Freelance (Self employed)

Fractional Product Marketing for Enterprise SaaS, Product Marketing Alliance (PMA) Expert-In-Residence and advisor to early stage founders.

Fractional Product Marketing and Advisor to Early stage founders

Product Marketing Alliance

Speaker and Expert-in-Resident

TheXPlace

Strategic Marketing and Product Marketing Advisor to CEO

Treasure Data

Boosted GTM Strategy for a Data Platform and ML Solutions in Cutthroat Market.

At Treasure Data, I redefined our product marketing strategy by adeptly positioning our data platform and machine learning capabilities as the “Customer Data Cloud” to win in the ultra-competitive Customer Data Platform space.

I took the reins at a pivotal moment, as Treasure Data expanded its product portfolio and sought new buyer segments. Under my leadership, our Product Marketing team grew to eight experts, laser-focused on a multifaceted strategy: product positioning, messaging, narrative crafting, launches, and competitive analysis. The metrics speak for themselves:
* Earned “Leaders” rankings in industry reports, thanks to our compelling positioning.
* Customer testimonials touted unprecedented ease-of-use and ROI improvements.
* Existing clients broadened their portfolios, while winning new logos at elevated rates.

Global Head of Product Marketing

Wrike

Growth Product Marketing leader, delivering 125% over objectives.
 
As the Head of Product Marketing at Wrike, a Vista Equity portfolio company, my collaboration with key stakeholders and focus on data-driven strategies doubled launch speeds and yielded business outcomes that exceeded our objectives by 125% within just two quarters.

In a SaaS environment, aligning product marketing with business goals isn't just a perk—it's essential. My efforts in fine-tuning messaging, understanding the competitive landscape, and optimizing the team contributed to timely and successful product launches and meaningful revenue growth.

I spearheaded the PMM function at Wrike, handpicking a team of top-tier talent to create a high-performance unit. Together, we revamped the go-to-market strategy—from product launches to targeted content creation—based on in-depth customer research and data-driven insights. Here are the metrics that back it up:
* Doubled the speed of product launches, breaking into new markets with finesse.
* Overachieved objectives by an astounding 125% in just two quarters.
* Garnered recognition and an invitation to join Vista's elite leadership program.

Head of Product Marketing

[24]7.ai

Messaging and GTM Strategy for AI-Driven Customer Acquisition Cloud and Engagement Cloud. Targeting F1000 enterprise contact centers and marketing leaders.

Responsible for optimizing the GTM of the AI-driven Customer Acquisition Cloud, next generation customer acquisition solutions spanning pride media bidding (search, social, shopping), omnichannel personalization and ML-driven dynamic creative optimization. 

I also led product marketing and the go-to-market (GTM) strategy for [24]7.ai's AI-powered contact center solutions which uses Machine Learning and Natural Language Processing (NLP) to decode customer intent and optimize customer experiences across all channels. 

In an era where customer experience (CX) is fragmented across multiple touchpoints, the need for intelligent, context-rich interactions is more crucial than ever. The solution portfolio uses [24]7 intent data gathered from processing over 5.5 billion customer interactions to deliver game changing results to marketing and CX leaders at Global 2000 enterprises.

Portfolio Product Marketing Manager- Customer Acquisition Cloud

Zoomdata

Turning Data Into Decisions: Messaging and GTM for Big Data Analytics. 

In my role as Director of Product Marketing Management (PMM) at Zoomdata, I drove messaging, product launches and lead conversion, leveraging my experience with analytics, databases, and other data technologies.

 We live in an age where data is abundant but insights remain scarce. My comprehensive experience with modern data sources like Hadoop, AWS S3, and Kafka is instrumental in targeting analytics and data managers that strive for actionable business intelligence, turning big data into strategic actions.
Go Deeper:
As Director of PMM, my key responsibilities and achievements encompass:
* Strategic Partnerships & GTM Initiatives: Managed high-stakes collaborations technology stack partners including Cloudera and SAP, as well as Cloud vendors like AWS to boost product awareness and adoption. 
* Cross-Functional Leadership: Navigated cross-disciplinary consensus among C-level stakeholders for narrative development, ensuring that Zoomdata's unique approach to streaming and visualizing big data was clearly and compellingly communicated.
* Content & Messaging: Created a diverse portfolio of assets ranging from whitepapers to self-service demo platforms, each tailored to demystify Zoomdata's complex server platform for a range of audiences—from business decision-makers to highly technical experts.

Director Product Marketing

Machine Zone

"As technology evolves, we find ourselves in a world where everyone and everything is connected. We are at a crossroads of creating the new realtime internet experience. As we unlock these barriers, possibilities are truly endless."

