Freelance (Self employed)

Fractional Product Marketing for Enterprise SaaS, Product Marketing Alliance (PMA) Expert-In-Residence and advisor to early stage founders.

Fractional Product Marketing and Advisor to Early stage founders

Product Marketing Alliance

Speaker and Expert-in-Resident

TheXPlace

Strategic Marketing and Product Marketing Advisor to CEO

Treasure Data

Boosted GTM Strategy for a Data Platform and ML Solutions in Cutthroat Market.

At Treasure Data, I redefined our product marketing strategy by adeptly positioning our data platform and machine learning capabilities as the “Customer Data Cloud” to win in the ultra-competitive Customer Data Platform space.

I took the reins at a pivotal moment, as Treasure Data expanded its product portfolio and sought new buyer segments. Under my leadership, our Product Marketing team grew to eight experts, laser-focused on a multifaceted strategy: product positioning, messaging, narrative crafting, launches, and competitive analysis. The metrics speak for themselves:
* Earned “Leaders” rankings in industry reports, thanks to our compelling positioning.
* Customer testimonials touted unprecedented ease-of-use and ROI improvements.
* Existing clients broadened their portfolios, while winning new logos at elevated rates.

Global Head of Product Marketing

Wrike

Growth Product Marketing leader, delivering 125% over objectives.
 
As the Head of Product Marketing at Wrike, a Vista Equity portfolio company, my collaboration with key stakeholders and focus on data-driven strategies doubled launch speeds and yielded business outcomes that exceeded our objectives by 125% within just two quarters.

In a SaaS environment, aligning product marketing with business goals isn't just a perk—it's essential. My efforts in fine-tuning messaging, understanding the competitive landscape, and optimizing the team contributed to timely and successful product launches and meaningful revenue growth.

I spearheaded the PMM function at Wrike, handpicking a team of top-tier talent to create a high-performance unit. Together, we revamped the go-to-market strategy—from product launches to targeted content creation—based on in-depth customer research and data-driven insights. Here are the metrics that back it up:
* Doubled the speed of product launches, breaking into new markets with finesse.
* Overachieved objectives by an astounding 125% in just two quarters.
* Garnered recognition and an invitation to join Vista's elite leadership program.

Head of Product Marketing

[24]7.ai

Messaging and GTM Strategy for AI-Driven Customer Acquisition Cloud and Engagement Cloud. Targeting F1000 enterprise contact centers and marketing leaders.

Responsible for optimizing the GTM of the AI-driven Customer Acquisition Cloud, next generation customer acquisition solutions spanning pride media bidding (search, social, shopping), omnichannel personalization and ML-driven dynamic creative optimization. 

I also led product marketing and the go-to-market (GTM) strategy for [24]7.ai's AI-powered contact center solutions which uses Machine Learning and Natural Language Processing (NLP) to decode customer intent and optimize customer experiences across all channels. 

In an era where customer experience (CX) is fragmented across multiple touchpoints, the need for intelligent, context-rich interactions is more crucial than ever. The solution portfolio uses [24]7 intent data gathered from processing over 5.5 billion customer interactions to deliver game changing results to marketing and CX leaders at Global 2000 enterprises.

Portfolio Product Marketing Manager- Customer Acquisition Cloud

Zoomdata

Turning Data Into Decisions: Messaging and GTM for Big Data Analytics. 

In my role as Director of Product Marketing Management (PMM) at Zoomdata, I drove messaging, product launches and lead conversion, leveraging my experience with analytics, databases, and other data technologies.

 We live in an age where data is abundant but insights remain scarce. My comprehensive experience with modern data sources like Hadoop, AWS S3, and Kafka is instrumental in targeting analytics and data managers that strive for actionable business intelligence, turning big data into strategic actions.
Go Deeper:
As Director of PMM, my key responsibilities and achievements encompass:
* Strategic Partnerships & GTM Initiatives: Managed high-stakes collaborations technology stack partners including Cloudera and SAP, as well as Cloud vendors like AWS to boost product awareness and adoption. 
* Cross-Functional Leadership: Navigated cross-disciplinary consensus among C-level stakeholders for narrative development, ensuring that Zoomdata's unique approach to streaming and visualizing big data was clearly and compellingly communicated.
* Content & Messaging: Created a diverse portfolio of assets ranging from whitepapers to self-service demo platforms, each tailored to demystify Zoomdata's complex server platform for a range of audiences—from business decision-makers to highly technical experts.

