Freelance (Self employed)

Fractional Product Marketing for Enterprise SaaS, Product Marketing Alliance (PMA) Expert-In-Residence and advisor to early stage founders.

Fractional Product Marketing and Advisor to Early stage founders

Product Marketing Alliance

Speaker and Expert-in-Resident

TheXPlace

Strategic Marketing and Product Marketing Advisor to CEO

Treasure Data

Boosted GTM Strategy for a Data Platform and ML Solutions in Cutthroat Market.

At Treasure Data, I redefined our product marketing strategy by adeptly positioning our data platform and machine learning capabilities as the “Customer Data Cloud” to win in the ultra-competitive Customer Data Platform space.

I took the reins at a pivotal moment, as Treasure Data expanded its product portfolio and sought new buyer segments. Under my leadership, our Product Marketing team grew to eight experts, laser-focused on a multifaceted strategy: product positioning, messaging, narrative crafting, launches, and competitive analysis. The metrics speak for themselves:
* Earned “Leaders” rankings in industry reports, thanks to our compelling positioning.
* Customer testimonials touted unprecedented ease-of-use and ROI improvements.
* Existing clients broadened their portfolios, while winning new logos at elevated rates.

Global Head of Product Marketing

Wrike

Growth Product Marketing leader, delivering 125% over objectives.
 
As the Head of Product Marketing at Wrike, a Vista Equity portfolio company, my collaboration with key stakeholders and focus on data-driven strategies doubled launch speeds and yielded business outcomes that exceeded our objectives by 125% within just two quarters.

In a SaaS environment, aligning product marketing with business goals isn't just a perk—it's essential. My efforts in fine-tuning messaging, understanding the competitive landscape, and optimizing the team contributed to timely and successful product launches and meaningful revenue growth.

I spearheaded the PMM function at Wrike, handpicking a team of top-tier talent to create a high-performance unit. Together, we revamped the go-to-market strategy—from product launches to targeted content creation—based on in-depth customer research and data-driven insights. Here are the metrics that back it up:
* Doubled the speed of product launches, breaking into new markets with finesse.
* Overachieved objectives by an astounding 125% in just two quarters.
* Garnered recognition and an invitation to join Vista's elite leadership program.

Head of Product Marketing

[24]7.ai

Messaging and GTM Strategy for AI-Driven Customer Acquisition Cloud and Engagement Cloud. Targeting F1000 enterprise contact centers and marketing leaders.

Responsible for optimizing the GTM of the AI-driven Customer Acquisition Cloud, next generation customer acquisition solutions spanning pride media bidding (search, social, shopping), omnichannel personalization and ML-driven dynamic creative optimization. 

I also led product marketing and the go-to-market (GTM) strategy for [24]7.ai's AI-powered contact center solutions which uses Machine Learning and Natural Language Processing (NLP) to decode customer intent and optimize customer experiences across all channels. 

In an era where customer experience (CX) is fragmented across multiple touchpoints, the need for intelligent, context-rich interactions is more crucial than ever. The solution portfolio uses [24]7 intent data gathered from processing over 5.5 billion customer interactions to deliver game changing results to marketing and CX leaders at Global 2000 enterprises.

Portfolio Product Marketing Manager- Customer Acquisition Cloud

Zoomdata

Turning Data Into Decisions: Messaging and GTM for Big Data Analytics. 

In my role as Director of Product Marketing Management (PMM) at Zoomdata, I drove messaging, product launches and lead conversion, leveraging my experience with analytics, databases, and other data technologies.

 We live in an age where data is abundant but insights remain scarce. My comprehensive experience with modern data sources like Hadoop, AWS S3, and Kafka is instrumental in targeting analytics and data managers that strive for actionable business intelligence, turning big data into strategic actions.
Go Deeper:
As Director of PMM, my key responsibilities and achievements encompass:
* Strategic Partnerships & GTM Initiatives: Managed high-stakes collaborations technology stack partners including Cloudera and SAP, as well as Cloud vendors like AWS to boost product awareness and adoption. 
* Cross-Functional Leadership: Navigated cross-disciplinary consensus among C-level stakeholders for narrative development, ensuring that Zoomdata's unique approach to streaming and visualizing big data was clearly and compellingly communicated.
* Content & Messaging: Created a diverse portfolio of assets ranging from whitepapers to self-service demo platforms, each tailored to demystify Zoomdata's complex server platform for a range of audiences—from business decision-makers to highly technical experts.

Director Product Marketing

Machine Zone

"As technology evolves, we find ourselves in a world where everyone and everything is connected. We are at a crossroads of creating the new realtime internet experience. As we unlock these barriers, possibilities are truly endless."

In the Sr. PMM role I led product marketing for MZ’s cloud-based, live data platform – Satori. Collaborated with leadership, product management, engineering and design to capture the vision in messaging, developed competitive analysis and analyst relations as well as identify verticals for GTM.

