Freelance (Self employed)

Fractional Product Marketing for Enterprise SaaS, Product Marketing Alliance (PMA) Expert-In-Residence and advisor to early stage founders.

Fractional Product Marketing and Advisor to Early stage founders

Product Marketing Alliance

Speaker and Expert-in-Resident

TheXPlace

Strategic Marketing and Product Marketing Advisor to CEO

Treasure Data

Boosted GTM Strategy for a Data Platform and ML Solutions in Cutthroat Market.

At Treasure Data, I redefined our product marketing strategy by adeptly positioning our data platform and machine learning capabilities as the “Customer Data Cloud” to win in the ultra-competitive Customer Data Platform space.

I took the reins at a pivotal moment, as Treasure Data expanded its product portfolio and sought new buyer segments. Under my leadership, our Product Marketing team grew to eight experts, laser-focused on a multifaceted strategy: product positioning, messaging, narrative crafting, launches, and competitive analysis. The metrics speak for themselves:
* Earned “Leaders” rankings in industry reports, thanks to our compelling positioning.
* Customer testimonials touted unprecedented ease-of-use and ROI improvements.
* Existing clients broadened their portfolios, while winning new logos at elevated rates.

Global Head of Product Marketing

Wrike

Growth Product Marketing leader, delivering 125% over objectives.
 
As the Head of Product Marketing at Wrike, a Vista Equity portfolio company, my collaboration with key stakeholders and focus on data-driven strategies doubled launch speeds and yielded business outcomes that exceeded our objectives by 125% within just two quarters.

In a SaaS environment, aligning product marketing with business goals isn't just a perk—it's essential. My efforts in fine-tuning messaging, understanding the competitive landscape, and optimizing the team contributed to timely and successful product launches and meaningful revenue growth.

I spearheaded the PMM function at Wrike, handpicking a team of top-tier talent to create a high-performance unit. Together, we revamped the go-to-market strategy—from product launches to targeted content creation—based on in-depth customer research and data-driven insights. Here are the metrics that back it up:
* Doubled the speed of product launches, breaking into new markets with finesse.
* Overachieved objectives by an astounding 125% in just two quarters.
* Garnered recognition and an invitation to join Vista's elite leadership program.

Head of Product Marketing

[24]7.ai

Messaging and GTM Strategy for AI-Driven Customer Acquisition Cloud and Engagement Cloud. Targeting F1000 enterprise contact centers and marketing leaders.

Responsible for optimizing the GTM of the AI-driven Customer Acquisition Cloud, next generation customer acquisition solutions spanning pride media bidding (search, social, shopping), omnichannel personalization and ML-driven dynamic creative optimization. 

I also led product marketing and the go-to-market (GTM) strategy for [24]7.ai's AI-powered contact center solutions which uses Machine Learning and Natural Language Processing (NLP) to decode customer intent and optimize customer experiences across all channels. 

In an era where customer experience (CX) is fragmented across multiple touchpoints, the need for intelligent, context-rich interactions is more crucial than ever. The solution portfolio uses [24]7 intent data gathered from processing over 5.5 billion customer interactions to deliver game changing results to marketing and CX leaders at Global 2000 enterprises.

Portfolio Product Marketing Manager- Customer Acquisition Cloud

Zoomdata

Turning Data Into Decisions: Messaging and GTM for Big Data Analytics. 

In my role as Director of Product Marketing Management (PMM) at Zoomdata, I drove messaging, product launches and lead conversion, leveraging my experience with analytics, databases, and other data technologies.

 We live in an age where data is abundant but insights remain scarce. My comprehensive experience with modern data sources like Hadoop, AWS S3, and Kafka is instrumental in targeting analytics and data managers that strive for actionable business intelligence, turning big data into strategic actions.
Go Deeper:
As Director of PMM, my key responsibilities and achievements encompass:
* Strategic Partnerships & GTM Initiatives: Managed high-stakes collaborations technology stack partners including Cloudera and SAP, as well as Cloud vendors like AWS to boost product awareness and adoption. 
* Cross-Functional Leadership: Navigated cross-disciplinary consensus among C-level stakeholders for narrative development, ensuring that Zoomdata's unique approach to streaming and visualizing big data was clearly and compellingly communicated.
* Content & Messaging: Created a diverse portfolio of assets ranging from whitepapers to self-service demo platforms, each tailored to demystify Zoomdata's complex server platform for a range of audiences—from business decision-makers to highly technical experts.

Director Product Marketing

Machine Zone

"As technology evolves, we find ourselves in a world where everyone and everything is connected. We are at a crossroads of creating the new realtime internet experience. As we unlock these barriers, possibilities are truly endless."