In the Sr. PMM role I led product marketing for MZ’s cloud-based, live data platform – Satori. Collaborated with leadership, product management, engineering and design to capture the vision in messaging, developed competitive analysis and analyst relations as well as identify verticals for GTM.

Domain expertise: analyst relationship and briefing, competitive intelligence, cross-discipline collaboration, messaging and positioning, simplifying complex concepts, crafting vision and demos, create marketing assets.

Sr. Product Marketing Manager

SAP ANZ

Owned IT Audience program (€650K budget) for data platform, mobile and analytics portfolios, contributing to more than 60% of the country’s revenue and achieving x4 market growth. Developed the marketing program to support aggressive business growth objectives across the portfolio. Responsible for pipeline progression: generating leads, account insights, increase engagement and raise awareness. Liaised with global product marketing, developing primary and secondary research to craft positioning, messaging, content as well as manage the launch of SAP’s data discovery solution.

Developed and executed marketing programs to overachieve sales and marketing objectives; launch SAP’s data discovery tool in APAC, GTM to grow analytics market share and share-of-wallet. Recognized for creating analytics pipeline, achieving 146%.

Domain expertise: Solution marketing, Product marketing, Lead generation, Pipeline management, Digital and Social marketing, Integrated marketing, Content marketing, bringing technology to life; Solutions: HANA, Business Intelligence, Analytics, Mobile, Data management.

Senior Marketing Solution Manager, IT Audience: Analytics, HANA, Data platform

Green Hat

Worked with multiple accounts in the IT and Finance sector to: 
- develop and progress pipeline with nurture programs; implement marketing automation to manage and measure the conversion of interest to sales 
- plan and execute integrated marketing programs to expand audience reach and generate leads across channels: email, digital, social and tele 
- develop personas and define positioning to guide content and program development

Account Director and Senior Marketing Consultant

Helping companies dig up the real "Why Us" for results. Enterprise, Sales-led Growth ($10M-$150M) for AI / Data / Analytics / Martech | Leading GTM & Product Marketing with Grit, Passion, Action | Follow for PMM insights

An accomplished Data-driven, Customer-led Product Marketing and GTM leader in high-growth B2B/SasS ($30M - $150M). Led category leadership, product launches, and GTM programs instrumental in doubling revenue within 18 months for SaaS and AI / Data products at high-growth startups and multinationals. Known for exceptional depth, business acumen, and nailing the narrative that builds PMM as a force multiplier. 

I'm open to fractional and full-time positions.

15+ years successfully engaging technical and business buying groups in CX, CDP, Martech, Adtech, Databases, Analytics, Life Sciences domains. 

My superpower?
Thinking differently through deep customer / market / product insights and analysis of what works to distill 'the why', challenge with data, and optimize GTM. I roll out repeatable GTM strategies to teams of 100s, making selling easier, marketing stickier, and customers happier.

- I’m a trusted thought partner to sales and product strategy teams - inspiring cross-functional collaboration and influencing with technical depth and a deep understanding of the sales cycle.
 
- I prioritize monetization across the entire SaaS lifecycle - launch, adoption, renewal, and expansion by bridging market, effort, and internal assumptions. 

Outcomes include:  

* Category Leadership repositioning elevated awareness, demand, MRR / NRR, and positioning as 'leader' in analyst reports.  

* Multi-product sales motion -  shift to a platform sales motion x2 deal size and x3 new logos.  

* Rapid New Market Entry / Product Launches - optimized product launches to hit greater revenue, quicker. Guiding outcomes from PRD to research, planning, and cross-functional execution.  

* Competitive Differentiation boosted conversions with standout messaging for marketing and sales. 

* World Class PMM Engine as a player-coach, built and led PMM teams (8) as a force multiplier and Customer SMEs. 

I love taking initiative and driving projects forward, often beyond the initial scope. What I don’t know, I figure out, by combining systematic logic, creativity, and empathy. I bring a smiling, let's do good attitude. 

CORE SKILLS:
Go-to-market Strategy | Positioning | Messaging | Personas | Content | Thought leadership | Product Launch | Category leadership | Competitive & Market Research | Customer & Market research | Pitch Decks, Sales Plays, Sales Enablement | Analyst Relations | Win/Loss | SaaS packaging | VOC | VOS Customer marketing | Partner marketing | Leadership & Talent Management

Renat Gersch

Proofpoint

Director of Engineering

Proofpoint is a leading next-generation cybersecurity company that protects the way people work today. Proofpoint protects people, data and brand against advanced threats and compliance risks. Built on the cloud and the world's most advanced intelligence platform, our solutions help effectively detect and block targeted attacks and respond quickly to suspected compromises.

I am a Sr. Software Engineering Manager in the Email Security Products Group here @Proofpoint. My team and I make sure our customers stay protected around the clock by providing the most effective security solution against cyber attacks through the email channel.

