Freelance (Self employed)

Fractional Product Marketing for Enterprise SaaS, Product Marketing Alliance (PMA) Expert-In-Residence and advisor to early stage founders.

Fractional Product Marketing and Advisor to Early stage founders

Product Marketing Alliance

Speaker and Expert-in-Resident

TheXPlace

Strategic Marketing and Product Marketing Advisor to CEO

Treasure Data

Boosted GTM Strategy for a Data Platform and ML Solutions in Cutthroat Market.

At Treasure Data, I redefined our product marketing strategy by adeptly positioning our data platform and machine learning capabilities as the “Customer Data Cloud” to win in the ultra-competitive Customer Data Platform space.

I took the reins at a pivotal moment, as Treasure Data expanded its product portfolio and sought new buyer segments. Under my leadership, our Product Marketing team grew to eight experts, laser-focused on a multifaceted strategy: product positioning, messaging, narrative crafting, launches, and competitive analysis. The metrics speak for themselves:
* Earned “Leaders” rankings in industry reports, thanks to our compelling positioning.
* Customer testimonials touted unprecedented ease-of-use and ROI improvements.
* Existing clients broadened their portfolios, while winning new logos at elevated rates.

Global Head of Product Marketing

Wrike

Growth Product Marketing leader, delivering 125% over objectives.
 
As the Head of Product Marketing at Wrike, a Vista Equity portfolio company, my collaboration with key stakeholders and focus on data-driven strategies doubled launch speeds and yielded business outcomes that exceeded our objectives by 125% within just two quarters.

In a SaaS environment, aligning product marketing with business goals isn't just a perk—it's essential. My efforts in fine-tuning messaging, understanding the competitive landscape, and optimizing the team contributed to timely and successful product launches and meaningful revenue growth.

I spearheaded the PMM function at Wrike, handpicking a team of top-tier talent to create a high-performance unit. Together, we revamped the go-to-market strategy—from product launches to targeted content creation—based on in-depth customer research and data-driven insights. Here are the metrics that back it up:
* Doubled the speed of product launches, breaking into new markets with finesse.
* Overachieved objectives by an astounding 125% in just two quarters.
* Garnered recognition and an invitation to join Vista's elite leadership program.

Head of Product Marketing

[24]7.ai

Messaging and GTM Strategy for AI-Driven Customer Acquisition Cloud and Engagement Cloud. Targeting F1000 enterprise contact centers and marketing leaders.

Responsible for optimizing the GTM of the AI-driven Customer Acquisition Cloud, next generation customer acquisition solutions spanning pride media bidding (search, social, shopping), omnichannel personalization and ML-driven dynamic creative optimization. 

I also led product marketing and the go-to-market (GTM) strategy for [24]7.ai's AI-powered contact center solutions which uses Machine Learning and Natural Language Processing (NLP) to decode customer intent and optimize customer experiences across all channels. 

In an era where customer experience (CX) is fragmented across multiple touchpoints, the need for intelligent, context-rich interactions is more crucial than ever. The solution portfolio uses [24]7 intent data gathered from processing over 5.5 billion customer interactions to deliver game changing results to marketing and CX leaders at Global 2000 enterprises.

Portfolio Product Marketing Manager- Customer Acquisition Cloud

Zoomdata

Turning Data Into Decisions: Messaging and GTM for Big Data Analytics. 

In my role as Director of Product Marketing Management (PMM) at Zoomdata, I drove messaging, product launches and lead conversion, leveraging my experience with analytics, databases, and other data technologies.

 We live in an age where data is abundant but insights remain scarce. My comprehensive experience with modern data sources like Hadoop, AWS S3, and Kafka is instrumental in targeting analytics and data managers that strive for actionable business intelligence, turning big data into strategic actions.
Go Deeper:
As Director of PMM, my key responsibilities and achievements encompass:
* Strategic Partnerships & GTM Initiatives: Managed high-stakes collaborations technology stack partners including Cloudera and SAP, as well as Cloud vendors like AWS to boost product awareness and adoption. 
* Cross-Functional Leadership: Navigated cross-disciplinary consensus among C-level stakeholders for narrative development, ensuring that Zoomdata's unique approach to streaming and visualizing big data was clearly and compellingly communicated.
* Content & Messaging: Created a diverse portfolio of assets ranging from whitepapers to self-service demo platforms, each tailored to demystify Zoomdata's complex server platform for a range of audiences—from business decision-makers to highly technical experts.

Director Product Marketing

Machine Zone

"As technology evolves, we find ourselves in a world where everyone and everything is connected. We are at a crossroads of creating the new realtime internet experience. As we unlock these barriers, possibilities are truly endless."