In the Sr. PMM role I led product marketing for MZ’s cloud-based, live data platform – Satori. Collaborated with leadership, product management, engineering and design to capture the vision in messaging, developed competitive analysis and analyst relations as well as identify verticals for GTM.

Domain expertise: analyst relationship and briefing, competitive intelligence, cross-discipline collaboration, messaging and positioning, simplifying complex concepts, crafting vision and demos, create marketing assets.

Sr. Product Marketing Manager

SAP ANZ

Owned IT Audience program (€650K budget) for data platform, mobile and analytics portfolios, contributing to more than 60% of the country’s revenue and achieving x4 market growth. Developed the marketing program to support aggressive business growth objectives across the portfolio. Responsible for pipeline progression: generating leads, account insights, increase engagement and raise awareness. Liaised with global product marketing, developing primary and secondary research to craft positioning, messaging, content as well as manage the launch of SAP’s data discovery solution.

Developed and executed marketing programs to overachieve sales and marketing objectives; launch SAP’s data discovery tool in APAC, GTM to grow analytics market share and share-of-wallet. Recognized for creating analytics pipeline, achieving 146%.

Domain expertise: Solution marketing, Product marketing, Lead generation, Pipeline management, Digital and Social marketing, Integrated marketing, Content marketing, bringing technology to life; Solutions: HANA, Business Intelligence, Analytics, Mobile, Data management.

Senior Marketing Solution Manager, IT Audience: Analytics, HANA, Data platform

Green Hat

Worked with multiple accounts in the IT and Finance sector to: 
- develop and progress pipeline with nurture programs; implement marketing automation to manage and measure the conversion of interest to sales 
- plan and execute integrated marketing programs to expand audience reach and generate leads across channels: email, digital, social and tele 
- develop personas and define positioning to guide content and program development

Account Director and Senior Marketing Consultant

Helping companies dig up the real "Why Us" for results. Enterprise, Sales-led Growth ($10M-$150M) for AI / Data / Analytics / Martech | Leading GTM & Product Marketing with Grit, Passion, Action | Follow for PMM insights

An accomplished Data-driven, Customer-led Product Marketing and GTM leader in high-growth B2B/SasS ($30M - $150M). Led category leadership, product launches, and GTM programs instrumental in doubling revenue within 18 months for SaaS and AI / Data products at high-growth startups and multinationals. Known for exceptional depth, business acumen, and nailing the narrative that builds PMM as a force multiplier. 

I'm open to fractional and full-time positions.

15+ years successfully engaging technical and business buying groups in CX, CDP, Martech, Adtech, Databases, Analytics, Life Sciences domains. 

My superpower?
Thinking differently through deep customer / market / product insights and analysis of what works to distill 'the why', challenge with data, and optimize GTM. I roll out repeatable GTM strategies to teams of 100s, making selling easier, marketing stickier, and customers happier.

- I’m a trusted thought partner to sales and product strategy teams - inspiring cross-functional collaboration and influencing with technical depth and a deep understanding of the sales cycle.
 
- I prioritize monetization across the entire SaaS lifecycle - launch, adoption, renewal, and expansion by bridging market, effort, and internal assumptions. 

Outcomes include:  

* Category Leadership repositioning elevated awareness, demand, MRR / NRR, and positioning as 'leader' in analyst reports.  

* Multi-product sales motion -  shift to a platform sales motion x2 deal size and x3 new logos.  

* Rapid New Market Entry / Product Launches - optimized product launches to hit greater revenue, quicker. Guiding outcomes from PRD to research, planning, and cross-functional execution.  

* Competitive Differentiation boosted conversions with standout messaging for marketing and sales. 

* World Class PMM Engine as a player-coach, built and led PMM teams (8) as a force multiplier and Customer SMEs. 

I love taking initiative and driving projects forward, often beyond the initial scope. What I don’t know, I figure out, by combining systematic logic, creativity, and empathy. I bring a smiling, let's do good attitude. 

CORE SKILLS:
Go-to-market Strategy | Positioning | Messaging | Personas | Content | Thought leadership | Product Launch | Category leadership | Competitive & Market Research | Customer & Market research | Pitch Decks, Sales Plays, Sales Enablement | Analyst Relations | Win/Loss | SaaS packaging | VOC | VOS Customer marketing | Partner marketing | Leadership & Talent Management

Renat Gersch

Discovering Goodness Pty Ltd

Imagine a virtual mind coach for elite athletes specifically designed and developed for the business world. Introducing the unique 'Discovering Goodness Corporate Empowerment Program', a knowledge-as-a-service cloud-based application that when leveraged in as little as 14 minutes per day, will directly improve the Positive Emotions of your people, and as such, your workplace culture, corporate performance and business outcomes.

