Freelance (Self employed)

Fractional Product Marketing for Enterprise SaaS, Product Marketing Alliance (PMA) Expert-In-Residence and advisor to early stage founders.

Fractional Product Marketing and Advisor to Early stage founders

Product Marketing Alliance

Speaker and Expert-in-Resident

TheXPlace

Strategic Marketing and Product Marketing Advisor to CEO

Treasure Data

Boosted GTM Strategy for a Data Platform and ML Solutions in Cutthroat Market.

At Treasure Data, I redefined our product marketing strategy by adeptly positioning our data platform and machine learning capabilities as the “Customer Data Cloud” to win in the ultra-competitive Customer Data Platform space.

I took the reins at a pivotal moment, as Treasure Data expanded its product portfolio and sought new buyer segments. Under my leadership, our Product Marketing team grew to eight experts, laser-focused on a multifaceted strategy: product positioning, messaging, narrative crafting, launches, and competitive analysis. The metrics speak for themselves:
* Earned “Leaders” rankings in industry reports, thanks to our compelling positioning.
* Customer testimonials touted unprecedented ease-of-use and ROI improvements.
* Existing clients broadened their portfolios, while winning new logos at elevated rates.

Global Head of Product Marketing

Wrike

Growth Product Marketing leader, delivering 125% over objectives.
 
As the Head of Product Marketing at Wrike, a Vista Equity portfolio company, my collaboration with key stakeholders and focus on data-driven strategies doubled launch speeds and yielded business outcomes that exceeded our objectives by 125% within just two quarters.

In a SaaS environment, aligning product marketing with business goals isn't just a perk—it's essential. My efforts in fine-tuning messaging, understanding the competitive landscape, and optimizing the team contributed to timely and successful product launches and meaningful revenue growth.

I spearheaded the PMM function at Wrike, handpicking a team of top-tier talent to create a high-performance unit. Together, we revamped the go-to-market strategy—from product launches to targeted content creation—based on in-depth customer research and data-driven insights. Here are the metrics that back it up:
* Doubled the speed of product launches, breaking into new markets with finesse.
* Overachieved objectives by an astounding 125% in just two quarters.
* Garnered recognition and an invitation to join Vista's elite leadership program.

Head of Product Marketing

[24]7.ai

Messaging and GTM Strategy for AI-Driven Customer Acquisition Cloud and Engagement Cloud. Targeting F1000 enterprise contact centers and marketing leaders.

Responsible for optimizing the GTM of the AI-driven Customer Acquisition Cloud, next generation customer acquisition solutions spanning pride media bidding (search, social, shopping), omnichannel personalization and ML-driven dynamic creative optimization. 

I also led product marketing and the go-to-market (GTM) strategy for [24]7.ai's AI-powered contact center solutions which uses Machine Learning and Natural Language Processing (NLP) to decode customer intent and optimize customer experiences across all channels. 

In an era where customer experience (CX) is fragmented across multiple touchpoints, the need for intelligent, context-rich interactions is more crucial than ever. The solution portfolio uses [24]7 intent data gathered from processing over 5.5 billion customer interactions to deliver game changing results to marketing and CX leaders at Global 2000 enterprises.

Portfolio Product Marketing Manager- Customer Acquisition Cloud

Zoomdata

Turning Data Into Decisions: Messaging and GTM for Big Data Analytics. 

In my role as Director of Product Marketing Management (PMM) at Zoomdata, I drove messaging, product launches and lead conversion, leveraging my experience with analytics, databases, and other data technologies.

 We live in an age where data is abundant but insights remain scarce. My comprehensive experience with modern data sources like Hadoop, AWS S3, and Kafka is instrumental in targeting analytics and data managers that strive for actionable business intelligence, turning big data into strategic actions.
Go Deeper:
As Director of PMM, my key responsibilities and achievements encompass:
* Strategic Partnerships & GTM Initiatives: Managed high-stakes collaborations technology stack partners including Cloudera and SAP, as well as Cloud vendors like AWS to boost product awareness and adoption. 
* Cross-Functional Leadership: Navigated cross-disciplinary consensus among C-level stakeholders for narrative development, ensuring that Zoomdata's unique approach to streaming and visualizing big data was clearly and compellingly communicated.
* Content & Messaging: Created a diverse portfolio of assets ranging from whitepapers to self-service demo platforms, each tailored to demystify Zoomdata's complex server platform for a range of audiences—from business decision-makers to highly technical experts.

