repositioning, product launches, and scaling revenue engines, I've doubled revenue ($30M-$150M) within 18 months for technology SaaS. Known as a force multiplier in rapidly changing environments, when thinking differently and executing with rigor achieve repeatable revenue streams. Veeva System (NYSE: VEEV), Treasure Data, SAP, TheXPlace, Docusign, Bearing.AI, Wrike.

2X unicorn PMM leader with 15+ years driving growth across complex business-technical buying cycles in AI, CX, MarTech, Data, and Life Sciences. 
- Messaging for product / portfolio that sales and marketing can actually use
- Launch traction: clear positioning, compelling core GTM assets, target lists and action plan 
- Market category play: differentiation, Point-of-view, analyst / influencer playbook, consistent drumbeat
- Land and Expand: moving up-market, enterprise sales, SLG and PLG salesplays and enablement
- Platform play: shift from point solution to platform play to increase deal size
- Amplify and Scale what works: Align product, sales, and marketing with best-practice GTM execution

Beyond skills: I'm known for taking ownership, critical thinking, finding creative solutions, and building strong relationships through authentic collaboration and a can-do attitude.CORE SKILLS:Go-to-market Strategy &amp; Positioning | Portfolio &amp; Product Messaging | Content by Segment &amp; Persona | Product Launch Excellence | Category leadership &amp; AR | Competitive &amp; Customer Research | Sales Enablement &amp; Training | Team Leadership &amp; Mentoring

Renat Gersch

𝐆𝐓𝐌 𝐒𝐭𝐚𝐫𝐭𝐬 𝐁𝐞𝐟𝐨𝐫𝐞 𝐘𝐨𝐮 𝐒𝐡𝐢𝐩

Just before the holidays, Hila Lauterbach and I met a founder building their MVP, their Minimum Lovable Product.

They were clear on the use case. 
Clear on the value. 

The buyer? Their instinct was familiar: 
“Let’s sell to the enterprise.”

That's the critical GTM decision.
As they described the product, my mind kept circling one thing
𝐅𝐫𝐢𝐜𝐭𝐢𝐨𝐧.

Enterprise meant influencing a PM 
↳ Who then has to convince engineering.
↳ Who then needs to find a sprint.
↳ Who then will evaluate
And so on, you know what it’s like

That’s not early traction. 
That’s a traffic jam ⛔.

So I asked a different question. 
“What if your first users weren’t enterprise at all?”
What if you started with “vibe coders”?  
↳ Those who already experiment
↳ Builders shipping fast
↳ Testing AI workflows
↳ Giving unfiltered feedback 

Smaller accounts, yes. 

But faster learning loops
real usage 
real signals.

You could feel the shift in the room. 

That’s the kind of early signal GTM fit exploration surfaces.
Before the roadmap hardens.

Because that choice quietly determines
✅ what you learn
✅ what you build
✅ and how fast you find buyer pull

So an honest question:
​​Who did you design your GTM roadmap around first? 
Do they accelerate learning, or slow it down?

#GTM ##enterprisesales

The 10x Go-To-Marketer | Tech & Life sciences | Helping founder-led startups accelerate GTM from vision to repeatable revenue -​> Strategy, Execution, Traction | 2 x Unicorn GTM & PMM Leader | Co-founder @ 10xGTM

B2B Digital Marketing Studio 🧩 | CMO @ Diligent Studios® | Creator of Adfolio

Hey there, I'm Andrea 👋

Here on LinkedIn, I'm known for my ad and hero section breakdowns.

I research and find great examples, including my own, and explain why they work.

My partner and I even made our own curated library of impactful B2B ads, called Adfolio ◼️ (www.adfolio.design). People absolutely love it! So, make sure to check it out!

Through great examples is how I get inspired and fuel my creative thinking.

This gives me an edge at my job, as my jam is designing ad creatives, landing pages, and websites. 

Check our work at www.diligentstudios.com

Andrea Todorova

5 B2B ad concepts that were rejected for being too crazy.

Some people remember last year by their professional milestones. Others by the memories they made with loved ones.

I remember it by the crazy ad concepts we came up with.

