Freelance (Self employed)

Fractional Product Marketing for Enterprise SaaS, Product Marketing Alliance (PMA) Expert-In-Residence and advisor to early stage founders.

Fractional Product Marketing and Advisor to Early stage founders

Product Marketing Alliance

Speaker and Expert-in-Resident

TheXPlace

Strategic Marketing and Product Marketing Advisor to CEO

Treasure Data

Boosted GTM Strategy for a Data Platform and ML Solutions in Cutthroat Market.

At Treasure Data, I redefined our product marketing strategy by adeptly positioning our data platform and machine learning capabilities as the “Customer Data Cloud” to win in the ultra-competitive Customer Data Platform space.

I took the reins at a pivotal moment, as Treasure Data expanded its product portfolio and sought new buyer segments. Under my leadership, our Product Marketing team grew to eight experts, laser-focused on a multifaceted strategy: product positioning, messaging, narrative crafting, launches, and competitive analysis. The metrics speak for themselves:
* Earned “Leaders” rankings in industry reports, thanks to our compelling positioning.
* Customer testimonials touted unprecedented ease-of-use and ROI improvements.
* Existing clients broadened their portfolios, while winning new logos at elevated rates.

Global Head of Product Marketing

Wrike

Growth Product Marketing leader, delivering 125% over objectives.
 
As the Head of Product Marketing at Wrike, a Vista Equity portfolio company, my collaboration with key stakeholders and focus on data-driven strategies doubled launch speeds and yielded business outcomes that exceeded our objectives by 125% within just two quarters.

In a SaaS environment, aligning product marketing with business goals isn't just a perk—it's essential. My efforts in fine-tuning messaging, understanding the competitive landscape, and optimizing the team contributed to timely and successful product launches and meaningful revenue growth.

I spearheaded the PMM function at Wrike, handpicking a team of top-tier talent to create a high-performance unit. Together, we revamped the go-to-market strategy—from product launches to targeted content creation—based on in-depth customer research and data-driven insights. Here are the metrics that back it up:
* Doubled the speed of product launches, breaking into new markets with finesse.
* Overachieved objectives by an astounding 125% in just two quarters.
* Garnered recognition and an invitation to join Vista's elite leadership program.

Head of Product Marketing

[24]7.ai

Messaging and GTM Strategy for AI-Driven Customer Acquisition Cloud and Engagement Cloud. Targeting F1000 enterprise contact centers and marketing leaders.

Responsible for optimizing the GTM of the AI-driven Customer Acquisition Cloud, next generation customer acquisition solutions spanning pride media bidding (search, social, shopping), omnichannel personalization and ML-driven dynamic creative optimization. 

I also led product marketing and the go-to-market (GTM) strategy for [24]7.ai's AI-powered contact center solutions which uses Machine Learning and Natural Language Processing (NLP) to decode customer intent and optimize customer experiences across all channels. 

In an era where customer experience (CX) is fragmented across multiple touchpoints, the need for intelligent, context-rich interactions is more crucial than ever. The solution portfolio uses [24]7 intent data gathered from processing over 5.5 billion customer interactions to deliver game changing results to marketing and CX leaders at Global 2000 enterprises.

Portfolio Product Marketing Manager- Customer Acquisition Cloud

Zoomdata

Turning Data Into Decisions: Messaging and GTM for Big Data Analytics. 

In my role as Director of Product Marketing Management (PMM) at Zoomdata, I drove messaging, product launches and lead conversion, leveraging my experience with analytics, databases, and other data technologies.

 We live in an age where data is abundant but insights remain scarce. My comprehensive experience with modern data sources like Hadoop, AWS S3, and Kafka is instrumental in targeting analytics and data managers that strive for actionable business intelligence, turning big data into strategic actions.
Go Deeper:
As Director of PMM, my key responsibilities and achievements encompass:
* Strategic Partnerships & GTM Initiatives: Managed high-stakes collaborations technology stack partners including Cloudera and SAP, as well as Cloud vendors like AWS to boost product awareness and adoption. 
* Cross-Functional Leadership: Navigated cross-disciplinary consensus among C-level stakeholders for narrative development, ensuring that Zoomdata's unique approach to streaming and visualizing big data was clearly and compellingly communicated.
* Content & Messaging: Created a diverse portfolio of assets ranging from whitepapers to self-service demo platforms, each tailored to demystify Zoomdata's complex server platform for a range of audiences—from business decision-makers to highly technical experts.