Chief Executive Officer

The Sales Experts Channel

The Sales Experts Channel brings together some of the world's leading sales experts on a mission to provide world class educational content for Sales Leaders and sales Executives in a collaborative manner. 

Each member specialises in a particular area - my specialty is Authentic Relationship Management. What does that mean? 

I strongly believe that sales should be based on trust and that a true professional sales person must focus on helping their customer to succeed, not just on closing a deal. This demands a salesperson to customer relationship based on mutual trust and understanding an Authentic Relationship. But trust isn't built in a day - it needs to be earned.

In my role as CEO of the Database Dept. I've developed what we call the ARM (Authentic Relationship Management) business platform and we use it to help some of the world's leading companies to build trusted relationships with prospects BEFORE they are ready to buy. A relationship based on only targeting the right prospects, understanding the prospect's needs in depth, providing relevant high quality advice and education and helping the prospect to succeed and to become a delighted, long term customer.

That's what I'll be sharing via the Sales Experts Channel

The Authentic Relationship Management Expert

The Database Dept.

I'm CEO of the Database Dept. We help you to win more customers & sell more to existing customers. 

Data quality & management are critical for successful B2B sales & marketing. Many companies keep information about customers & sales opportunities in their CRM but few keep accurate data about prospects who aren't yet sales opportunities. What they do keep is held in many places & formats & is inconsistent. 

Our cloud based WebOne Integrated Marketing Database lets our Clients store prospect & customer data in one easily accessible central location.

Another critical ingredient is trust. Our  ARM (Authentic Relationship Management) Business Platform helps you build trusted relationships with prospects. We help you combine digital & traditional marketing to deliver a consistent message & to receive & analyse feedback via multiple marketing channels for strategic market management.

Our Relationship Management Tele-Consulting & Senior Sales Support services help you win new business & sell more to existing customers. They have made us one of Australia’s leading marketing support agencies with a blue chip client list in 13 countries. Clients have included AWS, Adobe, Cisco, CommVault, DXC, Google, Fujitsu, HDS, HP. IBM,  Lenovo, Microsoft, SAP Telstra & VMWare. 

We can help you to;

• Reduce the cost of your sales a& marketing coverage
• Deliver qualified sales opportunities with trusted relationships in place
• Increase sales reps' selling time
• Increase lead to sales conversion ratios
• Reduce lead to sales conversion times
• Develop trusted relationships with prospects that aren't ready to buy yet
• Protect your territory from competitive attacks & cover your territory more effectively
• Provide real time insights gathered from potential customers
• Gather information on every interaction, all collateral shared, future projects, budgets, business & IT needs & relationship status for every prospect & company covered.

And we help you sell a lot more with ease.

The Book Company

Responsibilities for the overall operation with a focus on Marketing and Sales. Operation through distribution in 30 countries.

IBM Australia

Director of Marketing Asia Pacific

Responsible for Marketing and Sales across IBM Asia Pacific (Small and Medium Business Unit). US$5B + revenue responsibility.

Director of Marketing Small and Medium Business

TMS. Tailor Made Systems

Global Marketing and Sales responsibilty across 15 countries. Other responsibilities included the creation and implementation of the TMS Global Business Partner and Client Services strategy.

General Manager

As CEO of the Database Dept. I’m lucky enough to have worked with some of the world’s best known and most innovative companies such as Amazon Web Services, Adobe, Ariba, Cisco, CommVault, Fujitsu, Google, HDS, HP, IBM, Microsoft, SAP and VMWare.

My passion is in helping my clients win new customers, increase profits, protect their brand and sell more to existing customers through, Authentic Relationship Management and dynamic pipeline creation.

My experience helping senior executives in global companies combined with thirty years working in more than thirty countries in Asia, North America, Europe, the Middle East and South Africa has helped the Database Dept. develop our unique sales driven marketing methodologies and systems.

Because I’ve worked in small companies with turnover of less than $2 million as well as having had budget responsibility of US$5 billion with IBM I understand the complex sales and market coverage issues in companies of all sizes.

My experience dealing with all aspects of strategy and business development enables me to help our clients grow and to achieve significant return on investment in the short, medium and long term from their lead generation and market development activities. 

At The Database Dept. I have developed and written the book on Authentic Relationship Management, our methodologies, processes and systems to build and measure trusted relationships with prospects who aren't yet ready to buy. 

I have also trained extensively in the martial arts for over thirty years with many world renowned teachers. This has provided me with the mental, physical, emotional and spiritual understanding and skills to create and grow in a harmonious and balanced manner whilst always having respect and passion for the individual and our environment.

Specialties include Strategy and Business Development, Marketing, Sales and Senior Management

taplio

The Battle

Renat Gersch

John Bedwany

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