Freelance (Self employed)

Fractional Product Marketing for Enterprise SaaS, Product Marketing Alliance (PMA) Expert-In-Residence and advisor to early stage founders.

Fractional Product Marketing and Advisor to Early stage founders

Product Marketing Alliance

Speaker and Expert-in-Resident

TheXPlace

Strategic Marketing and Product Marketing Advisor to CEO

Treasure Data

Boosted GTM Strategy for a Data Platform and ML Solutions in Cutthroat Market.

At Treasure Data, I redefined our product marketing strategy by adeptly positioning our data platform and machine learning capabilities as the “Customer Data Cloud” to win in the ultra-competitive Customer Data Platform space.

I took the reins at a pivotal moment, as Treasure Data expanded its product portfolio and sought new buyer segments. Under my leadership, our Product Marketing team grew to eight experts, laser-focused on a multifaceted strategy: product positioning, messaging, narrative crafting, launches, and competitive analysis. The metrics speak for themselves:
* Earned “Leaders” rankings in industry reports, thanks to our compelling positioning.
* Customer testimonials touted unprecedented ease-of-use and ROI improvements.
* Existing clients broadened their portfolios, while winning new logos at elevated rates.

Global Head of Product Marketing

Wrike

Growth Product Marketing leader, delivering 125% over objectives.
 
As the Head of Product Marketing at Wrike, a Vista Equity portfolio company, my collaboration with key stakeholders and focus on data-driven strategies doubled launch speeds and yielded business outcomes that exceeded our objectives by 125% within just two quarters.

In a SaaS environment, aligning product marketing with business goals isn't just a perk—it's essential. My efforts in fine-tuning messaging, understanding the competitive landscape, and optimizing the team contributed to timely and successful product launches and meaningful revenue growth.

I spearheaded the PMM function at Wrike, handpicking a team of top-tier talent to create a high-performance unit. Together, we revamped the go-to-market strategy—from product launches to targeted content creation—based on in-depth customer research and data-driven insights. Here are the metrics that back it up:
* Doubled the speed of product launches, breaking into new markets with finesse.
* Overachieved objectives by an astounding 125% in just two quarters.
* Garnered recognition and an invitation to join Vista's elite leadership program.

Head of Product Marketing

[24]7.ai

Messaging and GTM Strategy for AI-Driven Customer Acquisition Cloud and Engagement Cloud. Targeting F1000 enterprise contact centers and marketing leaders.

Responsible for optimizing the GTM of the AI-driven Customer Acquisition Cloud, next generation customer acquisition solutions spanning pride media bidding (search, social, shopping), omnichannel personalization and ML-driven dynamic creative optimization. 

I also led product marketing and the go-to-market (GTM) strategy for [24]7.ai's AI-powered contact center solutions which uses Machine Learning and Natural Language Processing (NLP) to decode customer intent and optimize customer experiences across all channels. 

In an era where customer experience (CX) is fragmented across multiple touchpoints, the need for intelligent, context-rich interactions is more crucial than ever. The solution portfolio uses [24]7 intent data gathered from processing over 5.5 billion customer interactions to deliver game changing results to marketing and CX leaders at Global 2000 enterprises.

Portfolio Product Marketing Manager- Customer Acquisition Cloud

Zoomdata

Turning Data Into Decisions: Messaging and GTM for Big Data Analytics. 

In my role as Director of Product Marketing Management (PMM) at Zoomdata, I drove messaging, product launches and lead conversion, leveraging my experience with analytics, databases, and other data technologies.

 We live in an age where data is abundant but insights remain scarce. My comprehensive experience with modern data sources like Hadoop, AWS S3, and Kafka is instrumental in targeting analytics and data managers that strive for actionable business intelligence, turning big data into strategic actions.
Go Deeper:
As Director of PMM, my key responsibilities and achievements encompass:
* Strategic Partnerships & GTM Initiatives: Managed high-stakes collaborations technology stack partners including Cloudera and SAP, as well as Cloud vendors like AWS to boost product awareness and adoption. 
* Cross-Functional Leadership: Navigated cross-disciplinary consensus among C-level stakeholders for narrative development, ensuring that Zoomdata's unique approach to streaming and visualizing big data was clearly and compellingly communicated.
* Content & Messaging: Created a diverse portfolio of assets ranging from whitepapers to self-service demo platforms, each tailored to demystify Zoomdata's complex server platform for a range of audiences—from business decision-makers to highly technical experts.

Director Product Marketing

Machine Zone

"As technology evolves, we find ourselves in a world where everyone and everything is connected. We are at a crossroads of creating the new realtime internet experience. As we unlock these barriers, possibilities are truly endless."