Director Product Marketing

Machine Zone

"As technology evolves, we find ourselves in a world where everyone and everything is connected. We are at a crossroads of creating the new realtime internet experience. As we unlock these barriers, possibilities are truly endless."

In the Sr. PMM role I led product marketing for MZ’s cloud-based, live data platform – Satori. Collaborated with leadership, product management, engineering and design to capture the vision in messaging, developed competitive analysis and analyst relations as well as identify verticals for GTM.

Domain expertise: analyst relationship and briefing, competitive intelligence, cross-discipline collaboration, messaging and positioning, simplifying complex concepts, crafting vision and demos, create marketing assets.

Sr. Product Marketing Manager

SAP ANZ

Owned IT Audience program (€650K budget) for data platform, mobile and analytics portfolios, contributing to more than 60% of the country’s revenue and achieving x4 market growth. Developed the marketing program to support aggressive business growth objectives across the portfolio. Responsible for pipeline progression: generating leads, account insights, increase engagement and raise awareness. Liaised with global product marketing, developing primary and secondary research to craft positioning, messaging, content as well as manage the launch of SAP’s data discovery solution.

Developed and executed marketing programs to overachieve sales and marketing objectives; launch SAP’s data discovery tool in APAC, GTM to grow analytics market share and share-of-wallet. Recognized for creating analytics pipeline, achieving 146%.

Domain expertise: Solution marketing, Product marketing, Lead generation, Pipeline management, Digital and Social marketing, Integrated marketing, Content marketing, bringing technology to life; Solutions: HANA, Business Intelligence, Analytics, Mobile, Data management.

Senior Marketing Solution Manager, IT Audience: Analytics, HANA, Data platform

Green Hat

Worked with multiple accounts in the IT and Finance sector to: 
- develop and progress pipeline with nurture programs; implement marketing automation to manage and measure the conversion of interest to sales 
- plan and execute integrated marketing programs to expand audience reach and generate leads across channels: email, digital, social and tele 
- develop personas and define positioning to guide content and program development

Account Director and Senior Marketing Consultant

Helping companies dig up the real "Why Us" for results. Enterprise, Sales-led Growth ($10M-$150M) for AI / Data / Analytics / Martech | Leading GTM & Product Marketing with Grit, Passion, Action | Follow for PMM insights

An accomplished Data-driven, Customer-led Product Marketing and GTM leader in high-growth B2B/SasS ($30M - $150M). Led category leadership, product launches, and GTM programs instrumental in doubling revenue within 18 months for SaaS and AI / Data products at high-growth startups and multinationals. Known for exceptional depth, business acumen, and nailing the narrative that builds PMM as a force multiplier. 

I'm open to fractional and full-time positions.

15+ years successfully engaging technical and business buying groups in CX, CDP, Martech, Adtech, Databases, Analytics, Life Sciences domains. 

My superpower?
Thinking differently through deep customer / market / product insights and analysis of what works to distill 'the why', challenge with data, and optimize GTM. I roll out repeatable GTM strategies to teams of 100s, making selling easier, marketing stickier, and customers happier.

- I’m a trusted thought partner to sales and product strategy teams - inspiring cross-functional collaboration and influencing with technical depth and a deep understanding of the sales cycle.
 
- I prioritize monetization across the entire SaaS lifecycle - launch, adoption, renewal, and expansion by bridging market, effort, and internal assumptions. 

Outcomes include:  

* Category Leadership repositioning elevated awareness, demand, MRR / NRR, and positioning as 'leader' in analyst reports.  

* Multi-product sales motion -  shift to a platform sales motion x2 deal size and x3 new logos.  

* Rapid New Market Entry / Product Launches - optimized product launches to hit greater revenue, quicker. Guiding outcomes from PRD to research, planning, and cross-functional execution.  

* Competitive Differentiation boosted conversions with standout messaging for marketing and sales. 

* World Class PMM Engine as a player-coach, built and led PMM teams (8) as a force multiplier and Customer SMEs. 

I love taking initiative and driving projects forward, often beyond the initial scope. What I don’t know, I figure out, by combining systematic logic, creativity, and empathy. I bring a smiling, let's do good attitude. 

CORE SKILLS:
Go-to-market Strategy | Positioning | Messaging | Personas | Content | Thought leadership | Product Launch | Category leadership | Competitive & Market Research | Customer & Market research | Pitch Decks, Sales Plays, Sales Enablement | Analyst Relations | Win/Loss | SaaS packaging | VOC | VOS Customer marketing | Partner marketing | Leadership & Talent Management

Renat Gersch

Brightree

Brightree is the No. 1 choice of HME providers with cloud-based software solutions that automate daily workflows to boost business performance and patient care.  And our home infusion and pharmacy software solutions are built on that trusted billing and business management platform to streamline every step of your workflow so you can save time, reduce errors, and accelerate care delivery.  I lead the B2B SaaS marketing strategy for our home infusion and pharmacy software solutions, ePrescribe, and our Revenue Cycle Management services.