Director Product Marketing

Machine Zone

"As technology evolves, we find ourselves in a world where everyone and everything is connected. We are at a crossroads of creating the new realtime internet experience. As we unlock these barriers, possibilities are truly endless."

In the Sr. PMM role I led product marketing for MZ’s cloud-based, live data platform – Satori. Collaborated with leadership, product management, engineering and design to capture the vision in messaging, developed competitive analysis and analyst relations as well as identify verticals for GTM.

Domain expertise: analyst relationship and briefing, competitive intelligence, cross-discipline collaboration, messaging and positioning, simplifying complex concepts, crafting vision and demos, create marketing assets.

Sr. Product Marketing Manager

SAP ANZ

Owned IT Audience program (€650K budget) for data platform, mobile and analytics portfolios, contributing to more than 60% of the country’s revenue and achieving x4 market growth. Developed the marketing program to support aggressive business growth objectives across the portfolio. Responsible for pipeline progression: generating leads, account insights, increase engagement and raise awareness. Liaised with global product marketing, developing primary and secondary research to craft positioning, messaging, content as well as manage the launch of SAP’s data discovery solution.

Developed and executed marketing programs to overachieve sales and marketing objectives; launch SAP’s data discovery tool in APAC, GTM to grow analytics market share and share-of-wallet. Recognized for creating analytics pipeline, achieving 146%.

Domain expertise: Solution marketing, Product marketing, Lead generation, Pipeline management, Digital and Social marketing, Integrated marketing, Content marketing, bringing technology to life; Solutions: HANA, Business Intelligence, Analytics, Mobile, Data management.

Senior Marketing Solution Manager, IT Audience: Analytics, HANA, Data platform

Green Hat

Worked with multiple accounts in the IT and Finance sector to: 
- develop and progress pipeline with nurture programs; implement marketing automation to manage and measure the conversion of interest to sales 
- plan and execute integrated marketing programs to expand audience reach and generate leads across channels: email, digital, social and tele 
- develop personas and define positioning to guide content and program development

Account Director and Senior Marketing Consultant

Helping companies dig up the real "Why Us" for results. Enterprise, Sales-led Growth ($10M-$150M) for AI / Data / Analytics / Martech | Leading GTM & Product Marketing with Grit, Passion, Action | Follow for PMM insights

An accomplished Data-driven, Customer-led Product Marketing and GTM leader in high-growth B2B/SasS ($30M - $150M). Led category leadership, product launches, and GTM programs instrumental in doubling revenue within 18 months for SaaS and AI / Data products at high-growth startups and multinationals. Known for exceptional depth, business acumen, and nailing the narrative that builds PMM as a force multiplier. 

I'm open to fractional and full-time positions.

15+ years successfully engaging technical and business buying groups in CX, CDP, Martech, Adtech, Databases, Analytics, Life Sciences domains. 

My superpower?
Thinking differently through deep customer / market / product insights and analysis of what works to distill 'the why', challenge with data, and optimize GTM. I roll out repeatable GTM strategies to teams of 100s, making selling easier, marketing stickier, and customers happier.

- I’m a trusted thought partner to sales and product strategy teams - inspiring cross-functional collaboration and influencing with technical depth and a deep understanding of the sales cycle.
 
- I prioritize monetization across the entire SaaS lifecycle - launch, adoption, renewal, and expansion by bridging market, effort, and internal assumptions. 

Outcomes include:  

* Category Leadership repositioning elevated awareness, demand, MRR / NRR, and positioning as 'leader' in analyst reports.  

* Multi-product sales motion -  shift to a platform sales motion x2 deal size and x3 new logos.  

* Rapid New Market Entry / Product Launches - optimized product launches to hit greater revenue, quicker. Guiding outcomes from PRD to research, planning, and cross-functional execution.  

