Freelance (Self employed)

Fractional Product Marketing for Enterprise SaaS, Product Marketing Alliance (PMA) Expert-In-Residence and advisor to early stage founders.

Fractional Product Marketing and Advisor to Early stage founders

Product Marketing Alliance

Speaker and Expert-in-Resident

TheXPlace

Strategic Marketing and Product Marketing Advisor to CEO

Treasure Data

Boosted GTM Strategy for a Data Platform and ML Solutions in Cutthroat Market.

At Treasure Data, I redefined our product marketing strategy by adeptly positioning our data platform and machine learning capabilities as the “Customer Data Cloud” to win in the ultra-competitive Customer Data Platform space.

I took the reins at a pivotal moment, as Treasure Data expanded its product portfolio and sought new buyer segments. Under my leadership, our Product Marketing team grew to eight experts, laser-focused on a multifaceted strategy: product positioning, messaging, narrative crafting, launches, and competitive analysis. The metrics speak for themselves:
* Earned “Leaders” rankings in industry reports, thanks to our compelling positioning.
* Customer testimonials touted unprecedented ease-of-use and ROI improvements.
* Existing clients broadened their portfolios, while winning new logos at elevated rates.

Global Head of Product Marketing

Wrike

Growth Product Marketing leader, delivering 125% over objectives.
 
As the Head of Product Marketing at Wrike, a Vista Equity portfolio company, my collaboration with key stakeholders and focus on data-driven strategies doubled launch speeds and yielded business outcomes that exceeded our objectives by 125% within just two quarters.

In a SaaS environment, aligning product marketing with business goals isn't just a perk—it's essential. My efforts in fine-tuning messaging, understanding the competitive landscape, and optimizing the team contributed to timely and successful product launches and meaningful revenue growth.

I spearheaded the PMM function at Wrike, handpicking a team of top-tier talent to create a high-performance unit. Together, we revamped the go-to-market strategy—from product launches to targeted content creation—based on in-depth customer research and data-driven insights. Here are the metrics that back it up:
* Doubled the speed of product launches, breaking into new markets with finesse.
* Overachieved objectives by an astounding 125% in just two quarters.
* Garnered recognition and an invitation to join Vista's elite leadership program.

Head of Product Marketing

[24]7.ai

Messaging and GTM Strategy for AI-Driven Customer Acquisition Cloud and Engagement Cloud. Targeting F1000 enterprise contact centers and marketing leaders.

Responsible for optimizing the GTM of the AI-driven Customer Acquisition Cloud, next generation customer acquisition solutions spanning pride media bidding (search, social, shopping), omnichannel personalization and ML-driven dynamic creative optimization. 

I also led product marketing and the go-to-market (GTM) strategy for [24]7.ai's AI-powered contact center solutions which uses Machine Learning and Natural Language Processing (NLP) to decode customer intent and optimize customer experiences across all channels. 

In an era where customer experience (CX) is fragmented across multiple touchpoints, the need for intelligent, context-rich interactions is more crucial than ever. The solution portfolio uses [24]7 intent data gathered from processing over 5.5 billion customer interactions to deliver game changing results to marketing and CX leaders at Global 2000 enterprises.

Portfolio Product Marketing Manager- Customer Acquisition Cloud

Zoomdata

Turning Data Into Decisions: Messaging and GTM for Big Data Analytics. 

In my role as Director of Product Marketing Management (PMM) at Zoomdata, I drove messaging, product launches and lead conversion, leveraging my experience with analytics, databases, and other data technologies.

 We live in an age where data is abundant but insights remain scarce. My comprehensive experience with modern data sources like Hadoop, AWS S3, and Kafka is instrumental in targeting analytics and data managers that strive for actionable business intelligence, turning big data into strategic actions.
Go Deeper:
As Director of PMM, my key responsibilities and achievements encompass:
* Strategic Partnerships & GTM Initiatives: Managed high-stakes collaborations technology stack partners including Cloudera and SAP, as well as Cloud vendors like AWS to boost product awareness and adoption. 
* Cross-Functional Leadership: Navigated cross-disciplinary consensus among C-level stakeholders for narrative development, ensuring that Zoomdata's unique approach to streaming and visualizing big data was clearly and compellingly communicated.
* Content & Messaging: Created a diverse portfolio of assets ranging from whitepapers to self-service demo platforms, each tailored to demystify Zoomdata's complex server platform for a range of audiences—from business decision-makers to highly technical experts.