I am always looking for good people, to grow our team. Specifically I am currently looking for:
+ UI Developers
+ Backend Developers
+ Automation Test Engineers 

Join us to make our world a safer place.

Sr. Engineering Manager

Engineering Manager

Sr. Release Program Manager

Novatti

Novatti develops innovative payment solutions – P2P, MFS, Remittance, Wallet, Mobile Banking (SaaS & Enterprise).

Developed and extended opportunities for the payment platform with telecom operators, banks, and PSPs (payment service providers). Leveraged market knowledge to develop product pricing and prioritize functionality with the engineering team.
Architected technical solutions in response to customer requirements.
Successfully managed multiple stakeholders including customer, system integrators and internal dev teams, during long sales/delivery cycles.

Technical Business Development Manager

I brought my in-depth mobile-payment domain knowledge to Novatti, to help build a better overall  product.
- SaaS multi tenant product (Amazon or IBM cloud) 
- Technical Product Reviews: New Features & Modules 
- Key point between Customer/Market & Development team
- Led Joint Venture Program in Sub Saharan Africa - MoniSend - Concept to GoLive!
- Close work with local & outsourcing development and integration teams
- Customer Business Analysis: translating customer requirements into deliverable features/products
- Led TransferBridge Program, concept, design, pricing, integrations

Technical Program & Product Manager

Thales Australia

My mission was improving the effectiveness of outsourcing across India, China, New Zealand and France for multiple software projects, the key one valued at $500K.  Developed KPIs as well as qualitative and quantitative measurement framework.  Collaborated with cross disciplinary teams including: Engineering Project Management, Software Technical Leads, Developers, Integrators, V&V and QA to define requirements. Outcome: turned around negative perception for the key software contractors, opening channels of communication with external and internal stakeholders, ultimately improving KPIs.

Software Subcontracting Manager / Technical Program Management

Utiba Mobility

Led the development team in a time of rapid growth and new markets’ penetration. I have delivered mission critical, financial software in 5 continents. Created an agile team spreading across four geographies, providing “follow the sun” business support. Changed the development team’s culture, creating a strong team spirit, a sense of togetherness and respect. I ran the technical program, and contributed closely to the product development.

Software Development Manager

Dev team management
  √ Priorities
  √ Talent Recruitment: Java Software Developers  
  √ Team building and retention 

Led software projects (TL)
  √ Writing detailed design spec: Software / Database / Migration
  √ Prj Team management
  √ Hands On!

Product 
  √ Working with Sales and Marketing teams to understand the client/market
  √ Market research analysis
  √ Adding additional features & opening new market segments

AVP Core Products

I have delivered revolutionary software projects across the globe. Either building the latest and greatest Mobile Financial Service product, or delivering a customer requirement. 

Hands on java development. Unix. Oracle / PostgreSQL.  
Led multiple simultaneous software developments projects (TL)
   - Writing detailed design spec: Software / Database / Migration
   - Technical Project management
   - Ultimately responsible for ensuring the team is consistently delivering: OnTime / Quality / Value
   - Priorities
   - Process & methodologies

Team Lead

BETA SOFT COMPUTERIZED SYSTEMS LTD

Beta Soft Computerized Systems Ltd created ticketing solutions that were used by the top cinemas in Israel and Portugal including Cinema-City, Globus Groups Cinemas, Lev Cinemas, Arkia, most of Israel's amusement parks and many others.

Ticketnet.co.il was created and owned by Beta soft and was the first site to sell tickets online is Israel.

Beta-soft was acquired by Netvision and eventually sold to Walla shops.

I Led the R&D team while building the Microsoft and Java technologies-based TicketNet application from conception through implementation, installation at customer site and maintenance.

R&D Manager

MIND CTI

Overall responsibility for software projects end to end: architecture design, implementation and integration; Group’s lead Java developer; Responsible for coordinating and managing a team of students on a range of projects.

Software Developer

People Person • Problem Solver • Opportunity Creator

I am a seasoned leader delivering business results for over 15 years, in the critical real-time monetization and security domains. As a technical manager, I leverage my in depth domain knowledge, hands-on software engineering background, and my business development and customer inputs, to create cutting edge products. 

Deep knowledge domain: mobile payments, digital wallets, mobile financial services, international remittances, email security

I have a proven ability to launch, lead and manage value-added product and services in both new and established markets. I have built local, remote and international teams and channels, work hard to find, recruit, and retain good talent, and foster solid relationships.

Proven analytical, critical thinking and decision-making skills with the ability to identify and proactively solve problems. Personal attributes include can-do attitude, thought leader, exceptional people manager.

taplio

The Battle

Renat Gersch

Shai Elnekave

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