* Competitive Differentiation boosted conversions with standout messaging for marketing and sales. 

* World Class PMM Engine as a player-coach, built and led PMM teams (8) as a force multiplier and Customer SMEs. 

I love taking initiative and driving projects forward, often beyond the initial scope. What I don’t know, I figure out, by combining systematic logic, creativity, and empathy. I bring a smiling, let's do good attitude. 

CORE SKILLS:
Go-to-market Strategy | Positioning | Messaging | Personas | Content | Thought leadership | Product Launch | Category leadership | Competitive & Market Research | Customer & Market research | Pitch Decks, Sales Plays, Sales Enablement | Analyst Relations | Win/Loss | SaaS packaging | VOC | VOS Customer marketing | Partner marketing | Leadership & Talent Management

Renat Gersch

Daniel Kuperman

Atlassian

I lead a team of exceptional product marketers that are driving growth for Atlassian's IT Service Management products. We own the Go-to-market motions (both product-led growth and high-touch sales-led), the sales enablement, channel activation, customer marketing, and competitive analysis. 

This team works with several cross-functional roles including demand generation, marketing operations, field sales teams, brand, creative, performance marketing, and many more to craft the best value proposition and launch into market innovative campaigns and messaging that resonate with our customers.

Head of Core Product Marketing & GTM, ITSM Solutions

Head of product marketing for Jira Align, the Enterprise Agility solution from Atlassian. Responsible for building the PMM team and leading go-to-market efforts including demand gen strategy, sales enablement, channel marketing, competitive and market intelligence.

Head of Product Marketing, Jira Align

Sharebird

Sharebird helps product marketers get quick tips and insights from leaders in their field. You can follow my answers at: https://sharebird.com/profile/daniel-kuperman

Sharebird Product Marketing Mentor

Sales Enablement Society

Like-minded individuals often come together on a shared "why." Our's is to evolve, elevate and professionalize the Sales Enablement function.

Learn more or join us at: http://www.sesociety.org/

Founding Member

Snowflake

Responsible for leading core product marketing and GTM efforts for Snowflake Secure Data Sharing, Data Exchange and Snowflake Data Marketplace.

Director of Product Marketing

MindTickle

MindTickle is the leading Sales Readiness platform in the market.

As the Sr. Director of Marketing at MindTickle, I oversee product marketing, sales enablement, and customer marketing.

Senior Director of Product Marketing

As the head of product marketing my role is to define and implement the messaging, positioning, and go-to-market strategies that have helped solidify MindTickle's position in the market. I work with a talented team to deliver market and competitive insights, develop relationships with industry analysts and thought leaders, ensure successful product launches, and deliver sales tools and enablement programs to increase salesforce effectiveness.

Director, Product Marketing

Axcient

Key Accomplishment: Successfully created and evangelized the Disaster Recovery-as-a-Service (DRaaS) category and placed Axcient as a leader in Gartner, Forrester reports. 

Head of Product Marketing for the fastest growing data protection company in the nation and the leader in Disaster Recovery-as-a-Service. Working with the best team to create differentiated messaging, positioning, kick-ass sales enablement, and wearing many hats while having fun. This is startup life at its best.

First product marketing hire at Axcient tasked with building the foundations for scaling revenue, breaking into Fortune 1000 market, entering new industries, and growing the team. 

Responsible for product launches, sales enablement, messaging and positioning, sales pitch, creating thought leadership content, talking to analysts, analyzing market trends, customer marketing, and coordinating campaigns across demand generation, events, and channel marketing.

Senior Manager, Product Marketing

Self

Helping software, startups, and technology companies with their marketing challenges. Projects involve product marketing, marketing automation, marketing planning, product messaging and positioning, competitive analysis, sales enablement, content planning and creation including whitepapers, product brochures, use cases, and more. 

Clients include Hewlett-Packard (www.hp.com), ionGrid (www.iongrid.com), Accounting Micro Systems (www.accountingmicro.com), and YouSendIt (www.yousendit.com).