Director Product Marketing

Machine Zone

"As technology evolves, we find ourselves in a world where everyone and everything is connected. We are at a crossroads of creating the new realtime internet experience. As we unlock these barriers, possibilities are truly endless."

In the Sr. PMM role I led product marketing for MZ’s cloud-based, live data platform – Satori. Collaborated with leadership, product management, engineering and design to capture the vision in messaging, developed competitive analysis and analyst relations as well as identify verticals for GTM.

Domain expertise: analyst relationship and briefing, competitive intelligence, cross-discipline collaboration, messaging and positioning, simplifying complex concepts, crafting vision and demos, create marketing assets.

Sr. Product Marketing Manager

SAP ANZ

Owned IT Audience program (€650K budget) for data platform, mobile and analytics portfolios, contributing to more than 60% of the country’s revenue and achieving x4 market growth. Developed the marketing program to support aggressive business growth objectives across the portfolio. Responsible for pipeline progression: generating leads, account insights, increase engagement and raise awareness. Liaised with global product marketing, developing primary and secondary research to craft positioning, messaging, content as well as manage the launch of SAP’s data discovery solution.

Developed and executed marketing programs to overachieve sales and marketing objectives; launch SAP’s data discovery tool in APAC, GTM to grow analytics market share and share-of-wallet. Recognized for creating analytics pipeline, achieving 146%.

Domain expertise: Solution marketing, Product marketing, Lead generation, Pipeline management, Digital and Social marketing, Integrated marketing, Content marketing, bringing technology to life; Solutions: HANA, Business Intelligence, Analytics, Mobile, Data management.

Senior Marketing Solution Manager, IT Audience: Analytics, HANA, Data platform

Green Hat

Worked with multiple accounts in the IT and Finance sector to: 
- develop and progress pipeline with nurture programs; implement marketing automation to manage and measure the conversion of interest to sales 
- plan and execute integrated marketing programs to expand audience reach and generate leads across channels: email, digital, social and tele 
- develop personas and define positioning to guide content and program development

Account Director and Senior Marketing Consultant

Helping companies dig up the real "Why Us" for results. Enterprise, Sales-led Growth ($10M-$150M) for AI / Data / Analytics / Martech | Leading GTM & Product Marketing with Grit, Passion, Action | Follow for PMM insights

An accomplished Data-driven, Customer-led Product Marketing and GTM leader in high-growth B2B/SasS ($30M - $150M). Led category leadership, product launches, and GTM programs instrumental in doubling revenue within 18 months for SaaS and AI / Data products at high-growth startups and multinationals. Known for exceptional depth, business acumen, and nailing the narrative that builds PMM as a force multiplier. 

I'm open to fractional and full-time positions.

15+ years successfully engaging technical and business buying groups in CX, CDP, Martech, Adtech, Databases, Analytics, Life Sciences domains. 

My superpower?
Thinking differently through deep customer / market / product insights and analysis of what works to distill 'the why', challenge with data, and optimize GTM. I roll out repeatable GTM strategies to teams of 100s, making selling easier, marketing stickier, and customers happier.

- I’m a trusted thought partner to sales and product strategy teams - inspiring cross-functional collaboration and influencing with technical depth and a deep understanding of the sales cycle.
 
- I prioritize monetization across the entire SaaS lifecycle - launch, adoption, renewal, and expansion by bridging market, effort, and internal assumptions. 

Outcomes include:  

* Category Leadership repositioning elevated awareness, demand, MRR / NRR, and positioning as 'leader' in analyst reports.  

* Multi-product sales motion -  shift to a platform sales motion x2 deal size and x3 new logos.  