In the Sr. PMM role I led product marketing for MZ’s cloud-based, live data platform – Satori. Collaborated with leadership, product management, engineering and design to capture the vision in messaging, developed competitive analysis and analyst relations as well as identify verticals for GTM.

Domain expertise: analyst relationship and briefing, competitive intelligence, cross-discipline collaboration, messaging and positioning, simplifying complex concepts, crafting vision and demos, create marketing assets.

Sr. Product Marketing Manager

SAP ANZ

Owned IT Audience program (€650K budget) for data platform, mobile and analytics portfolios, contributing to more than 60% of the country’s revenue and achieving x4 market growth. Developed the marketing program to support aggressive business growth objectives across the portfolio. Responsible for pipeline progression: generating leads, account insights, increase engagement and raise awareness. Liaised with global product marketing, developing primary and secondary research to craft positioning, messaging, content as well as manage the launch of SAP’s data discovery solution.

Developed and executed marketing programs to overachieve sales and marketing objectives; launch SAP’s data discovery tool in APAC, GTM to grow analytics market share and share-of-wallet. Recognized for creating analytics pipeline, achieving 146%.

Domain expertise: Solution marketing, Product marketing, Lead generation, Pipeline management, Digital and Social marketing, Integrated marketing, Content marketing, bringing technology to life; Solutions: HANA, Business Intelligence, Analytics, Mobile, Data management.

Senior Marketing Solution Manager, IT Audience: Analytics, HANA, Data platform

Green Hat

Worked with multiple accounts in the IT and Finance sector to: 
- develop and progress pipeline with nurture programs; implement marketing automation to manage and measure the conversion of interest to sales 
- plan and execute integrated marketing programs to expand audience reach and generate leads across channels: email, digital, social and tele 
- develop personas and define positioning to guide content and program development

Account Director and Senior Marketing Consultant

Helping companies dig up the real "Why Us" for results. Enterprise, Sales-led Growth ($10M-$150M) for AI / Data / Analytics / Martech | Leading GTM & Product Marketing with Grit, Passion, Action | Follow for PMM insights

An accomplished Data-driven, Customer-led Product Marketing and GTM leader in high-growth B2B/SasS ($30M - $150M). Led category leadership, product launches, and GTM programs instrumental in doubling revenue within 18 months for SaaS and AI / Data products at high-growth startups and multinationals. Known for exceptional depth, business acumen, and nailing the narrative that builds PMM as a force multiplier. 

I'm open to fractional and full-time positions.

15+ years successfully engaging technical and business buying groups in CX, CDP, Martech, Adtech, Databases, Analytics, Life Sciences domains. 

My superpower?
Thinking differently through deep customer / market / product insights and analysis of what works to distill 'the why', challenge with data, and optimize GTM. I roll out repeatable GTM strategies to teams of 100s, making selling easier, marketing stickier, and customers happier.

- I’m a trusted thought partner to sales and product strategy teams - inspiring cross-functional collaboration and influencing with technical depth and a deep understanding of the sales cycle.
 
- I prioritize monetization across the entire SaaS lifecycle - launch, adoption, renewal, and expansion by bridging market, effort, and internal assumptions. 

Outcomes include:  

* Category Leadership repositioning elevated awareness, demand, MRR / NRR, and positioning as 'leader' in analyst reports.  

* Multi-product sales motion -  shift to a platform sales motion x2 deal size and x3 new logos.  

* Rapid New Market Entry / Product Launches - optimized product launches to hit greater revenue, quicker. Guiding outcomes from PRD to research, planning, and cross-functional execution.  

* Competitive Differentiation boosted conversions with standout messaging for marketing and sales. 

* World Class PMM Engine as a player-coach, built and led PMM teams (8) as a force multiplier and Customer SMEs. 

I love taking initiative and driving projects forward, often beyond the initial scope. What I don’t know, I figure out, by combining systematic logic, creativity, and empathy. I bring a smiling, let's do good attitude. 

CORE SKILLS:
Go-to-market Strategy | Positioning | Messaging | Personas | Content | Thought leadership | Product Launch | Category leadership | Competitive & Market Research | Customer & Market research | Pitch Decks, Sales Plays, Sales Enablement | Analyst Relations | Win/Loss | SaaS packaging | VOC | VOS Customer marketing | Partner marketing | Leadership & Talent Management

Renat Gersch

Syndigo

Leading a team to drive GTM strategy, positioning & messaging, win-loss, competitive intelligence, packaging & pricing, analyst relations and content marketing.

