Freelance (Self employed)

Fractional Product Marketing for Enterprise SaaS, Product Marketing Alliance (PMA) Expert-In-Residence and advisor to early stage founders.

Fractional Product Marketing and Advisor to Early stage founders

Product Marketing Alliance

Speaker and Expert-in-Resident

TheXPlace

Strategic Marketing and Product Marketing Advisor to CEO

Treasure Data

Boosted GTM Strategy for a Data Platform and ML Solutions in Cutthroat Market.

At Treasure Data, I redefined our product marketing strategy by adeptly positioning our data platform and machine learning capabilities as the “Customer Data Cloud” to win in the ultra-competitive Customer Data Platform space.

I took the reins at a pivotal moment, as Treasure Data expanded its product portfolio and sought new buyer segments. Under my leadership, our Product Marketing team grew to eight experts, laser-focused on a multifaceted strategy: product positioning, messaging, narrative crafting, launches, and competitive analysis. The metrics speak for themselves:
* Earned “Leaders” rankings in industry reports, thanks to our compelling positioning.
* Customer testimonials touted unprecedented ease-of-use and ROI improvements.
* Existing clients broadened their portfolios, while winning new logos at elevated rates.

Global Head of Product Marketing

Wrike

Growth Product Marketing leader, delivering 125% over objectives.
 
As the Head of Product Marketing at Wrike, a Vista Equity portfolio company, my collaboration with key stakeholders and focus on data-driven strategies doubled launch speeds and yielded business outcomes that exceeded our objectives by 125% within just two quarters.

In a SaaS environment, aligning product marketing with business goals isn't just a perk—it's essential. My efforts in fine-tuning messaging, understanding the competitive landscape, and optimizing the team contributed to timely and successful product launches and meaningful revenue growth.

I spearheaded the PMM function at Wrike, handpicking a team of top-tier talent to create a high-performance unit. Together, we revamped the go-to-market strategy—from product launches to targeted content creation—based on in-depth customer research and data-driven insights. Here are the metrics that back it up:
* Doubled the speed of product launches, breaking into new markets with finesse.
* Overachieved objectives by an astounding 125% in just two quarters.
* Garnered recognition and an invitation to join Vista's elite leadership program.

Head of Product Marketing

[24]7.ai

Messaging and GTM Strategy for AI-Driven Customer Acquisition Cloud and Engagement Cloud. Targeting F1000 enterprise contact centers and marketing leaders.

Responsible for optimizing the GTM of the AI-driven Customer Acquisition Cloud, next generation customer acquisition solutions spanning pride media bidding (search, social, shopping), omnichannel personalization and ML-driven dynamic creative optimization. 

I also led product marketing and the go-to-market (GTM) strategy for [24]7.ai's AI-powered contact center solutions which uses Machine Learning and Natural Language Processing (NLP) to decode customer intent and optimize customer experiences across all channels. 

In an era where customer experience (CX) is fragmented across multiple touchpoints, the need for intelligent, context-rich interactions is more crucial than ever. The solution portfolio uses [24]7 intent data gathered from processing over 5.5 billion customer interactions to deliver game changing results to marketing and CX leaders at Global 2000 enterprises.

Portfolio Product Marketing Manager- Customer Acquisition Cloud

Zoomdata

Turning Data Into Decisions: Messaging and GTM for Big Data Analytics. 

In my role as Director of Product Marketing Management (PMM) at Zoomdata, I drove messaging, product launches and lead conversion, leveraging my experience with analytics, databases, and other data technologies.

 We live in an age where data is abundant but insights remain scarce. My comprehensive experience with modern data sources like Hadoop, AWS S3, and Kafka is instrumental in targeting analytics and data managers that strive for actionable business intelligence, turning big data into strategic actions.
Go Deeper:
As Director of PMM, my key responsibilities and achievements encompass:
* Strategic Partnerships & GTM Initiatives: Managed high-stakes collaborations technology stack partners including Cloudera and SAP, as well as Cloud vendors like AWS to boost product awareness and adoption. 
* Cross-Functional Leadership: Navigated cross-disciplinary consensus among C-level stakeholders for narrative development, ensuring that Zoomdata's unique approach to streaming and visualizing big data was clearly and compellingly communicated.
* Content & Messaging: Created a diverse portfolio of assets ranging from whitepapers to self-service demo platforms, each tailored to demystify Zoomdata's complex server platform for a range of audiences—from business decision-makers to highly technical experts.