Domain expertise: analyst relationship and briefing, competitive intelligence, cross-discipline collaboration, messaging and positioning, simplifying complex concepts, crafting vision and demos, create marketing assets.

Sr. Product Marketing Manager

SAP ANZ

Owned IT Audience program (€650K budget) for data platform, mobile and analytics portfolios, contributing to more than 60% of the country’s revenue and achieving x4 market growth. Developed the marketing program to support aggressive business growth objectives across the portfolio. Responsible for pipeline progression: generating leads, account insights, increase engagement and raise awareness. Liaised with global product marketing, developing primary and secondary research to craft positioning, messaging, content as well as manage the launch of SAP’s data discovery solution.

Developed and executed marketing programs to overachieve sales and marketing objectives; launch SAP’s data discovery tool in APAC, GTM to grow analytics market share and share-of-wallet. Recognized for creating analytics pipeline, achieving 146%.

Domain expertise: Solution marketing, Product marketing, Lead generation, Pipeline management, Digital and Social marketing, Integrated marketing, Content marketing, bringing technology to life; Solutions: HANA, Business Intelligence, Analytics, Mobile, Data management.

Senior Marketing Solution Manager, IT Audience: Analytics, HANA, Data platform

Green Hat

Worked with multiple accounts in the IT and Finance sector to: 
- develop and progress pipeline with nurture programs; implement marketing automation to manage and measure the conversion of interest to sales 
- plan and execute integrated marketing programs to expand audience reach and generate leads across channels: email, digital, social and tele 
- develop personas and define positioning to guide content and program development

Account Director and Senior Marketing Consultant

Helping companies dig up the real "Why Us" for results. Enterprise, Sales-led Growth ($10M-$150M) for AI / Data / Analytics / Martech | Leading GTM & Product Marketing with Grit, Passion, Action | Follow for PMM insights

An accomplished Data-driven, Customer-led Product Marketing and GTM leader in high-growth B2B/SasS ($30M - $150M). Led category leadership, product launches, and GTM programs instrumental in doubling revenue within 18 months for SaaS and AI / Data products at high-growth startups and multinationals. Known for exceptional depth, business acumen, and nailing the narrative that builds PMM as a force multiplier. 

I'm open to fractional and full-time positions.

15+ years successfully engaging technical and business buying groups in CX, CDP, Martech, Adtech, Databases, Analytics, Life Sciences domains. 

My superpower?
Thinking differently through deep customer / market / product insights and analysis of what works to distill 'the why', challenge with data, and optimize GTM. I roll out repeatable GTM strategies to teams of 100s, making selling easier, marketing stickier, and customers happier.

- I’m a trusted thought partner to sales and product strategy teams - inspiring cross-functional collaboration and influencing with technical depth and a deep understanding of the sales cycle.
 
- I prioritize monetization across the entire SaaS lifecycle - launch, adoption, renewal, and expansion by bridging market, effort, and internal assumptions. 

Outcomes include:  

* Category Leadership repositioning elevated awareness, demand, MRR / NRR, and positioning as 'leader' in analyst reports.  

* Multi-product sales motion -  shift to a platform sales motion x2 deal size and x3 new logos.  

* Rapid New Market Entry / Product Launches - optimized product launches to hit greater revenue, quicker. Guiding outcomes from PRD to research, planning, and cross-functional execution.  

* Competitive Differentiation boosted conversions with standout messaging for marketing and sales. 

* World Class PMM Engine as a player-coach, built and led PMM teams (8) as a force multiplier and Customer SMEs. 

I love taking initiative and driving projects forward, often beyond the initial scope. What I don’t know, I figure out, by combining systematic logic, creativity, and empathy. I bring a smiling, let's do good attitude. 

CORE SKILLS:
Go-to-market Strategy | Positioning | Messaging | Personas | Content | Thought leadership | Product Launch | Category leadership | Competitive & Market Research | Customer & Market research | Pitch Decks, Sales Plays, Sales Enablement | Analyst Relations | Win/Loss | SaaS packaging | VOC | VOS Customer marketing | Partner marketing | Leadership & Talent Management

Renat Gersch

Nick Roco

Morningside AI

Building a new type of AI consulting shop.

Interested in working with us? Send me a note nick@morningside.ai

Managing Director of AI Consulting

StellarStream AI

StellarStream AI is a full-service AI automation agency that specializes in building custom AI tools that help businesses grow faster and more efficiently.

We help businesses save time & money, and accelerate growth through the power of AI automation.

If you're wondering how you can integrate AI into your business, let's chat!

Founder & CEO

Dataminr

Senior Manager, Partner Strategy & Operations

Wrike helps people do the best work of their lives.

Acquired by Citrix (NASDAQ: CTXS) in January 2021 for $2.25B.

https://techcrunch.com/2021/01/19/citrix-is-acquiring-wrike-from-vista-for-2-25b/

Manager, Strategy & Operations

Associate, Strategy & Operations

Reforge

Participant in the Reforge Growth Series F21 cohort.