In the Sr. PMM role I led product marketing for MZ’s cloud-based, live data platform – Satori. Collaborated with leadership, product management, engineering and design to capture the vision in messaging, developed competitive analysis and analyst relations as well as identify verticals for GTM.

Domain expertise: analyst relationship and briefing, competitive intelligence, cross-discipline collaboration, messaging and positioning, simplifying complex concepts, crafting vision and demos, create marketing assets.

Sr. Product Marketing Manager

SAP ANZ

Owned IT Audience program (€650K budget) for data platform, mobile and analytics portfolios, contributing to more than 60% of the country’s revenue and achieving x4 market growth. Developed the marketing program to support aggressive business growth objectives across the portfolio. Responsible for pipeline progression: generating leads, account insights, increase engagement and raise awareness. Liaised with global product marketing, developing primary and secondary research to craft positioning, messaging, content as well as manage the launch of SAP’s data discovery solution.

Developed and executed marketing programs to overachieve sales and marketing objectives; launch SAP’s data discovery tool in APAC, GTM to grow analytics market share and share-of-wallet. Recognized for creating analytics pipeline, achieving 146%.

Domain expertise: Solution marketing, Product marketing, Lead generation, Pipeline management, Digital and Social marketing, Integrated marketing, Content marketing, bringing technology to life; Solutions: HANA, Business Intelligence, Analytics, Mobile, Data management.

Senior Marketing Solution Manager, IT Audience: Analytics, HANA, Data platform

Green Hat

Worked with multiple accounts in the IT and Finance sector to: 
- develop and progress pipeline with nurture programs; implement marketing automation to manage and measure the conversion of interest to sales 
- plan and execute integrated marketing programs to expand audience reach and generate leads across channels: email, digital, social and tele 
- develop personas and define positioning to guide content and program development

Account Director and Senior Marketing Consultant

Helping companies dig up the real "Why Us" for results. Enterprise, Sales-led Growth ($10M-$150M) for AI / Data / Analytics / Martech | Leading GTM & Product Marketing with Grit, Passion, Action | Follow for PMM insights

An accomplished Data-driven, Customer-led Product Marketing and GTM leader in high-growth B2B/SasS ($30M - $150M). Led category leadership, product launches, and GTM programs instrumental in doubling revenue within 18 months for SaaS and AI / Data products at high-growth startups and multinationals. Known for exceptional depth, business acumen, and nailing the narrative that builds PMM as a force multiplier. 

I'm open to fractional and full-time positions.

15+ years successfully engaging technical and business buying groups in CX, CDP, Martech, Adtech, Databases, Analytics, Life Sciences domains. 

My superpower?
Thinking differently through deep customer / market / product insights and analysis of what works to distill 'the why', challenge with data, and optimize GTM. I roll out repeatable GTM strategies to teams of 100s, making selling easier, marketing stickier, and customers happier.

- I’m a trusted thought partner to sales and product strategy teams - inspiring cross-functional collaboration and influencing with technical depth and a deep understanding of the sales cycle.
 
- I prioritize monetization across the entire SaaS lifecycle - launch, adoption, renewal, and expansion by bridging market, effort, and internal assumptions. 

Outcomes include:  

* Category Leadership repositioning elevated awareness, demand, MRR / NRR, and positioning as 'leader' in analyst reports.  

* Multi-product sales motion -  shift to a platform sales motion x2 deal size and x3 new logos.  

* Rapid New Market Entry / Product Launches - optimized product launches to hit greater revenue, quicker. Guiding outcomes from PRD to research, planning, and cross-functional execution.  

* Competitive Differentiation boosted conversions with standout messaging for marketing and sales. 

* World Class PMM Engine as a player-coach, built and led PMM teams (8) as a force multiplier and Customer SMEs. 

I love taking initiative and driving projects forward, often beyond the initial scope. What I don’t know, I figure out, by combining systematic logic, creativity, and empathy. I bring a smiling, let's do good attitude. 

CORE SKILLS:
Go-to-market Strategy | Positioning | Messaging | Personas | Content | Thought leadership | Product Launch | Category leadership | Competitive & Market Research | Customer & Market research | Pitch Decks, Sales Plays, Sales Enablement | Analyst Relations | Win/Loss | SaaS packaging | VOC | VOS Customer marketing | Partner marketing | Leadership & Talent Management

Renat Gersch

NVIDIA

Global Marketing Manager, Creators & AI

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. PMA is committed to elevating the role of product marketing. We want to support people in the industry, educate those on the outside, and encourage people to transition in - because as most product marketers will tell you, it’s a great place to be.

Member

symplr

Symplr solutions improve operational efficiency across the healthcare spectrum & provide the most complete, end-to-end, truly connected, and integrated healthcare operations solution.