Marketing Consultant

Aprix Solutions

SaaS platform for Marketing Resource Management, online collaboration and project management for marketing teams at SMB companies.

Co-Founder and CEO

Quadrant Software

- Responsible for marketing strategy and execution for both Quadrant Software and IntelliChief business units, reporting directly to the CEO
- Planned and executed the launch of a new Document Management and imaging product
- Led product marketing activities including pricing strategy, competitive analysis, and creation of sales collateral
- Created marketing plans including market segmentation, messaging, positioning, and go-to-market strategies
- Responsible for demand generation activities to improve lead quality which included direct mail, email marketing, list acquisition, online and print advertising, webinars, and joint marketing programs with business partners
- Managed over 10 trade shows annually from planning to execution and evaluation 
- Crafted product messaging and created content such as whitepapers, success stories, presentations, and sales collateral focused on translating key features into tangible business benefits
- Worked directly with sales teams to create product demos, sales videos, and sales proposals
- Coordinated media outreach campaigns to achieve greater coverage of products and press mentions
- Managed channel marketing efforts including production of technical and sales collateral 
- Responsible for managing product roadmap,  creating marketing requirement documents (MRD), and helped manage product development plans
- Member of Sales Management Team responsible for setting sales targets, lead processing rules, lead generation goals, and ensuring alignment between sales and marketing departments
- Member of Leadership Team tasked with advising the CEO and setting annual and quarterly goals

Director of Marketing and Product Management

Objective with this position was streamline operations and reduce costs. Involved in special projects across functional areas including:
- Creation of MS Access database for accounting department
- Creation of Crystal reports for accounting deparment
- Review and cleanup of SKUs from financial system
- Creation of MS Access database for sales department to keep track and report on sales transactions
- Several software selection and evaluation projects
- Rolled out company-wide project for process documentation and improvement initiative
- Competitive Intelligence project to analyze competitive marketspace
- Process improvement project with marketing department and creation of Marketing Projects database
- Company relocation project

Business Analyst

KPMG Consulting

Multiple promotions up to Senior Consultant. Experience includes:
- Customer Relationship Management (CRM)
- Enterprise Resource Planning (ERP)
- Balanced Scorecard
- Software selection and evaluation
- Software testing (Y2K, unit testing, user testing, etc.)
- Network security analysis and recommendations
- Business Process Improvement

Senior Consultant

I’ve seen first-hand what it takes to scale B2B Enterprise Software companies and how Product Marketing plays a critical role in executing GTM strategies. For the past twenty years, my passion has been helping companies tell their stories in ways that resonate with buyers, partners, and industry analysts. 

From Series A startups (MindTickle) creating a new market category, all the way to pre-and-post IPO Unicorn (Snowflake), and now to a public company disrupting mature markets (Atlassian), I have helped shape the go-to-market engine and launched products that have captivated our customers and the markets we serve. 

To give back to the product marketing community, I’m an active participant and mentor at the Product Marketing Alliance and Sharebird. I've been nominated multiple times as a Top 100 Product Marketing Influencer and a Top 100 Product Marketing Mentor. 

Additional highlights:
- Author of the Analyst Relations Certified Masters Course, PMA
- Author of the Sales Enablement Course, PM3
- Frequent speaker at Product Marketing Summit and other industry events (topics include: Product Marketing Metrics that Matter, How to Get S#!t Done as a PMM, Practical Guide to Creating Winning Positioning and Messaging, The Manager’s Toolkit, and more)

Those who work with me like my sense of humor, my nerdy inclination to Star Wars, and my candor. I like to mentor employees (whether you report to me or not is irrelevant) and remove obstacles so they can be successful.


Specialties: Go to Market (GTM) Strategy; Product Launches; Analyst Relations; Sales Enablement; Buyer Journey and Personas; Product Messaging and Positioning; Product Marketing; Demand Generation and Marketing Automation; Competitive Analysis; B2B Marketing Strategy; Content Marketing and Thought Leadership; Webcast/Webinar promotion and execution; Enterprise Cloud Collaboration; Project Management; Public Speaking.

taplio

The Battle

Renat Gersch

Daniel Kuperman

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