* Rapid New Market Entry / Product Launches - optimized product launches to hit greater revenue, quicker. Guiding outcomes from PRD to research, planning, and cross-functional execution.  

* Competitive Differentiation boosted conversions with standout messaging for marketing and sales. 

* World Class PMM Engine as a player-coach, built and led PMM teams (8) as a force multiplier and Customer SMEs. 

I love taking initiative and driving projects forward, often beyond the initial scope. What I don’t know, I figure out, by combining systematic logic, creativity, and empathy. I bring a smiling, let's do good attitude. 

CORE SKILLS:
Go-to-market Strategy | Positioning | Messaging | Personas | Content | Thought leadership | Product Launch | Category leadership | Competitive & Market Research | Customer & Market research | Pitch Decks, Sales Plays, Sales Enablement | Analyst Relations | Win/Loss | SaaS packaging | VOC | VOS Customer marketing | Partner marketing | Leadership & Talent Management

Renat Gersch

Fractional Product Marketing Management

Clients (Bay Area startups in various stages of growth) include:

2017-2025: Adori Labs: Transform your text into stunning video with AI. Monetize your content on YouTube, and increase your reach by 10X by converting blogs to videos. Convert podcast into YouTube videos with AI. Get discovered by new and engaging subscribers looking for your content. Go live in minutes on YouTube. Protect your Content from Deepfakes. Empowering Trust in the Age of AI.

2020-21: Latent AI, Inc., Menlo Park, CA. Adaptive AI for a smarter edge. The Latent AI Efficient Inference Platform (LEIP™) brings AI and MLOps to the edge continuum by optimizing for compute, performance, power consumption, and memory footprint.

2021: Sensory, Inc., San Jose, CA. Sensory develops and licenses technologies for speech recognition, NLU, face and voice biometrics, wake words, computer vision and sound identification.

2019: Tempathic, Inc., Alameda, CA. Mkt opportunity research to pitch to investors. Granular market segmentation, proper sizing and product-market fit for O&G up/mid/downstream. Automate human workflows triggered by IoT device data.

2018: Unravel Data, Inc., Menlo Park, CA. Unravel is where AI meets APM. Single glass pane automation for DataOps to accelerate application performance, optimize multi-tenant resource usage, and Ops intel.

Product Marketing Leadership

(Acquired by SoundHound AI; NASDAQ: SOUN)
Interactions' conversational AI solutions (#IVA) gives people the flexibility to communicate in their own words—regardless of language, accent, noise or complexity of their utterances. IVAs that speak customer, not code. Breakthrough #CAI. Human levels of understanding. Decades of innovation leading to performance driven partnership with customers. Improve CX, reduce costs, elevate AX, and retain/grow customers.

Head of Product Marketing @ Interactions, LLC.

[24]7.ai™ customer engagement solutions use conversational AI to understand customer intent, enabling companies to deliver personalized, predictive, and effortless omnichannel customer experiences; attract and retain customers; boost agent productivity and satisfaction; and drive revenue growth while lowering costs.

Vice President, Product and Solutions Marketing @ [24]7.ai

(Acquired by SparkCognition)
First product marketing hire. Brought in to establish a solid PMM foundation and practice; enable sales with the first goal of achieving co-sell readiness for the Maana Q SaaS platform (Computational Knowledge Graph based decision velocity and digital transformation) on the Azure marketplace, increase sales velocity, improve customer retention and cross/up sell into O&G enterprises to improve ARR.

Head of Product Marketing @ Maana, Inc.

Founders Creative

As Vice-Chair of the GTM Council at Founders Creative, I facilitate a community of GTM practitioners (from strategy to execution and growth) motivated to exploring the exciting landscape of AI-driven GTM. Together, we navigate emerging AI tools, strategies, and the upskilling needed to stay ahead in this exponentially exploding arena. 