Director Product Marketing

Machine Zone

"As technology evolves, we find ourselves in a world where everyone and everything is connected. We are at a crossroads of creating the new realtime internet experience. As we unlock these barriers, possibilities are truly endless."

In the Sr. PMM role I led product marketing for MZ’s cloud-based, live data platform – Satori. Collaborated with leadership, product management, engineering and design to capture the vision in messaging, developed competitive analysis and analyst relations as well as identify verticals for GTM.

Domain expertise: analyst relationship and briefing, competitive intelligence, cross-discipline collaboration, messaging and positioning, simplifying complex concepts, crafting vision and demos, create marketing assets.

Sr. Product Marketing Manager

SAP ANZ

Owned IT Audience program (€650K budget) for data platform, mobile and analytics portfolios, contributing to more than 60% of the country’s revenue and achieving x4 market growth. Developed the marketing program to support aggressive business growth objectives across the portfolio. Responsible for pipeline progression: generating leads, account insights, increase engagement and raise awareness. Liaised with global product marketing, developing primary and secondary research to craft positioning, messaging, content as well as manage the launch of SAP’s data discovery solution.

Developed and executed marketing programs to overachieve sales and marketing objectives; launch SAP’s data discovery tool in APAC, GTM to grow analytics market share and share-of-wallet. Recognized for creating analytics pipeline, achieving 146%.

Domain expertise: Solution marketing, Product marketing, Lead generation, Pipeline management, Digital and Social marketing, Integrated marketing, Content marketing, bringing technology to life; Solutions: HANA, Business Intelligence, Analytics, Mobile, Data management.

Senior Marketing Solution Manager, IT Audience: Analytics, HANA, Data platform

Green Hat

Worked with multiple accounts in the IT and Finance sector to: 
- develop and progress pipeline with nurture programs; implement marketing automation to manage and measure the conversion of interest to sales 
- plan and execute integrated marketing programs to expand audience reach and generate leads across channels: email, digital, social and tele 
- develop personas and define positioning to guide content and program development

Account Director and Senior Marketing Consultant

Helping companies dig up the real "Why Us" for results. Enterprise, Sales-led Growth ($10M-$150M) for AI / Data / Analytics / Martech | Leading GTM & Product Marketing with Grit, Passion, Action | Follow for PMM insights

An accomplished Data-driven, Customer-led Product Marketing and GTM leader in high-growth B2B/SasS ($30M - $150M). Led category leadership, product launches, and GTM programs instrumental in doubling revenue within 18 months for SaaS and AI / Data products at high-growth startups and multinationals. Known for exceptional depth, business acumen, and nailing the narrative that builds PMM as a force multiplier. 

I'm open to fractional and full-time positions.

15+ years successfully engaging technical and business buying groups in CX, CDP, Martech, Adtech, Databases, Analytics, Life Sciences domains. 

My superpower?
Thinking differently through deep customer / market / product insights and analysis of what works to distill 'the why', challenge with data, and optimize GTM. I roll out repeatable GTM strategies to teams of 100s, making selling easier, marketing stickier, and customers happier.

- I’m a trusted thought partner to sales and product strategy teams - inspiring cross-functional collaboration and influencing with technical depth and a deep understanding of the sales cycle.
 
- I prioritize monetization across the entire SaaS lifecycle - launch, adoption, renewal, and expansion by bridging market, effort, and internal assumptions. 

Outcomes include:  

* Category Leadership repositioning elevated awareness, demand, MRR / NRR, and positioning as 'leader' in analyst reports.  

* Multi-product sales motion -  shift to a platform sales motion x2 deal size and x3 new logos.  

* Rapid New Market Entry / Product Launches - optimized product launches to hit greater revenue, quicker. Guiding outcomes from PRD to research, planning, and cross-functional execution.  

* Competitive Differentiation boosted conversions with standout messaging for marketing and sales. 

* World Class PMM Engine as a player-coach, built and led PMM teams (8) as a force multiplier and Customer SMEs. 

I love taking initiative and driving projects forward, often beyond the initial scope. What I don’t know, I figure out, by combining systematic logic, creativity, and empathy. I bring a smiling, let's do good attitude. 