Vice President Product Marketing

Simpplr

Built and led a five-person product marketing team and am responsible for overall messaging and positioning, thought leadership, and evangelizing for Simpplr’s products and solutions with prospects, customers and analysts. 
Core responsibilities included: driving GTM strategy, building market and competitive analysis, driving product launches, establishing an Analyst Relations program and enabling sales with Simpplr’s products. Key accomplishments included:
Introduced a best practice approach to launch new products to market. Launched two new products with an integrated GTM approach at large industry events. Established quick wins with early access customers, driving incremental revenues. 
Led Simpplr’s participation and accomplished leadership position in the Magic Quadrant (MQ). Drove an integrated GTM approach enabling sales and driving demand with the MQ report.
Delivered key sales assets including high-impact sales content, competitive deep dives and demo videos.

Uniphore

Leading a six-person product marketing team and am responsible for overall messaging and positioning, thought leadership, and evangelizing for Uniphore’s products and solutions. Primary company spokesperson to present at internal and external events and with analysts and media.  The additional focus now includes: 
Leading the marketing team initiatives in mergers and acquisitions and driving the post-integration activities.
Driving company-wide positioning with two distinct product lines and GTM for the different segments.
Delivering and launching new pre-built industry solutions to the market.
Launching technical marketing content to market innovation and thought leadership externally as well as internally.

Growing responsibility now includes driving core Go-To-Market (GTM) and growth marketing functions including Demand Generation, Digital, Account-Based Marketing (ABM), Global Field Marketing, Partner, and Customer Marketing at Uniphore.

Built a team of 25+ across product marketing, demand generation, field marketing, partner marketing nad marketing operations. 

The team delivered over 120% of FY22 goals with an integrated marketing strategy. 

Introduced new tools to marketing tech stack including 6Sense, Drift, Sendoso, PathFactory, and Klue to support growth marketing, ABM and product marketing strategies.

Vice President Product & Growth Marketing

As a core member of the executive team, I lead and drive Global Product Marketing initiatives at Uniphore. I am responsible for overall messaging and positioning, GTM strategy, content, sales enablement, competitive intelligence, and thought leadership for Uniphore's Conversational Service Automation Platform. 

I've also introduced Account-Based Marketing (ABM) to Uniphore, building off my past best practices and experiences, with hyperfocused messaging and content.

Xactly Corp

As a member of the executive team, I built, managed, and led a five-person product marketing team and was responsible for overall messaging and positioning, GTM strategy, content, sales enablement, competitive intelligence, and thought leadership for Xactly's SaaS-based Sales Performance Management (SPM) Platform. Identified as a thought leader by Vista Equity Partners (Xactly’s private equity sponsor) and invited to share product marketing best practices implemented at Xactly with other portfolio companies at Vista’s Best Practice Sharing Summit. Recipient of “X-Factor”, for going above and beyond the call of duty at Xactly in 2018.

Led Global Product Marketing Initiatives: Responsible for product marketing globally, including all outbound marketing including messaging/positioning, product launches, content creation for sales and demand generation programs. Drove integrated campaigns and led the team during execution and increased annual bookings growth of over 25%.

Drove Thought Leadership: Repositioned Xactly with distinct thought leadership and differentiation. Created SPM Maturity Model messaging, which is now being used across all customer and prospect facing interactions. The model highlighted as a strength in Gartner’s positioning of Xactly as a leader in its most recent SPM Magic Quadrant analysis.

Delivered world-class Competitive Intelligence: Expanded CI efforts by ensuring appropriate resourcing and funding, increasing the number of win/loss interviews by over 300%, and implementing new technologies to automate the collection and accessibility of CI. Efforts increased competitive win rates by 20% over the last few quarters.

Initiated Account-Based Marketing (ABM) Program: To support the company’s increasing focus on large enterprise accounts, initiated and drove the company’s first fully-integrated ABM program with bespoke sales and marketing strategies. In less than 12 months, the program delivered a 30% conversion rate of SQLs.

Head Of Product Marketing

Recruited as a senior member of the Product Marketing team to start, build and lead a vertical / industry marketing organization for [24]7.ai’s SAAS contact center offerings. During tenure, scope and responsibilities increased substantially to leading a three person team focusing on GTM strategy via vertical marketing and account-based marketing, and driving buyer personas for Product Marketing.  Nominated and won the [24]7.ai “Bravo Award” in Q2, 2017 for going above and beyond the call of duty in marketing.

Built High Performing Team: Recruited, coached and managed a three-person team responsible for driving all outbound marketing including content creation, messaging/positioning, launches, social, sales enablement, demand generation and customer marketing programs

Executed on Global Programs: Led global vertical and account-based marketing GTM plans to generate demand and enable sales across key target verticals and selected strategic named accounts. Drove buyer persona messaging and content for key industries. Generated 33% of revenue in pipeline for FY 2016 with integrated vertical campaigns and exceeded target within the first three quarters in FY 2016  

Delivered Enterprise Wins: Drove ABM strategy and messaging that led to two new enterprise closed wins in FY 2017

Senior Director, Product Marketing

Kony, Inc.

