Freelance (Self employed)

Fractional Product Marketing for Enterprise SaaS, Product Marketing Alliance (PMA) Expert-In-Residence and advisor to early stage founders.

Fractional Product Marketing and Advisor to Early stage founders

Product Marketing Alliance

Speaker and Expert-in-Resident

TheXPlace

Strategic Marketing and Product Marketing Advisor to CEO

Treasure Data

Boosted GTM Strategy for a Data Platform and ML Solutions in Cutthroat Market.

At Treasure Data, I redefined our product marketing strategy by adeptly positioning our data platform and machine learning capabilities as the “Customer Data Cloud” to win in the ultra-competitive Customer Data Platform space.

I took the reins at a pivotal moment, as Treasure Data expanded its product portfolio and sought new buyer segments. Under my leadership, our Product Marketing team grew to eight experts, laser-focused on a multifaceted strategy: product positioning, messaging, narrative crafting, launches, and competitive analysis. The metrics speak for themselves:
* Earned “Leaders” rankings in industry reports, thanks to our compelling positioning.
* Customer testimonials touted unprecedented ease-of-use and ROI improvements.
* Existing clients broadened their portfolios, while winning new logos at elevated rates.

Global Head of Product Marketing

Wrike

Growth Product Marketing leader, delivering 125% over objectives.
 
As the Head of Product Marketing at Wrike, a Vista Equity portfolio company, my collaboration with key stakeholders and focus on data-driven strategies doubled launch speeds and yielded business outcomes that exceeded our objectives by 125% within just two quarters.

In a SaaS environment, aligning product marketing with business goals isn't just a perk—it's essential. My efforts in fine-tuning messaging, understanding the competitive landscape, and optimizing the team contributed to timely and successful product launches and meaningful revenue growth.

I spearheaded the PMM function at Wrike, handpicking a team of top-tier talent to create a high-performance unit. Together, we revamped the go-to-market strategy—from product launches to targeted content creation—based on in-depth customer research and data-driven insights. Here are the metrics that back it up:
* Doubled the speed of product launches, breaking into new markets with finesse.
* Overachieved objectives by an astounding 125% in just two quarters.
* Garnered recognition and an invitation to join Vista's elite leadership program.

Head of Product Marketing

[24]7.ai

Messaging and GTM Strategy for AI-Driven Customer Acquisition Cloud and Engagement Cloud. Targeting F1000 enterprise contact centers and marketing leaders.

Responsible for optimizing the GTM of the AI-driven Customer Acquisition Cloud, next generation customer acquisition solutions spanning pride media bidding (search, social, shopping), omnichannel personalization and ML-driven dynamic creative optimization. 

I also led product marketing and the go-to-market (GTM) strategy for [24]7.ai's AI-powered contact center solutions which uses Machine Learning and Natural Language Processing (NLP) to decode customer intent and optimize customer experiences across all channels. 

In an era where customer experience (CX) is fragmented across multiple touchpoints, the need for intelligent, context-rich interactions is more crucial than ever. The solution portfolio uses [24]7 intent data gathered from processing over 5.5 billion customer interactions to deliver game changing results to marketing and CX leaders at Global 2000 enterprises.

Portfolio Product Marketing Manager- Customer Acquisition Cloud

Zoomdata

Turning Data Into Decisions: Messaging and GTM for Big Data Analytics. 

In my role as Director of Product Marketing Management (PMM) at Zoomdata, I drove messaging, product launches and lead conversion, leveraging my experience with analytics, databases, and other data technologies.

 We live in an age where data is abundant but insights remain scarce. My comprehensive experience with modern data sources like Hadoop, AWS S3, and Kafka is instrumental in targeting analytics and data managers that strive for actionable business intelligence, turning big data into strategic actions.
Go Deeper:
As Director of PMM, my key responsibilities and achievements encompass:
* Strategic Partnerships & GTM Initiatives: Managed high-stakes collaborations technology stack partners including Cloudera and SAP, as well as Cloud vendors like AWS to boost product awareness and adoption. 
* Cross-Functional Leadership: Navigated cross-disciplinary consensus among C-level stakeholders for narrative development, ensuring that Zoomdata's unique approach to streaming and visualizing big data was clearly and compellingly communicated.
* Content & Messaging: Created a diverse portfolio of assets ranging from whitepapers to self-service demo platforms, each tailored to demystify Zoomdata's complex server platform for a range of audiences—from business decision-makers to highly technical experts.

Director Product Marketing

Machine Zone

"As technology evolves, we find ourselves in a world where everyone and everything is connected. We are at a crossroads of creating the new realtime internet experience. As we unlock these barriers, possibilities are truly endless."

In the Sr. PMM role I led product marketing for MZ’s cloud-based, live data platform – Satori. Collaborated with leadership, product management, engineering and design to capture the vision in messaging, developed competitive analysis and analyst relations as well as identify verticals for GTM.