Accepting 25% of applicants globally (at time of my enrollment), the Reforge Growth Series is an intensive 6-week career accelerator program focused on tech-specific growth strategies and concepts, taught by top tech industry leaders from Hubspot, Uber, Pinterest, Instacart, LinkedIn, a16z and more. Each week includes content focused on teaching professionals principles and frameworks for sustainable growth in their respective tech companies.

https://www.reforge.com/

Growth Series

Deloitte

Strategic Transformation and Business Process Improvement - Technology, Media, and Telecom

Leadership Experience and Firm Distinction:
- Consistently ranked among top 5% of consultants within functional group each year with the firm
- Named Deloitte Greenhouse Labs - Rookie of the Year (2019)
- Applause Award received for outstanding performance (2018)

Senior Consultant

Consultant

J.P. Morgan Securities

•	Supported financial advisor in providing investment consulting services to J.P. Morgan’s high net worth clientele
•	Assisted in capital market securities research and analytics using financial models and Bloomberg terminals for real-time market data
•	Participated in firm-wide leadership activities including development of asset allocation projects for a variety of client investment profiles

Private Wealth Management Analyst

Hi, I'm Nick, from Morningside AI.

We're a completely done-for-you AI workflow automation agency.

Where we help you:

→ Transform your business into an operational machine
→ Turn AI into a tool, not just a toy
→ Ultimately save time, headaches, and money

We do this by working with you 1-on-1 to find the biggest bottlenecks in your business today, and help you solve them with AI and automation.

Here’s how we do it:

1. Audit your current workflows.
2. Identify bottlenecks, inefficiencies, and repetitive tasks.
3. Verify if they can be outsourced to AI or automation.
4. Break down the task into steps.
5. Build custom AI automation tools to streamline.
6. Launch.

Simple as that.

What you get when you work with us:

→ Built-for-you AI and automation solutions
→ A full top-to-bottom AI Automation Business Review
→ Expert guidance on integrating AI into your business for maximum impact

Past clients have received:

→ An efficient AI System for customer support + lead generation.
→ Completely automated client onboarding system.
→ Infinite AI-enabled content creation.
→ Strategies focused on tangible outcomes (time savings, reduced overhead, and increased revenue).
→ Much more sleep.

Here's what 2 of our clients have had to say:

"Nick has taken out a lot of those pain points and a lot of those tedious day-to-day tasks that would feel very overwhelming... I can always count on him when it comes to anything AI and really automating anything" - Ryan, Marketing Manager @ Aragon

"We've been working together with Nick trying to figure out how we can integrate automation in making our workflow much more efficient... Not only did he help us figure out what to do with our workflow to make it more efficient, he also helped us develop what we have to make it better" - Syra, Marketing Project Manager @ Adcrate

----------

If any of this resonates, let's have a genuine conversation about your most annoying challenges.

Reach out to me directly, and let's explore how AI and automation can be a part of your success story.

I respond promptly and am here to help.

Or go here for a Free 16-page E-Guide on Ways to Use AI in your Business: https://tally.so/r/wMElKg

See ya soon.

Member

Watch this video if you’re mapping your AI strategy:

Three weeks ago, a client with 250 employees in Australia asked us to map their AI opportunities.

We interviewed their contact center team, ops, and service coordinators. Came back with 16 initiatives. Then we built them a prioritization matrix: business impact on the X-axis, effort to implement on the Y.

Everyone gravitates to the bottom-right quadrant. The quick wins. Low effort, high impact.

But the thing I think people miss is - Quick wins ONLY MATTER if they're part of a bigger story.

Example: Their service coordination team handles hundreds of calls a day.
Client needs a schedule change → rep looks up the account → calls the service provider → gets availability → updates CRM → calls client back.

Repeat. All day.

But IMO, in 2–3 years, that entire workflow gets handled by AI agents. Multi-agent system picks up the call, checks the CRM, coordinates with providers, makes the updates, closes the loop.

THAT is the transformation they’re really looking for. That is the big swing on the matrix.

But you can't deploy that tomorrow.

So the quick win is: AI call summaries. Every call gets auto-summarized. Reps stop manually typing notes into the system after every interaction.

Saves them 10–15 minutes per call. Immediate ROI.

But MORE importantly: it's the foundation for the agent system you're building toward.

You train your team on how AI integrates with their workflow. You build trust. You create the data infrastructure you'll need for automation.

Quick wins are not just fast. They need to be the first move in a sequence.

This is how we think about transformation at Morningside. Not "what's easiest," but "what sets up the next five moves."

(Full breakdown of the matrix and how we prioritize in the video)

AI strategy consulting without the overhype and 6-month timelines | Managing Director @ Morningside AI | Ex-Deloitte

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Renat Gersch

Nick Roco

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