Senior Product Marketing Manager

Jotform

First product marketing hire - I led all product marketing initiatives at the company from GTM to product naming launches to webinars and marketing campaigns

Product Marketing Manager

Creators Digest Newsletter

I write a weekly newsletter on creator stories delivered straight to your inbox 
📥 Subscribe at creatorsdigest.beehiiv.com

Founder | Writer

Patreon

-Managed Patreon platform launches of 50+ creators from across the creator economy, including podcasters, actors, musicians, chefs, YouTubers, Tik Tok creators, and more
-Wrote weekly creator report to improve internal creator search and discovery by 3x 
-Coordinated multiple creator dinners bringing in 10-15 creators purely thru network driving $1M+ in launches
-Created multiple outreach strategies & frameworks for pitching talent agencies and talent managers
Worked with top 100 podcasts and 4 of the biggest YouTubers
-Utilized Salesforce CRM, Mode Analytics and Amplitude to track creators & drive creator analytics

Creator Partnerships Lead, Product Marketing

Public.com

Ran the creator partnerships program at Public. 
Created the creator intake program, worked on developing creator tools, securing $10M+ in creator deals and elevating partnership program 

Drove deals and secured best creator partnership in first month of employment. Leveraged events, network and creator-first approach to host dinners, attend conferences and work directly with 1,000+ creators in less than 6 months.

Director of Creator Partnerships, Product Marketing

Three Good Things Podcast

Founder & Host of the Three Good Things podcast where I talk about good things in the world on a frequent basis sometimes with guests. Did over 100 episodes for Season 1

Host, Producer

Salesforce

-Built 30+ product demonstrations for Salesforce events around the world, presented to 10K+ attendees.
-Taught training seminars on best practices to 100+ marketers on best demo & presentation practices.
-Collaborated with teams on back-end logistics, planning for 20+ large-scale events including Dreamforce.
-Featured in Salesforce Anywhere commercial, worked with 10+ product marketers on strategy & execution.
-Led 5 hardware projects with microcontrollers, Bluetooth & LEDs for interactive demo experiences
-Broad demo expertise on all Salesforce products including Sales, Service, Marketing, Communities, Industries and more. Evangelized Salesforce products across 10+ global events 
-Contributed as marketer, developer, & designer for executive product demonstrations.
-Managed internal and external teams on product strategy and demonstration building. 
-Wrote 5+ technical setup guides for multiple product demonstrations. Scaled usage globally to 3+ countries.
-Achieved Ranger status on Trailhead (Salesforce’s learning platform) in less than 90 days
-Project managed multiple agencies for Dreamforce customer facing project viewed by over 1000+ attendees
Served as project manager, developer, designer and video editor on 20+ executive level demos viewed by over 1000+ attendees

Technical Product Marketing Manager

Intel Corporation

As a Technical marketing engineer for artificial intelligence & machine learning demos in the Intel Data Center Marketing Group, my responsibilities included:
-Main Intel engineer for Emmy-nominated Netflix show, ProjectMC2, from MGA Entertainment. On-site technical engineer for all episode integrations and featured in web content & show credits.
-Led team of 6 for first Intel engagement with Netflix show, worked directly with C-suite executives on strategy, contract negotiation, and production timelines.
-Team lead on creating immersive experiences using AI/VR at consumer facing shows such as ComplexCon 2017 
-Generated performance enhancements using deep neural networks for image classification, object detection, and computer vision
-Led teams in Maker projects in robotics, IoT, and AI.  Interviewed for work with local Maker teams.
-Technical AI Intel Marketing Engineer at conferences, trade shows, and internal & external events.

Senior Product Marketer at symplr | Ex-Salesforce/Intel/Patreon | Chess ♟️ Player

I'm a lifelong learner with 10+ years of expertise in product marketing and creator partnerships. I love go-to-market strategy, product strategy, and diving deep into data. As a former engineer turned marketer, I love tackling problems with data-driven solutions. 

A bit of my previous experience is below: 

+ Go-to-Market: structured GTM strategy and product plan for Intel Spiderbot. Went from idea to product on shelf in 1 year resulting in $1M revenue and over 50K units sold thru Netflix & MGA Entertainment partnerships
+ Partnerships: developed & orchestrated 100+ partnerships with creators, managers & B2B companies
+ Data Analytics: Used Looker, SQL, Mixpanel, Google Analytics, and developed internal tools for tracking landing page, creator page, revenue tracking and user metrics across various companies
+ Event Marketing: organized over 50 dinners, networking events, community gatherings and hackathons

Experienced Marketing leader bringing an engineering mindset to marketing. 

Skilled in public speaking/marketing at all levels, product messaging, competitive analysis and web development.

taplio

The Battle

Renat Gersch

Shardul G.

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