Come join us in monthly Salons and our annual AI GTM Summit, where we foster deep conversations, hands-on learning, and collaborative innovation—empower fellow GTM practitioners (and be empowered)  to harness AI for more impactful strategies and execution. See our event calendar here: https://www.founderscreative.org/#calender

Vice-Chair, AI GTM Council

TiE Silicon Valley

Come attend these GTM Workshop for AI and Track sessions at TieCon 2025:
https://tiecon.org/programs/gtm-workshopforai/
https://tiecon.org/tracks/gtm-2/

In today’s fast-moving AI landscape, success hinges on effectively positioning your product, achieving a strong product-market fit (PMF), and executing a scalable growth strategy. Sharpen your AI positioning, fine-tune your go-to-market (GTM) approach, and accelerate growth. With a structured framework to assess PMF, craft a compelling positioning strategy, and build a scalable GTM model. 

Go-To-Market (GTM) strategies are undergoing a fundamental shift, driven by the rapid adoption and evolution of AI. This transformation impacts sales, marketing, and IT infrastructure, demanding a reevaluation of traditional funnels, roles, metrics, and buying processes.

Marketing Lead, GTM Track & Workshop for AI @TieCon 2025

Inforce Computing, Inc.

(Acquired by Smart Global Holdings; NASDAQ: SGH)
Planned and executed on all things marketing--strategy, product (Roadmaps, MRD, GTM, pricing, positioning, messaging, launch, sales enablement), branding, corporate communications, press/analyst relations, content/digital/partner marketing, demand gen, channel (disti/reps/e-commerce), events management, and competitive intelligence. Established the company as the leading Qualcomm partner in the "on-device AI" driven embedded and edge-computing space, paving the way for a subsequent 5X OEM business revenue growth and an acquisition exit five years later.

Head of Marketing

WearSens, ReThink Medical, Core Swing Sports

WearSens, Inc. (AI-driven Wearable Nutrition Monitoring System, based on research at UCLA);
ReThink Medical, Inc. (Connected wireless multi-physiological ambulatory monitoring)
Core Swing Sports, Inc. (Connected real-time swing-sports analysis, feedback, and improvement)

Advisor to early-stage AI/IoT startups (Product Management / Biz Dev consulting)

Cadence Design Systems

Wore multiple hats of product management, product marketing, and business development for a B2B flagship enterprise software platform (subscription/ARR) with multiple hundred $MM in revenues (double digit % growth in a super competitive and flat market).

Senior Manager, Product Management and Product Marketing

► Full-stack product marketer. Agile. Tenacious. Scrappy. Empathetic. Hands-on. Problem solver. Compelling storyteller. Enjoy writing. Love to experiment. Battle hardened. Strong entrepreneurial spirit. MBA (**Dean's List**) from the USC Marshall School of Business, L.A.

► I'm passionate about technology and products. A geek at heart, but with a strong business acumen and deep sense for customer 'jobs-to-be-done' and requirements. Recipe to solve many human/enterprise problems := {AI/ML/GenAI + Knowledge Representation & Reasoning + Agentic AI}.  

► Working the trenches in startup, intrapreneurial, and enterprise environments has kept me on my toes. Strong ability to identify and properly size market opportunities (not TAM!) and find product-market fit; target customers, job executors, buyer personas, and teams to zero-in.

► I've had several interesting trysts with AI/Machine Learning/Neural Networks and Data Science destiny.

► I'm a big believer in empowering ecosystems. I've forged strategic technology and marketing alliances that have resulted in newer sales channels, top-line growth, and helped companies punch above their weight.

► Diversity of professional stints in:
Enterprise B2B software, Conversational AI, CXaaS, CCaaS, cloud computing, big data, IoT edge-computing, edge-AI, Oil & Gas digital transformation, diagnostic healthcare devices, digital health, embedded computing, personal computing, renewable energy, design automation, and semiconductors.

► Specialties: Product Marketing | Product Management | Biz Dev | Partner & Ecosystem Management | Strategic Alliances | Market research and competitive analysis | Business model ideation and monetization opportunities in multiple verticals and emerging AI/ML driven applications.

taplio

The Battle

Renat Gersch

Vasu Madabushi

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