Senior Marketing Manager

Healthcare Academy (HCA)

Healthcare Academy (HCA) is an industry leading provider of eLearning courses and digital competencies for the post-acute, long-term care sector of healthcare.  In this role I led  a team and creative resources to drive B2B product awareness and lead generation.  My team also developed, implemented, analyzed and reported engagement metrics for all customer success communications. Accountable for marketing communications, bringing consistency in messaging from prospecting through the sales process, implementation and training, and customer support.

Director of Marketing

Mobility4All

Mobility 4 All knows that seniors and people with disabilities have places to go and offers ride service options that meet their needs.  MO is currently piloting with seniors in partnership with living communities in the greater Minneapolis St. Paul area.  In my advisory role I focused on marketing strategy for customer activation, brand visibility and messaging in support of funding and partnership development.

Advisory Board Member

Medibio Limited

Provided vision and leadership in designing and implementing marketing communications strategies to support internal and brand communications, along with product commercialization plans for this emerging growth health technology company.  Led or contributed to projects beyond my area of functional expertise of marketing communications to include financial reporting, investor relations, business operations and development of people and culture.

Director, Strategic Communications

Led and managed the Marketing Communications team to develop integrated communication plans, manage budget and performance reporting across all owned, earned and paid media. Working with Medibio executive, clinical, technology and regulatory teams created audience-specific messaging, developing programs to promote products and the company. Subject Matter Expert of products, industry, and customers critical to the mental health care and integrated health space.

Senior Marketing Communications Manager

OPEN MINDS Circle

As a Senior Associate with OPEN MINDS consulting arm, I worked with healthcare technology and healthcare provider clients on marketing communication strategy, brand development, market positioning, merger and acquisition communications and organizational strategy.  Clients ranged from digital health technology to large-scale providers, all specializing in the most complex and chronic of diseases including behavioral and mental health services, addiction treatment, chronic disease management, and long-term care.  I also developed and presented executive level education webinars and conference sessions on brand development, digital marketing, social media and change management communications.

Marketing Consultant

Guild Incorporated

Guild is a nonprofit, community-based health provider focusing on mental health and supportive services to address social determinants of health.  In this role, I led a small team to plan, implement and measure integrated brand marketing communication strategy for all stakeholder audiences  through digital media, PR, print collateral, events, storytelling, community outreach,  event sponsorship and advertising. Serving on the senior leadership team I contributed to organization strategy, operations, and business development while leading marketing strategy for the launch of several service lines.  The scope of this role also included internal communication initiatives such as change management, ramping up and discontinuing service lines and  our staff wellness initiatives. In this role I was also the marketing communications lead for Minnesota Community Health Network, an alliance of five behavioral health organizations working together to innovate care models, provide care coordination and an array of community-based behavioral health services to individuals who have serious mental illnesses.

Director Marketing Communications

En Root Marketing & Communications

Through En Root Marketing & Communications I had the opportunity to work with emerging B2C companies and mission-driven organizations  like nonprofits and social enterprise ventures.  We engaged stakeholders in our clients' mission and around shared goals.  En Root provided  marketing communication services with expertise in strategy development, campaign execution and measuring the outcomes.

Marketing Communication Consultant

Resourceful, adaptable, ideator, activator. Data-driven marketing communications leader known for building and leading successful teams, organizing chaos, and improving both marketing and business operations.  I am passionate about putting my knowledge and strengths to work at the intersection of health and technology for improved patient outcomes and health advocacy.

StrengthsFinder® Themes: Maximizer, Activator, Ideation, Woo, Relator
StandOut® Roles: Advisor, Teacher
Myers-Briggs: ENFJ/P

Industries: healthcare, health technology, digital health, health startups

Areas of Expertise:  B2B marketing, B2B2C marketing, market planning, marketing strategy,  marketing management, marketing communications,  marketing operations, marketing analytics, integrated marketing communication, email marketing, online marketing, competitive analysis, CRM, change management, change communications, customer communications, internal communications, executive coaching, cross-functional team lead, leadership, business planning

taplio

The Battle

Renat Gersch

Kristi Hamilton, MBA, CPPM

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