Domain expertise: analyst relationship and briefing, competitive intelligence, cross-discipline collaboration, messaging and positioning, simplifying complex concepts, crafting vision and demos, create marketing assets.

Sr. Product Marketing Manager

SAP ANZ

Owned IT Audience program (€650K budget) for data platform, mobile and analytics portfolios, contributing to more than 60% of the country’s revenue and achieving x4 market growth. Developed the marketing program to support aggressive business growth objectives across the portfolio. Responsible for pipeline progression: generating leads, account insights, increase engagement and raise awareness. Liaised with global product marketing, developing primary and secondary research to craft positioning, messaging, content as well as manage the launch of SAP’s data discovery solution.

Developed and executed marketing programs to overachieve sales and marketing objectives; launch SAP’s data discovery tool in APAC, GTM to grow analytics market share and share-of-wallet. Recognized for creating analytics pipeline, achieving 146%.

Domain expertise: Solution marketing, Product marketing, Lead generation, Pipeline management, Digital and Social marketing, Integrated marketing, Content marketing, bringing technology to life; Solutions: HANA, Business Intelligence, Analytics, Mobile, Data management.

Senior Marketing Solution Manager, IT Audience: Analytics, HANA, Data platform

Green Hat

Worked with multiple accounts in the IT and Finance sector to: 
- develop and progress pipeline with nurture programs; implement marketing automation to manage and measure the conversion of interest to sales 
- plan and execute integrated marketing programs to expand audience reach and generate leads across channels: email, digital, social and tele 
- develop personas and define positioning to guide content and program development

Account Director and Senior Marketing Consultant

Helping companies dig up the real "Why Us" for results. Enterprise, Sales-led Growth ($10M-$150M) for AI / Data / Analytics / Martech | Leading GTM & Product Marketing with Grit, Passion, Action | Follow for PMM insights

An accomplished Data-driven, Customer-led Product Marketing and GTM leader in high-growth B2B/SasS ($30M - $150M). Led category leadership, product launches, and GTM programs instrumental in doubling revenue within 18 months for SaaS and AI / Data products at high-growth startups and multinationals. Known for exceptional depth, business acumen, and nailing the narrative that builds PMM as a force multiplier. 

I'm open to fractional and full-time positions.

15+ years successfully engaging technical and business buying groups in CX, CDP, Martech, Adtech, Databases, Analytics, Life Sciences domains. 

My superpower?
Thinking differently through deep customer / market / product insights and analysis of what works to distill 'the why', challenge with data, and optimize GTM. I roll out repeatable GTM strategies to teams of 100s, making selling easier, marketing stickier, and customers happier.

- I’m a trusted thought partner to sales and product strategy teams - inspiring cross-functional collaboration and influencing with technical depth and a deep understanding of the sales cycle.
 
- I prioritize monetization across the entire SaaS lifecycle - launch, adoption, renewal, and expansion by bridging market, effort, and internal assumptions. 

Outcomes include:  

* Category Leadership repositioning elevated awareness, demand, MRR / NRR, and positioning as 'leader' in analyst reports.  

* Multi-product sales motion -  shift to a platform sales motion x2 deal size and x3 new logos.  

* Rapid New Market Entry / Product Launches - optimized product launches to hit greater revenue, quicker. Guiding outcomes from PRD to research, planning, and cross-functional execution.  

* Competitive Differentiation boosted conversions with standout messaging for marketing and sales. 

* World Class PMM Engine as a player-coach, built and led PMM teams (8) as a force multiplier and Customer SMEs. 

I love taking initiative and driving projects forward, often beyond the initial scope. What I don’t know, I figure out, by combining systematic logic, creativity, and empathy. I bring a smiling, let's do good attitude. 

CORE SKILLS:
Go-to-market Strategy | Positioning | Messaging | Personas | Content | Thought leadership | Product Launch | Category leadership | Competitive & Market Research | Customer & Market research | Pitch Decks, Sales Plays, Sales Enablement | Analyst Relations | Win/Loss | SaaS packaging | VOC | VOS Customer marketing | Partner marketing | Leadership & Talent Management

Renat Gersch

Kiteworks

Driving company growth by establishing impactful strategic partnerships and alliances, contributing 19% ($MM) of new business ARR. Developed commercial and technical partnerships from inception to execution and GTM with ISVs, channel partners, and business collaborators.
•  Leading the development and execution of strategic plans with ISVs, channel partners, and business partners 
•  Analyzing market dynamics and identifying opportunities for collaboration. 
•  Engaging with potential partners, cultivating relationships, and negotiating comprehensive partnership agreements, including detailed go-to-market strategies. 
•  Building strong relationships with C-level executives at Fortune 1000 companies to achieve measurable increases in revenue, market share, and depth within the global partner ecosystem.