CORE SKILLS:
Go-to-market Strategy | Positioning | Messaging | Personas | Content | Thought leadership | Product Launch | Category leadership | Competitive & Market Research | Customer & Market research | Pitch Decks, Sales Plays, Sales Enablement | Analyst Relations | Win/Loss | SaaS packaging | VOC | VOS Customer marketing | Partner marketing | Leadership & Talent Management

Renat Gersch

Rithum

Leading the global product marketing team as we combine multiple acquisition technologies into an end-to-end e-commerce offering. Rithum helps some of the largest companies on the planet by powering their  entire e-commerce journey. If you've bought something online, it's probably touched our systems.

Led a team of nine product marketing managers at Wrike. Responsible for setting GTM strategy consisting of product-led and sales-led growth, platform, solutions (ICP, Persona), competitive win loss, market insights, analyst relations and all related content.

Responsible for developing Wrike's first competitive program. I'm using a product marketing model for developing competitive insights into differentiated messaging and sales enablement. I also use Wrike to run a competitive Deal Desk to support active deals that become competitive.

Director, Head of Compete

OpenText

Responsible for product messaging and go-to-market, sales enablement activities, market research and analyst briefings, and identifying market opportunities for Identity and Access Management (IAM) and Identity of Things (IDoT) initiatives. OpenText is the leader in Enterprise Information Management (EIM) and our products help businesses to grow faster, lower operational costs, and reduce information governance and security risks. See the full solution set here: https://www.opentext.com/what-we-do

Director of Product Marketing

SPS Commerce

Responsible for developing, managing and leading product launch activity across the organization. Created processes including a go-to-market framework, a new messaging matrix used by downstream teams, and leading cross-functional teams. Additionally, I collaborate with counterparts and stakeholders across the business including Product Management, Marketing Operations, Program Management, Sales, Customer Success and Finance. I act as a process consultant for the launch process and a marketing strategist for audience selection and message development.

Thomson Reuters

Led the planning and execution of marketing plans for four global technology product lines. Responsible for all aspects of product marketing with emphasis on awareness and lead generation. Breadth of projects included brand conceptualization, messaging, positioning, targeting, marketing communications, email, case studies, personas, client testimonials, social media development, etc. Delegated actions to others including a direct report. This role was global in nature with daily operations in North America, EMEA and APAC. B2B business with both channel and direct marketing.

Led three acquisitions through rebranding, with one receiving an industry award for “most innovative advertising” in 2012. Championed these new products internally and externally. Teamed extensively with senior management on marketing audits, high-level SWOTs, risk assessments, and management interviews, resulting in the creation of marketing plans.

Co-chaired, with product management, the development of product launch planning for new products. Articulated goals, strategy, market conditions, internal readiness needs, risk, and actions. Responsible for ensuring functional leads finished their projects with specific outcomes.

Product Marketing Manager

Led a Product & Media Action Team – Business action team appointed to evaluate and make recommendations for multiple product media types. Analysis included high-level SWOT, cost-benefit analysis, market and customer assessments, and data analysis including financial performance review and pricing models. Presented recommendations to executive committee. Other responsibilities included channel marketing, high-value contract analysis, add-on product marketing, and strategic analysis for management.

Segment Marketer

Managed Add-On And Up-sell Product Marketing Program – Created marketing programs and materials that contributed to 127% new add-on sales between two markets, across 2,000+ contracts, and a large increase of annual revenue.

Led Strategic Analysis In Support Of A New Segment Strategy – Supported management decision-making with segment analysis using custom marketing frameworks, revenue & opportunity analysis, go-to-market and launch.

Segment Analyst

Led Market Segmentation Project – Developed a business case to determine if a market segment should be invested in. Used statistical and qualitative analysis methods to develop the recommendation for a revenue generating growth segment, presented to multiple levels of senior management.

Developed marketing messaging and positioning for a new growth segment, lead to new sales in pilot and then launched to entire US sales channel. Conducted primary (client interviews, surveys) and secondary (web, data) market research which lead to recommendations to management.

MBA Marketing Intern

Enterprise SaaS | Product Marketing | Competitive Intelligence | Marketing Leadership

Product marketing leader with experience in GTM strategy and execution, org alignment, product launch, team building and team leading, buyer research, positioning, messaging, differentiation, analyst relations and enablement. I’m comfortable with a mic and I like evangelizing good technology.

I'm an advocate for #winloss and have used it to help companies realize millions in pipeline by connecting market, buyer, and technology.

My wife and I have both started small businesses and my professional career experiences cross multiple public companies, sectors and equity-backed scale-ups. 

taplio

The Battle

Renat Gersch

John Notman ⚡️

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