Recruited as a senior member of the Product Marketing team to drive all inbound and outbound marketing activities for Kony’s pre-built mobile applications across key verticals including banking, insurance, healthcare and retail. During tenure, scope and responsibilities expanded to becoming one of the key company speakers at industry events and also drove the launch of Kony’s new product line focused on a new target segment. 

Led Product Marketing Initiatives for Kony Apps Cloud: Drove all outbound marketing including messaging/positioning, corporate and product level content, and evangelized Kony at industry trade shows and CIO events. Drove integrated campaign planning and led the team to execute the programs in line with strategy, which led to an increase in marketing qualified leads of 25%.

Drove New Product Launch: Defined and drove the launch for Kony’s New Product line with MRDs, pricing, messaging/positioning, content, webinars, analyst/PR briefings, sales enablement and training. 

Coached and mentored Junior Product Marketing Managers: Coached and mentored junior team members with best practices in messaging, positioning, market analysis and sizing, and GTM strategy.

Director of Product Marketing

Genesys

Built, led and managed a six-person team responsible for position/messaging, content creation and outbound marketing for the Applications Software Group portfolio consisting of Genesys Contact Center and Alcatel-Lucent Carrier Applications solutions.  In the independent Genesys unit, was responsible for marketing and sales alignment and driving critical sales worldwide sales programs. Nominated as a “High Potential” into STRETCH, a leadership program for “high performers and potentials” for two consecutive years in 2010 and 2011.

Led Strategic Messaging for Applications Software Group: Created core messaging, content and value proposition for the entire business unit comprising distinct market segments and solutions. Led a cross-functional team across different organizations and launched the Application Enablement vision with press, analyst and customers. Drove executive communications and launched a new “state of the business” quarterly newsletter for the BU. 

Executed on strategic programs: Drove new customer acquisition in key verticals with targeted messaging. Enabled strategic global accounts teams with targeted Account-Based Marketing messaging and content, which led to an increase in cross-sell sales by over 15%. 

Led and executed key sales programs: Created a deal desk strategy to enable better guidance to sales on discounting. New strategy and policy lowered discounts globally by 5%, which led to an increase in EBITDA. Core Team member with Bain and Sales Benchmarking Index consulting projects initiated by Board of Directors and Executive Management teams and delivered a data-driven account segmentation for key geographic markets and a Top 100 customer program for cross-sell and up-sell.

Director of Strategic Marketing

VeriSign

Responsible for all outbound product marketing for VeriSign’s identity and authentications services business unit (now acquired by Symantec, Inc.) 

Led Product Marketing Initiatives: Drove all outbound marketing including messaging/positioning, corporate and product level content, and demand generation content including webinars, whitepapers, blogs and case studies. Drove integrated campaign planning and led the team to execute the programs in line with strategy, which led to a 40% increase in revenues and 200% increase in customers YoY.

Drove New Product Launch: Defined and drove the launch for VeriSign’s Fraud Detection solution messaging/positioning, content, webinars, analyst/PR briefings, sales enablement and training. 

Delivered Market Analysis and MRDs: Created strategic market to aid in 2009 – 2011 planning and budgeting process with updated market sizing and Market Requirements (MRDs).

Built, led and managed two-person team responsible for all product marketing activities to drive the interactive voice solutions in the Genesys Contact Center portfolio. Recipient of “Company Imperative Award” for going above and beyond call of duty at Genesys in 2006.

Led Product Marketing Initiatives: Drove all outbound marketing including messaging/positioning, corporate and product level content, and demand generation content including webinars, whitepapers, blogs and case studies. Drove outbound content and execution with sales overlay executives that resulted in a 35% increase in revenues YoY.

Delivered Market Analysis and MRDs: Defined market sizing and requirements (MRDs) to influence product roadmap

Drove VoiceGenie acquisition messaging and integration: Drove all messaging and integration activities post acquisition of competitor, VoiceGenie. Activities included: integrated messaging, content, new pricing, sales enablement, and market requirements for the integrated product line.

Ebizlinx, Inc

Started off as a network consultant focusing on design, implementation and maintenance of LANs/WANs with routers and switches and later transitioned to a business role focusing on identifying packaging and pricing and pre-sales support

Sr. Analyst

● Product Marketing Executive with multiple domain expertise across SaaS/Cloud, Conversational AI, Customer Experience, CRM and Sales Performance Management (SPM) companies
● Expertise in developing Messaging, Thought Leadership, Content, Product Launches, Account-Based Marketing (ABM), Competitive Intelligence and Go-To-Market (GTM) Strategy
● Proven leadership capabilities in building, leading and managing global high performance teams

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Renat Gersch

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