Director of Global Strategic Alliances

Resolve Systems

Leading Global Business Development & Alliances for ITOPS platform powered by ML and AI, with SaaS and on-premise configurations. Recruiting, Manage and Built a Go to Market programs with C-Level MSP/MSSP and Channels, to achieve their goals and objectives. 
• Scaled up the MSP/MSSP practice, becoming the fastest growing revenue stream for the overall business. 
• Recruited 3 new strategic partners, generating 160% of plan
• Zero churn during Covid-19 pandemic

Director - Global Partnerships & Alliances (through Ayehu Inc acquisition)

sFoundation

sFoundation is a diversity driven Startup Accelerator that promotes startups led by women, professionals over 40 and minorities. 
I help founders with practical GTM, Sales and Business Development strategies and tactics.

Mentor

NanoLock Security

Leading the Sales and Business Development activities in North America.

NanoLock Security provides the industry’s only cloud-to-flash security and management solution for connected and IoT devices. Its end-to-end solution secures the entire chain of IoT system vulnerability—from deeply embedded endpoints to the cloud and up into the enterprise management layer. 

NanoLock’s founding team and senior management comprises veterans from the cybersecurity domain, representing a wealth of deep knowledge about management and security of next-generation edge devices. Nanolock has offices in Japan, Israel and the US.

Director Of Sales And Business Development

Labgoo US Inc

• Leading sales and technical teams in the US & Singapore (P&G Asia, ST Engineering, Singaporean Government)
• Increased revenues by 400% in 2017, generating $2M
• Increased revenues by 225% in 2018, generating $4.5M
• Secured the first agreement for the company with Fortune 500 (Qualcomm); first phase generated $0.5M
• Managed a team of 10 professionals

Director Sales and Business Development

MyUSTeam

Current sample projects include:
• Developed strategic partnerships and acquired US based customers for a UX/UI European company

• Developed the strategy and business plan for “stealth mode” social networking start-up to penetrate the US market
- Analyzing the competitive landscape, emerging revenue streams and the company’s position to win in the marketplace
- Identifying target markets and potential partners 
- Formulating Internet advertising strategy

• Development of global strategic partnerships for a patented product in the printing market
- Establishing new relationships with printers manufacturers and retailers 
- Initiating business development activities and negotiating large scale deals terms

•	Established an eCommerce start-up company and  eBay store, generating an annual turnover of $240K
- Defined and managed implementation of the eCommerce project and Digital Marketing plan
- Negotiated and finalized agreements with major importers and distributors in the USA (Sea of SPA)

Business Development & Strategic Sales

• Led Business Development activities for FilesX, specializing in continuous data protection and instant recovery software for enterprises, deals generated $1.5M 
• Identified, negotiated and managed relationships with leading Storage Solution Companies (HP, IBM, ADIC), culminating in OEM agreements and led to an acquisition by IBM

Director, Business Development (through FilesX Inc acquisition)

Global Partnership and Channel 𝐥𝐞𝐚𝐝𝐞𝐫 with demonstrated success in innovating and scaling the go-to-market with 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 and 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 partners and channels; combining strategy, business development and relationship with C-level management in the SaaS, Cyber, and IT Markets. 

Building and scaling the business development and alliances organization from 𝐳𝐞𝐫𝐨-𝐭𝐨-$𝟏𝟎𝐌 leveraging expertise in strategic negotiations across complex, matrixed organizations to drive towards a common goal.

𝐌𝐞𝐭𝐫𝐢𝐜𝐬-𝐝𝐫𝐢𝐯𝐞𝐧 𝐥𝐞𝐚𝐝𝐞𝐫 with extensive global experience, known for combining strong work ethics and uncompromising integrity. Proven ability to motivate cross-functional teams and align efforts to achieve and exceed business objectives. 

𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:
● $𝟏𝟎𝐌 – grew practices to yield $10M in revenues, and 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐆𝐥𝐨𝐛𝐚𝐥 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐭𝐞𝐚𝐦𝐬, becoming the most significant revenue stream for the overall business 
● 𝟭𝟳% 𝐧𝐞𝐰 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐑𝐑 ($𝐌𝐌) - 𝐞𝐱𝐜𝐞𝐞𝐝𝐞𝐝 partnership development objectives by 𝟳𝟎% through strategic partnerships with ISVs and channel partners
● 𝐅𝟓𝟎𝟎 𝐚𝐧𝐝 𝐓𝐢𝐞𝐫 𝟏&𝟐 𝐌𝐒𝐏, 𝐌𝐒𝐒𝐏 – won new logos, managed strategy, GTM and post winning relationships with C-Level; Cognizant, Accenture, TCS, Capgemini, TietoEvry, LTI, AWS, SFDC and others
● 2 𝐞𝐱𝐢𝐭𝐬 – lead partnership and channel practices for three different companies that were successfully acquired

𝐃𝐞𝐞𝐩 𝐝𝐨𝐦𝐚𝐢𝐧 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞:
Cyber, IT, SaaS, Partnerships, Alliances, Channels, MSP, MSSP, Business Development, Cross-Functional Team leadership, Change Agent, international, startups

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The Battle

Renat Gersch

Israel Rand

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