Here are 5 lo-fi B2B ad concepts we created, and that clients rejected for being too crazy.

—

👉 If you want to see concepts that made it (plus a lot of great examples from other creatives), check out www . adfolio . design

B2B Ad Creatives | Adfolio◼️ & Diligent Studios®

Rejected B2B Ad Concepts

When creating ad creatives for our clients, we’re in direct contact with their product and all their marketing efforts. 

This gives us a front-row seat to a range of industries and expert knowledge.

One of my latest reads was Instantly’s Cold Email Benchmark Report.

The report is based on +4 billion emails sent through the Instantly platform and breaks down exactly what top performers are doing differently so others can replicate it.

If you care about outbound actually working in 2026, this is worth a read.

👉 Access Instantly’s Cold Email Benchmark Report in the comments.

What to avoid when using stats in data 📊

Data is powerful in ads, but it’s also one of the easiest things to misuse.

If you want your metrics to build trust instead of break it, here are the common pitfalls to avoid:

✦ Don’t drop stats without context
Sharing a teaser from a report is great, but it needs to lead somewhere meaningful. A stat with no clear “so what?” just becomes noise.

✦ Don’t over-promise outcomes
Highlighting KPIs like hours saved works only if the numbers are credible. If it feels too good to be true, it tanks trust instantly.

✦ Don’t use shock value for the sake of it
A surprising stat can frame the problem, but if it feels exaggerated or fear-mongering, it backfires and makes your brand look gimmicky.

✦ Don’t present pricing data without clarity
Visualizing your price helps unless the comparison is vague or cherry-picked. Ambiguous price charts = instant skepticism.

✦ Don’t misuse competitive ratings
If you’re showing how you stack up, make sure the data is accurate, sourced, and compliant. Nothing damages credibility faster than questionable comparisons.

Remember:

The right creative + data integration builds credibility, but the wrong execution burns trust and budget.

Want more ad creative inspiration?

Head over to www . adfolio . design

CTRs are dropping. CPAs are rising. Your ROI is shrinking. So what gives?

You could be dealing with an underrated ad bottleneck:

Creative fatigue.

When your audience keeps seeing the same visuals, headlines, and messages, their brains tune out.

Your once high-performing ads suddenly stop getting attention because they’ve become “invisible”.

Creative fatigue can hit one ad or an entire batch that shares the same concept or color scheme.

So how do you fight it?

You diversify your creative strategy.

Here are 3 go-to ways I use for our SaaS clients:

✦ Message
Build ads around different:
- emotional motivators (pains, desires, and triggers)
- functional motivators (business outcomes, product capabilities, features)

✦ Format
Experiment with:
- static ads
- GIFs
- carousels
- video ads
- thought leadership ads

✦ Visual concept
For static ads and GIFs, try out:
- side-by-side comparison
- metaphor/analogy
- visual exaggeration
- the product in action
- chat conversation
- real-world context
- memes

In a nutshell: You move away from volume to variety.

That’s how you outsmart fatigue and keep ad performance strong.

Every high-performing B2B SaaS ad follows a certain structure and patterns.

So we decided to get nerdy (or rather, culinary-nerdy) about it.

We’ve been studying the winning ads and also documenting our own process we use with clients along the way.

As part of that work, we created something you can use right away because this stuff is too useful not to share:

⏲️ 3 Proven Ad Recipes ⏲️

Think Gordon Ramsay–level precision, minus the shouting to help you:

- Speed up your testing cycles
- Reduce “creative roulette”
- Refresh ads with intention, not guesswork
- Improve performance without increasing spend

You’ll get all of them when you take our short (3-min) survey: https://lnkd.in/ex8TsDwQ

Help us build the industry’s first look at how SaaS teams handle creative and grab some Michelin-level ad recipes while you’re at it.

taplio

The Battle

Renat Gersch

Andrea Todorova

Followers

Posts

Engagements

Likes

Performance ScoreRenat Gersch's LinkedIn Performance

Performance ScoreAndrea Todorova's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Renat Gersch

Andrea Todorova

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Renat Gersch's LinkedIn Performance

Performance ScoreAndrea Todorova's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRenat Gersch's LinkedIn Performance