Director Product Marketing

Machine Zone

"As technology evolves, we find ourselves in a world where everyone and everything is connected. We are at a crossroads of creating the new realtime internet experience. As we unlock these barriers, possibilities are truly endless."

In the Sr. PMM role I led product marketing for MZ’s cloud-based, live data platform – Satori. Collaborated with leadership, product management, engineering and design to capture the vision in messaging, developed competitive analysis and analyst relations as well as identify verticals for GTM.

Domain expertise: analyst relationship and briefing, competitive intelligence, cross-discipline collaboration, messaging and positioning, simplifying complex concepts, crafting vision and demos, create marketing assets.

Sr. Product Marketing Manager

SAP ANZ

Owned IT Audience program (€650K budget) for data platform, mobile and analytics portfolios, contributing to more than 60% of the country’s revenue and achieving x4 market growth. Developed the marketing program to support aggressive business growth objectives across the portfolio. Responsible for pipeline progression: generating leads, account insights, increase engagement and raise awareness. Liaised with global product marketing, developing primary and secondary research to craft positioning, messaging, content as well as manage the launch of SAP’s data discovery solution.

Developed and executed marketing programs to overachieve sales and marketing objectives; launch SAP’s data discovery tool in APAC, GTM to grow analytics market share and share-of-wallet. Recognized for creating analytics pipeline, achieving 146%.

Domain expertise: Solution marketing, Product marketing, Lead generation, Pipeline management, Digital and Social marketing, Integrated marketing, Content marketing, bringing technology to life; Solutions: HANA, Business Intelligence, Analytics, Mobile, Data management.

Senior Marketing Solution Manager, IT Audience: Analytics, HANA, Data platform

Green Hat

Worked with multiple accounts in the IT and Finance sector to: 
- develop and progress pipeline with nurture programs; implement marketing automation to manage and measure the conversion of interest to sales 
- plan and execute integrated marketing programs to expand audience reach and generate leads across channels: email, digital, social and tele 
- develop personas and define positioning to guide content and program development

Account Director and Senior Marketing Consultant

Helping companies dig up the real "Why Us" for results. Enterprise, Sales-led Growth ($10M-$150M) for AI / Data / Analytics / Martech | Leading GTM & Product Marketing with Grit, Passion, Action | Follow for PMM insights

An accomplished Data-driven, Customer-led Product Marketing and GTM leader in high-growth B2B/SasS ($30M - $150M). Led category leadership, product launches, and GTM programs instrumental in doubling revenue within 18 months for SaaS and AI / Data products at high-growth startups and multinationals. Known for exceptional depth, business acumen, and nailing the narrative that builds PMM as a force multiplier. 

I'm open to fractional and full-time positions.

15+ years successfully engaging technical and business buying groups in CX, CDP, Martech, Adtech, Databases, Analytics, Life Sciences domains. 

My superpower?
Thinking differently through deep customer / market / product insights and analysis of what works to distill 'the why', challenge with data, and optimize GTM. I roll out repeatable GTM strategies to teams of 100s, making selling easier, marketing stickier, and customers happier.

- I’m a trusted thought partner to sales and product strategy teams - inspiring cross-functional collaboration and influencing with technical depth and a deep understanding of the sales cycle.
 
- I prioritize monetization across the entire SaaS lifecycle - launch, adoption, renewal, and expansion by bridging market, effort, and internal assumptions. 

Outcomes include:  

* Category Leadership repositioning elevated awareness, demand, MRR / NRR, and positioning as 'leader' in analyst reports.  

* Multi-product sales motion -  shift to a platform sales motion x2 deal size and x3 new logos.  

* Rapid New Market Entry / Product Launches - optimized product launches to hit greater revenue, quicker. Guiding outcomes from PRD to research, planning, and cross-functional execution.  

* Competitive Differentiation boosted conversions with standout messaging for marketing and sales. 

* World Class PMM Engine as a player-coach, built and led PMM teams (8) as a force multiplier and Customer SMEs. 

I love taking initiative and driving projects forward, often beyond the initial scope. What I don’t know, I figure out, by combining systematic logic, creativity, and empathy. I bring a smiling, let's do good attitude. 

CORE SKILLS:
Go-to-market Strategy | Positioning | Messaging | Personas | Content | Thought leadership | Product Launch | Category leadership | Competitive & Market Research | Customer & Market research | Pitch Decks, Sales Plays, Sales Enablement | Analyst Relations | Win/Loss | SaaS packaging | VOC | VOS Customer marketing | Partner marketing | Leadership & Talent Management

Renat Gersch

InfoVision Inc.

Pivotal member of the CX team within a leading telecom company developing consumer-first GenAI and machine learning capabilities for superior customer experience and sales and service enablement

Consumer Insight and Digital Engagement Leader

Consumer industry subject matter expert and vertical lead, guiding internal go-to-market stakeholders, customers and partners to do their best work with thought leadership, technical expertise and business consulting 

Brought deep industry expertise to face to face conversations with clients and business partners. Worked closely with sales teams in active sales cycles, from prospecting to implementation, providing industry and business support, expertise, education, and collateral. 

Supported marketing to create and deliver content for top of funnel industry marketing activities, and nurturing efforts, with blogs, webinars, analyst reviews, and other events and networking, establishing personal eminence internally and externally. 

Supported  key global customers to help them recognize value and to create and drive their capability development roadmaps. Assisted clients to develop a shared understanding of customer needs and behaviors and translated that knowledge, leveraging data, predictive analytics and insights to power great human experiences for reciprocal value and trust that builds over time. 

Delivered workshops with both prospects and clients to develop capability roadmaps to meet business objectives and consumer needs.  Supported organizations to deliver contextual and seamless experiences, applying predictive analytics and machine learning to integrated data sets that centralize 1P, 2P, and 3P consumer data linked to  marketplace and other important internal data sets.

Consumer Industry Principal

Associate Partner, Consumer SME, Big Data and Analytics, and IBM Services for Salesforce

Kantar Retail

VP Client Development

TNS North America

I lead a team  for TNS that provides insights and analytics to design and execute strategies to win at retail.  TNS is one of the world’s leading market information groups, providing insight through its operating companies in 70 countries. Our mission is to become our clients’ sixth sense of business™ by giving them a deeper understanding of their customers’ behavior, better anticipation of their
actions and greater insight into what they really want.

Senior Vice President, Retail and Shopper

Kraft Foods Group

Provided leadership for Kraft Cheese and Dairy (about $4B) to transform the business with primary responsibility for consumer and shopper insights and analytics.  Upgraded staff, and improved business integration and contribution, while significantly cutting costs.    Introduced new path to purchase and analytic tools, new platforms like SNAP, and analytic portfolio – shaping capabilities  to transform shelf presence, strategic pricing, and innovation effectiveness.

Sr. Director, Consumer Insights and Strategy, Cheese

ConAgra Foods

Sr. Director Shoper Insights and Analytics

ConAgra Foods, Grocery Consumer Insights

Sr Director, Shopper Insights

Kraft Foods

Consumer Insights Manager

MARC Research

Analyst

Danica brings over ten years experience in strategy and business transformation consulting with a focus on using data, predictive analytics and machine learning to elevate human experiences. She has a demonstrated history  of growing accounts and building relationships with over a five years of experience in SaaS sales, specializing in customer data platforms, digital marketing, analytics, and social media.

Additionally, Danica is a globally recognized leader in Consumer Goods with 15+ years in progressive roles at Kraft Foods and ConAgra Foods, and 20+ years of experience using survey, syndicated, 1P and 3P data sources and qualitative approaches.

Danica is a frequent speaker and content provider as an expert storyteller who uses consumer and marketplace data to inspire a vision for the future and to guide confident marketing and business actions aligned to objectives and informed by solid data, predictive analytics, and machine learning. 

She is a unique contributor who brings industry and insight experience, the ability to navigate the complexities of the tech industry, and to inspire others toward a culture of continuous innovation to identify growth in unexpected places. 

Key, recent achievements and business contributions include: 
-Led significant innovation of tools and approaches for value based selling
-Led creation of extensive use case library and tools for frameworks and thought leadership
-Led Art of the Possible and Use Case Workshops for many G2K clients
- Worked with key industry partners for mutual success  
- Delivered various keynote remarks and participated on industry panels 
- Published articles for Forbes, CGT, and other publications on market, consumer, tech, and data trends

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The Battle

Renat Gersch

Danica Konetski

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